tag:blogger.com,1999:blog-14562004437931641602024-02-24T23:29:42.244-08:00 Stephen Darori's Social Media Wisedom From Zion. Stephen Darori is a Social Media Expert,Author, Publicist,Finance and Marketing Whiz , Strategist ,Journalist, Editor Prolific Blogger. Editor. You can follow Stephen Darori on Twitter, Facebook, Linkedin and other Social Media Platforms.
Stephen Darori & Associates has led major Social Media and Digital Campaigns for wide ranging clients that have included Hilary for America, the Democratic Party ,Democratic Alliance ( South Africa), Fortune 1000 companies and Shabbat.com Anonymoushttp://www.blogger.com/profile/08080502740625442490noreply@blogger.comBlogger327125tag:blogger.com,1999:blog-1456200443793164160.post-65524416977253878522018-04-03T20:15:00.000-07:002018-04-03T20:15:14.156-07:00The Art of Trolling as a Marketing Strategy by the Bard of Bat Yam (#BardOfBatYam) , Poet LaureateOf Zion (#POetLaureateOfZion) and Stephen Darori<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /><br /><br /><img height="426" src="https://cdn-images-1.medium.com/max/800/1*dlPGOtO8aH4AL8Fk3ZupaQ.jpeg" width="640" />Spotify<br /><br />We were once responsible for describing our own tastes, which meant we sometimes lied about them. At the very least, we had strategically selective memories. I could tell you which Pitchfork bands I’d been loving lately — conveniently omitting how many times I’d listened to the original recording of Jesus Christ Superstar in the past week. I might’ve talked up a sleeper indie film only playing in a handful of arthouse theaters, mentioning how the director had become a favorite of mine, without admitting that I’d seen Blade II twice. It used to be up to friends and family to call out our trashier interests.<br /><br />But streaming services have put an end to that. Each year-end now brings massive number dumps from the likes of Spotify and Netflix, as if to remind us exactly how much personal information they can hoover up through users’ relationship to entertainment. Perversely enough — and to a strange acclaim in the world of creative marketing — these two digital giants have used their extensive findings to roast their outlying customers.<br /><br /><br /><br /><br />In 2016, Spotify <a href="https://runthetrap.com/2016/12/01/spotify-trolls-users-amazing-ad-campaign/">made a splash with an ad campaign</a> that drew on the inexplicable (or all-too-telling) activity of individuals who use the app. “Dear person who made a playlist called ‘One Night Stand With Jeb Bush Like He’s a Bond Girl in a European Casino’: We have so many questions,” read one billboard. Another, gracing the side of Manhattan’s Port Authority, where millions must have read it: “Dear person who played ‘Sorry’ 42 times on Valentine’s Day: What did you do?” Who knows if the anonymously burned parties ever saw the signs, but if so, they probably started investing in a vinyl collection.<br /><br /><img height="640" src="https://cdn-images-1.medium.com/max/800/0*oGsajlq-CzQWix3T." width="640" /><br /><br />Netflix followed suit this week, shaming streamers for a host of embarrassing behaviors. The company reported that someone in the U.K. had watched Bee Movie — the 2007 animated film starring Jerry Seinfeld, which has aged into <a href="http://knowyourmeme.com/memes/subcultures/bee-movie">canonical meme status</a> — a whopping <a href="http://www.scmp.com/news/world/europe/article/2123847/someone-uk-watched-bee-movie-357-times-2017">357 times</a> this year. Someone else watched the first Pirates of the Caribbean movie <a href="http://mashable.com/2017/12/11/netflix-year-in-review-2017/#kmm7mum9LOqa">every single day</a>. Netflix even somehow came up with a list of TV shows that “got us cheating,” i.e., watching ahead of our significant others. And over on Twitter, they mocked a small demographic clearly obsessed with the rom-com A Christmas Prince.<br /><br /><img src="https://cdn-images-1.medium.com/max/800/0*THFI7di9qWHufS_L." /><br /><br />While the tweet appeared to have the intended effect — high engagement and people chuckling about the savage own — it also <a href="https://splinternews.com/fuck-this-netflix-tweet-1821188902?utm_campaign=socialflow_splinter_twitter&utm_source=splinter_twitter&utm_medium=socialflow">drew criticism</a> from people creeped out by the close monitoring, as well as the implication that Netflix employees had made a sport of cherry-picking data.<br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />While Spotify corporate has some creative distance from the musicians accessible on the platform, Netflix made and distributed this evidently shitty Christmas movie. Who are they to interrogate its fans? Shouldn’t they be happy to release a hit? And are we about to see McDonald’s put “a certain U.S. president” on blast for <a href="https://www.huffingtonpost.com/entry/donald-trumps-typical-mcdonalds-order-snacks_us_5a259dbde4b03350e0b8c2bb">inhaling 600 Big Macs</a> this year? It’s hard to think of a precedent for trolling-as-branding. True, the Twitter account for Wendy’s has gotten snarky now and then — but usually at <a href="https://www.thrillist.com/news/nation/wendys-twitter-roasts-mcdonalds">rival restaurants</a> or <a href="https://www.thrillist.com/news/nation/wendys-is-brutally-roasting-people-on-twitter-right-now">people who dissed them first</a>. It’s totally different to slam the people who turn your profit. Then again, it squares perfectly with brands’ attempts to come off as just another witty social media friend. At this point, they’re even having conversations among themselves.<br /><br /><img src="https://cdn-images-1.medium.com/max/800/0*vd7BEymEk7vN-wiE." /><br /><br />This tone reflects an understanding, in the social media departments of various media properties and food franchises, etc., that traditional promotional language is scorned by people who are online to goof around, get news, or share passions. Denny’s was one of the first to recognize this, amassing a following by <a href="http://www.adweek.com/brand-marketing/dennys-cmo-tells-the-story-behind-one-of-the-most-popular-brand-tweets-of-all-time/">adopting the surrealist style of Weird Twitter</a>. But the flip side to this chill vibe is the casual put-down — the sort of ribbing that’s expected and fine between real friends but not altogether appropriate from Big Brother.<br /><br />On balance, maybe we’d rather not have the receipts of our internet diet read back to us every December, and no website makes that clearer than Facebook. Whether it’s asking you to celebrate a “friendaversary” with someone you haven’t spoken to since a falling out or bumping a somber status on the death of a loved one via the “<a href="https://www.theverge.com/2015/4/2/8315897/facebook-on-this-day-nostalgia-app-bringing-back-painful-memories">On This Day</a>” feature, the social network can’t stop rehashing all the stuff we’d rather forget. (Facebook’s 2017 in review videos have been <a href="https://www.theverge.com/2017/12/7/16745656/facebook-year-in-review-ai-2017-terrible">more depressing than usual</a>, highlighting painful posts regarding sexual harassment, mass shootings and natural disasters.)<br /><br /><br /><br /><br />Aside from the idiocy of an app surfacing touchy old content it thinks will inspire nostalgia — or quirky stats that serve to humiliate unnamed losers — we’ve never needed tech to help us take stock of a year. The whole point of a memory is that the experiences with true impact will overshadow the granular noise of a daily routine. Things are supposed to slip through the cracks; we are not designed to retain it all, just as we are not meant to process the quantity and scale of human chaos that floods our brains when we log on in the morning. By guessing who we are through our patterns of consumption, Netflix and Spotify instead affirm that nobody is defined by what they binge or their guilty pleasures. It is no more truthful an assessment than the self-conscious one we offer when trying to impress a crush who asks what we’re into.<br /><br />Given the choice, I’ll always prefer that slight dishonesty to the cruelty of an algorithm.</span>Anonymoushttp://www.blogger.com/profile/08080502740625442490noreply@blogger.com1tag:blogger.com,1999:blog-1456200443793164160.post-29620682103505696112018-03-31T02:23:00.001-07:002018-03-31T02:23:33.665-07:00The Rules of Brand Strategy by the Sage of Bat Yam(#SageOfBatYam) and Stephen Darori (@stephendarori, #stephendarori, #stephendrus) <span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /><br /><br />A list of things that will scare you.<br /><br />OK, well maybe not scare you, but definitely make you a little nervous. If you look at this list and think, “Oh yeah, my brand is totally on it,” then you’re not trying hard enough and your company is leaving money on the table.<br /><br />Brand strategy is a moving target and no matter how many strategies I create for clients big or small, new or established, I always get nervous at the beginning of the process.<br />Finding the hidden truth — that one giant opportunity in the landscape —<br /><br />These two things that perfectly connect consumer behaviors, beliefs, trends and time to your company’s core competencies while making competitors irrelevant feels like fitting a key into a lock. Finding that key is rarely an easy process.<br /><br /><br /><b>Branded vs. Brand-Led</b><br />The difference matters.<br /><br />Branded companies have an identity, but consumers truly identify them by their products. When a product supersedes the brand, a company is always at the mercy of the consumer and their needs.<br /><br />American Apparel and Old Navy are branded companies. They have an identity, but if the market demands lower prices or generic styles, American Apparel and Old Navy are forced to follow.<br />This principle holds true in all spaces, from tech to food to consumer packaged goods.<br /><br />Brand-led companies, in contrast, play the long game and require more investment. The identity of the brand supersedes the product and allows a company to resist certain market forces.<br /><br />Nike and Shinola are brand-led companies that can release distinct new product categories and occupy different price levels. The brand vision, not mass consumer pressures, dictate growth.<br />Only One Wrong Choice<br />Know what you’re doing.<br /><br />Brand-led may sound better than Branded, or the other way around, but there is no right or wrong option here.<br />Each has pros and cons.<br /><br />Branded companies tend to grow quickly and extract a lot of market value early on. Brand-led companies create movements and have more market authority once they find their ideal positioning.<br /><br />The only wrong option is to not make a conscious decision about which kind of company you are. I meet many founders who fail to ask themselves what kind of brand strategy they want to employ, and as a result default into the Branded category… when they want to be Brand-led.<br /><br />The list below can work as a cheat sheet for anyone, but it’s focused for Brand-led startups that want to define a clear, defensible strategy.<br /><br />If nothing else, remember that if you want your Brand-led company to attract more upmarket customers, it’s critical to maintain a specific point of view — a key differentiator between Branded and Brand-led.<br /><br />While product is at the heart of any business, you’re building a strong, compelling narrative that lives outside of it.<br /><br /><b><br />16 Rules To Guide You</b><br /><br />If you’re developing your strategy, use this list to guide you. If you already have one in place, use this list to test it.<br /><br />Most importantly, read this through a brand lens. When I mention companies below, measure them by their brand identities, not their product offerings.<br /><b>1. Don’t play in someone else’s backyard.</b><br /><br />Strong brands are unique. They say and do something different than other brands. They take a unique tone, follow a controversial belief or see the future through a different lens.<br /><br />Many spaces with two major players fall into a “better” trap. Box’s brand is abetter version of Dropbox, but that does nothing to differentiate them. Better is actually worse. Different is what matters.<br /><b>2. Be specific.</b><br /><br />This is truer than ever. In such fragmented and noisy markets, you can either speak loudest (a huge marketing budget) or be the most resonant (the right message for the right audience.) For 99% of companies, being the loudest is not a viable option.<br /><br />Specific wins hearts and minds. [I get deeper into the matter of specificity here: Two Questions At The Heart Of Every Great Brand Strategy.]<br /><b>3. Lead with the story, not the product.</b><br /><br />Even when it’s about the product there needs to be an emotional narrative. Otherwise you’re just another branded company with a smart product, but no real brand vision.<br /><br />Even tax software can give you the feels.<br /><br /><b>4. Answer the why.</b><br /><br />Simon Sinek pioneered the concept of answering the ‘why’ and it’s worth your time to watch.<br /><br />This will seem deceptively simple, but once you get it, you’ll see branding very differently.<br />I’ll admit even I brushed this off as overly obvious marketing jargon when I first watched it, but there’s a great deal of depth to this simple concept.<br /><br />The why is not your vision, not your mission, and not your promise. It’s your reason for existing, and it answers the question, “Why should I care?”</span><div>
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /><b>5. Look for triggers. Speak to the subtext.</b><br /><br />What your consumers say and what they mean are oftentimes two different things. Pay attention to what’s really being said. Margo Aaron captures this idea brilliantly in her discussion of how the best marketers read minds:<br />She says: “I try to cook 3x a week. I just don’t have time.”<br />Untrained ear hears: “She’s busy. She really wants to be healthier. We need to emphasize convenience and low-cal in our marketing!”<br />Trained ears hear: “She wants to cook because she thinks she should, but honestly she doesn’t give AF. It’s not a priority for her. She just feels guilty about how much she orders take out. She’d be happier if she allowed herself to not feel like shit about how much she orders out.”</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /><b>6. Easing cognitive dissonance is good. Cheating cognitive dissonance is better.</b><br /><br />Cognitive dissonance occurs “when your ideas, beliefs, or behaviors contradict each other.” If you think you’re financially responsible but then feel guilty spending $400 on a new pair of shoes, you’re experiencing the weight of cognitive dissonance.<br /><br />If you can find ways to ease cognitive dissonance with your product, great. But if you can find ways to cheat it through your brand narrative, it can be incredibly powerful. P.S., that’s exactly the mechanism at play in the example for rule #5 above.<br /><br />I dive into cheating cognitive dissonance here: The Cognitive Dissonance Hiding Behind Strong Brands.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /><b>7. Spotlight the customer, not the company.</b><br /><br />This is an iteration of the age-old best practice, “benefits not features.” When looking at user experience, content, packaging, even homepage menus, you should position language not only to speak to the benefits, but benefits that spotlight the customer. Marie Forleo gives a quick overview of it here.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /><b>8. Don’t define against a competitor.</b><br /><br />As long as you define yourself against a competitor, your identity is tethered to theirs and will always be limited. People make this mistake in a variety of different ways: creating nearly identical (but perhaps “better”) website experiences, referencing competitors in content or mimicking sales strategies.<br /><br />If you’re truly a brand-led company, you need to send the signal that those other players don’t even register on your radar.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /><b>9. Speak your secret language.</b><br /><br />Strong brands have their own secret language. One of my favorite examples is Milk Makeup, where I’ve had my own secret language experience as a consumer:<br />In a sea of gold black and red, you will always be able to spot the sterile white Milk Makeup kiosk in Sephora. In fact, you’ll be drawn to it. Models faces are captured at odd angles, whose looks range from androgynous to tomboyish to ultra feminine.<br />This isn’t just good point of sale marketing. This is a conversation. You’re immediately forced to identify or dis-identify with the brand and its subjects.<br /><br /><img height="357" src="https://cdn-images-1.medium.com/max/800/1*JeksJPaNGp7ukX4tIaD0_Q.png" width="640" /><br />Milk’s visual language is so specific, that you either get it or you don’t. And when you get it, you fully realize that the 10 girls behind you didn’t. You speak a language that others aren’t privy to.<br /><br />Another great example that I love is Atlassian’s outdoor billboards:<br /><br /><img height="323" src="https://cdn-images-1.medium.com/max/800/1*PysNlYqF1EBCqT7BuUcUTw.png" width="640" /><br /><br />It’s clear their secret language creates a private moment between the brand and those who “get it.”</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /><b>10. Make your future bet</b>.<br /><br />Have a hypothesis about where the world will be in 2, 5 or 10 years and place your bets on that vision. Solving a problem that exists today completely ignores the fact that your consumers are dynamic and always changing. Cultures, beliefs and behaviors are evolving faster than ever.<br /><br />Your brand strategy needs to look into the future, and what you see there should be informing your approach today.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /><b>11. Take bold risks.</b><br /><br />If you’re placing your bet on a specific future vision, then you’re taking a risk. Placing bets on the future should feel risky.<br /><br />But risk cuts another way, too. Old brands demand authority among consumers… and they’re quickly losing marketshare because that’s an old model that simply doesn’t work today. Most founders already realize that.<br /><br />What they don’t always get is that new and emerging brands must earnauthority by taking bold risks. This is especially evident in luxury (which is basically an exercise in pure brand strategy).</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /><b>12. Force hard decisions.</b><br /><br />A good brand strategy will force you to make difficult decisions. Having a point of view means you won’t please everyone. It also means you’ll be pushing your core consumers to continuously walk into the future before they’re 100% ready.<br /><br />Snap’s Spectacles, Tesla’s pre-orders, 23andMe’s story of human connection — all of these brands had heavy narratives that pushed consumers to take a leap forward. They were hard decisions for both the company and the customer.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /><b>13. Create tension.</b><br /><br />Tension earns attention. Being specific, taking bold risks, speaking your secret language… all of these things create tension. They captivate your core audience and keep secondary audiences on the sidelines.<br /><br />No one explains this better than Seth Godin. Different brand narratives create different levels of tension and engagement:<br />The tension of how it might turn out.<br />The tension of possibility.<br />The tension of change.<br />[…]<br />Stories work because we’re not sure. We’re half there, half not.<br />This might work.<br />This might not work.<br />The tension of maybe.<br /><br />Tension comes from juxtaposing what is, with what could be.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /><b>14. Empathize with your customer.</b><br /><br />One of my favorite quotes is, “Everyone is a hero in their own story.” Your customer is trying to be the best version of themselves that they can. You must empathize with them if you expect to uncover the triggers, behaviors and beliefs that will underlie your brand strategy.<br />Sound obvious? Yeah, I think so too, but plenty of founders fail to do this.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b><br />15. Relief beats guilt. Reward beats fear.</b><br /><br />You will always have the choice to go positive or negative in your strategy. Tell the scary, shame-based story or the positive, goal-oriented story. Neither is inherently wrong, but some do work better than others.<br /><br />Charity, global warming, war — why do none of these narratives work to permanently move people? Because they’re shame based. They inspire guilt. They create a feeling that may motivate in the short term, but most people want to avoid and escape in the long term.<br /><br />Brands like Do Something, Teach for America, and Habitat for Humanityreverse the negative story and move in a positive direction.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /><b>16. The opposite must also be a strategy.</b><br /><br />Roger L. Martin’s simple strategy test asks, “Is the opposite of our strategy also a strategy?”<br />The point is this: If the opposite of your core strategy choices looks stupid, then every competitor is going to have more or less the exact same strategy as you.<br /><br />If you’re a wealth management company looking to “target wealthy individuals who want and are willing to pay for comprehensive wealth management services […by] providing great customer service across the breadth of wealth management needs”, you’re not really saying anything.<br /><br />The opposite would be to target poor individuals who don’t want to pay for your services, with crappy customer service across a narrow set of tools. No one would go for this opposite strategy… so it’s safe to say you’re basically going after the same thing everyone else is.<br />That means that you are likely to be indistinguishable from your competitors and the only way you will make a decent return is if the industry currently happens to be highly attractive structurally.<br /><br />Don’t fall into the trap of being indistinguishable.</span><br /><br /><br /><br />I often tell people brand strategy feels like an excavation. You dig and dig and dig until you arrive at what the core of the company is about, and then suddenly, a market path is revealed.<br /><br />Challenge yourself to dig deeper. Go past the obvious and discover an approach that excites you just as much as it scares you.<br /><br />That’s the feeling of good brand strategy.</div>
Anonymoushttp://www.blogger.com/profile/08080502740625442490noreply@blogger.com1tag:blogger.com,1999:blog-1456200443793164160.post-3818745034180973652018-03-26T23:23:00.000-07:002018-03-26T23:23:08.541-07:00Emotive Branding... A Branding Strategy That Challenges Convention by the Bard of Bat Yam (#BardOfBatYam) , Poet Laureate Of Zion (#PoetLaureateOfZion) and Stephen Darori: <span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span><img alt="Image result for emotive branding" height="494" src="https://image.slidesharecdn.com/brandbuildingvf-090604001615-phpapp02/95/brand-building-101-11-638.jpg?cb=1373876966" width="640" /><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /><br /><br />The idea of emotive branding — and the creation of our agency, Emotive Brand — flowed from our desire to make a positive difference in the way people and brands interacted with each other. These were our goals</span><ul>
<li><b><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Bridge the gap between commerce and civility.</span></b></li>
<li><b><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Create brands that people appreciate, respect, and actively seek out.</span></b></li>
<li><b><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Help employees of brands feel better about their jobs.</span></b></li>
<li><b><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Make partners and suppliers vie for the opportunity to work with our clients.</span></b></li>
<li><b><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">See communities welcome our clients’ brands with open arms.</span></b></li>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />As a result of all of this goodwill, our clients’ brands would thrive and prosper.<br />Realizing the Value of Meaning Something More<br /><br />We came to those goals through two major realizations:<br /><br />First, as consumers ourselves, we noticed that only a handful of brands really went out of their way to mean anything to us. When they did make a connection — wow, it was love. We’d go out of our way to interact and engage these brands. We even felt disappointed when we had to settle for something less. We’d get excited when other people started talking about these brands and chime in with our most recent, “I can top that!” story. These brands had come to mean something to us because they had a clear reason for being and made us feel something good, time and time again.<br /><br />On the other hand, zillions of brands never really hit our emotional radar. These brands meant almost nothing to us — even though we’d heard about them, or even bought and used dozens of the brands regularly. </span><div>
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />A Problem in the “Brand Decks”<br /><br />Second, as brand experts, we saw first hand why so many brands fell flat — lackluster and bland — in the minds of customers. As designers, copywriters, and strategists, we work on virtually every aspect of communication from identity to websites to advertising to point-of-sale to employee recruitment and beyond. Behind each piece of work there’s always a brief — and often attached to the brief there’s a two-hundred some page PDF titled “About the Brand.”<br /><br />Reading through many of these so-called “brand decks,” we quickly recognized a problem. In fact, the “brand decks” were the problem.<br /><br />Traditional brand thinking results from business people from branding agencies talking to business people within client organizations. The language they use is full of industry jargon, client-speak, and solely rational thinking. Everything is expounded upon, nothing is simplified, and little is made human. And after several rounds of review, the final documents show the scars of compromise.<br /><br />And what do these documents lack? The brand’s meaning as defined by its reason for being (why it does what it does) and how the brand wants people to feel (how the brand connects emotionally with customers). Brand decks, on the whole, left out what matters most to us as consumers and businesses and what we admire most in the great brands out there.<br /><br />So we asked the question: What if meaning was the entry point into brand thinking rather than an appendage at the end? And that, folks, is how Emotive Brand was born.</span></div>
Anonymoushttp://www.blogger.com/profile/08080502740625442490noreply@blogger.com0tag:blogger.com,1999:blog-1456200443793164160.post-2689648351450194422018-03-25T22:22:00.000-07:002018-03-25T22:22:52.620-07:00Stephen Darori (#Stephendarori) on Value-Added Marketing) <img alt="Image result for Value-Added Marketing" height="609" src="https://www.agmrc.org/media/cms/figure9_4531E758671D1.jpg" width="640" /><br /><b>Value-Added Marketing 101: What? How? And Why?</b><br /><br />The hyper-saturation of advertising and marketing we see today has many negative consequences. The following two, however, are chief among them.<br /><br />First, people are becoming increasingly annoyed with brands trying to sell them just about everything — constantly. Overtime, this results in advertising blindness.<br /><br />Ad blindness — the conscious and subconscious ignoring of advertising messages (Source: <a href="https://managementmania.com/en/ad-blindness">ManagementMania</a>).<br /><br />Second (but closely related to the first), it is becoming increasingly hard for brands to get noticed, heard, and remembered.<br /><br />Long story short, the current state of marketing leaves much to be desired. I would even go as far as to say that it is going through a stage of severe crisis — “The Great Marketing Depression.”<br /><br />The darkest hour, however, is just before the dawn. The good news is that we already see a slight yet significant shift toward better marketing.<br /><br />Call it a customer-first approach, empathetic marketing, or marketing with meaning. The idea behind it remains the same: to delight customers by delivering more than they expect and pay for.<br /><br /><b>This is value-added marketing.</b><br /><br />Value-added marketing brings marketing to an entirely new level by turning marketing content into a product of its own. As more and more brands adopt this attitude, we’re stepping into the next stage of marketing evolution — one that puts customers first, understands the importance of “going the extra mile,” and emphasizes perceived value to the customer over pure revenue.<br /><br />Value-Added Marketing: From Theory to Practice<br /><br />Although the term “value-added marketing” is rather self-explanatory, it still makes sense to quickly run through the concept.<br /><br />Added value in marketing can be either financial or not. This could be anything from free shipping to referral rewards, even discounts on related materials. It doesn’t matter what exactly a company is offering as an added value as longs as it exceeds the expectation of customers and is considered valuable by them.<br /><br />To master the art of value-added marketing, a company needs to understand its <a href="https://blog.hubspot.com/marketing/buyer-persona-definition-under-100-sr">buyer persona</a> (most typical customer) and what might be important to that persona. This step is crucial for deciding what of value a brand can give customers.<br /><br />Once a potential value-add is defined, it should be well-integrated into the heart of a business concept. “Well-integrated” here means that the added value is perfectly aligned with the company’s mission, positioning, and long-term goals. What is offered as a value-add should never contradict with the major product or service a business provides.<br /><br />For instance, a dental health center should not give its returning customers a free family package of chocolate candies, assuming the role of dental healthcare practitioners is to help people take care of their teeth. Neither would it be smart for a gym to sell cinnamon rolls and double-chocolate, king-size donuts in their cafeteria. Most of us go to the gym to lose weight and get in shape, not to fall for another portion of sugary, fast carbs!<br /><br />Contradictions are confusing, confusion is not what drives sales. Consistency should be the foundation for any value-added marketing initiative.<br /><br />The Best Value-Added Marketing Cases (So Far)<br /><br />The world-renowned toy manufacturer LEGO does value-added marketing exceptionally well. LEGO created an online community for its customers where they can<a href="https://ideas.lego.com/guidelines"> submit their ideas for new LEGO sets</a> and vote for the ideas of others. Each submission that gets at least 10,000 votes is reviewed by the brand’s officials and could be turned into a real LEGO set, sold worldwide. Such interaction and gamification is an value-add in its own right, but LEGO has taken it one step further. The brand decided to grant idea-contributors a percentage of sale revenue as well as recognition on the packaging.<br /><br />One more telling example of a company that knows how to leverage value-adds is Nike. Apart from being one of the top sportswear manufacturers on the market, the company has grown into an ambassador of active lifestyle. The Nike+ Training Club offers people a chance to attend group workouts (running sessions, yoga classes, and functional trainings) free of charge. They also have a free app with guided workouts, so customers can stay active and fit regardless of their schedule and ability to attend a gym. Nike’s approach is good, customer-centric marketing.<br /><br />Virgin is yet another good example. The company has gone so far in terms of value-added marketing it can no longer be considered just a product or service. Today’s Virgin is not only a travel and media brand, but also a <a href="https://www.virgin.com/company/virgin-startup">company promoting the spirit of entrepreneurship</a> and helping to nurture talents (and small business). What an interesting way to create a positive brand image!<br /><br />Reasons Why Value-Added Marketing is Gaining Momentum<br /><br />Value-added marketing:<br /><ul>
<li>ensures brand loyalty.</li>
<li>turns customers into brand ambassadors.</li>
<li>helps retain existing customers and saves money. New User Acquisition is believed to be 7 times more expensive than retention.</li>
<li>results in a flow of positive reviews and mentions in social media, which helps with brand awareness.</li>
<li>makes customers more likely to take upsell offers.</li>
<li>is a foundation for long-term trusting relationships.</li>
</ul>
<br />Value-Added Marketing Tips (For Any Business)<br /><br />One of the best things about value-added marketing is its simplicity. In nearly all cases, a brand won’t need a huge budget or a genius marketing team to start taking advantage of value-adds.<br /><br />Here are some ideas most marketing teams can consider implementing.<br /><ul>
<li>Provide expert advice; being an authoritative information source within the industry your operating in.</li>
<li>Prioritize high-speed and quality service, including — if applicable — delivery.</li>
<li>Reward loyalty with return customer discounts and special offers.</li>
<li>Teach workshops or other forms of educational events to build community around a brand.</li>
<li>Customize products or services on request.</li>
<li>Give free, supplemental hardware or software related to the main purchase.</li>
</ul>
<br />The Wrap-Up<br /><br />As numerous new brands emerge on the global market daily, the fight for customers’ attention becomes harder than ever.<br /><br />Meanwhile, the cost (and quality) of advertising is going down, while the quantity of ads grows. This all results in people getting increasingly annoyed and tired of ads, which eventually forces brands to search for new approaches to marketing.<br /><br />This is a crisis in traditional marketing, but it is a blessing in disguise. As the old tried-and-true approaches no longer work the way they used to, brands are left with few options but to try something new. Fortunately for everyone involved, it is the customer-first approach that seems to be taking over.Anonymoushttp://www.blogger.com/profile/08080502740625442490noreply@blogger.com1tag:blogger.com,1999:blog-1456200443793164160.post-6674993540858774322017-11-20T05:34:00.000-08:002017-11-20T05:34:32.624-08:00Benefits of Combining SEO & PPC to Beat Your Competition<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /><br /><img height="367" src="https://media.licdn.com/media/AAEAAQAAAAAAAAfSAAAAJGUzYzRiNjMwLTQ4NzItNDE3OS1hOGNlLTQ1MjA5YzE4NjU2NA.jpg" width="640" /><br /><br /><br /><br /><br /><br />E-commerce and online businesses have witnessed a phenomenal transformation in the area of online marketing. Every second of the day, all over the Internet, many commercial websites are springing up on the internet. These websites are making their best effort to be visible in the online world as well as in the offline. More importantly these online business owners are focused not only on their internet presence but want to offer consumers a convenient shopping experience in the privacy and comfort of their homes.<br /><br />Commercials websites compete against each other by using the two most powerful advertising strategies: <a href="http://www.seoarchitects.ca/services/search-engine-optimization-seo/">Search Engine Optimization</a> (SEO) and Pay per Click (PPC) in trying to attract more traffic to their websites. When these two strategizes are coupled together ranking of the websites improve drastically and thereby has an opportunity to keep an edge over the competition.<br />Twin equalizers to outrank the competitors<br /><br />The importance of combining SEO and PPC in a marketing strategy are formidable tools that act to form twin equalizers in the effort to counter act the strategies of the competition.<br />Benefits of combining SEO and PPC are:<br /><br />The combination of both SEO and PPC will improve both organic and paid results. The keywords that are found to be profitable with PPC can then be used for SEO.</span><ul>
<li><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Enhances the Click Through Rates (CTR). Generating and testing content will be advantageous to both search engine ranking as well as the PPC click through rates.</span></li>
<li><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">High conversation rates: When using PPC along with the organic results the chances of conversion into paying clients drastically increases.</span></li>
<li><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Best keywords identification: PPC is considered to be the best tool for measuring the results by which one can identify the best keyword and ad copy. These results can then be applied to the SEO strategy as well.</span></li>
<li><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">With the right combination, a company can outrank the competitors from the first page of Google and simultaneously increase the brand identity with overall increased exposure.</span></li>
<li><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">By dominating results a company can increase branding and protect online reputation as this combination guarantees a very strong online presence.</span></li>
<li><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">With well-planned integration of SEO and PPC online business owners can maximize the efficiency of their marketing efforts and at the same time optimize the spending for the campaigns that effectively increases the bottom line.</span></li>
</ul>
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />When managed properly and handled by the right experts, online business owners can achieve favourable results by combining these two great tools. This integrated approach will attract potential clients both from organic as well as paid channels. Statistics reveal that this combination increases conversion rates around forty percent. The combination enhances the online marketing strategies which deliver online business websites greater exposure with a much quicker ROI (Return on Investment).<br /><br />In any business one cannot control the strategies adopted by the competitors. This is true in the online world as well. It is always suggested to follow proven techniques to attract more people to your website in order to retain existing customers and to turn the prospects into new customers. Smart online business owners will enhance their SEO strategies in integrating their organic SEO campaigns with a <a href="http://www.seoarchitects.ca/services/pay-per-click-advertising/">Pay per Click</a> campaigns in order to outrank their immediate competitors. A combination of SEO and PPC will prove the best results in improving the bottom line. Through utilizing both SEO and PPC a well-planned home based online business can do better than the poorly designed websites of multimillion dollar global companies. The history of ‘Big companies eating the smaller ones’ has been changed to ‘Smart companies eating larger, slow to adapt companies’. When it comes to online businesses this is the new reality.</span>Anonymoushttp://www.blogger.com/profile/08080502740625442490noreply@blogger.com0tag:blogger.com,1999:blog-1456200443793164160.post-13827840128270745702017-10-10T06:39:00.000-07:002017-10-10T06:39:02.543-07:00 Essential Social Ads Tools to Help You Run Successful Campaigns<br /><br /><br /><a href="https://adespresso.com/">AdEspresso by Hootsuite</a> allows us to do a number of important things with our ads. First off, we can run split test ad sets, which is key to running the most cost-effective campaign. Within a few days of the start of a campaign we know what ad copy and creative is performing best and why—allowing us to optimize the campaign.<br /><br />In our ad dashboard, we get an overview of performance over time, top tracking metrics, total amount spent, conversions, and the best and worst performing ads. We can easily pinpoint ads that are not working for us.<br /><br />AdEspresso also allows us to boost posts directly from the Hootsuite dashboard. This makes it easy to put money behind our best performing organic posts. Then we set up our ad campaign, select the ad account, run split tests, and manage the ad from Hootsuite.<br />Evernote<br /><br />We use <a href="https://evernote.com/">Evernote</a> to share notes about ads among our team. Whenever we make a change to an ad or refresh our plan, we add notes so that we can time stamp our decisions and the reasons we made them.<br /><br />Evernote is also great during the planning stage of an ad campaign because we can set out a timeline, roles and responsibilities, and outline a draft workback schedule. It’s also easy for us to link to other docs like strategy decks or calendars.<div>
<br /><b>Hootsuite Enhance</b><br /><br />When we’re creating ads, we often need access to images that we can we can quickly customize and resize for social. Using <a href="https://itunes.apple.com/us/app/enhance-free-stock-photo-editor-for-social-media/id669414205?mt=8">Hootsuite Enhance</a>, we can use effects, filters, and fonts to create images for social.<br /><br />All images for ads on social need to have less than 20 percent of the image covered by text, so we test our ad images using <a href="https://www.facebook.com/ads/tools/text_overlay">Facebook’s Image Text Check tool</a>beforehand to make sure they’re going to work.<div>
<br /><b>UTM codes</b><br /><br />Every ad campaign we run includes <a href="https://blog.hootsuite.com/how-to-use-utm-parameters/">UTM parameters</a>. That way we know exactly how much traffic and how many conversions are coming from specific ads. It also helps us identify the source of social traffic, i.e. which social network the ads sent traffic from.<br /><br />UTM codes also help us group ads by type. We set up different tags by broad themes like brand awareness or campaign type like social ROI. This allows us to group ad performance and make observations. If we see that a certain ad group is performing best on a certain channel, we’ll shift our budget accordingly.<br />Slack<br /><br />Messaging software <a href="https://slack.com/">Slack</a> is awesome for cross-team collaboration. When we’re working on a big campaign, we can create a group, upload documents and resources, and get instant feedback. It’s an easy way for us to keep in touch with everyone who needs to know about our ad efforts.<br /><br />We like the search box because we can go through our archives if we need to retrieve anything for reference, such as plans and notes from past campaign.</div>
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<br /><b>Facebook Blueprint</b><br /><br />We run a lot of ads on Facebook, so having a learning resource like <a href="https://www.facebook.com/blueprint">Facebook Blueprint</a> is essential. It offers courses, guides, and training modules on the latest in social advertising.<br /><br />It’s a one-stop-shop for all things Facebook advertising—whether you’re looking to try new ad formats, better optimize your ads, or refine your KPIs.</div>
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<br />Unsplash<br /><br />Searching for social media images can be time-consuming and expensive. That’s why having a handy <a href="https://blog.hootsuite.com/20-free-stock-photo-sites-social-media-images/">list of free stock photo image sites</a> can help speed up the process.<br /><br />Our favorites are <a href="https://unsplash.com/">Unsplash</a> and <a href="http://kaboompics.com/">Kaboompics</a>, because we can search by keyword for thousands of images in their database. This helps us narrow down our selection a lot faster.</div>
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<br /><b>Hootsuite Impact</b><br /><br /><a href="https://hootsuite.com/products/impact">Hootsuite Impact</a> is a powerful measurement tool that allows us to report on all of our paid and organic performance. It helps us see the overall health of our channels and our return on investment (ROI).<br /><br />It also offers recommendations on things like daily ad spend, geographic targeting, and approximate cost per action. This is especially useful when we’re running multiple campaigns and need to make sure that we’re consistent across all channels when looking at results.<br /><br />When you’re running next ad campaign, get your toolkit in order before building out your plan. It will help you stay organized and properly track all of your campaigns.</div>
</div>
Anonymoushttp://www.blogger.com/profile/08080502740625442490noreply@blogger.com0tag:blogger.com,1999:blog-1456200443793164160.post-48388384263880051542017-09-29T22:23:00.000-07:002017-09-29T22:23:35.045-07:00Productivity Apps for Social Media Marketers<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />Imagine your life without coffee. Even if you aren’t a caffeine enthusiast, imagine never smelling that stimulating aroma, or seeing the words “coffee lover” in every social media manager’s Twitter bio. This delicious elixir was discovered in the 10th century, when beans that had fallen into a fire and roasted were dissolved in water.<br /><br />We then saw the birth of percolators (<a href="http://www.coffee-machine.org/coffee-machine-and-espresso-machine-history/">1818</a>), the espresso machine (<a href="http://www.coffee-machine.org/coffee-machine-and-espresso-machine-history/">1822</a>), and what became the household standard—the electrical drip coffee brewer (<a href="https://en.wikipedia.org/wiki/Drip_brew">1954</a>). However, the coffee world was turned upside down when the first single-serve coffee pod system was introduced by Nestle in <a href="https://en.wikipedia.org/wiki/Single-serve_coffee_container">1976</a>. Efficiency became the name of the game.<br /><br />There may already be acceptable systems in place, but sometimes you just need to get things done faster. When it comes to social media, the introduction of new tools and apps mean that you can take your productivity levels up a notch. Continue reading for a guide to some of our favorites.<br />8 productivity apps for social media marketers<br />1. <a href="https://evernote.com/?var=c">Evernote</a><br /><br />Evernote is the classic note-taking tool. It lets you create project to-do lists, save image notes, set reminders for yourself, and much more. Evernote’s cross-platform capabilities add another level of efficiency to your note-taking, allowing you to take your ideas wherever you go. Take notes from a content brainstorm and easily share them with your social media team, or save images that you want to incorporate into future social posts.<br /><br /><a href="https://play.google.com/store/apps/details?id=com.evernote&hl=en">For Android</a><br /><br /><a href="https://itunes.apple.com/ca/app/evernote-capture-notes-sync/id281796108?mt=8">For iOS</a><br />2. <a href="https://todoist.com/">Todoist</a><br /><br />If you’re a social media manager who lives by your to-do lists, Todoist is an app you’ll want to add to your phone ASAP. One Hootsuite team member swears by Todoist thanks to the gamification aspect it includes when you finish a task (or not). You can also assign tasks to other individuals and group them by project, as well as add notes, files, and track tasks over time. Get ready to start crossing tasks off of some lists.<br /><br /><a href="https://todoist.com/ANDROID">For Android</a><br /><br /><a href="https://itunes.apple.com/ca/app/todoist-to-do-list-task-manager/id572688855?mt=8">For iOS</a><br />3. <a href="http://xwavesoft.com/pomodoro-timer-for-iphone-ipad-mac-os-x.html">Pomodoro Time</a><br /><br />As a social media marketer, you know that every second of your workday counts. Enter: <a href="https://en.wikipedia.org/wiki/Pomodoro_Technique">the Pomodoro Technique</a>. It’s a time-management system that involves working in 25-minute intervals divided by short breaks. The idea is these small breaks can improve productivity. To work according to the Pomodoro Technique, use an app such as Pomodoro Time, which lets you manage your time, set goals, and maximize productivity.<br /><br /><a href="https://itunes.apple.com/ca/app/pomodoro-time-focus-timer/id973134470?mt=12">For iOS</a><br /><br /><a href="https://play.google.com/store/apps/details?id=personal.andreabasso.clearfocus&hl=en">For Android (Comparable)</a><br />4. <a href="https://www.canva.com/">Canva</a><br /><br />Visuals are a huge part of any social media marketer’s strategy, and anything that can make the image creation process more productive should be added to your mobile toolbox. Canva is used by over 10 million people around the world, and for good reason. Use the app to create social media images on the go with Canva’s countless templates and designs. You can add text, graphics, effects, and other engaging additions to your images (or one of Canva’s own).<br /><br /><a href="https://play.google.com/store/apps/details?id=com.instructure.candroid&hl=en">For Android</a><br /><br /><a href="https://itunes.apple.com/ca/app/canva-graphic-design-photo/id897446215?mt=8">For iOS</a><br />5. <a href="https://www.dropbox.com/">Dropbox</a><br /><br />Once you’ve created or sourced images, you don’t want your productivity to be derailed while you try to find these images to add to your social media posts. Instead, use Dropbox to keep all of your files in one place that you can access from any device. You can also share large files quickly with your teammates so that you can get that video up on your Facebook page without waiting for a huge file transfer.<br /><br /><a href="https://play.google.com/store/apps/details?id=com.dropbox.android&hl=en">For Android</a><br /><br /><a href="https://itunes.apple.com/us/app/dropbox/id327630330?mt=8">For iOS</a><br />6. <a href="https://hootsuite.com/">Hootsuite</a><br /><br />When it comes to productivity apps for social media marketers, we can’t help but toot our own horn. The Hootsuite dashboard and <a href="https://hootsuite.com/products/mobile-apps/hootsuite-mobile-app?_branch_match_id=260861144253454886">mobile app</a> allows you to easily view, share, and schedule social media posts with Twitter, Facebook, Instagram, and LinkedIn so that you dedicate more time to actually creating content that gets you results.<br /><br /><a href="https://play.google.com/store/apps/details?id=com.hootsuite.droid.full&hl=en">For Android</a><br /><br /><a href="https://itunes.apple.com/ca/app/hootsuite-schedule-posts-for/id341249709?mt=8">For iOS</a><br />7. <a href="https://www.noisli.com/">Noisli</a><br /><br />Noise can have a huge impact on productivity—just ask those trying to meet a deadline in an open office. Noisli provides background noise that will “help you improve focus and boost your productivity” because as <a href="http://blogs.wsj.com/ideas-market/2012/02/22/a-creative-buzz/">The Wall Street Journal</a>explains: “A moderate level of noise the equivalent of the background buzz of conversation prompts more creative thought.”<br /><br /><a href="https://play.google.com/store/apps/details?id=com.noisli.noisli">For Android</a><br /><br /><a href="https://itunes.apple.com/us/app/noisli/id862773459?ls=1&mt=8">For iOS</a><br />8. <a href="http://www.hemingwayapp.com/">Hemingway App</a><br /><br />Hemingway App is a tool that will help you improve your writing skills so that you can create clear and quality posts for your social media audience. The tool will highlight any unclear or long-winded sentences, grammatical errors, or the use of passive voice in your writing. Simply copy and paste your text into the Hemingway App and find the areas of your writing that need work.<br /><br />The right tools can make all the difference for a busy social media marketer. Whether you need help creating an image, sharing files, or writing the best Facebook post, the apps above will equip you to craft the most engaging content for your business.</span>Anonymoushttp://www.blogger.com/profile/08080502740625442490noreply@blogger.com0tag:blogger.com,1999:blog-1456200443793164160.post-11370486508222366052017-09-23T21:55:00.000-07:002017-09-23T21:55:25.389-07:00 Ignoring a Social Media Network Can Damage Your Social Media Presence<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /><br />How many social media network accounts does your business have? Every week, we recommend businesses to hop on the latest trending social network bandwagon, whether it’s to promote brand culture on Instagram or engage your audience with Vine videos. According to the <a href="http://www.ebizmba.com/articles/social-networking-websites">eBizMBA Guide</a>, there are currently 15 social networking sites with over 30 million unique monthly visitors; depending on the size of your business, your company may be required to join at least half of these to maintain a steady social media presence.<br /><br />It’s not a surprise that sometimes, the pressure to maintain all accounts results in neglecting your brand’s social media presence on at least one social media network. And it doesn’t have to be completely abandoned in order to be considered neglected—a decreased frequency in posts and lack of replies to your audience’s comments is enough to tarnish your brand’s online reputation. To make sure your time is evenly distributed among all your social media accounts, we’ve come up with a list of reasons why neglecting a social network hurts your social media presence—and how to address these issues.<br />3 ways ignoring a social media network can damage your social media presence<br />1. Ignoring a social media network betrays your audience’s expectations<br /><br />Remember what lead to your brand to joining the social network in the first place—it’s a great way to interact with current customers and educate potential customers about your company. But if your Twitter followers are greeted by the default egg display picture, and witness sporadic updates, they receive the opposite message: you don’t have time for your social media audience, and you don’t finish what you started. My guess is that’s not how your brand wants to be perceived.<br />2. Ignoring a social media network can cost you online followers—and potential customers<br /><br />People sometimes find it more convenient to tweet a comment or a concern using the brand’s official Twitter handle, instead of putting in a phone call or submitting a comment card. By ignoring your <a href="https://blog.hootsuite.com/how-to-respond-to-negative-online-reviews/">online audience’s feedback</a> you risk not only losing those customers, but also failing to address the potential hurdles in your services or product development. Not paying attention to your online audience can cause you to lose followers on your social networks, and even potential customers.<br />3. Neglecting a social media network can tarnish your brand’s online reputation<br /><br />Your brand’s <a href="https://blog.hootsuite.com/online-reputation-management-for-business/">online reputation management isn’t so hard</a> if you don’t neglect the social media networks you’re on. Decreased attention means a higher chance of committing one of many <a href="https://blog.hootsuite.com/social-media-content-marketing-mistakes/">social media faux pas</a> that could seriously threaten your brand’s reputation. To make matters worse, if you don’t regularly monitor your accounts, you miss the opportunity for timely correction or removal of the culprit post, thus risking an even bigger backlash.<br />How to avoid neglecting a social media network<br />1. Create social profiles on the same networks as your audience<br /><br />The most prominent reason why people neglect their social media presence is because they chose a social media network that’s not the top choice for their audience. The best way to avoid this situation is by creating a social media profile that aligns with your company’s objectives. Most importantly, follow your target audience to the social media network of their choice: for example, if your goal is to talk to professionals in the marketing industry, then you should definitely be on <a href="https://blog.hootsuite.com/linkedin-for-small-business/">LinkedIn</a>. If you don’t think you can spare more time or effort on another social media network, it’s better to avoid making an account altogether. Absence from a social network is better than neglected social media presence.<br />2. Create a social media content schedule<br /><br />Once you’ve created your social media profiles that you have committed to maintaining, the next step is to create an <a href="https://blog.hootsuite.com/social-media-manager-content-management-tips">effective way to manage your social media content</a>. One way to do this is by creating a schedule for engaging content to publish on your social networks. This will help you keep track of planned posts across all of your brand’s social media networks. Once you’ve created your social media content plan, you can start <a href="https://blog.hootsuite.com/how-to-schedule-tweets/">scheduling Twitter messages</a> and other social media posts to ensure your social media profile doesn’t lay dormant.<br />3. Use a social media management tool<br /><br />An easy way to ensure no social media network gets left behind is to use a <a href="https://hootsuite.com/solutions/social-media-management">social media management tool</a>. The Hootsuite dashboard allows you to manage social networks like Twitter, Facebook, LinkedIn, Google+, and much more, all in one place. You can monitor, engage, and converse with your audience in one place. Additionally, it can complement your social media content planning by scheduling posts in advance.</span>Anonymoushttp://www.blogger.com/profile/08080502740625442490noreply@blogger.com0tag:blogger.com,1999:blog-1456200443793164160.post-88638811632750883432017-09-23T21:50:00.000-07:002017-09-23T21:50:22.839-07:00Common Social Media Strategy Mistakes: What Not to Do: <span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />We often write about things you should include in your social media strategy: tips, tricks, hacks, trends, and other topics that anyone working in social media should know. But what about the things you shouldn’t do? Many common tactics are ineffective at best, and can be damaging to your brand at their worst.<br /><br />We’re going to touch on those things—the darker side of social media strategy. When it comes to social media blunders, there’s certainly no shortage of examples. Here are some of the more common ones.<br /><br />Like-Baiting<br /><br />Like-baiting, much like click-baiting, is the practice of using provocative or controversial headlines to stir up social attention for likes and clicks. More often than not, the content rarely provides the reader with any new or insightful information, and has nothing to do with your business objectives. Sure, it’ll get you a few likes, shares, and retweets here and there. It borders on spam, does very little for engagement, and most of your audience will see right through it. Recently, <a href="https://blog.hootsuite.com/end-like-baiting-facebook/">Facebook adjusted their algorithm to curb this kind of behavior, too.</a> Avoid it on all your social networks.<a href="https://blog.hootsuite.com/wp-content/uploads/2014/04/like-baiting-screenshot.jpg"><img src="https://blog.hootsuite.com/wp-content/uploads/2014/04/like-baiting-screenshot-620x588.jpg" /></a>Image courtesy of Facebook<br /><br />Buying Likes And Followers<br /><br />Did you know that you can buy followers and likes for certain social networks? Yep! Is it a good idea? Nope! Yet it’s still a widely followed practice. Acquiring followers in the triple and quadruple digits with little-to-no work on your end is tempting, but it’s an empty number. They don’t care about what you’re saying or what you’re doing. The quality of your audience diminishes, as does the real impact of your social media posts. A lose-lose practice, through and through.<br /><br />Posting Too Much<br /><br />People follow you because they like you, what you do, or what you make. That’s a great thing because it means that they’re engaged with and receptive to your brand. But their loyalty does not make them immune to post fatigue. Use restraint when posting to your social channels. You might have a lot to share with your audience, but before posting something, ask yourself, ‘Do they even care?’ If they don’t, there’s no quicker way to lose them than spamming their feeds. What defines ‘spamming feeds’ is difficult to quantify. But you can use <a href="http://hootsuite.com/products/platform/social-media-analytics">HootSuite’s analytics tools</a>to determine which posts resonate with your audience, and which don’t.<br /><br />Ignoring Social Media ROI<br /><br />Sure, social media is a relatively inexpensive marketing channel. But if you consider how many hours go into planning, engaging, and executing, the dollars add up. Measuring your ROI is crucial to ensure that not only is your social media strategy working, but that you’re not actually losing money on it. <a href="http://signup.hootsuite.com/social-media-roi/">HootSuite Pro</a> includes very powerful analytical tools that can help you measure just about every facet of your social media campaigns.<br /><br /><a href="http://signup.hootsuite.com/social-media-roi/"><img src="https://blog.hootsuite.com/wp-content/uploads/2014/05/social-media-strategy-mistakes-social-roi-e1399386282820.png" /></a><br /><br />Only Using Social Media To Advertise<br /><br />Along the same vein as posting too much is using your social networks only to advertise your products and services. It’s a practice that can quickly dull engagement and customer trust. Having a big sale? Launching a new product? Go ahead and mention it. But avoid reminding your followers over and over again. Trust us, they know. More than promoting, social is a channel for engagement. That means sharing great <a href="https://blog.hootsuite.com/beginners-guide-to-content-curation/">curated content</a>, interacting with followers, and simply helping your business or brand stay at the front of the consumers mind.<br /><br />Deleting Negative Comments<br /><br />One of the biggest mistakes those new to social media make is deleting negative comments. It seems counterintuitive to let these damning testimonials be seen by all. But it also represents a great opportunity to 1) make a customer happy in a very public place, and 2) publicly address a problem within your business that perhaps you didn’t know about. You won’t always be able to make every customer or client happy, but you can certainly use social media to soften the blow and look good while doing it. By responding publicly, you can even sometimes turn the conversation to your favour. (Note that when we say ‘negative comments’, we’re excluding abusive, threatening and otherwise hateful comments. Delete those.)<br /><br />Not Keeping Up To Speed<br /><br />Social media is a constantly changing world. What was true yesterday may not be true tomorrow. It’s up to you to not only get up to speed, but to stay there. At first, this will seem like a daunting task. But there are endless resources available to help you along the way (like, for example, <a href="http://hootsuite.com/services/education-services">HootSuite University</a>, or following blogs through the <a href="https://blog.hootsuite.com/syndicator-rss-reader-app/">HootSuite Syndicator</a>). All you have to do is put in the time.<br /><br /><br />Not Having A Social Media Strategy At All<br /><br />Social media is no longer optional. It’s the first—and in many cases, only—point of contact for consumers. As such, it should be treated with the same level of care and thought as every other mission-critical part of your strategy. Take the time required to consider what you want to accomplish with social media and how you’re going to get there, rather than going in blind.<br /><br />There’s no silver bullet approach to building your social media strategy. There are endless ways to build one that depend on variables like your business size, business type, brand, location, and demographics. Organic growth and engagement are the core of any successful social strategy. The above points will help you avoid some of the pitfalls of those newer to the social game.</span>Anonymoushttp://www.blogger.com/profile/08080502740625442490noreply@blogger.com0tag:blogger.com,1999:blog-1456200443793164160.post-82350937879197761802017-09-23T21:32:00.000-07:002017-09-23T21:32:43.290-07:00How to respond effectively and social media engagement<br />Engage with your audience efficiently<br /><br /><br /><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /><br /><br /><br /><br />Manage your social media accounts across more than 35 global networks<br /> <br /><img src="https://hootsuite.com/uploads/images/craft/components/detail/engagement-new-streams.png" /><br /><br />Reply with a single click<br /><br /><br />Anyone on your team—in any region or department—can quickly respond to messages, mentions, and comments through a single dashboard.<br /><br />Identify influencers and leads<br /><br /><br />Listen closely to the people that matter to your business. Create, import, and share lists of social influencers and important clients. <br /><br />Save time with pre-written responses<br /><br /><br />Quickly respond to common questions or customer requests by saving pre-approved and on-brand responses for future use.<br /><br />Engage consistently—across any sized organization<br /><br /><img src="https://hootsuite.com/uploads/images/craft/components/feature-images/_300x300_crop_center-center_70/hootsuite-engagement-manage-workflows.jpg" /><br /><br />Manage engagement workflows<br /><br /><br />Mirror your existing workflows so people see the posts that matter to them—ensuring responsive engagement and avoiding missed messages.<br /><img src="https://hootsuite.com/uploads/images/craft/components/feature-images/_300x300_crop_center-center_70/hootsuite-engagement-track-interaction-history.jpg" /><br /><br />Track interaction history<br /><br /><br />See all interactions with a contact—across your organization—so conversations are in context and consistent, no matter who engages with them.<br /><img src="https://hootsuite.com/uploads/images/craft/components/feature-images/_300x300_crop_center-center_70/hootsuite-engagement-search-by-location-or-language.jpg" /><br /><br />Search by location or language<br /><br /><br />Monitor social conversations across the globe or around your neighbourhood—in multiple languages—and be exactly where your audience is.<br /><br /><br /><br />As we launched our social media program, we knew we needed a platform that would be able to handle and scale with our increasingly complex needs. Hootsuite absolutely accomplished this for us.</span>Anonymoushttp://www.blogger.com/profile/08080502740625442490noreply@blogger.com0tag:blogger.com,1999:blog-1456200443793164160.post-74866186682625198502017-09-23T21:23:00.000-07:002017-09-23T21:23:43.673-07:00How to Respond Not-So-Nice Comment or Online Review?<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />Your online reputation can make or break your business, as the internet is often the first and last place potential customers go to find out more about you. Even the most reputable organizations deal with bad online reviews, posts on social networks, as well as blogs and other online forums. The one thing you can learn from these organizations is that it’s not so much the complaint or poor review that defines your reputation, but rather the way it’s handled. Here are 6 things you should do when confronted with a scathing comment.<br />Step 1: Stop. Breathe.<br /><br />When someone attacks your small business— the thing you pour endless hours of blood, sweat, and tears into— it feels personal. It’s not. Take some time to think it about the situation. It’s impossible to be pragmatic or genuinely apologetic when you’re emotionally charged. But if you give yourself some time to mull it over, you’ll be able to see the situation with more clarity.<img src="https://blog.hootsuite.com/wp-content/uploads/2014/06/Example-of-Online-Reputation-Management-Gone-Bad-with-Amys-Baking-Company-Bakery-Boutique-Bistro.png" />Perhaps the finest example of someone reacting to criticism in the worst way possible.<br /><br />Step 2: Look into it.<br /><br />Some online reviews or complaints aren’t valid. Some of them are. You’ll never figure out where you stand unless you investigate. And knowing what really happened will help dictate your course of action. Did your customer have a bad experience with the product or staff? Who was in the wrong? Find out anything and everything you can about the situation before making any decisions.<br />Step 3: Is the complaint legit? Apologize. Is it bogus? Apologize anyway.<br /><br />Apologize directly and publicly to those affected, whether it’s in a Tweet or a reply comment on the site where you found the bad review. Let them know what you’ve done about it (you have done something about it, right?). In the event the complaint isn’t a valid one, tell your side of the story and see what you can do to resolve the situation. Sincerity goes a long way here. You may not be able to correct something for one particular customer, but reaching out publicly shows you care and that you’re being proactive.<img src="https://blog.hootsuite.com/wp-content/uploads/2014/06/Delta-Airline-Example-of-Online-Reputation-Management.png" />An example of a good apology from Delta Airlines<br /><br />One thing to keep in mind about online reviews and complaints: whether they’re legitimate or otherwise makes little difference to the masses. It’s all about perception. A quick apology will do more for you than a denial of wrong-doing.<br />Step 4: If possible, continue the conversation privately. <br /><br />At this point, you should have acknowledged the complaint and made any necessary corrections. Someone might attempt to further engage you publically. Ask them to take the conversation to email or a direct/private message. For example “We’d like to know more about what happened, would you mind sending us a quick email? We’re looking forward to resolving this issue for you.” You’ve just made yourself look good while resolving a situation quickly. Social media engagement is important to your social presence, but not when it’s back and forth, he-said-she-said banter with a single online entity.<br />Step 5: Look for patterns.<br /><br />If you’re seeing a string of bad online reviews coming in from all over the place, there’s a good chance there’s something wrong on your end. You need to put the brakes on, stat. Though it seems like bad news at first, it’s great opportunity to identify a fundamental problem with your business and stop the trainwreck before it happens.<br />Step 6: Avoid the non-apology apology.<br /><br />You’ve seen these a hundred times before. “Our company has been supplying our product to our customers for 100 years. We’re sorry that your experience did not match your expectations.” See what they did there? Reinforce their leading market position while telling the customer they were wrong for expecting more in a roundabout way. There was no real apology and the lack of sincerity was as transparent as a freshly-cleaned window.<br /><br />Every business is different. Every customer is different. And every reason for a bad review is different. These 6 steps combined with a bit of common sense, courtesy, and a genuine desire to help your customers can turn a conflict into a positive experience for everyone involved, and look good while doing it.</span>Anonymoushttp://www.blogger.com/profile/08080502740625442490noreply@blogger.com0tag:blogger.com,1999:blog-1456200443793164160.post-21130949797781742002017-09-23T21:14:00.000-07:002017-09-23T21:14:20.278-07:00Social Media Advice That You Shouldn’t Follow<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img alt="Image result for Social Media Advice That You Shouldn’t Follow" height="293" 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width="640" /><br /><br /><br /><br /><br />There are many occasions in life where you will hear or be given the same advice over and over again. Often, this advice is conflicting and you feel as if you’d have been better off not hearing anything at all. The moment you get engaged, you’ll hear all of the reasons for having a large wedding, as well as why a small, more intimate gathering is best. Announce your pregnancy, and you’ll hear unsolicited advice on everything from whether you should find out your baby’s sex to whether you should use pain medication during the birth. As a social media manager or content marketer—yes, I’m comparing marketing to giving birth—you can probably relate to the feeling of trying to sift through an overwhelming amount of advice. <br /><br />As someone who stays up to date on social media news and best practices, you have probably heard some form of the following pieces of advice. With a focus on staying critical of all popular opinion, I challenge these commonly shared tips.<br />Success is measured by followers<br /><br />One of the most popular topics in the social media marketing world (and the actual world) surrounds the number of followers one has. While there is a grain of truth to perceptions around an official social media account having enough followers to support their authority, if all you are concentrating on is the number of followers your brand’s account has, you are most likely missing huge opportunities for growth.<br /><br />The success of your organization’s social media strategy should not be focused on the quantity of followers you have, but rather the quality of these followers. If you approach your plan with the aims of increasing engagement amongst your followers however, you will naturally see this community grow. I have too often heard people get worked up and obsessed with how many followers they have, or companies using this number as an indication of whether their social media strategies are successful. This is misguided, and can lead to not only missed opportunities for community growth as mentioned above, but to questionable practices such as purchasing followers. What’s more embarrassing for your brand—Having under a certain number of followers, or getting caught buying followers? The answer here is clear.<br />Keep your accounts clean<br /><br />When I was on the job hunt, one of the top pieces of advice I heard was to scrub my social media accounts clean. Keep everything super professional and conventional, unless you never want to find that dream job. As someone who was using my Twitter account to post ridiculous quotes from my dad, feminist and social justice articles, and countless photos of cute animals, my account wasn’t exactly working as a purely professional resume.<br /><br />However, I was told shortly after being hired that my Twitter presence actually helped rather than hurt my chances of getting the job. In having an online presence that wasn’t super sterile, my future employer was able to recognize that I had a personality and a (debatable) sense of humor.<br /><br />It’s also a widespread belief that when you actually have the job, your social media accounts should act as a reflection of your most professional self. Many imply the belief that one should not post anything that even remotely suggests you have a life outside of work. All that you do is think of marketing plans, KPIs, and content strategies, right? Obviously, wrong. Your followers know that your life is not 24/7 work, and to suggest anything otherwise comes across as inauthentic. Our own Ryan Holmes even wrote a comprehensive piece on the subject, Why employees shouldn’t have to sanitize their social media accounts, where he explains “People have private lives outside the office—lives full of family, friends, goofy selfies, bar nights, and all the rest. Why, then, do we insist employees’ social media accounts reflect some buttoned-down ideal of an office drone? Honesty in the workplace means moving beyond that and understanding that employees are people first.” Of course, I trust it’s understood this doesn’t mean posting a racist rant, sharing prejudiced beliefs, or inappropriate content on your accounts. As Holmes states, “There’s no reason a company or organization should tolerate racist or insensitive content shared by its employees.” Use your judgment, but let your personality and interests show.<br />Delete negativity<br /><br />While this advice is usually presented as common sense, it’s truthfully more of a knee-jerk reaction. Although it’s understandable that you may naturally feel that it is best to immediately delete or hide any kind of negativity aimed at your brand on social media, complaints or insults (when respectful and without offensive language or content) can act as a great source of information. If, for example, a customer complains that the flowers they had delivered arrived looking less than perfect, your company has a wonderful opportunity to showcase your stellar customer service skills. As we explain in our post about what not to do on social media, a negative comment enables you to:<br />Make a customer happy in a very public place.<br />Publicly address a problem within your business that perhaps you didn’t know about.<br /><br />Here, when you reply to the negative comment and offer a remedy that goes above and beyond, you are publicly highlighting your organization’s dedication to their customers, as well as allowing transparency. If you saw a branded social media account or page that had only 100 percent positive and gushing comments or interactions, you’d start to get suspicious and probably not fully trust the sources. Through responding to legitimate complaints and fair negativity in a respectful and helpful way, you are adding value and authenticity to your organization.<br />Be present on every platform<br /><br />Fear of missing out, or FOMO, is a real thing and can be hard to ignore when you keep hearing about the newest and greatest social media networks. The truth is that if you’re looking to grow and nurture your social media presence, you don’t need to immediately jump on every social media network bandwagon. The quality over quantity principle rings truer than ever here, as it’s much better to have a consistent, reliable, and engaging presence on a select number of key social media networks rather than trying to do the same on too many and failing. As our previous post on how to manage your social media presence explains, there are three key ways that trying to be present on every platform can do more harm than good.<br />Ignoring a social media network betrays your audience’s expectations<br /><br />If someone follows you on Instagram or Twitter, they expect that you will be posting regularly and with valuable content. If your last Instagram post was 58 weeks ago, your followers will notice this and question the legitimacy of your accounts and the trustworthiness of your business.<br />Ignoring a social media network can cost you online followers—and potential customers<br /><br />With social media customer service becoming more common and expected by the day, if you aren’t keeping up to date and active on any of your channels, you are inviting the possibility of missing and seemingly ignoring customer inquiries. As we previously explained, “By ignoring your online audience’s feedback you risk not only losing those customers, but also failing to address the potential hurdles in your services or product development. Not paying attention to your online audience can cause you to lose followers on your social networks, and even potential customers.”<br />Neglecting a social media network can tarnish your brand’s online reputation<br /><br />As a result of these factors, you risk your brand’s online reputation being damaged. As we explain, “Decreased attention means a higher chance of committing one of many social media faux pas that could seriously threaten your brand’s reputation.” With the aim of an organization’s social media being to enhance a reputation and engage with customers, if you can’t satisfy these two key areas it might be time to rethink your current strategy.<br /><br />With all of this said, my main piece of advice would be to question everything. I don’t mean this in a tinfoil hat-wearing way, but as a suggestion to always think critically about information you see, read, and hear and use your own judgment. All businesses are different, so test out various pieces of advice and find what works best for your specific industry and brand. </span>Anonymoushttp://www.blogger.com/profile/08080502740625442490noreply@blogger.com0tag:blogger.com,1999:blog-1456200443793164160.post-42257212274359448032017-09-17T22:05:00.000-07:002017-09-17T22:05:47.483-07:001001 The Social Media Glossary: Essential Definitions<span style="color: blue; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br />A lot can change in a year, especially in the world of social media. It can be difficult to keep up with all of the terms and slang used with the introduction of new technologies and platforms, so we decided it was time to update our Social Media Glossary. Like previous editions of the glossary, this is a living document that will continue to grow as we add more terms and expand our definitions.<br /><br /><br /><br />The percentage of social customer service issues that are abandoned by customers without a resolution.<br /><u><b>A-</b></u><br /><br />Artificial intelligence, or AI, refers to intelligence exhibited by machines. For viable use cases of AI, check out our post <a href="https://blog.hootsuite.com/practical-ways-ai-will-change-marketing/">5 Practical (and ) Ways AI Will Change Marketing by 2020</a>.<br />Algorithm<br /><br />A rules-based procedure for making calculations or solving problems. Algorithms are everywhere in computer science and are crucial to the software that runs the world. In social media, the most important algorithms are those that determine which content we see. For example, your Facebook News Feed doesn’t show every status update and every photo from every one of your friends. Instead, it displays an algorithmically curated set of content that Facebook thinks is most worth seeing. Similarly, Twitter, Facebook, and Google Plus use algorithms to define which topics and hashtags are currently trending.<br /><br />Like the algorithms that power search engines, social media algorithms have a massive effect on your brand’s online visibility. One sure-fire way to increase your ranking in an algorithm is to pay for it with paid social media.<br />AMA<br /><br />In reference to Reddit, an acronym for “Ask me anything.” In an AMA post, a user will answer questions posed by the Reddit community. To-date, the <a href="http://www.theverge.com/2012/8/29/3277766/president-obamas-ama-most-popular-post-on-reddit-ever">most popular</a> AMA of all time took place in 2012 with President Barack Obama.<br />Analytics<br /><br />Analytics tells you what happened. In general, it involves using technology to gather data which analysts can study.The goal of analysts is to examine this data, looking for patterns in behavior. The most common way of gathering data is using a tracking tag on a website or software application. The tag registers a “session” when a user visits and then stores data about what pages they visited, what actions they completed, and how they interacted with different elements such as clicking on buttons or performing a search.<br />Archiving<br /><br />The practice of retaining an organization’s social media messages and associated metadata, often for the purpose of regulatory <a href="https://blog.hootsuite.com/social-media-glossary-definitions/?utm_source=LinkedIn&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en---owned_media-social_hootsuite-#Compliance">compliance</a>. Archiving has become increasingly important as more and more business communications occur on social media. Organizations can save records of social conversations in their own secure databases, much like they already store email and other documents. This data can later be retrieved and analyzed to track the effectiveness of social media activities. It can also be gathered as part of a legal e-discovery process.<br />Audience selector<br /><br />A tool that allows you to choose which audience you want to share something with on Facebook. To learn more about Facebook’s privacy settings for sharing content, see this <a href="https://www.facebook.com/help/459934584025324">Facebook Help article</a>.<br />Authenticity<br /><br />Some people cover up their identity and don’t really express themselves on social media. Being open and authentic on social media means a great deal to your audience who wants to genuinely engage with you or your business. It’s important to find your own voice and be personal on social media. We wouldn’t be following you if we didn’t think you were awesome, so just be yourself!<br />Avatar<br /><br />A visual representation of a user online, though not necessarily an actual photo of the user. Social media profile pics are an example of an avatar. Fun trivia fact: “avatar” is Sanskrit for “incarnation”. Makes sense, right?<br />Average handling time<br /><br />The average time required for a company, team, or individual to resolve customer issues on social media, from beginning to end.<br />Average response time<br /><br />How long it takes on average for a company, team, or individual to reply to a customer’s messages while resolving an issue.<br />—B—<br /><br /><br />Big data<br /><br />In short, big data is large sets of unstructured data. Traditionally, the data that we analyze has already been formatted into nice rows and columns. Think of a spreadsheet with a list of customer names and email addresses. The reason why big data is hard to analyze is that the data sets are massive and complex. They might contain the messy natural language we find in Tweets and Facebook updates, so the challenge involves sorting, analyzing, and processing. But as the data sets are so large and layered with information, good analysis can reveal surprising insights.<br /><br />Learn more: <a href="https://blog.hootsuite.com/social-media-big-data/">Social Media, Big Data and Visualization</a><br />Bio<br /><br />A ‘Bio’, short for biography, is the small portion of your online profile that explains to new or potential followers who you are. All social platforms have some version of a Bio as they are valuable in attracting new followers with similar interests. When it comes to your Twitter strategy, your Bio is the first thing users see when they discover your profile and a good Bio can greatly improve how often you show up in keyword searches.<br /><br />Learn more: <a href="https://blog.hootsuite.com/how-to-set-up-a-social-media-profile/">How to Set up Facebook, Twitter and Every Other Major Social Media Profile</a><br />Bitmoji<br /><br />A customized emoji or avatar that can be added to Gmail, Messenger, Slack, and virtually any online network. With <a href="https://www.bitmoji.com/">Bitmoji</a>, you can create your personal avatar and access a sticker library featuring the avatar in various scenes.<br />Block<br /><br />A Twitter feature that enables you to prevent another user from:<br />following you<br />adding you to their Twitter lists<br />having their mentions and replies appear in your notifications or mentions tab<br />tagging you in a photo<br /><br />Blocking is a useful way to keep a troublesome user out of your mentions and sends them an explicit signal that you want nothing to do with them. However, Twitter cannot prevent anybody from seeing your public Tweets. If you want to keep your Tweets private, then use a protected account.<br />Board<br /><br />See: <a href="https://blog.hootsuite.com/social-media-glossary-definitions/?utm_source=LinkedIn&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en---owned_media-social_hootsuite-#Pinboard">Pinboard</a><br />Brand advocate<br /><br />In the marketing world, a brand advocate is a customer that is so satisfied with your product that they go out of their way to help you market it. They do work on their own, but often become an even more valuable resource (for spreading news, good will, and product insight) when you connect with them, engage them and empower them. Social media is filled with brand advocates. Take the time to find yours.<br />Brandjacking<br /><br />The hijacking of a brand to promote an agenda or damage a reputation. Brandjackers don’t hack the social media accounts of target individuals and organizations. Instead, they assume a target’s online identity through indirect means such as fake accounts, promoted hashtags, and satirical marketing campaigns.<br />—C—<br />Canoe Tweet<br /><br />See: <a href="https://blog.hootsuite.com/social-media-glossary-definitions/?utm_source=LinkedIn&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en---owned_media-social_hootsuite-#Twitter canoe">Twitter canoe</a><br />Caption<br /><br />A brief description that appears underneath an Instagram photo. For more on mastering the Instagram caption, see <a href="https://blog.hootsuite.com/how-to-write-an-instagram-caption/">here</a>.<br />Center of Excellence<br /><br />A steering committee or dedicated team of social media leaders that establishes policies and processes and supports an organization with best practices, education, and training. A Center of Excellence may also serve as an operational hub for the organization’s day-to-day social media activities.<br /><br />Learn more: <a href="https://blog.hootsuite.com/scaling-social-center-excellence-webinar/">Scaling Social: Establishing Your Center of Excellence</a><br />Chatbots<br /><br />Chatbots are a type of bot that live in messaging apps (like Facebook Messenger) and use artificial intelligence to perform tasks via simulated conversation. They can be used for customer service, data collection, and more. Facebook is one of the leaders in chatbot integration. Read more in our post <a href="https://blog.hootsuite.com/messenger-bots-new-best-friends-facebook/">Messenger Bots Are Your New Best Friends on Facebook</a>.<br />Check-In<br /><br />A Foursquare and Facebook term, to check-in is to declare when a user has physically visited a geographical location or event. Checking-in allows the user to let their friends know where they are, and the ability to earn badges and points.<br /><br /> <br />Circles<br /><br />Google+ Circles are a method for sorting your Google+ contacts by social context, location, shared interest, or any other criteria. They allow you to organize people on Google+ to match the way you actually know them in real life. With Circles, you can easily share different content with different categories of people. You can also filter what other people are sharing that you never miss an important update from your closest friends and family.<br />Clickbait<br /><br />Web content with a misleading or sensationalist headline that entices readers to click through to the full story, usually with the goal of generating page views and advertising revenue. This One Weird Trick works by piquing your curiosity. You click the link, but You Won’t Believe What Happens Next: the article stinks. Clickbait has infested social media so thoroughly that Facebook has actually <a href="http://newsroom.fb.com/news/2014/08/news-feed-fyi-click-baiting/">taken steps</a> to exterminate it.<br /><br />Clickbait headlines are also a prime target for parody and satire. We recommend <a href="http://www.clickhole.com/">Clickhole</a>, an entire site dedicated to satirizing clickbait. And our own team had to ask, <a href="https://blog.hootsuite.com/classic-books-with-click-baity-titles/">What if Classic Books Were Given Click-Baity Titles?</a><br />Clickthrough rate (CTR)<br /><br />This is a common metric for reporting on the number of people who viewed a message or piece of content and then actually performed the action required such as clicking on the ad or link in an email marketing campaign. The actual metric is calculated by comparing the number of clicks to impressions. For example, if 100 people saw your ad in Google and one person clicked on the ad, you would have a click-through-rate of 1.0%. Clickthrough rate (CTR) is most commonly used for search engine marketing and other performance-driven channels as the general philosophy is that the higher your CTR, the more effective your marketing is.<br />Community management <br /><br />The practice of developing relationships around a common interest. This is done by monitoring and engaging with those who engage with the common interest. The goal is to nurture relationships so that the community acts as advocates on behalf of the common interest.<br /><br /><br />Competitor sentiment<br /><br />To provide context, it can be useful to measure your sentiment alongside that of your competitors through social media monitoring. This kind of intel—whether positive or negative—will allow you to make strategic business decisions to stay ahead of your competition.<br /><br />Related: <a href="https://blog.hootsuite.com/social-media-glossary-definitions/?utm_source=LinkedIn&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en---owned_media-social_hootsuite-#Sentiment analysis">Sentiment analysis</a><br /><br /><br />Compliance<br /><br />Conformance with rules, regulations, or laws. Social media compliance is particularly relevant to organizations in regulated industries, such as healthcare, banking, and insurance. These businesses face strict rules governing what they can communicate to the public, and numerous regulatory agencies have confirmed that these rules extend to social media. Among other requirements, regulated organizations must be able to demonstrate that they are archiving social communications and supervising the use of social media by their employees.<br /><br />Learn more: <a href="https://blog.hootsuite.com/social-media-compliance-pre-publishing-review-hootsuite-nexgate/">New Technology for Regulated Industries to Deal with the Complexity of Social Media Compliance</a><br />Connection<br /><br />On LinkedIn, there are several types of connections you can make. The basic type of connection is a 1st degree connection—a contact that you know personally or professionally and that has accepted your invitation to connect. Other degrees of connections are dependant on your extended network and how closely they are connected to other individuals you know.<br />Content curation<br /><br />Content curation is the process of sifting through the web to find the best and most relevant content for an audience and then presenting it to them in a meaningful way. Unlike content marketing, content curation doesn’t involve publishing new content. Instead, it’s about creating value for your audience by saving them time and effort. There’s no shortage of content out there, but not all of it is worth reading. Plus, there’s no guarantee that the best articles, videos, and infographics will show up on the first page of a Google search. Organizing related content into pinboards, newsletters, or weekly blog posts can help you build a regular audience and also demonstrate your subject expertise.<br /><br />Learn more: <a href="https://blog.hootsuite.com/beginners-guide-to-content-curation/">A Beginner’s Guide to Content Curation</a><br />Content discovery<br /><br />A process used by marketers to uncover valuable content and trends relevant to their audience. Content discovery helps shape a successful content marketing strategy and can be executed in numerous ways.<br /><br />Learn more: <a href="https://blog.hootsuite.com/5-ways-find-trending-topics">5 Ways to Find Trending Topics (Other than Twitter)</a>.<br />Content management system (CMS)<br /><br />Whether you’re running a blog, marketing website, or a social media presence, a content management system (CMS) is the backbone of your content marketing strategy. A web CMS is an online application that allows you to draft, share, edit, schedule, and index your content. Popular web content management systems make use of simple editors that allow you to create publish content without demanding a knowledge of code.<br /><br /><br />Content marketing<br /><br />A marketing strategy based on attracting and retaining customers through the creation and distribution of valuable content, such as videos, white papers, guides, and infographics. Content marketers look to earn customer loyalty and influence decisions by providing useful, entertaining, or educational media. A famous example of content marketing is the Michelin Guide, first published by the tire company Michelin in 1900. Rather than telling people to buy their tires, Michelin provided maps, advice on car repairs, lists of hotels, and other valuable information that would encourage car ownership. Over time the Michelin Guide evolved into the world’s most influential guide to restaurants—driving massive brand awareness and loyalty for Michelin. With the rise of social media and search engines, content marketing is now a vital technique for businesses of all sizes.<br /><br />Learn more: <a href="https://blog.hootsuite.com/social-media-content-marketing-mistakes/">What Not to Do, Part 2: Social Media Content Marketing Mistakes</a><br /><br />Related: <a href="https://blog.hootsuite.com/social-media-glossary-definitions/?utm_source=LinkedIn&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en---owned_media-social_hootsuite-#Social media marketing">Social media marketing</a><br />Content rate<br /><br />The amount of content produced in a designated time period.<br /><br /> <br />Conversions<br /><br />In social media marketing, a conversion is a positive action that is taken on a website by a visitor from social media. The action demonstrates that the visitor is “converting” into a customer. Sales aren’t the only type of conversion; many websites measure webinar registrations, newsletter signups, content downloads, and other important outcomes that ultimately lead to a sale. Tracking conversions is crucial to properly attributing revenue to social media.<br /><br />Learn more: <a href="https://blog.hootsuite.com/how-to-get-more-customers-from-social-media-traffic/">How To Convert Traffic From Social Media Into Sales</a>; <a href="http://unbounce.com/conversion-glossary/#a">The Unbounce Conversion Glossary</a><br /><br />Related: <a href="https://blog.hootsuite.com/social-media-glossary-definitions/?utm_source=LinkedIn&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en---owned_media-social_hootsuite-#Social media ROI">Social media ROI </a>, <a href="http:/#attribution">attribution</a><br />Conversation map<br /><br />A visualization of the terms that are most commonly associated with a chosen keyword on social media. Usually delivered as a percentage of total mentions, a Conversation Map is a feature in Hootsuite Analytics that collects data from over 25 sources across the web.<br /><br />Learn more: <a href="http://blog.ubervu.com/map-it-out-what-you-can-learn-from-your-conversation-map.html">Map It Out! What You Can Learn From Your Conversation Map</a><br />Cover photo<br /><br />The large, horizontal image at the top of your Facebook profile or page. Similar to a profile photo, a cover photo is public and can be seen by anyone. This is a great place for individuals, brands and organizations to use an unique image to represent who they are, what their business is or what they care about.<br /><br />Learn more: <a href="https://blog.hootsuite.com/how-to-set-up-a-social-media-profile/">How to Set up Facebook, Twitter and Every Other Major Social Media Profile</a><br />Creative Commons<br /><br />Creative Commons is a public copyright license that gives you the ability to use and share otherwise copyrighted material. For social media users, Creative Commons often comes into play when we are looking for images and photos to accompany a social media message or blog post. In both of these cases, unless you are using your own images or have express permission, you can only share Creative Commons images. Sites like Google Image Search and Flickr have filters so you can easily search for Creative Commons photos. Just be careful, as there are different level of Creative Commons which could restrict whether an image could be used commercially, whether it can be modified, and what kind of attribution is required.<br />Creep<br /><br />To creep is to spend an extended period of time looking through someone’s profiles, photos, and videos on social media. The term is generally used in the context of dating, where social networks such as Facebook give users the ability to check out potential dates or ex-partners. At least, that’s what people tell us. We’ve never, ever done it. Ever.<br />Crisis management<br /><br />The social media governance measures a company has in place to manage social media risk and react in the event of a crisis. A crisis can include a wide range of possibilities, from security hacks to mis-Tweets and even external events that result in an influx in social mentions (ex. a natural disaster’s impact on the Red Cross). Crisis management is vital to large organizations that seek to manage social media risk and respond effectively.<br /><br />Learn more: <a href="https://socialbusiness.hootsuite.com/whitepaper-mapping-organizational-roles-and-responsibilities-for-social-media-risk.html?Last_Associated_Campaign__c=701a0000000j7TA">Mapping Organizational Roles & responsibilities for Social Media Risk</a><br />Crowdsourcing<br /><br />Crowdsourcing refers to the process of leveraging your online community to assist in services, content and ideas for your business. Business examples include getting your audience to volunteer in helping translate your product or by asking your community to contribute content for your blog.<br />—D—<br />Dark Social<br /><br />Any social media content that is shared outside of what can be measured by analytics—it has no known source For example, if you copy and pasted this blog post’s URL and shared it via email or text message, that would be dark social. To learn more about this area of the social media landscape, read our guide on <a href="https://blog.hootsuite.com/everything-you-need-to-know-dark-social/">Everything You Need to Know About Dark Social</a>.<br />Deflection rate<br /><br />The percentage of social customer service issues which are transferred to another communications channel, such as email, the phone, or live chat.<br />Direct Message<br /><br />A direct message (DM) is a private Twitter message sent to one of your followers. Direct messages can only be sent to a Twitter user who is already following you, and you can only receive direct messages from users you follow.<br />Disappearing Content<br /><br />Content such as Snaps and Instagram Stories that vanish after a set amount of time.<br />Discover<br /><br />A feature on the Twitter platform that has 5 functions: Tweets, Activity, Who to Follow, Find Friends and Popular accounts.<br />The Tweets option shows the most popular Tweets across Twitter; some are tailored to you individually and some are globally trending.<br />The Activity tab shows notable engagements of the people you follow, including the latest Retweets, replies and favorites of your friends.<br />Who to Follow helps you find new and interesting accounts.<br />Find Friends allows you to import contacts from your contact book and find them on Twitter.<br />Popular Accounts provides a list of some engaging and well-liked accounts on Twitter and is delivered to you based on your interests.<br />Discover (Snapchat)<br /><br />A feature on Snapchat that consists of a collection of hand-picked videos provided by partners and regions.<br />Display Ad<br /><br />Display ads are typically small visual banners that are shown on websites. Common formats include images, flash, video, and audio. They can also be text-based (for example, Google AdWords lets you build text-based display ads). In general, display ads are used for large audience-based media buys or retargeting.<br />—E—<br />Electronic discovery (e-discovery)<br /><br />The gathering an exchange of relevant electronic records (such as social media communications) during a legal case or government investigation. Many organizations are required to securely and consistently archive all digital communications so that they can be produced in e-discovery.<br /><br />Related: <a href="https://blog.hootsuite.com/social-media-glossary-definitions/?utm_source=LinkedIn&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en---owned_media-social_hootsuite-#Compliance">Compliance</a><br />Embedded media<br /><br />Digital media that is displayed within another piece of content, outside of its native setting.<br />Employee advocate<br /><br />An employee that is willing to promote and defend a company both online and off. Like other brand advocates, passionate employees can influence the purchasing decisions of their friends, family, and other social contacts.<br />Employee amplification<br /><br />The re-sharing of a company’s social content by its employees. Organized and coordinated amplification programs leverage employee advocates at scale to greatly increase the social reach of a brand.<br />Empowerment model<br /><br />An organizational approach to social media which emphasizes participation and initiative from all departments, teams, and employees.<br />Engagement<br /><br />Social media engagement refers to the acts of talking to, messaging or otherwise interacting with other people on social networks. This broad term encompasses a several different types of actions on social media, from commenting on Facebook posts to participating in Twitter chats. At its simplest, social media engagement is any interaction you have with other users. For that reason, it’s a core part of every social media strategy. Your followers expect your to interact with them. Being social is core to social media, after all.<br /><br />Learn more: <a href="https://blog.hootsuite.com/social-media-engagement-are-you-doing-it-right/">Social Media Engagement: Are You Doing It Right?</a><br />Engagement rate<br /><br />Engagement rate is the percentage of people who saw your social media post and actively engaged with it (clicked the link, expanded the image attached, replied, liked, favorited, shared, Retweeted, etc). Engagement rate is a valuable metric to help determine the quality and success of your social media messaging, as it provides an indicator as to how interesting or useful the message was to your audience. Twitter Analytics provides in-depth engagement rate data for every Tweet you send.<br /><br />Learn more: <a href="https://blog.hootsuite.com/how-to-use-twitter-analytics-for-business/">How to Use the New Twitter Analytics for Business</a><br />Extended circles<br /><br />On Google+, your extended circles include all the people in your circles, plus all the people in your circles’ circles. In other words, everyone within two degrees of separation.<br /><br />When you share something on Google+, you can choose to share it with your extended circles. That post could then appear on the Home page of somebody in one of your circles, where it would be visible to people in their circles.<br /><br />Related: <a href="http:/#circles">circles</a><br />—F—<br />F4F<br /><br />Meaning “Follow for follow”, this is an invitation to follow a user on Twitter or Instagram with the assurance that they will follow back.<br />Facebook Fans<br /><br />The people who like your Facebook Page.<br />Facebook Group<br /><br />A space on Facebook where you can communicate and share content within a select group of people. There are three types of groups: public, closed, and secret. Make sure you understand the privacy settings of any group that you’re a member of (<a href="https://www.facebook.com/help/220336891328465">here’s a useful table for reference</a>). You can join a maximum of 6000 Facebook groups. If that ever becomes a problem for you, we’d love to hear your story.<br />Facebook Live<br /><br />A Facebook feature that allows you to stream live video to your family, friends, and followers. You can interact with viewers in real-time, and get live reactions to your broadcast.<br />Facebook Network<br /><br />Your Facebook Network is the web of people whom you are friends with on Facebook. The term expresses the inherent sense of connectivity users experience on the Facebook platform, where a web of updates and information are delivered to you from all the people in your life.<br />Facebook Notes<br /><br />A Facebook feature that enables users to publish longer content in a blog format. A 2015 update brought Notes back into the social media lexicon, and allows users to add a large header image, resize pictures, and add links and hashtags within a post.<br />Facebook Offers<br /><br />A feature that allows brands to share special offers with their audience and customers. Businesses can create online or offline (in-store) offers, and can share these in an Offers ad or a post on their Page.<br />Facebook Reach<br /><br />The number of unique people who have seen content from your Facebook Page. Reach is not the same as impressions, which is the total number of times your content is viewed (including multiple views from the same user). Facebook provides two different reach metrics: total reach and post reach.<br />Total reach is the number of unique people who have seen any content associated with your Page during the last 7 days. This includes people who view your Page posts, people who visit your Page after searching for it, and people who see ads that are associated with your Page.<br />Post reach is the number of unique people who have seen a particular Facebook Page post in their News Feed.<br /><br />If you have ever added up the post reach from of all your posts and wondered why the sum didn’t match your total reach, you’re not alone. The main reason for this apparent discrepancy is that total reach only counts people once, no matter how many posts they have viewed in the past 7 days. Total reach also includes people who have seen your ads and those who have visited your Page directly from search or an external link.<br /><br />The two primary categories of Facebook reach can be broken down further into organic and paid reach.<br />Organic reach is free reach. It refers to the number of unique people who saw your content without your having to pay for it. The vast majority of organic reach occurs when Facebook’s algorithm places your posts in the News Feeds of your fans.<br />Paid reach is not free reach. It refers to the number of unique people who saw your content because you paid for promoted posts or display ads.<br />Facebook Reactions<br /><br /><a href="https://blog.hootsuite.com/facebook-reactions-are-a-survival-lesson-for-businesses/">Facebook Reactions</a>, introduced in February 2015, allow Facebook users to react to posts beyond a simple “Like.”. Reactions currently include: “love,” “haha,” “wow,” “sad,” and “angry.”<br /><br />Favorite<br /><br />An indication that someone likes your Tweet, given by clicking the star icon.<br />Feed<br /><br />The social media data format that provides users with a steady stream of updates and information.<br />Filter<br /><br />A photographic effect that can be applied to enhance images on social media, such as offering a vintage look, black and white, sepia, altering saturation levels, or countless other visual modifications. The most popular use is on Instagram, where users can currently choose from over 20 different filters. The popularity of filters has resulted in the hashtag #nofilter being applied to photos where no photographic affect has been applied. Snapchat users can also apply filters to their Snaps, to add colored effects, the current time, weather, speed, or Geofilters, when available.<br />First response time<br /><br />A measurement how long it takes a company to give its first response to a customer’s comment or inquiry on social media. This can be a key performance indicator for social customer service, because even if the issue is not resolved immediately, a quick first response demonstrates that the company is listening and willing to help.<br />Follower<br /><br />A Twitter user who has subscribed to your Twitter account so they can receive your Tweets in their Home feed. If you want to send them a direct message, you need to follow them back.<br />Followers to following ratio<br /><br />The ratio of your social media followers to those you are following. In an ideal world, you have more followers than users you are following.<br />Following<br /><br />The number of accounts that a Twitter handle is following.<br />Follows<br /><br />The number of accounts that are following a Twitter handle.<br />Forum<br /><br />An online site, also known as a message board, where people can hold discussions<br /><br />Check out this resource: <a href="http://www.makeuseof.com/tag/how-we-talk-online-a-history-of-online-forums-from-cavemen-days-to-the-present/">http://www.makeuseof.com/tag/how-we-talk-online-a-history-of-online-forums-from-cavemen-days-to-the-present/</a><br />Foursquare<br /><br />A location-based discovery service that helps people find local places and experiences that are relevant to their interests and tastes. Foursquare pioneered the “check-in” back in 2009, putting the idea of real-time location sharing on the map. The company has since launched a separate app called Swarm that is exclusively dedicated to checking in and keeping up with your friends’ locations.<br /><br />Learn more: <a href="https://blog.hootsuite.com/foursquare-vs-the-swarm-app-whats-the-difference/">Foursquare vs. the Swarm app: What’s the Difference?</a><br />Friend<br /><br />A person that you connect with on Facebook or another social network. Unlike a fan or follower, a friend is a two-way connection; both you and your friend have to endorse the relationship.<br />Friend Emojis<br /><br />On Snapchat, the “Friend Emojis” reflect a user’s relationship with another user. For example, the sunglass-wearing cool guy emoji means that the Snapchatters share a best friend on the app.<br /><br /> <br />Friendship page<br /><br />Facebook Friendship pages show the story of a friendship between two people connected on Facebook. They display a variety of content, including photos that both people are tagged in, public messages that they have exchanged, and their their mutual friends and interests.<br />—G—<br />Geofilter<br /><br />Special <a href="https://www.snapchat.com/geofilters">overlays</a> for Snapchat users that reflect the geographic location they are in. Geofilters have also been created by branded partners as well as Snapchat users themselves. For more information on submitting your own Geofilter for Snapchat’s consideration, see <a href="http://www.techinsider.io/how-to-create-and-submit-your-own-snapchat-geofilter-2015-9">here</a>.<br />Geolocation, geotagging<br /><br />The practice of tagging a photo, video, or message with a specific location. The ubiquity of GPS-enabled smartphones has made geotagging a core aspect of social media.<br />Geostickers<br /><br />Geostickers are location-specific Snapchat Stickers. You will need to have location services enabled to take advantage of this feature.<br />Geotargetting<br /><br />A feature on many social media platforms that allows users to share their content with geographically defined audiences. Instead of sending a generic message for the whole world to see, you can refine the messaging and language of your content to better connect with people in specific cities, countries, and regions. You can also filter your audience by language.<br />GIF<br /><br />Gif (pronounced jif, apparently) is the acronym for Graphics Interchange Format, which refers to a file format that supports both static and animated images. Gifs rose to popularity as they allow you to essentially present a short video clip in a far more condensed image format, leading to such joyous gifs as the following.<br /><br />Only certain social networks support gifs, including Google+ and Twitter. For all your gif needs, we suggest giphy.com.<br />—H—<br /><br /> <br />Handle<br /><br />Handle is another way of saying your account name. Hootsuite’s Twitter handle is @Hootsuite, for example. It’s important that you try and maintain consistent handles on all of your social network profiles, since people who follow you on Twitter might want to find you on Instagram or Pinterest. A consistent handle helps with discoverability.<br /><br />Hashtag<br /><br />The hashtag is a word or phrase preceded by the “#” sign. #Hashtags are a simple way to mark the topic (or topics) of social media messages and make them discoverable to people with shared interests. On most social networks, clicking a hashtag will reveal all the public and recently published messages that also contain that hashtag. Hashtags first emerged on Twitter as a user-created phenomenon and are now used on almost every other social media platform, including Facebook, Google+, Instagram, Vine and Pinterest.<br /><br />Learn more: <a href="https://blog.hootsuite.com/how-to-use-hashtags/">The Do’s and Don’ts of How to Use Hashtags</a><br />Header image<br /><br />A header image, not to be confused with a profile photo, is the banner image at the top of a user’s Twitter profile.<br />Hearts<br /><br />A feature of the Periscope app that measure popularity and act as virtual thumbs up and appreciation of the broadcaster.<br /><br /> <br />Home<br /><br />Often the first page you see when you sign into your social media account, it contains a constantly updating timeline or feed of the user activity and news stories in your network.<br />—I—<br />Impressions<br /><br />The number of times an ad, sponsored update, or promoted post is displayed.<br /><br />Related: <a href="http:/#reach">Reach</a>, <a href="http:/#engagement">engagement</a><br />Inbound marketing<br /><br />Related: <a href="http:/#contentmarketing">content marketing</a><br />Inbound volume<br /><br />The total number of incoming messages addressed to an organization or a specific social media account within a given time span.<br />Influencer<br /><br />A social media user who can reach a significant audience and drive awareness about a trend, topic, company, or product. From a marketer’s perspective, the ideal influencer is also a passionate brand advocate. However, influencers often try to remain impartial toward brands in order to maintain credibility with their hard-earned audiences. Successful influencer strategies usually involve the coordination of Marketing, Customer Service, and Public Relations teams.<br /><br />Learn more: <a href="https://blog.hootsuite.com/how-to-find-social-media-influencers/">How To Engage And Create A Lasting Relationship With Social Media Influencers</a><br /><br />Related: <a href="http:/#kloutscore">Klout Score</a><br />Instagram<br /><br />A free online photo sharing app that allows for the addition of several filters, editing, and sharing options. For more information on Instagram and staggering statistics that prove its importance, see <a href="https://blog.hootsuite.com/instagram-statistics-for-business/">here</a>.<br />Instagram Direct<br /><br />Allows for the sending of threaded messages with one or more other Instagram users. Instagram Direct can also be used to send images or video viewed in the Feed privately between users.<br />Instagram Home Page<br /><br />The feed where a user will see an accumulation of the content posted by users they are following.<br />Instagram Stories<br /><br />Photos and videos shared to your Instagram feed that disappear after 24 hours. To share an <a href="https://help.instagram.com/1660923094227526">Instagram Story</a>, simply tap the top left of your screen or swipe left from anywhere in your Instagram Feed. Click the bottom of the screen to take a photo, or click and hold to record a video.<br />—J—<br />—K—<br /><br /><br />Kik<br /><br />A mobile messaging app. <a href="https://blog.hootsuite.com/is-kik-the-missing-piece-in-your-social-media-marketing/">Kik</a> allows users to connect with others using a username rather than a cell phone number, to send text, video, images, sketches, and more through their Wifi or data connection. It also boasts an in-app web browser, so users can check out links and other social media accounts all without leaving the app, making it especially appealing for users as well as the companies trying to reach them.<br />Klout Score<br /><br />A numerical rating of online social influence, ranging from 1 to 100. Klout rates a social media user based on the size of their social networks and how other users interact with their content. The company defines influence as “the ability to drive action” and measures hundreds of signals from Twitter, Facebook, Google+, LinkedIn, Instagram, Wikipedia, and its own network. You can increase your Klout score by connecting multiple platforms to your Klout profile.<br /><br />Learn more: <a href="https://klout.com/corp/score">How Klout calculates your score (official Klout website)</a><br />—L—<br />Like<br /><br />Derived from the dictionary-approved meaning (children like ice cream, duh), to like something on social media is a Facebook invention that’s evolved into an understood expression of support for content. Along with shares, comments, and favorites, likes can be tracked as proof of engagement. Facebook’s algorithm adjusts individual content feeds based on like patterns, making for interesting results when consciously meddled with.<br /><br />Check out Wired.com’s bit on experimenting with likes: <a href="http://www.wired.com/2014/08/i-liked-everything-i-saw-on-facebook-for-two-days-heres-what-it-did-to-me/">I Liked Everything I Saw on Facebook for Two Days</a><br />Like-baiting<br /><br />The practice of explicitly requesting likes (or shares and comments) to increase engagement on Facebook. Facebook has adjusted its algorithm to reduce the visibility of like-baiting posts in users’ news feeds.<br /><br />Learn more: <a href="https://blog.hootsuite.com/end-like-baiting-facebook/">The End of ‘Like-Baiting’ on Facebook?</a><br />LinkedIn endorsement<br /><br />A LinkedIn member’s recognition of another person’s skill, such as Content Marketing, Web Programming, or Rocket Science (we’re still waiting on Endorsements for that last one). Endorsements boost your credibility on LinkedIn by indicating that you actually have the skills you say you have. You can only endorse the skills of your first-degree connections.<br />LinkedIn Influencer<br /><br />A top industry leader or other high profile professional who has been invited to publish on LinkedIn. LinkedIn Influencers include <a href="http://www.linkedin.com/pulse/posts/williamhgates">Bill Gates</a>, <a href="http://www.linkedin.com/pulse/posts/rbranson">Richard Branson</a>, and Hootsuite CEO <a href="http://www.linkedin.com/pulse/posts/rholmes">Ryan Holmes</a>. Although every LinkedIn user can use the social network as a publishing platform, the LinkedIn Influencer program is invitation-only.<br />LinkedIn recommendation<br /><br />A written compliment from one of your connections that you can display on your LinkedIn profile to impress hiring managers, potential customers, and that really interesting person you met at TEDxToledo. There’s no limit to how many recommendations you can give or request, but remember that the most authentic recommendations come from people that you’ve actually worked with. If you receive a lackluster recommendation that you would rather not display, then you can easily hide it from your profile. You’re also able to edit, remove, or hide your recommendation from another LinkedIn member’s profile at any time, like when a co-worker steals your sandwich from the office fridge.<br /><br />Learn more: <a href="http://help.linkedin.com/app/answers/detail/a_id/90/~/recommendations-overview">How do recommendations work? (official LinkedIn page)</a><br />List<br /><br />A curated set of Twitter accounts that that you can group together in their own timeline. Lists are a convenient way to organize other Twitter users, whether you follow them or not. When you create a Twitter list, you can choose to make it public or private. Private lists are good for cataloguing sales prospects and sworn enemies, while public lists are available for anyone to subscribe to. They’re an effective method of content curation and a great way to show that you know who’s who in a particular field or cultural niche.<br /><br />Learn more: <a href="https://blog.hootsuite.com/twitter-lists-new-follow/">Twitter Lists are the New “Follow”</a><br />Live Stories<br /><br />Live Stories are a curated stream of user submitted Snaps from various locations and events. Users who have their location services on at the same event location will be given the option to contribute Snaps to the Live Story. The end result is a Story told from a community perspective with lots of different points view.<br />Live Tweet<br /><br />To post comments and participate in Twitter conversations while an event or situation is happening.<br />—M—<br />Marketing automation<br /><br />A combination of tactics and technology platforms which enable businesses to automatically deliver personalized content to prospects and customers through a variety of online channels, such as social media, email, and websites. Basically, it’s giving people the information that they need, when they need it, and doing it consistently at scale. That’s why the “automation” part is so important. In an ideal system, marketers set up some clever logic for categorizing and “scoring” potential customers, as well as the processes for nurturing them with timely content. Then they put their feet up and relax as the technology takes over, moving leads down the marketing funnel towards a purchase.<br /><br />Of course, it’s much more complicated in practice, but let’s focus on how social media fits into the equation. A marketing automation system always needs new leads at the top of the funnel—otherwise there’s nobody to nurture. Social media marketing and content marketing strategies can attract new inbound leads, providing essential fuel for the marketing automation engine. Marketers can also make that engine more efficient by using social media data to score their leads more accurately.<br /><br />Related: <a href="http:/#contentmarketing">content marketing</a>, <a href="http:/#marketingfunnel">marketing funnel</a><br />Meerkat<br /><br />A live-streaming video app connected to Twitter that allows users to broadcast live video from their smartphone. Meerkat will tweet out links to the user’s content automatically to their followers.<br />Meerkatted/Meerkatting<br /><br />The process of sending a broadcast through Meerkat.<br />Meme<br /><br />An idea, fashion, or behavior that is transmitted from person to person through media, speech, gestures, and other forms of communication. The term was conceived by evolutionary biologist Richard Dawkins in the 1970s, but it has exploded into greater relevance in the past decade with the rise of online culture. If you’ve spent more than five seconds on the internet, you’ve probably encountered a meme; whether it was a classic like All Your Base or Dancing Baby, or a modern masterpiece like Doge or Grumpy Cat, you likely felt compelled to share it, upvote it, or remix it.<br /><br />In Dawkins’ theory, memes are ideas (or fragments of ideas) that are copied and combined as they move from person to person, much like genes are passed down from generation to generation. Dawkins surmised that we could use the concept of evolution by natural selection to understand how ideas spread and change over time. Some memes spread far and wide, some die out, and others mutate. Social media has made it possible to visualize and measure this phenomenon like never before. For example, we can see hashtags rise and fall in popularity and track how quickly they spread throughout a network.<br /><br />Ready to get meta? The word meme is itself a meme. The theory isn’t perfect, and it has its share of critics, but it’s an alluringly simple way to think about the spread of ideas. Therefore, people use the word and pass it on. Its meaning has also evolved over time as it has become increasingly used to describe viral social media content.<br />Mention<br /><br />The act of tagging another user’s handle or account name in a social media message. Mentions typically trigger a notification for that user and are a key part of what makes social media “social”. When properly formatted (for example, as an @mention on Twitter or +mention on Google+), a mention also allows your audience to click through to the mentioned users’ bio or profile.<br />Messenger<br /><br />The app that allows Facebook users to message one another instantly through a smartphone. Updates to the app allowed for the ability to find their friends more easily, the possibility of reaching additional users, and increased privacy settings.<br />Microblogging<br /><br />Publishing smaller, frequent quantities of content to a microblog platform such as Twitter or Tumblr.<br /><br /><br />Multi-channel attribution<br /><br />When people buy products, they rarely complete a purchase in one step. For example, they might hear about a brand from a Tweet, later see a banner ad for the product, and then perform a Google search, and then, many days later, finally visit the website to purchase. Multi-channel attribution attempts to give relative value to each of these channels, treating each channel as contributing and moving the customer towards purchase. This is practically done by using a web analytics program (such as Google Analytics). The goal is to better understand how your customer discovers, evaluates, and purchases your products or services and to develop a holistic understanding of the different influence of marketing channels such as social media, organic search, paid media, and email marketing.<br />Mute<br /><br />There are always a handful of people on Twitter that you feel obligated to follow because you know that if you unfollowed them, they’d take it completely the wrong way. Perhaps it’s your boss, your overly-dramatic friend, or your #mom who #loves #talking (it’s not you mom, it’s your 25 Tweets per day). Mute is a feature available on Twitter that allows you to remove select people from your feed without them ever knowing. They still see that you follow them, and they can still favorite, retweet, and reply to you—you just don’t see any of their activity in your timeline. Muting a user is not the same as blocking them.<br />Mutual<br /><br />Any social media user that you follow, who also follows you back.<br />My Eyes Only<br /><br />My Eyes Only is a Snapchat feature that lets you save Snaps from Memories to a private, passcode-protected area. For more information on using My Eyes Only, check out <a href="https://support.snapchat.com/en-US/article/my-eyes-only">Snapchat’s guide</a>.<br />—N—<br />Net Promoter Score<br /><br />A customer loyalty metric that is based on the following question: “On a scale of 0 to 10, how likely is it that you would recommend our company, product, or service to a friend or colleague?” People who respond with a 9 or 10 are designated as “promoters”; a 7 or 8 as “passives”; and a 6 or lower as “detractors”. The percentage of customers that are detractors is then subtracted from the percentage that are promoters to arrive at the company’s NPS (passives are ignored, because that’s their lot in life). Scores range from +100 to -100, but an actual NPS at either of those extremes would cause heart attacks in the board room of a real-world business.<br />Newsjacking<br /><br />The act of referencing or involving yourself in a news story or event in order to connect with the audience following or discussing that story. Injecting your own story into a news story has become much easier with social media, as users can simply use hashtags or search terms to attach their content to breaking news. That being said, newsjacking should only be done if there is a very close tie between your product or idea and the story. Simply attaching a news hashtag to content that is completely unrelated is not a best practice, and will likely draw the ire of your followers.<br />Notification<br /><br />A message or update sharing new social media activity. For example, if somebody Likes one of your Instagram photos you can receive a notification on your phone that lets you know.<br />—O—<br />Organic Reach<br /><br />Describes the number of unique people who view your content without paid promotion. The distinction between organic and paid reach is, of course, that the former is free. People come across this content through the feeds, streams, posts, pages of their contacts—usually friends, family, colleagues, trusted brands, and cats/dogs.<br />ow.ly<br /><br />Ow.ly is a URL shortener that converts a regular URL into a more condensed format. More specifically <a href="http://ow.ly/url/shorten-url">ow.ly</a> is Hootsuite’s built in URL shortener that you can access via your Hootsuite dashboard or on the ow.ly site. This link shortener allows you to upload images, track real-time clicks that don’t include clicks from bots, post links to various social networks such as Facebook, LinkedIn, Twitter, and Google+. You can also use the shortened URL in emails or on your website and use Hootsuite’s URL click stats to track how many clicks those links receive.<br />—P—<br />Paid Reach<br /><br />Similar to organic reach, this refers to the number of individuals viewing your published paid content—ads, sponsored stories, promotional material. For example, paid Facebook ads are labeled as Sponsored content, while Twitter’s are identified as Promoted Tweets. Paid reach generally has a much larger network than organic reach so messages are potentially read by people outside of a specific contact list. You can also target specific messaging to groups based on commonalities like location and shared interests.<br />Paid Replay<br /><br />Introduced to Snapchat in September 2015, paid replays allow users the option to pay 99 cents to replay three Snaps of their choosing. This feature marked Snapchat’s first in-app purchasing option. <br />Paid social media<br /><br />Paid social media refers to the use of social media for ad placement. The most common types of paid social media are native advertisements such as Facebook Ads, Twitter Promoted Tweets, LinkedIn Sponsored Updates, and YouTube sponsored videos. Other forms of paid social media include traditional display ads on social networks and Twitter Promoted Accounts.<br />Permalink<br /><br />The URL address of an individual piece of content. Permalinks are useful because they allow you to reference a specific Tweet, update, or blog post instead of the feed or timeline in which you found it. You can quickly find an item’s permalink by clicking on its timestamp.<br />Phishing<br /><br />An attempt to fraudulently acquire sensitive information such as usernames, passwords, and credit card information (and often, indirectly, money) by authentic-looking electronic communication, usually email. Also a method of spreading electronic viruses by exploiting security weaknesses. To learn more, please enter your Gmail password.<br />Pinned Tweet<br /><br />A Tweet that has been pinned to the top a Twitter profile page. Pinning a Tweet is a great way to feature an important announcement or one of your greatest hits. Everyone who views your profile page will see the Tweet; however, pinning a Tweet will not have an effect on its visibility in anyone else’s timeline. To increase your reach and impressions, consider Promoted Tweets.<br />Pins<br /><br />Favourite links stored on Pinterest are called Pins. Each Pin is made up of a picture and a description given by the user; when clicked, Pins direct users to the image source page. Pins can be liked or repinned by other users. Users can also organize Pins by theme or event into visual collections called Pinboards.<br />Pinterest<br /><br />Pinterest is a visual organizer for saving and sharing links to webpages and other media that you like—otherwise known as Pins. Pins are represented by a picture and a description of your choosing. They can be organized into collections called Pinboards. Pinterest users can share their Pins with others, or Repin pictures they liked from other users. Think of Pinterest as a virtual scrapbook, or a bookmarks page with pictures. Common uses include event planning, food blogging, and fashion blogging. You can also use Pinterest for business. <a href="https://blog.hootsuite.com/5-brands-pinterest/">Learn from these brands</a> how to do it well.<br />Pinboard<br /><br />A collection of Pins on Pinterest. A Pinboard can be organized by any theme of your choosing, and it can either be private or public. Some examples of Pinboards: 50 Alternative Uses for Mason Jars, Short Hairstyles, My Dream Wedding, Easy Appetizers. As you can see, it’s easy to <a href="https://blog.hootsuite.com/6-unusual-ways-to-use-pinterest/">get creative with ways to use Pinterest</a>.<br />Podcast<br /><br />A type of audio file available through the Internet, typically produced as a series that listeners subscribe to.<br />Post<br /><br />A Facebook status update, or an item on a blog or forum.<br />Private<br /><br />The state of a social media account such as Instagram or Twitter that protects content from the public. Users must request to follow private accounts to see the content.<br />Promoted Accounts<br /><br />Announced in 2010, Promoted Accounts are a Twitter Ads feature that invites targeted users to follow a Twitter Handle. This function is used to quickly grow a Twitter handle’s following. Promoted accounts appear in the Home timeline, the Discover tab and profile pages. <br />Promoted Trends<br /><br />Promoted Trends are a Twitter Ads feature that allows an advertiser to promote time-, context- and event-sensitive trends to the top of the Trends list on Twitter. They are clearly marked as “Promoted.”<br />Promoted Tweets<br /><br />Promoted Tweets are native advertisements targeted to a specific audience available through Twitter Ads. They look almost identical to organic Tweets in users’ timelines but include a small “Promoted” marker. Promoted Tweets are used by advertisers to reach an expanded audience.<br />Protected account<br /><br />A private Twitter account. Only approved followers can view Tweets and photos from a protected account or access its complete profile. Tweets from protected accounts cannot be retweeted, even by approved followers.<br />Publishing approval process<br /><br />A business procedure for ensuring that outbound social media messages are error-free, on-time, and on-brand. Many organizations now protect their social media accounts by managing them through a <a href="https://blog.hootsuite.com/social-media-glossary-definitions/?utm_source=LinkedIn&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en---owned_media-social_hootsuite-#socialrelationshipplatform">social relationship platform (SRP)</a>, which provide a safe environment for teams to collaborate on content before publishing. Messages are typically drafted by lower level employees, interns, or contractors before receiving approvals from managers, supervisors, and/or <a href="https://blog.hootsuite.com/social-media-glossary-definitions/?utm_source=LinkedIn&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en---owned_media-social_hootsuite-#Compliance">compliance</a> officers.<br />—Q—<br />QQ<br /><br />Tencent QQ is a 829-million user instant messaging platform developed by Chinese company, Tencent Holdings Limited. Users of QQ can use the platform to play online social games, discover music, shop ,microblog, watch movies, and group and voice chat.<br />Quote Tweet<br /><br />A way to retweet where a user can include their own comments along with the tweet. <br />—R—<br />Reach<br /><br />Reach is a data metric that determines the potential size of audience any given message could reach. It does not mean that that entire audience will see your social media post, but rather tells you the maximum amount of people your post could potentially reach. Reach is determined by a fairly complex calculation, that includes # of followers, shares and impressions as well as net follower increase over time. Reach should not be confused with Impressions or Engagement.<br /><br />See: <a href="http:/#impressions">Impressions</a><br /><br />See: <a href="http:/#engagement">Engagement</a><br />Real-time marketing<br /><br />The practice of connecting with an online community around current events, trends, and customer feedback.<br />Reddit<br /><br />reddit is a popular website and social networking site on which content submitted or shared by users is then voted on by other visitors. Each piece of content, from videos to text posts, can be either upvoted (positive) or downvoted (negative) by users. The most upvoted and commented on posts appear higher up on the website’s main page, as well as on its many topic-focused sections called subreddits.<br /><br />See: <a href="https://blog.hootsuite.com/social-media-glossary-definitions/?utm_source=LinkedIn&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en---owned_media-social_hootsuite-#subreddits">subreddits</a><br />Regram<br /><br />The act of reposting another Instagram users image or video.<br />Retargeting<br /><br />Retargeting is an online advertising technique that involves targeting web visitors who expressed an interest in your products or services. This is accomplished by placing a small tracking tag on your website. Once visitors come to your website, you can then target them as they visit other websites including Facebook, news sites, blogs, or other online media. The rationale is that these visitors are your best chance to make a sale so instead of advertising to strangers, you spend your budget on prospects who have already visited your website. Other advanced uses include targeting custom audience segments (using data you’ve collected from other sources such as a CRM system or Facebook), offering shoppers who abandoned your check-out a special deal to come back, and building lists of valuable prospects to target (such as visitors who viewed 25+ blog posts and visited specific product pages).<br />Repin<br /><br />On Pinterest, if you find a Pin on another user’s Pinboard that you like, you can save it to your board by Repinning it. To do that, hover your cursor over the image, and select ‘Repin.’ Then, you can either add the pin to an existing Pinboard collection, or start a new one. You have the option of using the existing description for the Pin, or come up with your own. If you like the Pin, but don’t want it to appear on your Pinterest page, you can Like it instead of Repinning it.<br />Reply<br /><br />A response to someone’s Tweet that begins with their @username. Unlike Direct Messages, replies are public. When you click the reply button next to a Tweet, your ensuing conversation will be viewable in the public area of your profile.<br /><br />Note: on Twitter, any Tweet that begins with a @username will be treated as a reply, whether you’re responding to a specific Tweet or not. Therefore, opening a Tweet with someone’s username is a surefire way to limit the visibility of the message. It will not appear in your followers’ timelines unless they also follow the Twitter handle that you’re addressing. If you want to start your Tweet with someone’s @username, add another character before the @ symbol (like “.”) so that Twitter treats the message as a mention, not a reply.<br />Response rate<br /><br />A engagement metric to assess how much you are interacting with your social audience. To calculate your response rate, take the number of mentions that you have replied to in a given time period and divide it by the total number of mentions you have received (excluding retweets). You can also try out our helpful tool, <a href="http://grader.hootsuite.com/">Grade Your Social</a>, to find out what your response rate is on Twitter.<br />Response volume<br /><br />The total number of outbound messages that an organization, team, or specific social media account delivers in response to customer service issues within a given time period.<br />Return on investment (ROI)<br /><br />See: <a href="https://blog.hootsuite.com/social-media-glossary-definitions/%22#Social">Social media ROI</a><br />Return on relationship (ROR)<br /><br />A measurement of the value gained by a person or business from developing a relationship. Measuring ROR isn’t easy; it involves not only analyzing connection growth, but also understanding the impact your customers’ voices have on your brand and reputation. This includes sentiment analysis, as well as engagement metrics for your content, like organic sharing rates. ROR is an alternative (or complementary) metric to social media ROI.<br /><br /><br />Retweet<br /><br />A Tweet that is re-shared to the followers of another user’s Twitter account. There are two kinds of Retweet: the classic “manual” Retweet and the now-standard “web Retweet”. In a manual Retweet, you simply type “RT” before the @username and content of somebody else’s Tweet. This used to be the only way you could retweet, and it’s the still only way to add your own comment to a Tweet when you pass it along. A “web Retweet” is what happens when you click the official Retweet button: the full Tweet appears in your timeline in its original form, complete with the author’s name and avatar. Since a web Retweet allows your followers to easily retweet or favorite the original Tweet, it’s generally considered good etiquette to use this method unless you have something valuable to add through a manual RT.<br />Rich Pin<br /><br />A Pinterest Pin (or post) that contains more information than a regular Pin. The six categories of Rich Pins include app, movie, recipe, article, product, and place. For example, a Product Rich Pin would include information about where to buy the product, pricing, and store availability.<br />RSS<br /><br />RSS (Rich Site Summary) is a format for syndicating web content. Bloggers, news publishers, and other content creators use RSS feeds to effectively broadcast content (or content summaries) to audiences. Readers can subscribe to RSS feeds without providing personal information, and then automatically receive updates through a news reader or aggregator.<br /><br />Learn more: <a href="https://blog.hootsuite.com/syndicator-rss-reader-app/">HootSuite Syndicator: Power your Social Media with Content from RSS</a><br />RT<br /><br />See: <a href="http:/#retweet">retweet</a><br />—S—<br />Scale<br /><br />The degree to which an organization can effectively use social media across multiple departments and geographies. “Scaling up social media” is an effort to coordinate social listening, engagement, and analytics among multiple groups while eliminating redundancy, confusion, and waste. <br /><br />Related: <a href="http:/#triage">triage</a>, <a href="http:/#socialrelationshipplatform">Social Relationship Platform</a><br />Scheduling<br /><br />Planning social media updates and content ahead of time, using a <a href="https://blog.hootsuite.com/social-media-glossary-definitions/?utm_source=LinkedIn&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en---owned_media-social_hootsuite-#socialrelationshipplatform">social relationship platform (SRP)</a> or another publishing tool. Scheduling allows social media practitioners to save time in their daily workflow by drafting several messages at once, often as part of a publishing approval process. It also enables them to reach audiences in different time zones and organize extended marketing campaigns.<br /><br />Learn more: <a href="https://blog.hootsuite.com/how-to-schedule-tweets/">How to Schedule Tweets and Save Time</a><br /><br />Scope<br /><br />A live broadcast session created through Periscope.<br />Scoper<br /><br />A nickname for a Periscope user.<br />Screenshot<br /><br />When a photo is taken of phone screen activity. For Snapchat users, since the app highlights the temporary nature of messages sent, the ability to take a screenshot by either party has proven controversial. While Snapchat notifies the user whose photo or video was screenshotted, there is currently no proactive way to prevent this from happening.<br />Selfie<br /><br />A self-portrait photograph, usually taken with a smartphone and shared on social media sites.<br />Sentiment analysis<br /><br />An attempt to understand how an audience feels about a brand, company, or product based on data collected from social media. It typically involves the use of natural language processing or another computational method to identify the attitude contained in a social media message. Different analytics platforms classify sentiment in a variety of ways; for example, some use “polar” classification (positive or negative sentiment), while others sort messages by emotion or tone (Contentment/Gratitude, Fear/Uneasiness, etc). <br /><br />Related: <a href="http://bigdata/">big data</a>, <a href="http:/#competitorsentiment">competitor sentiment</a>, <a href="http:/#influencersentiment">influencer sentiment</a><br />SEO<br /><br />Search engine optimization is the practice of increasing the “organic” visibility of a web page in a search engine, such as Google. Although businesses can pay to promote their websites on search engine results pages (Search Engine Marketing, or SEM), SEO refers to “free” tactics that enhance the search ranking of a page.<br /><br />Learn more: <a href="https://blog.hootsuite.com/how-social-media-affects-seo/">Why Content Marketing And Social Media Are Your Most Powerful SEO Weapons</a><br />Share<br /><br />When content is reposted on a social media site through another user’s channel.<br />Share of Voice<br /><br />Share of voice is a metric for understanding how many social media mentions a particular brand is receiving in relation to its competition. Usually measured as a percentage of total mentions within an industry or among a defined group of competitors.<br />Short link<br /><br />See: <a href="http:/#urlshortener">URL shortener</a><br />SlideShare<br /><br />A popular social platform for sharing presentations and other business-oriented content. SlideShare makes it easy to embed content on websites and share it to other social networks, such as Facebook, Twitter, and LinkedIn, which has owned the platform since 2012.<br />SMS<br /><br />SMS is the text messaging service component of phone, web, or mobile communication systems. For marketing purposes, it is often used by brands to promote text-based offers to consumers, remind about bills (common for telecommunication companies), or send location-based notifications (such as a promo code when a consumer walks by a restaurant).<br />Snapcash<br /><br />Snapcash, created in partnership with Square, is a fast and easy way for Snapchatters to exchange money within the Chat feature. Once Snapchat users have linked their debit card in the app, they can send Snapcash to anyone in their contact list who is <a href="https://support.snapchat.com/a/snapcash-eligibility">eligible</a> to receive Snapcash.<br />Snapchat<br /><br />Photo and video messaging app created in September 2011 that allows users to take photos and videos and add text, drawings, or emojis before sending to recipients. One of the distinguishing features is that the individual messages only last up to 10 seconds before they disappear forever and are erased from the company’s servers. In 2013, the Story feature was added, which allows users to post a replayable Snap for up to 24 hours in the “Our Story” section.<br />Snapchat Lenses<br /><br />Introduced in September 2015, Lenses allow users to add animated masks to their Snapchat selfies. To use Lenses, the user must have the camera in selfie mode and then press on their own face in the screen.<br />Snapchat Trophies<br /><br />Introduced in September 2015, a feature that rewards users with emoji trophies after completing Snapchat challenges and activities.<br />Snapcode<br /><br />A unique scannable QR code provided to each Snapchat user. Users can point their phone’s camera at a friend’s Snapcode, whether on a phone or a vector version of the code, to automatically add the other person as a Snapchat contact.<br />SnapKidz<br /><br />A version of Snapchat for those 13 years of age and under that includes an interface for taking snaps, drawing and editing them, but restricts the addition of friends or sending messages.<br />Snapstreak<br /><br />What happens when two Snapchat users send Snaps to each other for a consecutive number of days. This will be reflected next to the users’ names with a fire emoji and a number representing how many days the Snapstreak has lasted.<br />Snap Stories<br /><br />Stories string Snaps together to create a narrative that lasts for 24 hours. To create a Story, a user chooses to add their Snaps to their Story. Depending on their privacy settings, the photos and videos added to a Story can be viewed by either all Snapchatters, just the user’s friends, or a customized group.<br />Snapchat Filter<br /><br />A Snapchat Filter is an aesthetic overlay that can be applied to a photo or video Snap. Filters include those that indicate the time, temperature, speed, and location of a given Snap.<br /><br />Geofilters are another type of Snapchat Filter specific to a certain location, and are often also associated with special occasions like an event. Learn how to create your own custom geofilter with our post <a href="https://blog.hootsuite.com/how-to-make-a-snapchat-on-demand-geofilter/">How to Create a Custom Geofilter on Snapchat.</a> <br />Snapchat Memories<br /><br />Snapchat Memories allow you to save Snaps and Stories for later viewing and sharing. You can find old Snaps by searching keywords and Snapchat will source them for you. For more information on using Snapchat Memories for your business, check out our post <a href="https://blog.hootsuite.com/how-to-use-snapchat-memories/">How to Use Snapchat Memories for Business.</a><br />Snapchat Stickers<br /><br />Snapchat Stickers are icons and images that you can add to a Snap. To add a Sticker to your Snap, simply tap the page icon in the top right corner of the Snap.<br />Social Commerce<br /><br />An area of electronic commerce where the buying process is assisted by social media and online networks.<br />Social customer service<br /><br />The practice of identifying and resolving customer service issues on social media. Social customer service should be coordinated internally across departments so that an organization can respond rapidly to any customer inquiry on any channel. The most effective social customer service is proactive: in addition to fielding inbound messages, the organization monitors social media for keywords that could indicate customer service issues. The organization then reaches out to resolve potential issues before they escalate, creating greater customer satisfaction and loyalty.<br /><br />Learn more: <a href="https://blog.hootsuite.com/deliver-great-social-customer-service/">How to Deliver Great Social Customer Service</a><br />Social media listening<br /><br />The process of finding and assessing what is being said about a company, topic, brand, or person on social media channels.<br />Social media management<br /><br />Technology and business processes for securely managing social media accounts, engaging audiences, and measuring the business results of social media activities. Effective social media management is absolutely vital to conducting business on social media. It enables an organization to keep track of all of its social media accounts and provide various teams and individuals with the appropriate levels of access to these assets. When implemented at scale across departments and regions, coordinated social media management practices allow everyone within the organization to collaborate and achieve measurable outcomes on social media.<br /><br />Learn more: <a href="https://blog.hootsuite.com/social-media-management-team-effort/">Social Media Management is a Team Effort</a><br /><br />Social media marketing<br /><br />The use of social media by marketers to increase brand awareness, identify key audiences, generate leads, and build meaningful relationships with customers. Social media marketing should be well coordinated with social customer service, community management, and social selling activities to create seamless relationships with customers across their life cycle. Of course, social media is just one channel in the overall marketing mix; the most effective social media marketing programs are also integrated into multi-channel strategies.<br /><br />Learn more: <a href="https://blog.hootsuite.com/social-media-marketing-tips-from-the-pros/">Social Media Marketing Tips From The Pros</a> <br />Social media monitoring<br /><br />Listening and responding to brand and keyword mentions on social media. Social media monitoring is crucial to social customer service, social selling, social media marketing, and community management.<br /><br /><br /><a href="https://blog.hootsuite.com/social-media-glossary-definitions/?utm_source=LinkedIn&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en---owned_media-social_hootsuite-#"></a><br /><br />Bonus: Download a free guide to discover how to get more sales and conversions with social media monitoring on Hootsuite—no tricks or boring tips.<br /><br /><br />Social media ROI<br /><br />A measurement of the effectiveness of an organization’s investment in social media. Like any metric for “return on investment”, social media ROI is calculated by dividing the total benefits of an investment by the sum of its costs. Therefore, it is completely dependent on which costs and benefits are factored into the calculation. To get meaningful value from an ROI calculation, the metric should be fully aligned with the business objectives behind a social media activity. Social media should also be properly integrated with web analytics in order to assess its value within a multi-channel attribution model. <br /><br />Learn more: <a href="https://blog.hootsuite.com/measure-social-media-roi-business/">How To Measure Social Media ROI For Your Business</a><br /><br />Social Relationship Platform (SRP)<br /><br />Social relationship platforms are secure and scalable technologies that allow businesses to manage social media communications of any kind across departments and devices. That’s a mouthful, but, put simply, these tools put everything you need for social media into one place, making it easier to manage. Social relationship platforms are used for monitoring, posting and tracking social media, and help manage everything from customer service to lead generation. Hootsuite is a social relationship platform.<br />Social selling<br /><br />The use of social media by sales professionals to increase productivity and generate revenue. Sellers can effectively leverage social media to enhance their reputations, expand their interpersonal networks, and attract new prospects. They can also identify buyers by listening and engaging in the online spaces where potentials customers are conducting research and asking for advice.<br /><br />Learn more: <a href="https://blog.hootsuite.com/social-selling-wp-part-1/">Social Selling: What Sales Leaders Need to Know</a><br />SoLoMo<br /><br />SoLoMo is the combination of three of biggest trends among consumers: using social media (So); location-based relevance in both search intent and the use of the internet to find local products and services (Lo); and mobile adoption in which consumers tend to prefer to access apps and the internet through smartphones rather than desktops or tablets (Mo). The best way to understand it is to envision the following dialogue:<br /><br />Venture Capitalist: Why should we give 50 million dollars in funding to your startup with no customers and not a line of code written?<br /><br />Guy in Hoodie: “SoLoMo!”<br />Spam<br /><br />Unnecessary and repetitive social media content that clogs up the feeds of social media users. In other words, the bane of your existence. The term has been used to refer to junk messages since the earliest days of the Internet. Its meaning originates from a <a href="https://www.youtube.com/watch?v=anwy2MPT5RE">1970 Monty Python skit</a> in which the word “spam” is spoken repeatedly to the point of ludicrousness. The skit culminates in a group of Vikings singing a timeless paean to everyone’s favorite canned meat product. Seriously, <a href="https://www.youtube.com/watch?v=anwy2MPT5RE">check it out</a>. <br /><br /><br /><br />Subreddit<br /><br />A subreddit is a smaller forum within the social website reddit that is dedicated to a specific topic or theme. These are defined by the symbol “/r/” which precedes the unique reddit url of that particular subreddit. There are large subreddits like /r/politics or /r/videos, but they can be as specific as /r/learnuselesstalents ore /r/contagiouslaughter. There are thousands upon thousands of subreddits, and the reddit homepage is composed of the most popular content from every subreddit combined. You can also customize your own reddit homepage by subscribing to your favorite subreddits.<br />Subtweet<br /><br />The stealthy art of disparaging someone in a Tweet without @mentioning their Twitter handle. You’re talking about them behind their back, but doing it publicly. A paradox, really.<br />—T—<br />Tag<br /><br />A keyword added to a social media post with the original purpose of categorizing related content. A tag can also refer to the act of tagging someone in a post, which creates a link to their social media profile and associates them with the content.<br />Thread<br /><br />A strand of messages which represent a conversation or part of a conversation. Threads are essential to most forms of online communication, including social media, web forums, and email. Without them, it is incredibly difficult to put messages into context or keep track of ongoing conversations. Anyone who used email before Gmail revolutionized the medium with threaded conversations can attest to that. Threads begin with an initial message and then continue as a series of replies or comments.<br />Throwback Thursday (#tbt)<br /><br />A weekly social media tradition in which people make Instagram a little less instant. Although Throwback Thursday wasn’t invented on Instagram, the term has been widely popularized by the platform. Essentially, every Thursday users post either a really old photograph of themselves (as a child, in high school, etc) or a saved photo they took more recently but want to share because it’s just that good. The next time you go camping and take lots of amazing photos, hold off on spamming your followers with all of them at once. Just save them for later and #tbt every Thursday to your heart’s content.<br />Timestamp<br /><br />The date and time that a message is posted to a social network, usually visible below the headline or username. Clicking on a timestamp will usually bring you to the content’s permalink.<br />Top Tweets<br /><br />The most popular and engaging Tweets for a given search query, as determined by a Twitter algorithm. Searches on Twitter.com return Top Tweets by default, but you can toggle to “All” results to see the full list of Tweets that mach your search.<br /><br /><br />Trend<br /><br />A topic or hashtag that is popular on social media at a given moment. Trends are highlighted by social networks such as Twitter and Facebook to encourage discussion and engagement among their users. The “trending” concept was first popularized by Twitter and has since been adopted by Facebook, Google+, and other networks. The trends that you see on Twitter and Facebook are personalized for you, based on your location as well as who you follow or what pages you like.<br />Trending<br /><br />See: <a href="http:/#trend">trend</a><br />Trendjacking<br /><br />When a brand or individual tries to benefit from a social media trend by injecting their own irrelevant content into the conversation. Attempts to take over the conversation with<br /><br /><br />Triage<br /><br />The process of prioritizing, assigning, and responding to inbound social media messages. The term is borrowed from emergency medicine, where it is crucial to assess the relative urgency of various cases in order to prioritize care. In a social media triage process, incoming messages are filtered, assigned to the right people, evaluated for urgency, and possibly escalated so that the organization can provide the appropriate response (either online, offline, or both).<br />Troll<br /><br />A social media user who makes a deliberately offensive or annoying postings with the sole aim of provoking another user or group of users.<br />Tweet<br /><br />A Twitter message. Tweets can contain up to 140 characters of text, as well as photos, videos, and other forms of media. They are public by default and will show up in Twitter timelines and searches unless they are sent from Protected Accounts or as Direct Messages. Tweets can also be embedded in webpages.<br />Twitter<br /><br />A social network and media platform that enables users to publish 140-character messages along with photos, videos, and other content. Twitter is famous for its real-time and emergent discussions on breaking news stories and trends.<br /><br />Twitterati<br /><br />Keen and frequent users of Twitter who have high numbers of followers and actively participate on daily basis.<br />Twitter canoe<br /><br />A Twitter conversation that has picked up too many usernames for an actual conversation to take place. The thread might begin as a dialogue between two people before spiraling out of control as more and more Twitter users insinuate themselves into the conversation with “Reply all” messages. Like an overloaded canoe, the thread sinks once too many people have hopped in.<br />Twitter Card<br /><br />A media-rich Tweet that includes an embedded video, photo gallery, page summary, or other interactive element beyond the text of the message. Twitter Cards help your Tweets stand out and encourage your followers to engage with your content directly from their timelines. They are automatically attached to a Tweet whenever you (or any other user) tweets a link to a webpage that is marked up with some simple HTML code. To find out how to enable Twitter Cards, check out <a href="https://dev.twitter.com/cards/overview">Twitter’s guide for developers</a>.<br />Twitter Moment<br /><br />According to <a href="https://blog.twitter.com/2015/moments-the-best-of-twitter-in-an-instant-0">Twitter</a>, Moments are “the best of what’s happening on Twitter in an instant.” By tapping on the lightning bolt symbol, you can see a list of events, news stories, and announcements that are updated throughout the day.<br />—U—<br />Unfollow<br /><br />The action of unsubscribing from another Twitter user’s account.<br />Unfriending<br /><br />Removing someone from a list of social media contacts.<br />URL<br /><br />The location of a page or other resource on the World Wide Web. The acronym stands for Uniform Resource Locator, but you will soon forget that. <br /><br /><br />URL shortener<br /><br />A tool that condenses a URL into a shorter (and more social media friendly) format, known as a short link. Users who click on a short link are redirected to the original URL. URL shorteners can also provide link tracking capabilities, which allow businesses to measure click-throughs from social media and attribute website conversions to individual social messages. Popular URL shorteners include bit.ly and Hootsuite’s ow.ly.<br /><br />Learn more: <a href="https://blog.hootsuite.com/what-are-url-shorteners/">URL Shorteners: The Unsung Hero Of Social Media Marketing</a><br />User-generated content (UGC)<br /><br />Media that has been created and published online by the users of a social or collaboration platform, typically for non-commercial purposes. User-generated content is one of the defining characteristics of social media. It is often produced collaboratively and in real-time by multiple users (for example, the <a href="http://en.wikipedia.org/wiki/Twitch_Plays_Pok%C3%A9mon">Twitch plays Pokemon</a> project). Many companies have enthusiastically embraced and encouraged user-generated content as a means of increasing brand awareness and customer loyalty. Instagram contests, Vine video contests, and other UGC-based social campaigns allow businesses to tap into the creative energies of their customers and use their contributions to fuel marketing strategies.<br />—V—<br />Vanity URL<br /><br />A vanity URL is a web address that is branded for marketing purposes. They are a custom branded URL that replaces common URL shortener formats with something that has your branding or is related to the content. Instead of showing up as ow.ly or a bit.ly, it could show up looking like Time Inc.’s vanity URL “ti.me”.<br /><br />Hootsuite users have the ability to employ vanity URLs. <a href="https://blog.hootsuite.com/what-are-url-shorteners/">Learn more here.</a><br />Verified<br /><br />cial media account is verified authentic, at the discretion of the social media provider. This is usually reserved for brands and public figures as a way of preventing fraud and protecting the integrity of the person or company behind the account.<br />Views<br /><br />In reference to Snapchat, these are users who have looked at your Snap Story. To see who has viewed their story, users simply need to click the eye symbol next to their Story.<br />Vlogger<br /><br />Someone who creates and broadcasts video blogs.<br />—W—<br />Who to Follow<br /><br />Who to Follow is a feature in the left hand sidebar of your Twitter homepage that helps users find relevant accounts to follow. The accounts that populate in the Who to Follow section are suggested because they have similar interests, professions or geographic proximity to you. You can click follow them immediately or view their profile for more information. <br />Word cloud<br /><br />Word clouds, also known as tag clouds or weighted lists, are a visual representation of text, where the frequency of a word determines its size in the word cloud. This is a great tool for identifying words that are repeated or most common.<br /><br /><br />Filed Under: <br /><a href="https://blog.hootsuite.com/channel/social/social-media-resources/">Resources</a></span>Anonymoushttp://www.blogger.com/profile/08080502740625442490noreply@blogger.com0tag:blogger.com,1999:blog-1456200443793164160.post-43859759553556240482017-09-17T21:26:00.000-07:002017-09-17T21:26:07.999-07:00 MARKETING STRATEGIES FOR ONLINE GUERRILLA<br />
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />For small businesses which have shorter budget than their competitive entities in the market, a synthesized and more active sort of guerrilla marketing plan was developed and designed by marketing experts in the past era.<br /><br />This strategy called as Guerrilla marketing is set of few interactive and iterative marketing strategies related to the on field publicity of your product or services. This is especially a treated for those businesses which have no large budgets for advertisements, publicity on random scale and which cannot afford the late outcome for their profits.<br /><br />WHAT IS GUERRILLA MARKETING?<br /><br />This large set of activities which is known as guerrilla marketing help all such small businesses overcome their need of marketing in effective way. This strategy is based on such activities which help a business to grasp the attention of public in an unconventional way which is more prominent and memorizing for them.<br /><br />Apart from ordinary show, this marketing technique involves interaction with customers and general people in a way highlight their existence in the correlated market and make their brand more visible. This unconventional approach is less attained by large businesses which have wide extended marketing budget.<br /><br /><br /><img src="https://blogger.googleusercontent.com/img/proxy/AVvXsEjbgKmZEZq3zyXrjJ9q_ax9CjWqYIJlmW-YWS0JZcltWDxeYdHw95ff1flIP-dC7RM0DxkRGIc5L_UdRKotMC7AEmB4n4Vx3CB9-dt4T5SiK_zhlfwvV5ycwYI8NPIeImIomfW7jkV9opOfjvNyCwuHzwmMokOfJLbZiT2Bvr-pSIsV=" /><br /> PLAN OF ACTION FOR GUERRILLA MARKETING STRATEGIES<br /><br />During the tactical phase of marketing, there comes many obstructions and delays, therefore small business cannot afford huge cost of advertisement and then awaiting the response from limited customers. By implementing this plan, they can induct serious response by personally invading the customer base. Some saliences regarding this plan of action are listed below here. Take a look on them and learn how effectively you can patch up due market share by attracting your customers. </span><ul>
<li><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Make certain boundaries for your operations </span></li>
<li><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Classify different categories of people and their approach towards your product </span></li>
<li><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Plan out distinguished working model according to each category </span></li>
<li><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Start implementing your work in proportions and take instant review over each action </span></li>
</ul>
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /><br /><br /> Marketing Strategies <br /><br /> Action Plan <br /><br /><br /> <a href="http://www.emailmarketinggold.com/optimove-automation-software-for-business-marketing/"><img height="640" src="https://blogger.googleusercontent.com/img/proxy/AVvXsEggYJ3YsEaMG2IaCC5BWOpiuievrbbM-o4ww5hN_PlDGYZt7awWNTmWg9k3RxOyPVj4pkx73xIUYYQrbV3zADIWWFs3OEjdZl65ETkT-4koSutt4vtQRM3j6PJdhA3g7nXdDqdbAliLvnW6o9JAoOosrMJLRg27lSISEp9o8HQrZh4L2X4=" width="620" /></a> <br /><br /> <a href="http://www.emailmarketinggold.com/marketing-action-plan-template-word/"><img height="458" src="https://blogger.googleusercontent.com/img/proxy/AVvXsEhE2tkUF7M69NFZyo8IhXYIhBfnQc2mLQklzHosakybFdX3d9N4p3wF0GojE0aoowJewDp1Tget9AwSBysyyojcTLMUx257p6oP8XLzlTIomHD8TSiwVpQerTZcm9beirVgPZrDc3nwgS0iw7ITsljL78P0l895m84J9DMZmK-70sKokr0TZQ=" width="640" /></a> <br /><br /> ONLINE MARKETING STRATEGIES FOR PROJECT MANAGER<br /><br /><br />The most enchanting segment of work is that you need to be more operative and self deployed in the field rather than depending on other medium and channels to communicate your product marketing. Here are some of the useful marketing strategies listed below; </span><ul>
<li><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Flyers distribution in public and personal motivation by stating the competitive edges of your product or services </span></li>
<li><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Ambush marketing is a strategy in which associative approach is utilized by the companies. Utilizing any events or gathering, attention and loyalty of people is gained </span></li>
<li><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Stealth marketing is also another useful portion of this plan in which companies penetrate the market without prominently mentioning their brand and secretly eradicate their activities </span></li>
<li><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Road shows are the type of activities done on the roads and streets, directly connecting to your customers without any middle support </span></li>
<li><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Event actions are another useful portion of plan in which any interactive activity such flash mob, dance or interesting thing is done to gain the attention and devised memory of people in your targeted region </span></li>
</ul>
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<header style="background-color: white; box-sizing: border-box;"><h1 class="post__title entry-title" itemprop="name" style="box-sizing: border-box; line-height: 1.143em; margin: 0px; padding-bottom: 0.571em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">
A Long List of Facebook Statistics—And What They Mean For Your Business</span></h1>
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<b><span style="color: blue; font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Everyone’s got an opinion about Facebook. Some people think it’s a fun way to keep up with friends and family. Others believe so deeply in its lasting cultural relevance they </span><a href="https://techcrunch.com/2011/01/28/rapper-t-pain-gets-a-facebook-like-tattoo/" style="background-color: transparent; box-sizing: border-box; font-family: "Helvetica Neue", Arial, Helvetica, sans-serif; transition: all 0.15s ease-out;" target="_blank">permanently ink their bodies</a><span style="color: blue; font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> in honor of it. Some businesses continue to invest more time and money into Facebook, while some choose to focus on other social networks.</span></b></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Opinions are one thing, but when you’re evaluating the usefulness of Facebook for your business what you really need is data. We’re talking cold, hard stats—and there’s A LOT out there. Luckily, we’ve done the work for you. This list covers everything from Facebook user statistics to demographics, usage trends, and advertising insights. Enjoy</span><br />
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="box-sizing: border-box;"><b>F</b></span><b style="box-sizing: border-box;">acebook user statistics</b></span></div>
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<b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Facebook has more than a billion active users:</span></b></div>
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<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The platform has at least 2.05<a href="http://newsroom.fb.com/company-info/" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">billion monthly active users</a> and 1.53 billion daily active users, on average.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Facebook boasts <a href="http://newsroom.fb.com/company-info/" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">1.57 billion mobile monthly active users</a> and 1.03 million mobile daily active users, on average.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Facebook Lite, an app designed for the developing world’s slower internet connections, has <a href="https://code.facebook.com/posts/1365439333482197/how-we-built-facebook-lite-for-every-android-phone-and-network/" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">100 million monthly active users</a>.</span></li>
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<b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">But it’s a small world after all:</span></b></div>
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<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Everyone on Facebook is connected to one another by an average of <a href="https://research.facebook.com/blog/three-and-a-half-degrees-of-separation/" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">3.57 degrees of separation</a>.</span></li>
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<b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Average friends per user:</span></b></div>
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<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The <a href="http://www.telegraph.co.uk/news/science/science-news/12108412/Facebook-users-have-155-friends-but-would-trust-just-four-in-a-crisis.html" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">average Facebook user has 155 friends</a> (but would only turn to four of them in a crisis).</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Women have more Facebook friends on average than men: <a href="http://www.telegraph.co.uk/news/science/science-news/12108412/Facebook-users-have-155-friends-but-would-trust-just-four-in-a-crisis.html" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">166 compared to 145</a>.</span></li>
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<b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">What these stats mean for your business</span></b></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I’m accustomed to only using the word “billion” to convey a type of kidding-not-kidding hyperbole (i.e. “I want to eat a billion pizzas for lunch”) but in Facebook’s case, there is no exaggeration. They have over <i style="box-sizing: border-box;">a billion</i> daily active users. If Facebook was a country, it would be <a href="http://www.huffingtonpost.com/2015/01/28/facebook-biggest-country_n_6565428.html" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">the most populated country on earth</a>. So even though the way in which businesses (and customers) use Facebook will continue to evolve, it’s safe to say that the platform as a whole isn’t going anywhere anytime soon. Investing in building and sustaining a presence on Facebook should (still) be a top priority for your business.</span></div>
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<b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Facebook demographics</span></b></h2>
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<b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">People of every age use Facebook:</span></b></div>
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<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a href="http://www.pewinternet.org/2015/01/09/demographics-of-key-social-networking-platforms-2/" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">82 percent</a> of 18 to 29-year-olds online in the U.S. use Facebook.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a href="http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">79 percent </a>of 30 to 49-year-olds online in the U.S. use Facebook.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a href="http://www.pewinternet.org/2015/01/09/demographics-of-key-social-networking-platforms-2/" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">56 percent</a> of U.S. online users ages 65 and up use Facebook.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">It also spans generations—<a href="http://www.pewresearch.org/fact-tank/2015/04/10/on-social-media-mom-and-dad-are-watching/15-04-09_teenssocialmedia/" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">83 percent of parents with a teen between the ages of 13 and 17 are friends with their child on Facebook</a>.</span></li>
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<b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The gender split is fairly even:</span></b></div>
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<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">According to <a href="https://www.facebook.com/business/news/audience-insights" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">self-reported information on Facebook</a> from people aged 18 and older, 44 percent of users identify as women, while 56 percent identify as men.</span></li>
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<figure class="figure alignnone" style="box-sizing: border-box; margin: 0px;"><img alt="A Long List of Facebook Statistics—And What They Mean For Your Business | Hootsuite Blog" class="size-large wp-image-128798" height="268" sizes="(max-width: 600px) 100vw, 600px" src="https://blog.hootsuite.com/wp-content/uploads/2016/10/facebook-statistics-age-gender-620x277.png" srcset="https://blog.hootsuite.com/wp-content/uploads/2016/10/facebook-statistics-age-gender-620x277.png 620w, https://blog.hootsuite.com/wp-content/uploads/2016/10/facebook-statistics-age-gender-310x139.png 310w, https://blog.hootsuite.com/wp-content/uploads/2016/10/facebook-statistics-age-gender-768x344.png 768w, https://blog.hootsuite.com/wp-content/uploads/2016/10/facebook-statistics-age-gender-625x280.png 625w, https://blog.hootsuite.com/wp-content/uploads/2016/10/facebook-statistics-age-gender.png 800w" style="border: 0px; box-sizing: border-box; display: block; height: auto; max-width: 100%;" width="600" /><figcaption style="box-sizing: border-box; margin-bottom: 0px; margin-top: 0.625em; padding-bottom: 1.875em;"><i style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Image via <a href="https://www.facebook.com/business/news/audience-insights" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;">Facebook</a>.</span></i></figcaption></figure><br />
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<b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The split between single and married users is pretty even too:</span></b></div>
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<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a href="https://www.facebook.com/business/news/audience-insights" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">39 percent of Facebook users</a> have self-reported as being married, while another 39 percent have self-reported as being single.</span></li>
</ul>
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<figure class="figure alignnone" style="box-sizing: border-box; margin: 0px;"><img alt="A Long List of Facebook Statistics—And What They Mean For Your Business | Hootsuite Blog" class="size-full wp-image-128814" height="340" sizes="(max-width: 400px) 100vw, 400px" src="https://blog.hootsuite.com/wp-content/uploads/2016/10/facebook-statistics-relationship-status.png" srcset="https://blog.hootsuite.com/wp-content/uploads/2016/10/facebook-statistics-relationship-status.png 400w, https://blog.hootsuite.com/wp-content/uploads/2016/10/facebook-statistics-relationship-status-310x264.png 310w" style="border: 0px; box-sizing: border-box; display: block; height: auto; max-width: 100%;" width="400" /><figcaption style="box-sizing: border-box; margin-bottom: 0px; margin-top: 0.625em; padding-bottom: 1.875em;"><i style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Image via <a href="https://www.facebook.com/business/news/audience-insights" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;">Facebook</a>.</span></i></figcaption></figure><br />
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<b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Education levels:</span></b></div>
<ul style="box-sizing: border-box; margin: 0px 0px 1.5em; padding: 0px 0px 0px 2.5em;">
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a href="https://www.facebook.com/business/news/audience-insights" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">According to self-reported data</a>, 62 percent of Facebook users have some form of university education, while 30 percent reported high school as being the highest level of education reached.</span></li>
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<figure class="figure alignnone" style="box-sizing: border-box; margin: 0px;"><img alt="A Long List of Facebook Statistics—And What They Mean For Your Business | Hootsuite Blog" class="size-full wp-image-128806" height="341" sizes="(max-width: 402px) 100vw, 402px" src="https://blog.hootsuite.com/wp-content/uploads/2016/10/facebook-statistics-education.png" srcset="https://blog.hootsuite.com/wp-content/uploads/2016/10/facebook-statistics-education.png 402w, https://blog.hootsuite.com/wp-content/uploads/2016/10/facebook-statistics-education-310x263.png 310w" style="border: 0px; box-sizing: border-box; display: block; height: auto; max-width: 100%;" width="402" /><figcaption style="box-sizing: border-box; margin-bottom: 0px; margin-top: 0.625em; padding-bottom: 1.875em;"><i style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Image via <a href="https://www.facebook.com/business/news/audience-insights" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;">Facebook</a>.</span></i></figcaption></figure><br />
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<b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Facebook is massive outside North America:</span></b></div>
<ul style="box-sizing: border-box; margin: 0px 0px 1.5em; padding: 0px 0px 0px 2.5em;">
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Nearly <a href="http://newsroom.fb.com/company-info/" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">85 percent of Facebook’s daily active users are outside of the U.S and Canada</a>.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a href="https://www.facebook.com/business/news/audience-insights" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">According to self-reported data</a>, India, Brazil, and Indonesia have the largest audiences on Facebook behind the U.S.</span></li>
</ul>
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<figure class="figure alignnone" style="box-sizing: border-box; margin: 0px;"><img alt="A Long List of Facebook Statistics—And What They Mean For Your Business | Hootsuite Blog" class="size-large wp-image-128822" height="394" sizes="(max-width: 600px) 100vw, 600px" src="https://blog.hootsuite.com/wp-content/uploads/2016/10/facebook-statistics-geography-620x407.png" srcset="https://blog.hootsuite.com/wp-content/uploads/2016/10/facebook-statistics-geography-620x407.png 620w, https://blog.hootsuite.com/wp-content/uploads/2016/10/facebook-statistics-geography-310x203.png 310w, https://blog.hootsuite.com/wp-content/uploads/2016/10/facebook-statistics-geography-625x410.png 625w, https://blog.hootsuite.com/wp-content/uploads/2016/10/facebook-statistics-geography.png 689w" style="border: 0px; box-sizing: border-box; display: block; height: auto; max-width: 100%;" width="600" /><figcaption style="box-sizing: border-box; margin-bottom: 0px; margin-top: 0.625em; padding-bottom: 1.875em;"><i style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Image via <a href="https://www.facebook.com/business/news/audience-insights" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;">Facebook</a>.</span></i></figcaption></figure><br />
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<b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">What these stats mean for your business</span></b></h3>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The phrase “know your audience” is integral to many things, including successful public speaking, non-catastrophic stand-up comedy, persuasive sales pitches, and effective social media marketing.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">It’s important to continually analyze the <a href="https://blog.hootsuite.com/facebook-demographics/" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">demographics of Facebook users</a> overall in comparison to your target audience. If you’ve built a community on the platform already, <a href="https://blog.hootsuite.com/facebook-analytics-insights-beginners-guide/" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">start digging into your Page Insights</a> on a regular basis to get a better idea of who your Facebook audience is and what motivates them to engage with you.</span></div>
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<b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Facebook usage statistics</span></b></h2>
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<b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Facebook is still dominating:</span></b></div>
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<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Facebook remains the <a href="http://www.edisonresearch.com/the-infinite-dial-2016/" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">most-used social media site among all ages</a>, used by 64 percent of Americans 12 and up.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Facebook accounts for <a href="http://www.comscore.com/Insights/Presentations-and-Whitepapers/2016/2016-US-Cross-Platform-Future-in-Focus" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">one in every six minutes spent online</a> and one in every five minutes spent on mobile.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">People spend <a href="http://uk.businessinsider.com/how-much-time-people-spend-on-facebook-per-day-2015-7?r=US&IR=T" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">more than 20 minutes a day on Facebook</a>.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Users generate <a href="http://wersm.com/how-much-data-is-generated-every-minute-on-social-media/" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">over 4 million likes per minute</a>.</span></li>
</ul>
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<b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Video is a big, big deal:</span></b></div>
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<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The site tallies <a href="http://techcrunch.com/2015/11/04/facebook-video-views/" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">8 billion average daily video views</a>.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Facebook users rack up <a href="http://techcrunch.com/2016/01/27/facebook-grows/" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">100 million hours of daily video watch time</a>.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">In September 2015, <a href="http://techcrunch.com/2015/11/04/facebook-video-views/" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">1.5 million small and medium businesses shared videos</a>.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Silence is golden: <a href="http://digiday.com/platforms/silent-world-facebook-video/" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">85 percent of videos on Facebook are watched without sound on</a>.</span></li>
</ul>
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<b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Facebook Live is continuing to grow:</span></b></div>
<ul style="box-sizing: border-box; margin: 0px 0px 1.5em; padding: 0px 0px 0px 2.5em;">
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">By June 2016, businesses were streaming <a href="http://www.businessinsider.com/facebook-live-video-stats-from-tubular-2016-7" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">six times the amount of live videos</a> on their Facebook Pages than they were in January.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Only < <a href="http://www.businessinsider.com/facebook-live-video-stats-from-tubular-2016-7" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">30 percent of the Pages that live stream video most frequently are in English.</a></span></li>
</ul>
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<b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Facebook is a news source:</span></b></div>
<ul style="box-sizing: border-box; margin: 0px 0px 1.5em; padding: 0px 0px 0px 2.5em;">
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a href="http://www.niemanlab.org/2016/05/pew-report-44-percent-of-u-s-adults-get-news-on-facebook/" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">66 percent</a> of Facebook users consume news on the platform.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a href="https://www.americanpressinstitute.org/publications/reports/survey-research/millennials-social-media/" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">88 percent</a> of millennials get news from Facebook.</span></li>
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<b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">New parents are power users:</span></b></div>
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<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">In America, <a href="http://www.adweek.com/news/technology/you-already-knew-parents-post-facebook-more-others-now-find-out-how-much-168932" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">new moms post 2.5 times more status updates</a>, 3.5 times more photos, and 4.2 times more videos than non-parents.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">New parents <a href="http://www.adweek.com/news/technology/you-already-knew-parents-post-facebook-more-others-now-find-out-how-much-168932" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">use Facebook mobile 1.3 times more</a> often than users without children.</span></li>
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<b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The lifespan of a Facebook post:</span></b></div>
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<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">A Facebook post reaches a whopping <a href="http://www.wiselytics.com/blog/tweet-isbillion-time-shorter-than-carbon14/" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">75 percent of its potential engagement in the first five hours</a>. However, the peak of the impressions your post receives happens much sooner than the actual engagement. In fact, your post will have made <a href="https://www.postplanner.com/lifespan-of-facebook-posts/" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">75 percent of its lifetime impressions after just two and a half hours</a>.</span></li>
</ul>
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<b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The best time to post on Facebook:</span></b></div>
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<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The best time to post on Facebook will vary from business to business, but <a href="https://blog.hootsuite.com/best-time-to-post-on-facebook-twitter-instagram/" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">many sources cite Thursdays and Fridays from 1 p.m. to 3 p.m.</a> as being particularly effective times to gain attention and engagement.</span></li>
</ul>
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<b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">What these stats mean for your business</span></b></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">While there’s no magic formula for guaranteed success on Facebook (bummer), paying attention to the ever-changing trends in how people are using it can ensure your business is taking full advantage of it.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Always stay focused on what your audience uses Facebook for—whether it’s getting news updates or posting photos of their newborn—because it may not align with what you assume it <i style="box-sizing: border-box;">should</i> be used for. Staying in tune with these behaviors will help you create social marketing campaigns that are more effective and widely embraced by your audience on Facebook.</span></div>
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<b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Brands and business on Facebook</span></b></h2>
<ul style="box-sizing: border-box; margin: 0px 0px 1.5em; padding: 0px 0px 0px 2.5em;">
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">More than <a href="http://www.forbes.com/sites/kathleenchaykowski/2015/12/08/facebook-business-pages-climb-to-50-million-with-new-messaging-tools/#10dd26bc1c2c" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">50 million businesses use Facebook Pages</a>.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Every month, Facebook users leave <a href="http://www.forbes.com/sites/kathleenchaykowski/2015/12/08/facebook-business-pages-climb-to-50-million-with-new-messaging-tools/#10dd26bc1c2c" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">2.5 billion comments on Facebook Pages</a>.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Nearly one-third of Facebook users <a href="https://selfstartr.com/why-brands-should-embrace-instagram-instead-of-facebook/" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">(32 percent) engage with brands regularly</a>.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a href="http://locowise.com/blog/the-state-of-social-media-customer-support-in-the-year-2016" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">42 percent of customer service responses</a> from brands on Facebook happen within the first 60 minutes.</span></li>
</ul>
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<b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">What these stats mean for your business</span></b></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Facebook presents a huge opportunity to provide fast, direct, and personal customer service. People will continue to expect faster and faster responses to their comments, which means any unanswered questions or complaints left on your Facebook Page can turn into ticking time bombs for your brand.</span></div>
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<b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Facebook Ads statistics</span></b></h2>
<ul style="box-sizing: border-box; margin: 0px 0px 1.5em; padding: 0px 0px 0px 2.5em;">
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">There are over <a href="https://www.facebook.com/business/news/3-million-advertisers" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">3 million companies that regularly use Facebook to market their business</a>.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a href="https://www.facebook.com/business/news/3-million-advertisers" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">70 percent</a> of those companies are outside of the U.S.</span></li>
</ul>
<ul style="box-sizing: border-box; margin: 0px 0px 1.5em; padding: 0px 0px 0px 2.5em;">
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Facebook earned <a href="http://www.economist.com/news/briefing/21696507-social-network-has-turned-itself-one-worlds-most-influential-technology-giants" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">19 percent of the $70 billion spent worldwide on mobile advertising in 2015</a>.</span></li>
</ul>
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<b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Effectiveness of Facebook Ads:</span></b></div>
<ul style="box-sizing: border-box; margin: 0px 0px 1.5em; padding: 0px 0px 0px 2.5em;">
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Images are responsible for <a href="http://www.consumeracquisition.com/100k-facebook-ads-tested-heres-works/" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">75 to 90 percent of an ad’s performance</a> on Facebook.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">According to one study, the <a href="http://www.adweek.com/socialtimes/nanigans-instagram-facebook-benchmarks-report-december-2015/631104" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">average click-through rate of a Facebook ad is 0.9 percent and the average cost-per-click is $0.64</a>. (Note: These numbers should be taken with a grain of salt. The performance of your Facebook Ads will depend on a variety of factors including your industry, total budget, type of ad campaign, target audience, and the length of time your ad is active.)</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Since so many Facebook users watch video without the sound on, <a href="https://www.facebook.com/business/news/updated-features-for-video-ads" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">captioned video ads can increase video view time by an average of 12 percent</a>.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The <a href="http://www.smartinsights.com/social-media-marketing/facebook-marketing/new-research-reveals-makes-effective-facebook-ad/" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;" target="_blank">most effective length for an ad title on Facebook is four words</a>, and 15 words for a link description.</span></li>
</ul>
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<b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">What these stats mean for your business</span></b></h3>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Choose your visuals wisely. They play a huge role in the success of Facebook Ads, so don’t skimp out on your photography or design budget. It’s also important to tailor your ads (and your posts in general) to user behavior on Facebook. If most users watch content on Facebook without the sound on, don’t use voiceovers to convey the most important messages in your video ads</span></div>
</div>
Anonymoushttp://www.blogger.com/profile/08080502740625442490noreply@blogger.com0tag:blogger.com,1999:blog-1456200443793164160.post-5110136158815434212017-09-17T20:57:00.000-07:002017-09-17T20:57:48.350-07:00Dark Social Cannot be Ignored <br />
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">
Why Your Business Can’t Ignore Dark Social</span></h1>
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<span style="color: blue; font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><b>Imagine this scenario: You’re at work, hitting the 3 o’clock wall. To revive yourself from the slump, you navigate over to BarkPost, angling your monitor slightly more towards you to avoid being seen by your boss.</b></span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">You find an amusing listicle—<span style="color: #00aeef;"><span style="box-sizing: border-box; transition: all 0.15s ease-out;">18 Signs Your Dog Has A Secret Second Family</span></span>—and, wishing to confer with your dog co-parent, you copy the URL in the browser and paste it into an email message. Congratulations, you’ve just engaged in “dark social.”</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">We’ve all shared articles one-on-one through a means other than social media. Whether it was done to sidestep the no-social-media-for-personal-use policy at work, or because you don’t want the whole world to know you enjoy an article titled <span style="color: #00aeef;"><span style="box-sizing: border-box; transition: all 0.15s ease-out;">An Open Letter From a Corgi to the People Who Laugh at His Butt</span></span>.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Thanks to the universality of the act, dark social has been reported to be responsible for <span style="color: #00aeef;"><span style="box-sizing: border-box; transition: all 0.15s ease-out;">84 percent</span></span> of outbound sharing. So what is this mysterious power, where does it come from, and—most importantly—how can your business harness it? Here’s everything you need to know.</span></div>
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<b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Table of contents</span></b></h2>
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<b style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">What is dark social?</span></b></h4>
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<b style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">5 reasons why your company can’t ignore dark social</span></b></h4>
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<b style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Why you should start measuring dark social (and how to do it)</span></b></h4>
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<br /><strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">What is dark social?</span></strong></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The term “dark social” was coined in <span style="color: #00aeef;"><span style="box-sizing: border-box; transition: all 0.15s ease-out;">an article</span></span> written in 2012 by former deputy editor of The Atlantic, Alexis Madrigal. Dark social is when people share content through private channels such as instant messaging programs, messaging apps, and email.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This private sharing is harder to track than content shared on public platforms such as Facebook and Twitter, so many social media marketers don’t realize how big of a slice dark social has of the social media sharing pie.</span></div>
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<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Some of the most common dark social traffic channels are:</span></strong></div>
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<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Messaging apps</strong>—such as WhatsApp, <span style="color: #00aeef;"><span style="box-sizing: border-box; transition: all 0.15s ease-out;">WeChat</span></span>, and <span style="color: #00aeef;"><span style="box-sizing: border-box; transition: all 0.15s ease-out;">Facebook Messenger</span></span></span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Email</strong>—to protect users’ privacy, referrers aren’t shared)</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Native mobile apps</strong>—Facebook, Instagram</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Secure browsing</strong>—If you click from HTTPS to HTTP the referrer won’t be passed on</span></li>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">In other words, dark social describes any web traffic that’s not attributed to a known source, such as a social network or a Google search. Referral traffic is usually identified by certain “tags” attached to the link whenever it’s shared.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">For example, if I want to share <span style="color: #00aeef;"><span style="box-sizing: border-box; transition: all 0.15s ease-out;">this blog post</span></span> on Twitter using the “Tweet This” button on the side, an action window will open, with the following tag attached to the end of the URL: “<strong style="box-sizing: border-box;">percent2F&source=Shareaholic&related=shareaholic</strong>”. This tag signals that the referrer of the article was a social sharing tool directly from the post’s page.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">If you’re curious about a headline in a Tweet and click on the link, you will often be directed to a link with the following tag “<strong style="box-sizing: border-box;">&utm_medium=social&utm_source=twitter</strong>”, signalling that this referral originated on Twitter. This is a more common referral tag that you have probably seen in the past, it’s called a <span style="color: #00aeef;"><span style="box-sizing: border-box; transition: all 0.15s ease-out;">UTM code or parameter</span></span>.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">See how URL shorteners are the unsung hero of social media marketing: </span><span class="u-hiddenVisually" style="background-color: transparent; border: 0px; clip: rect(1px 1px 1px 1px); height: 1px; outline: 0px; overflow: hidden; padding: 0px; position: absolute; width: 1px;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">http://</span></span><span style="color: #2b7bb9;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; outline-color: initial; outline-style: initial;">ow.ly/G06eF</span></span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"> </span></span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-weight: inherit; outline-color: initial; outline-style: initial; text-decoration-color: inherit; text-decoration-style: inherit;">9:15 PM - Dec 19, 2014</span></div>
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<span style="color: #697882;"><span style="outline-color: initial; outline-style: initial;"> </span></span><span aria-hidden="true" class="TweetAction-stat" data-scribe="element:reply_count" style="display: inline-block; vertical-align: text-bottom;">4</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">4 Replies</span></li>
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<span style="color: #697882;"><span style="outline-color: initial; outline-style: initial;"> </span></span><span aria-hidden="true" class="TweetAction-stat" data-scribe="element:retweet_count" style="display: inline-block; vertical-align: text-bottom;">65</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">65 Retweets</span></li>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Dark social links, however, don’t contain referrer data. Common examples of dark social include links copied and pasted into emails or instant messages, or shared via text message. These methods don’t automatically attach any tracking tags, unless the shared link was copied with the tag included (for example, if I were to copy the URL of an article that I originally found on Twitter, including the UTM parameters attached to it).</span><br />
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">If you’re watching your website’s analytics closely, you’ve probably wondered what all that “direct” traffic is. Well, at Hootsuite, we’re pretty sure thousands of people didn’t type “<span style="color: #00aeef;"><span style="box-sizing: border-box; transition: all 0.15s ease-out;">https://blog.hootsuite.com/quick-tips-for-creating-social-videos/</span></span>” into a browser window. It’s labelled “direct” in Google Analytics, but it’s really traffic from dark social.</span></div>
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<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">5 reasons your company can’t ignore dark social</span></strong></h2>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Aside from the fact that The Atlantic article is a highly interesting and relatively easy read, no matter your level of familiarity with different engagement metrics, it also makes two very important points about dark social.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The first is the fact that the most important shareability factor in a piece of content is the content itself. No good content = no sharing, however sophisticated your optimization efforts may be.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The second point Madrigal makes is that the emergence of social networks didn’t create the social web, but only structured the existing channels by the act of publishing—and tracking—our social interactions.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">If you’ve got the great content piece covered, read on for why you need dark social marketing to maximize its reach.</span></div>
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<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">1. Dark social is everywhere</span></strong></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">For the past year-and-a-half, the majority of responses (clickbacks) to dark social shares have come from mobile devices. Clickbacks on dark social shares coming from mobile devices are <span style="color: #00aeef;"><span style="box-sizing: border-box; transition: all 0.15s ease-out;">up from 53 percent in August 2014 to 62 percent in February 2016</span></span>. The other 38 percent of clickbacks on dark social shares come from desktops.</span></div>
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<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">2. Dark social has a huge impact on traffic</span></strong></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">According to marketing firm RadiumOne, in the last year-and-a-half, dark social shares as a percent of on-site shares jumped from <span style="color: #00aeef;"><span style="box-sizing: border-box; transition: all 0.15s ease-out;">69 to 84 percent</span></span> globally.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Compare those numbers to Facebook traffic. RadiumOne’s research in February 2016 found that only 11 percent of site-originated mobile shares and 21 percent of mobile clickbacks happened worldwide via Facebook. In the same month, seven times the number of site-originated mobile shares and more than three times the number of mobile clickbacks happened via dark social.</span></div>
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<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">3. Dark social is a spectacular marketing opportunity</span></strong></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Dark social data gives a detailed representation of consumers’ real interests. Familiarizing yourself with this information will allow your business to access a targeted audience of connections.</span></div>
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<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">4. Dark social reaches unique demographics</span></strong></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">According to RadiumOne’s research, 46 percent of consumers age <span style="color: #00aeef;"><span style="box-sizing: border-box; transition: all 0.15s ease-out;">55 and older</span></span> share only via dark social, as opposed to those in the 16 to 34 age group, where only 19 percent do so.</span></div>
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<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">5. Dark social sharing is prevalent in many industries</span></strong></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br style="box-sizing: border-box;" /></span>
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">For example, if your business is in personal finance, food and drink, travel, or executive search, more than <span style="color: #00aeef;"><span style="box-sizing: border-box; transition: all 0.15s ease-out;">70 percent</span></span> of social sharing is done through dark social.</span></div>
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<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Why you should start measuring dark social (and how to do it)</span></strong></h2>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">For anyone who publishes content online, it’s important to know where the majority of their readers come from. Whether dark social accounts for 60 or 16 percent of web traffic, marketers need to be able to track it.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Indeed, measuring dark social should be an essential part of your <span style="color: #00aeef;"><span style="box-sizing: border-box; transition: all 0.15s ease-out;">social media ROI</span></span>framework. In this section we’ll look at some of the tactics and tools you can use to do it.</span></div>
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<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Shorten URLs</span></strong></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Use <span style="color: #00aeef;"><span style="box-sizing: border-box; transition: all 0.15s ease-out;">shortened URLs</span></span> for outbound links in your content to get a deeper analysis of the engagement rates. Shorter links also look cleaner on platforms like Twitter.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Hootsuite’s built-in URL shortener <span style="color: #00aeef;"><span style="box-sizing: border-box; transition: all 0.15s ease-out;">ow.ly</span></span> can be accessed via the Hootsuite dashboard or on the ow.ly site. This link shortener allows you to upload images, track real-time clicks (not including clicks from bots), and have the ability to post to your various social networks like Facebook, LinkedIn, and Twitter.</span></div>
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<figure class="figure alignnone" style="box-sizing: border-box; margin: 0px;"><img alt="Why You Can’t Ignore Dark Social | Hootsuite Blog" class="wp-image-140644 size-large" height="265" sizes="(max-width: 600px) 100vw, 600px" src="https://blog.hootsuite.com/wp-content/uploads/2017/02/dark-social-owly-620x274.png" srcset="https://blog.hootsuite.com/wp-content/uploads/2017/02/dark-social-owly-620x274.png 620w, https://blog.hootsuite.com/wp-content/uploads/2017/02/dark-social-owly-310x137.png 310w, https://blog.hootsuite.com/wp-content/uploads/2017/02/dark-social-owly-768x339.png 768w, https://blog.hootsuite.com/wp-content/uploads/2017/02/dark-social-owly-625x276.png 625w, https://blog.hootsuite.com/wp-content/uploads/2017/02/dark-social-owly.png 902w" style="border: 0px; box-sizing: border-box; display: block; height: auto; max-width: 100%;" width="600" /><figcaption style="box-sizing: border-box; margin-bottom: 0px; margin-top: 0.625em; padding-bottom: 1.875em;"><i style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Image via <span style="color: #00aeef;"><span style="box-sizing: border-box; transition: all 0.15s ease-out;">ow.ly</span></span>.</span></i></figcaption></figure><br />
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">You can also use the shortened URL in emails or on your website and use Hootsuite’s URL click stats to track how many clicks those links receive.</span></div>
<h3 style="box-sizing: border-box; line-height: 1.364em; margin: 0px; padding-bottom: 1.091em; padding-top: 20px;">
<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Make sharing easy</span></strong></h3>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Thoughtfully arrange the share buttons on your website so that they are easy for visitors to spot. On some sites, users have to scroll to find the share buttons. Other sites don’t quite distinguish which are “follow” buttons and which are “share” buttons.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The sophistication of your share buttons should match the quality of your content.</span></div>
<h3 style="box-sizing: border-box; line-height: 1.364em; margin: 0px; padding-bottom: 1.091em; padding-top: 20px;">
<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Use dark social tools</span></strong></h3>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">There are many tools that allow marketing professionals to track dark social traffic origins and analyze their outcomes.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="color: #00aeef;"><span style="box-sizing: border-box; transition: all 0.15s ease-out;">Po.st</span></span> is a product of RadiumOne. The tool allows users to share content and provides publishers with revenue opportunities and unique dark social analytics tools.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="color: #00aeef;"><span style="box-sizing: border-box; transition: all 0.15s ease-out;">ShareThis</span></span> is an excellent tool that enables people to share any piece of content on the web through e-mail, direct message, or text message. The tool can be customized to measure copy and shares of your website’s URL.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="color: #00aeef;"><span style="box-sizing: border-box; transition: all 0.15s ease-out;">GetSocial.io</span></span> is a social media app store. You can create an account through their website or download their WordPress plugin or Shopify App. After you’ve created an account, paste the snippet of code provided into your HTML <head> section (the code is highlighted in red on top of the page). Once you’ve successfully inserted the snippet of code in your website, you’ll be one click away from tracking dark social shares. Find the <strong style="box-sizing: border-box;">Address Bar Tracking</strong> app, click <strong style="box-sizing: border-box;">Activate</strong> and you’re good to go.</span></div>
<h3 style="box-sizing: border-box; line-height: 1.364em; margin: 0px; padding-bottom: 1.091em; padding-top: 20px;">
<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Watch other social platforms</span></strong></h3>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">One of the things you can do to unmask the origin of dark social traffic is to check for a simultaneous spike in link traffic coming from Facebook or Reddit.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Major websites have also reported <span style="color: #00aeef;"><span style="box-sizing: border-box; transition: all 0.15s ease-out;">digging into user agent data</span></span>, which includes a line of code users leave after visiting a website, which identifies their operating system and browser type. User agent information, while not always translated correctly by analytics software, can provide more details about the referrer.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Finally, as Madrigal pointed out, “There’s no way to game email or people’s instant messages. There’s no power users you can contact. There’s no algorithms to understand.”</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The best way to ensure your content gets shared is to create interesting, informative, original material.</span></div>
</div>
Anonymoushttp://www.blogger.com/profile/08080502740625442490noreply@blogger.com0tag:blogger.com,1999:blog-1456200443793164160.post-30606981267737012872017-09-14T14:50:00.000-07:002017-09-14T14:50:20.594-07:00Risky Brand Comebacks on Social Media That Worked<header style="background-color: white; box-sizing: border-box;"><h1 class="post__title entry-title" itemprop="name" style="box-sizing: border-box; line-height: 1.143em; margin: 0px; padding-bottom: 0.571em;">
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<span style="color: blue; font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">“Sorry to hear that. Please send us a direct message and we’d be happy to assist you.” For the majority of brands, this is what customer service on social media looks like. Polite, respectful, and helpful.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">But not for every brand.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Businesses now use their social handles to deliver sharp wit, make clever jokes, and throw shade.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">While having a sense of humor is important, there is a line. And crossing it can have consequences. Just ask the folks at <a href="http://www.dailyedge.ie/hawke-and-co-twitter-burn-1732966-Oct2014/" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">Hawke and Co</a>.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Still, several brands have been unable to pass up on opportunities for a good burn. In the following 10 situations, it paid off.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Be safe out there.</span></div>
<div class="content-upgrade" style="background: rgb(0, 127, 175); box-sizing: border-box; margin: 1.5em 0px; padding: 1.5em; position: relative;">
<a class="_modal cover" data-target="#modal-87992" data-toggle="modal" href="https://blog.hootsuite.com/risky-brand-comebacks-social-media/?utm_source=Facebook&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en---owned_media-social_hootsuite-#" style="background-color: transparent; bottom: 0px; box-sizing: border-box; left: 0px; position: absolute; right: 0px; top: 0px; transition: all 0.15s ease-out;"></a><div style="box-sizing: border-box; padding-bottom: 0px;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Bonus:</strong> <span style="box-sizing: border-box; text-decoration-line: underline;"><span style="box-sizing: border-box; margin-bottom: 0px; padding-bottom: 0px;">Get the step-by-step social media strategy guide</span></span><span style="box-sizing: border-box;"> </span><span style="box-sizing: border-box; margin-bottom: 0px; padding-bottom: 0px;">with pro tips on how to grow your social media presence with Hootsuite.</span></span></div>
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<h2 style="box-sizing: border-box; line-height: 1.2em; margin: 0px; padding-bottom: 0.8em; padding-top: 20px;">
<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">1. Tesco Mobile tells a hard truth</span></strong></h2>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Tesco Mobile, a UK-based mobile network, is probably one of the sassiest brands on Twitter. They’ve earned a reputation for handing out some vicious burns, to the delight of their nearly 80,000 followers.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">It was hard to choose the best Tesco Mobile burn. <a href="http://www.buzzfeed.com/ariellecalderon/tesco-mobiles-twitter-account-is-sassy-as-hell#.vrMj0rbz" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">There are a lot of them</a>. But this one stands out due to its reach.</span></div>
<twitterwidget class="twitter-tweet twitter-tweet-rendered" data-tweet-id="351275546086346752" id="twitter-widget-0" style="box-sizing: border-box; display: block; margin-bottom: 10px; margin-top: 10px; max-width: 100%; min-width: 220px; position: static; transform: rotate(0deg); visibility: visible; width: 500px;"><div class="SandboxRoot env-bp-350" data-twitter-event-id="0" style="background: 0px 0px; direction: ltr; font-stretch: normal; line-height: 1.4; position: relative; white-space: initial;">
<div class="EmbeddedTweet EmbeddedTweet--edge js-clickToOpenTarget tweet-InformationCircle-widgetParent" data-click-to-open-target="https://twitter.com/tescomobile/status/351275546086346752" data-dt-abbr="%{number}%{symbol}" data-dt-am="AM" data-dt-explicit-timestamp="12:46 PM - Jun 30, 2013" data-dt-full="%{hours12}:%{minutes} %{amPm} - %{day} %{month} %{year}" data-dt-h="h" data-dt-hour="hour" data-dt-hours="hours" data-dt-long="%{day} %{month} %{year}" data-dt-m="m" data-dt-minute="minute" data-dt-minutes="minutes" data-dt-months="Jan|Feb|Mar|Apr|May|Jun|Jul|Aug|Sep|Oct|Nov|Dec" data-dt-now="now" data-dt-pm="PM" data-dt-s="s" data-dt-second="second" data-dt-seconds="seconds" data-dt-short="%{day} %{month}" data-iframe-title="Twitter Tweet" data-scribe="page:tweet" data-twitter-event-id="21" id="twitter-widget-0" lang="en" style="border-radius: 5px; border: 1px solid rgb(225, 232, 237); cursor: pointer; max-width: 520px; overflow: hidden; position: relative;">
<div class="EmbeddedTweet-ancestor" data-scribe="section:conversation" style="background-color: #f5f8fa; padding: 20px 20px 17.6px;">
<blockquote cite="https://twitter.com/LiyahSummers/status/351260617908305921" class="Tweet Tweet--compact h-entry reply js-tweetIdInfo
is-deciderHtmlWhitespace" data-tweet-id="351260617908305921" style="border: none; list-style: none; margin: 0px; padding: 0px 0px 0px 45px; position: relative;">
<div class="Tweet-header u-cf" style="padding-left: 0px; position: static; white-space: nowrap;">
<div class="Tweet-metadata u-floatRight" style="float: right !important; line-height: inherit; margin-bottom: 0px;">
<a class="u-linkBlend u-url permalink customisable-highlight" data-scribe="element:mini_timestamp" href="https://twitter.com/LiyahSummers/status/351260617908305921" style="background-color: transparent; font-weight: inherit; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Jun 30, 2013</span></a></div>
<div class="TweetAuthor TweetAuthor--oneLine" data-scribe="component:author" style="line-height: 0; margin-top: 0px; max-width: 100%; overflow: hidden !important; text-overflow: ellipsis !important; word-wrap: normal !important;">
<a aria-label="King Liyah (screen name: LiyahSummers)" class="TweetAuthor-link Identity u-linkBlend" data-scribe="element:user_link" href="https://twitter.com/LiyahSummers" style="background-color: transparent; display: inline-block; font-weight: inherit; line-height: 1.2; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="TweetAuthor-avatar Identity-avatar" style="background-color: transparent; border-radius: 4px; display: inline-block; height: 36px; left: 0px; overflow: hidden; position: absolute; top: 0px; width: 36px;"><img alt="" class="Avatar Avatar--edge" data-scribe="element:avatar" data-src-1x="https://pbs.twimg.com/profile_images/903477587615219712/VCFKOJmp_normal.jpg" data-src-2x="https://pbs.twimg.com/profile_images/903477587615219712/VCFKOJmp_bigger.jpg" src="https://pbs.twimg.com/profile_images/903477587615219712/VCFKOJmp_normal.jpg" style="border-radius: 50%; border: 0px; max-height: 100%; max-width: 100%;" /></span><span class="TweetAuthor-name Identity-name customisable-highlight" data-scribe="element:name" style="font-weight: 700;" title="King Liyah">King Liyah</span> <span class="TweetAuthor-screenName Identity-screenName" data-scribe="element:screen_name" dir="ltr" title="@LiyahSummers">@LiyahSummers</span></span></a></div>
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<div class="Tweet-body e-entry-content" data-scribe="component:tweet" style="margin-top: 0px;">
<div class="Tweet-text e-entry-title" dir="ltr" lang="en" style="border: none; cursor: text; direction: ltr; list-style: none; padding: 0px;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">When you call someone and it goes through to their Tesco Mobile Voicemail... LOOOOOOOOOOOOOL</span></div>
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</blockquote>
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<div class="EmbeddedTweet-tweet" style="padding: 20px 20px 11.6px;">
<blockquote cite="https://twitter.com/tescomobile/status/351275546086346752" class="Tweet h-entry js-tweetIdInfo subject expanded
is-deciderHtmlWhitespace" data-scribe="section:subject" data-tweet-id="351275546086346752" style="border: none; list-style: none; margin: 0px; padding: 0px;">
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<div class="Tweet-brand u-floatRight" style="float: right !important; position: relative; z-index: 1;">
<span class="u-hiddenInNarrowEnv"><a class="FollowButton FollowButton--edge follow-button profile" data-scribe="component:followbutton" href="https://twitter.com/tescomobile" role="button" style="border-radius: 100px; border: 1px solid rgb(85, 172, 238); display: inline-block; font-weight: 700; line-height: 1; outline: 0px; padding: 5.5px 13px 6.5px 11.5px; text-decoration-line: none;" title="Follow Tesco Mobile on Twitter"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="FollowButton-bird" style="display: inline-block; position: relative; top: 1px;"><div aria-label="" class="Icon Icon--twitter " role="presentation" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.25em;" title="">
</div>
</span> Follow</span></a></span></div>
<div class="TweetAuthor " data-scribe="component:author" style="line-height: 0; margin-top: 2px; max-width: 100%; overflow: hidden !important; text-overflow: ellipsis !important; word-wrap: normal !important;">
<a aria-label="Tesco Mobile (screen name: tescomobile)" class="TweetAuthor-link Identity u-linkBlend" data-scribe="element:user_link" href="https://twitter.com/tescomobile" style="background-color: transparent; display: inline-block; font-weight: inherit; line-height: 1.2; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="TweetAuthor-avatar Identity-avatar" style="background-color: transparent; border-radius: 4px; display: inline-block; height: 36px; left: 0px; overflow: hidden; position: absolute; top: 0px; width: 36px;"><img alt="" class="Avatar Avatar--edge" data-scribe="element:avatar" data-src-1x="https://pbs.twimg.com/profile_images/468305279486943233/eTud47jC_normal.jpeg" data-src-2x="https://pbs.twimg.com/profile_images/468305279486943233/eTud47jC_bigger.jpeg" src="https://pbs.twimg.com/profile_images/468305279486943233/eTud47jC_normal.jpeg" style="border-radius: 50%; border: 0px; max-height: 100%; max-width: 100%;" /></span><span class="TweetAuthor-name Identity-name customisable-highlight" data-scribe="element:name" style="font-weight: 700;" title="Tesco Mobile">Tesco Mobile</span> <span class="TweetAuthor-verifiedBadge" data-scribe="element:verified_badge" style="position: absolute; top: 0px;"><div aria-label="Verified Account" class="Icon Icon--verified " role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.11111em;" title="Verified Account">
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<span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">✔</span></span><span class="TweetAuthor-screenName Identity-screenName" data-scribe="element:screen_name" dir="ltr" title="@tescomobile">@tescomobile</span></span></a></div>
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<div class="Tweet-body e-entry-content" data-scribe="component:tweet" style="margin-top: 14px;">
<div class="Tweet-text e-entry-title" dir="ltr" lang="en" style="border: none; cursor: text; direction: ltr; list-style: none; padding: 0px;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a class="PrettyLink profile customisable h-card" data-mentioned-user-id="361777365" data-scribe="element:mention" dir="ltr" href="https://twitter.com/LiyahSummers" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><span class="PrettyLink-prefix">@</span><span class="PrettyLink-value">LiyahSummers</span></a> When you realise your mates are ignoring you LOOOOOOOOL <a class="PrettyLink hashtag customisable" data-query-source="hashtag_click" data-scribe="element:hashtag" dir="ltr" href="https://twitter.com/hashtag/nojoke?src=hash" rel="tag" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><span class="PrettyLink-prefix">#</span><span class="PrettyLink-value">nojoke</span></a></span></div>
<div class="Tweet-metadata dateline" style="margin-top: 3.2px;">
<a class="u-linkBlend u-url customisable-highlight long-permalink" data-datetime="2013-06-30T09:46:31+0000" data-scribe="element:full_timestamp" href="https://twitter.com/tescomobile/status/351275546086346752" style="background-color: transparent; font-weight: inherit; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">12:46 PM - Jun 30, 2013</span></a></div>
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:reply_count" style="display: inline-block; vertical-align: text-bottom;">419</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">419 Replies</span></a></li>
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<li class="Tweet-action" style="display: inline-block; margin-left: 14px;"><a class="TweetAction TweetAction--heartEdge web-intent" data-scribe="element:heart" href="https://twitter.com/intent/like?tweet_id=351275546086346752" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><div aria-label="Like" class="Icon Icon--heart TweetAction-icon Icon--heartEdge" role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.25em;" title="Like">
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:heart_count" style="display: inline-block; vertical-align: text-bottom;">7,934</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">7,934 likes</span></a></li>
</span></ul>
</div>
</blockquote>
</div>
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<a class="Icon Icon--informationCircleWhite js-privacyNotice" href="https://support.twitter.com/articles/20175256" style="background-color: transparent; background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 18px; outline: 0px; text-decoration-line: none; vertical-align: text-bottom; width: 18px;" title="Twitter Ads info and privacy"><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Twitter Ads info and privacy</span></span></a></div>
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<div style="height: 290px; left: 0px; position: absolute; top: 0px; transition: 0s; width: 510px;">
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<div style="height: 559.531px; left: 0px; position: absolute; top: 0px; transition: 0s; width: 1000px;">
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</twitterwidget><div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Over 11,000 retweets and over 7,000 favorites should be enough to convince you that Tesco has the Twitter burn down to a science. They didn’t pick someone complaining about their product or customer service. They sought out someone trying to make a joke at their expense, and decided to defend their brand in an extremely relatable way: with a third degree burn right out of the school yard.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">People have started following Tesco specifically because of the guile they show in conversations with their “haters.”</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">How many phone companies do you follow? Probably only the one you use. Tesco’s approach has allowed them to connect with a wider audience, including many non-clients. I couldn’t resist, here’s another one.</span></div>
<twitterwidget class="twitter-tweet twitter-tweet-rendered" data-tweet-id="390391758716039168" id="twitter-widget-1" style="box-sizing: border-box; display: block; margin-bottom: 10px; margin-top: 10px; max-width: 100%; min-width: 220px; position: static; transform: rotate(0deg); visibility: visible; width: 500px;"><div class="SandboxRoot env-bp-350" data-twitter-event-id="1" style="background: 0px 0px; direction: ltr; font-stretch: normal; line-height: 1.4; position: relative; white-space: initial;">
<div class="EmbeddedTweet EmbeddedTweet--edge js-clickToOpenTarget tweet-InformationCircle-widgetParent" data-click-to-open-target="https://twitter.com/tescomobile/status/390391758716039168" data-dt-abbr="%{number}%{symbol}" data-dt-am="AM" data-dt-explicit-timestamp="11:20 AM - Oct 16, 2013" data-dt-full="%{hours12}:%{minutes} %{amPm} - %{day} %{month} %{year}" data-dt-h="h" data-dt-hour="hour" data-dt-hours="hours" data-dt-long="%{day} %{month} %{year}" data-dt-m="m" data-dt-minute="minute" data-dt-minutes="minutes" data-dt-months="Jan|Feb|Mar|Apr|May|Jun|Jul|Aug|Sep|Oct|Nov|Dec" data-dt-now="now" data-dt-pm="PM" data-dt-s="s" data-dt-second="second" data-dt-seconds="seconds" data-dt-short="%{day} %{month}" data-iframe-title="Twitter Tweet" data-scribe="page:tweet" data-twitter-event-id="15" id="twitter-widget-1" lang="en" style="border-radius: 5px; border: 1px solid rgb(225, 232, 237); cursor: pointer; max-width: 520px; overflow: hidden; position: relative;">
<div class="EmbeddedTweet-ancestor" data-scribe="section:conversation" style="background-color: #f5f8fa; padding: 20px 20px 17.6px;">
<blockquote cite="https://twitter.com/JayFeliipe/status/390365620954726400" class="Tweet Tweet--compact h-entry reply js-tweetIdInfo
is-deciderHtmlWhitespace" data-tweet-id="390365620954726400" style="border: none; list-style: none; margin: 0px; padding: 0px 0px 0px 45px; position: relative;">
<div class="Tweet-header u-cf" style="padding-left: 0px; position: static; white-space: nowrap;">
<div class="Tweet-metadata u-floatRight" style="float: right !important; line-height: inherit; margin-bottom: 0px;">
<a class="u-linkBlend u-url permalink customisable-highlight" data-scribe="element:mini_timestamp" href="https://twitter.com/JayFeliipe/status/390365620954726400" style="background-color: transparent; font-weight: inherit; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Oct 16, 2013</span></a></div>
<div class="TweetAuthor TweetAuthor--oneLine" data-scribe="component:author" style="line-height: 0; margin-top: 0px; max-width: 100%; overflow: hidden !important; text-overflow: ellipsis !important; word-wrap: normal !important;">
<a aria-label="Felipe (screen name: JayFeliipe)" class="TweetAuthor-link Identity u-linkBlend" data-scribe="element:user_link" href="https://twitter.com/JayFeliipe" style="background-color: transparent; display: inline-block; font-weight: inherit; line-height: 1.2; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="TweetAuthor-avatar Identity-avatar" style="background-color: transparent; border-radius: 4px; display: inline-block; height: 36px; left: 0px; overflow: hidden; position: absolute; top: 0px; width: 36px;"><img alt="" class="Avatar Avatar--edge" data-scribe="element:avatar" data-src-1x="https://pbs.twimg.com/profile_images/412224934887190528/4blskiR-_normal.jpeg" data-src-2x="https://pbs.twimg.com/profile_images/412224934887190528/4blskiR-_bigger.jpeg" src="https://pbs.twimg.com/profile_images/412224934887190528/4blskiR-_normal.jpeg" style="border-radius: 50%; border: 0px; max-height: 100%; max-width: 100%;" /></span><span class="TweetAuthor-name Identity-name customisable-highlight" data-scribe="element:name" style="font-weight: 700;" title="Felipe">Felipe</span> <span class="TweetAuthor-screenName Identity-screenName" data-scribe="element:screen_name" dir="ltr" title="@JayFeliipe">@JayFeliipe</span></span></a></div>
</div>
<div class="Tweet-body e-entry-content" data-scribe="component:tweet" style="margin-top: 0px;">
<div class="Tweet-text e-entry-title" dir="ltr" lang="en" style="border: none; cursor: text; direction: ltr; list-style: none; padding: 0px;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Immediate turn off if a girl's mobile network is tesco mobile</span></div>
</div>
</blockquote>
</div>
<div class="EmbeddedTweet-tweet" style="padding: 20px 20px 11.6px;">
<blockquote cite="https://twitter.com/tescomobile/status/390391758716039168" class="Tweet h-entry js-tweetIdInfo subject expanded
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<div class="Tweet-header u-cf" style="padding-left: 45px; position: relative; white-space: nowrap;">
<div class="Tweet-brand u-floatRight" style="float: right !important; position: relative; z-index: 1;">
<span class="u-hiddenInNarrowEnv"><a class="FollowButton FollowButton--edge follow-button profile" data-scribe="component:followbutton" href="https://twitter.com/tescomobile" role="button" style="border-radius: 100px; border: 1px solid rgb(85, 172, 238); display: inline-block; font-weight: 700; line-height: 1; outline: 0px; padding: 5.5px 13px 6.5px 11.5px; text-decoration-line: none;" title="Follow Tesco Mobile on Twitter"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="FollowButton-bird" style="display: inline-block; position: relative; top: 1px;"><div aria-label="" class="Icon Icon--twitter " role="presentation" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.25em;" title="">
</div>
</span> Follow</span></a></span></div>
<div class="TweetAuthor " data-scribe="component:author" style="line-height: 0; margin-top: 2px; max-width: 100%; overflow: hidden !important; text-overflow: ellipsis !important; word-wrap: normal !important;">
<a aria-label="Tesco Mobile (screen name: tescomobile)" class="TweetAuthor-link Identity u-linkBlend" data-scribe="element:user_link" href="https://twitter.com/tescomobile" style="background-color: transparent; display: inline-block; font-weight: inherit; line-height: 1.2; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="TweetAuthor-avatar Identity-avatar" style="background-color: transparent; border-radius: 4px; display: inline-block; height: 36px; left: 0px; overflow: hidden; position: absolute; top: 0px; width: 36px;"><img alt="" class="Avatar Avatar--edge" data-scribe="element:avatar" data-src-1x="https://pbs.twimg.com/profile_images/468305279486943233/eTud47jC_normal.jpeg" data-src-2x="https://pbs.twimg.com/profile_images/468305279486943233/eTud47jC_bigger.jpeg" src="https://pbs.twimg.com/profile_images/468305279486943233/eTud47jC_normal.jpeg" style="border-radius: 50%; border: 0px; max-height: 100%; max-width: 100%;" /></span><span class="TweetAuthor-name Identity-name customisable-highlight" data-scribe="element:name" style="font-weight: 700;" title="Tesco Mobile">Tesco Mobile</span> <span class="TweetAuthor-verifiedBadge" data-scribe="element:verified_badge" style="position: absolute; top: 0px;"><div aria-label="Verified Account" class="Icon Icon--verified " role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.11111em;" title="Verified Account">
</div>
<span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">✔</span></span><span class="TweetAuthor-screenName Identity-screenName" data-scribe="element:screen_name" dir="ltr" title="@tescomobile">@tescomobile</span></span></a></div>
</div>
<div class="Tweet-body e-entry-content" data-scribe="component:tweet" style="margin-top: 14px;">
<div class="Tweet-text e-entry-title" dir="ltr" lang="en" style="border: none; cursor: text; direction: ltr; list-style: none; padding: 0px;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a class="PrettyLink profile customisable h-card" data-mentioned-user-id="549970684" data-scribe="element:mention" dir="ltr" href="https://twitter.com/JayFeliipe" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><span class="PrettyLink-prefix">@</span><span class="PrettyLink-value">JayFeliipe</span></a> Are you really in a position to be turning girls away?</span></div>
<div class="Tweet-metadata dateline" style="margin-top: 3.2px;">
<a class="u-linkBlend u-url customisable-highlight long-permalink" data-datetime="2013-10-16T08:20:23+0000" data-scribe="element:full_timestamp" href="https://twitter.com/tescomobile/status/390391758716039168" style="background-color: transparent; font-weight: inherit; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">11:20 AM - Oct 16, 2013</span></a></div>
<ul aria-label="Tweet actions" class="Tweet-actions" data-scribe="component:actions" role="menu" style="border: none; list-style: none; margin: 8.4px 0px 0px; padding: 0px;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">
<li class="Tweet-action" style="display: inline-block;"><a class="TweetAction TweetAction--replyEdge web-intent" data-scribe="element:reply" href="https://twitter.com/intent/tweet?in_reply_to=390391758716039168" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><div aria-label="Reply" class="Icon Icon--reply TweetAction-icon Icon--replyEdge" role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; transform: scaleX(1); vertical-align: text-bottom; width: 1.25em;" title="Reply">
</div>
<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:reply_count" style="display: inline-block; vertical-align: text-bottom;">407</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">407 Replies</span></a></li>
<li class="Tweet-action" style="display: inline-block; margin-left: 14px;"><a class="TweetAction TweetAction--retweetEdge web-intent" data-scribe="element:retweet" href="https://twitter.com/intent/retweet?tweet_id=390391758716039168" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><div aria-label="Retweet" class="Icon Icon--retweet TweetAction-icon Icon--retweetEdge" role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; transform: scaleX(1); vertical-align: text-bottom; width: 1.25em;" title="Retweet">
</div>
<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:retweet_count" style="display: inline-block; vertical-align: text-bottom;">7,419</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">7,419 Retweets</span></a></li>
<li class="Tweet-action" style="display: inline-block; margin-left: 14px;"><a class="TweetAction TweetAction--heartEdge web-intent" data-scribe="element:heart" href="https://twitter.com/intent/like?tweet_id=390391758716039168" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><div aria-label="Like" class="Icon Icon--heart TweetAction-icon Icon--heartEdge" role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.25em;" title="Like">
</div>
<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:heart_count" style="display: inline-block; vertical-align: text-bottom;">5,729</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">5,729 likes</span></a></li>
</span></ul>
</div>
</blockquote>
</div>
<div class="tweet-InformationCircle--bottom tweet-InformationCircle" data-scribe="element:notice" style="bottom: 3px; margin: 10px 20px; position: absolute; right: 0px;">
<a class="Icon Icon--informationCircleWhite js-privacyNotice" href="https://support.twitter.com/articles/20175256" style="background-color: transparent; background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 18px; outline: 0px; text-decoration-line: none; vertical-align: text-bottom; width: 18px;" title="Twitter Ads info and privacy"><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Twitter Ads info and privacy</span></span></a></div>
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</twitterwidget><div style="box-sizing: border-box; padding-bottom: 1.5em;">
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Call the fire department!</span></div>
<h2 style="box-sizing: border-box; line-height: 1.2em; margin: 0px; padding-bottom: 0.8em; padding-top: 20px;">
<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">2. Wendy’s roasts a customer</span></strong></h2>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The fast food chain made headlines when it delivered an epic comeback to a customer who accused them of lying about their “never frozen beef.”</span></div>
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<div class="EmbeddedTweet EmbeddedTweet--edge EmbeddedTweet--mediaForward media-forward js-clickToOpenTarget js-tweetIdInfo tweet-InformationCircle-widgetParent" data-click-to-open-target="https://twitter.com/Fraxtil/status/816056124713488384" data-dt-abbr="%{number}%{symbol}" data-dt-am="AM" data-dt-explicit-timestamp="1:58 AM - Jan 3, 2017" data-dt-full="%{hours12}:%{minutes} %{amPm} - %{day} %{month} %{year}" data-dt-h="h" data-dt-hour="hour" data-dt-hours="hours" data-dt-long="%{day} %{month} %{year}" data-dt-m="m" data-dt-minute="minute" data-dt-minutes="minutes" data-dt-months="Jan|Feb|Mar|Apr|May|Jun|Jul|Aug|Sep|Oct|Nov|Dec" data-dt-now="now" data-dt-pm="PM" data-dt-s="s" data-dt-second="second" data-dt-seconds="seconds" data-dt-short="%{day} %{month}" data-iframe-title="Twitter Tweet" data-scribe="page:tweet" data-tweet-id="816056124713488384" data-twitter-event-id="24" id="twitter-widget-2" lang="en" style="border-radius: 5px; border: 0px; cursor: pointer; max-width: 520px; overflow: hidden; position: relative;">
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<a class="MediaCard-borderOverlay" href="https://twitter.com/Fraxtil/status/816056124713488384/photo/1" role="presentation" style="background-color: transparent; border-radius: 4px 4px 0px 0px; border: 1px solid rgba(225, 232, 237, 0.75); box-sizing: border-box; height: 260px; left: 0px; outline: 0px; position: absolute; text-decoration-line: none; top: 0px; width: 520px; z-index: 10;" tabindex="-1" title=""><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;"></span></a><div class="MediaCard-mediaAsset
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" href="https://twitter.com/Fraxtil/status/816056124713488384/photo/1" style="background-color: transparent; border-top-left-radius: 4px; border: 0px solid rgb(225, 232, 237); display: inline-block; left: 0px; outline: 0px; overflow: hidden; padding-bottom: 260px; position: absolute; text-decoration-line: none; top: 0px; transform: rotate(0deg); width: 260px;"><img alt="View image on Twitter" class="CroppedImage-image js-cspForcedStyle" data-srcset="https%3A%2F%2Fpbs.twimg.com%2Fmedia%2FC1M2tJSUQAAlF_u.jpg%3Alarge 750w,https%3A%2F%2Fpbs.twimg.com%2Fmedia%2FC1M2tJSUQAAlF_u.jpg 750w,https%3A%2F%2Fpbs.twimg.com%2Fmedia%2FC1M2tJSUQAAlF_u.jpg%3Asmall 536w" height="951" src="https://pbs.twimg.com/media/C1M2tJSUQAAlF_u.jpg:small" style="border: 0px; height: auto; left: 0px; min-height: 100%; min-width: 100%; position: absolute; top: 0px; width: 260px;" title="View image on Twitter" width="750" /></a><a class="ImageGrid-image
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</div>
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<blockquote cite="https://twitter.com/Fraxtil/status/816056124713488384" class="Tweet h-entry js-tweetIdInfo subject expanded
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<span class="u-hiddenInNarrowEnv"><a class="FollowButton FollowButton--edge follow-button profile" data-scribe="component:followbutton" href="https://twitter.com/Fraxtil" role="button" style="border-radius: 100px; border: 1px solid rgb(85, 172, 238); display: inline-block; font-weight: 700; line-height: 1; outline: 0px; padding: 5.5px 13px 6.5px 11.5px; text-decoration-line: none;" title="Follow ΓRΛX on Twitter"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="FollowButton-bird" style="display: inline-block; position: relative; top: 1px;"><div aria-label="" class="Icon Icon--twitter " role="presentation" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.25em;" title="">
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</span> Follow</span></a></span></div>
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<a aria-label="ΓRΛX (screen name: Fraxtil)" class="TweetAuthor-link Identity u-linkBlend" data-scribe="element:user_link" href="https://twitter.com/Fraxtil" style="background-color: transparent; display: inline-block; font-weight: inherit; line-height: 1.2; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="TweetAuthor-avatar Identity-avatar" style="background-color: transparent; border-radius: 4px; display: inline-block; height: 36px; left: 0px; overflow: hidden; position: absolute; top: 0px; width: 36px;"><img alt="" class="Avatar Avatar--edge" data-scribe="element:avatar" data-src-1x="https://pbs.twimg.com/profile_images/898012523944828928/Vb8Ufws1_normal.jpg" data-src-2x="https://pbs.twimg.com/profile_images/898012523944828928/Vb8Ufws1_bigger.jpg" src="https://pbs.twimg.com/profile_images/898012523944828928/Vb8Ufws1_normal.jpg" style="border-radius: 50%; border: 0px; max-height: 100%; max-width: 100%;" /></span><span class="TweetAuthor-name Identity-name customisable-highlight" data-scribe="element:name" style="font-weight: 700;" title="ΓRΛX">ΓRΛX</span> <span class="TweetAuthor-screenName Identity-screenName" data-scribe="element:screen_name" dir="ltr" title="@Fraxtil">@Fraxtil</span></span></a></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">if you're having a bad day today, just remember that you didn't get dragged by a fast food company on twitter</span></div>
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<a class="u-linkBlend u-url customisable-highlight long-permalink" data-datetime="2017-01-02T22:58:36+0000" data-scribe="element:full_timestamp" href="https://twitter.com/Fraxtil/status/816056124713488384" style="background-color: transparent; font-weight: inherit; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">1:58 AM - Jan 3, 2017</span></a></div>
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:reply_count" style="display: inline-block; vertical-align: text-bottom;">340</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">340 Replies</span></a></li>
<li class="Tweet-action" style="display: inline-block; margin-left: 14px;"><a class="TweetAction TweetAction--retweetEdge web-intent" data-scribe="element:retweet" href="https://twitter.com/intent/retweet?tweet_id=816056124713488384" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><div aria-label="Retweet" class="Icon Icon--retweet TweetAction-icon Icon--retweetEdge" role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; transform: scaleX(1); vertical-align: text-bottom; width: 1.25em;" title="Retweet">
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:retweet_count" style="display: inline-block; vertical-align: text-bottom;">33,557</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">33,557 Retweets</span></a></li>
<li class="Tweet-action" style="display: inline-block; margin-left: 14px;"><a class="TweetAction TweetAction--heartEdge web-intent" data-scribe="element:heart" href="https://twitter.com/intent/like?tweet_id=816056124713488384" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><div aria-label="Like" class="Icon Icon--heart TweetAction-icon Icon--heartEdge" role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.25em;" title="Like">
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:heart_count" style="display: inline-block; vertical-align: text-bottom;">63,393</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">63,393 likes</span></a></li>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Since then, Wendy has continued to provide giggles on an ongoing basis. The burger joint has earned a reputation for handing out vicious burns—much to the delight of their 1.51 million strong—and growing—Twitter fanbase.</span></div>
<twitterwidget class="twitter-tweet twitter-tweet-rendered" data-tweet-id="816314206513496064" id="twitter-widget-3" style="box-sizing: border-box; display: block; margin-bottom: 10px; margin-top: 10px; max-width: 100%; min-width: 220px; position: static; transform: rotate(0deg); visibility: visible; width: 550px;"><div class="SandboxRoot env-bp-350" data-twitter-event-id="3" style="background: 0px 0px; direction: ltr; font-stretch: normal; line-height: 1.4; position: relative; white-space: initial;">
<div class="EmbeddedTweet EmbeddedTweet--edge js-clickToOpenTarget tweet-InformationCircle-widgetParent" data-click-to-open-target="https://twitter.com/Wendys/status/816314206513496064" data-dt-abbr="%{number}%{symbol}" data-dt-am="AM" data-dt-explicit-timestamp="7:04 PM - Jan 3, 2017" data-dt-full="%{hours12}:%{minutes} %{amPm} - %{day} %{month} %{year}" data-dt-h="h" data-dt-hour="hour" data-dt-hours="hours" data-dt-long="%{day} %{month} %{year}" data-dt-m="m" data-dt-minute="minute" data-dt-minutes="minutes" data-dt-months="Jan|Feb|Mar|Apr|May|Jun|Jul|Aug|Sep|Oct|Nov|Dec" data-dt-now="now" data-dt-pm="PM" data-dt-s="s" data-dt-second="second" data-dt-seconds="seconds" data-dt-short="%{day} %{month}" data-iframe-title="Twitter Tweet" data-scribe="page:tweet" data-twitter-event-id="19" id="twitter-widget-3" lang="en" style="border-radius: 5px; border: 1px solid rgb(225, 232, 237); cursor: pointer; max-width: 520px; overflow: hidden; position: relative;">
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<blockquote cite="https://twitter.com/Wendys/status/816314206513496064" class="Tweet h-entry js-tweetIdInfo subject expanded
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<span class="u-hiddenInNarrowEnv"><a class="FollowButton FollowButton--edge follow-button profile" data-scribe="component:followbutton" href="https://twitter.com/Wendys" role="button" style="border-radius: 100px; border: 1px solid rgb(85, 172, 238); display: inline-block; font-weight: 700; line-height: 1; outline: 0px; padding: 5.5px 13px 6.5px 11.5px; text-decoration-line: none;" title="Follow Wendy's on Twitter"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="FollowButton-bird" style="display: inline-block; position: relative; top: 1px;"><div aria-label="" class="Icon Icon--twitter " role="presentation" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.25em;" title="">
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</span> Follow</span></a></span></div>
<div class="TweetAuthor " data-scribe="component:author" style="line-height: 0; margin-top: 2px; max-width: 100%; overflow: hidden !important; text-overflow: ellipsis !important; word-wrap: normal !important;">
<a aria-label="Wendy's (screen name: Wendys)" class="TweetAuthor-link Identity u-linkBlend" data-scribe="element:user_link" href="https://twitter.com/Wendys" style="background-color: transparent; display: inline-block; font-weight: inherit; line-height: 1.2; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="TweetAuthor-avatar Identity-avatar" style="background-color: transparent; border-radius: 4px; display: inline-block; height: 36px; left: 0px; overflow: hidden; position: absolute; top: 0px; width: 36px;"><img alt="" class="Avatar Avatar--edge" data-scribe="element:avatar" data-src-1x="https://pbs.twimg.com/profile_images/905469122674393089/m49BKeBS_normal.jpg" data-src-2x="https://pbs.twimg.com/profile_images/905469122674393089/m49BKeBS_bigger.jpg" src="https://pbs.twimg.com/profile_images/905469122674393089/m49BKeBS_normal.jpg" style="border-radius: 50%; border: 0px; max-height: 100%; max-width: 100%;" /></span><span class="TweetAuthor-name Identity-name customisable-highlight" data-scribe="element:name" style="font-weight: 700;" title="Wendy's">Wendy's</span> <span class="TweetAuthor-verifiedBadge" data-scribe="element:verified_badge" style="position: absolute; top: 0px;"><div aria-label="Verified Account" class="Icon Icon--verified " role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.11111em;" title="Verified Account">
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<span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">✔</span></span><span class="TweetAuthor-screenName Identity-screenName" data-scribe="element:screen_name" dir="ltr" title="@Wendys">@Wendys</span></span></a></div>
</div>
<div class="Tweet-body e-entry-content" data-scribe="component:tweet" style="margin-top: 14px;">
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<a class="u-linkBlend" data-scribe="element:in_reply_to_user_link" href="https://twitter.com/_/status/816314040368726016" style="background-color: transparent; font-weight: inherit; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Replying to @LilPhono @ceophono</span></a></div>
<div class="Tweet-text e-entry-title" dir="ltr" lang="en" style="border: none; cursor: text; direction: ltr; list-style: none; padding: 0px;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">No, your opinion is though.</span></div>
<div class="Tweet-metadata dateline" style="margin-top: 3.2px;">
<a class="u-linkBlend u-url customisable-highlight long-permalink" data-datetime="2017-01-03T16:04:07+0000" data-scribe="element:full_timestamp" href="https://twitter.com/Wendys/status/816314206513496064" style="background-color: transparent; font-weight: inherit; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">7:04 PM - Jan 3, 2017</span></a></div>
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<li class="Tweet-action" style="display: inline-block;"><a class="TweetAction TweetAction--replyEdge web-intent" data-scribe="element:reply" href="https://twitter.com/intent/tweet?in_reply_to=816314206513496064" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><div aria-label="Reply" class="Icon Icon--reply TweetAction-icon Icon--replyEdge" role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; transform: scaleX(1); vertical-align: text-bottom; width: 1.25em;" title="Reply">
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:reply_count" style="display: inline-block; vertical-align: text-bottom;">46</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">46 Replies</span></a></li>
<li class="Tweet-action" style="display: inline-block; margin-left: 14px;"><a class="TweetAction TweetAction--retweetEdge web-intent" data-scribe="element:retweet" href="https://twitter.com/intent/retweet?tweet_id=816314206513496064" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><div aria-label="Retweet" class="Icon Icon--retweet TweetAction-icon Icon--retweetEdge" role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; transform: scaleX(1); vertical-align: text-bottom; width: 1.25em;" title="Retweet">
</div>
<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:retweet_count" style="display: inline-block; vertical-align: text-bottom;">1,591</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">1,591 Retweets</span></a></li>
<li class="Tweet-action" style="display: inline-block; margin-left: 14px;"><a class="TweetAction TweetAction--heartEdge web-intent" data-scribe="element:heart" href="https://twitter.com/intent/like?tweet_id=816314206513496064" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><div aria-label="Like" class="Icon Icon--heart TweetAction-icon Icon--heartEdge" role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.25em;" title="Like">
</div>
<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:heart_count" style="display: inline-block; vertical-align: text-bottom;">4,616</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">4,616 likes</span></a></li>
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</blockquote>
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<a class="Icon Icon--informationCircleWhite js-privacyNotice" href="https://support.twitter.com/articles/20175256" style="background-color: transparent; background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 18px; outline: 0px; text-decoration-line: none; vertical-align: text-bottom; width: 18px;" title="Twitter Ads info and privacy"><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Twitter Ads info and privacy</span></span></a></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">With some tweets getting upwards of 10,000 retweets and 30,000 likes, Wendy’s is definitely getting noticed for their risky comebacks.</span></div>
<h2 style="box-sizing: border-box; line-height: 1.2em; margin: 0px; padding-bottom: 0.8em; padding-top: 20px;">
<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">3. Discovery Channel teaches the Penguins a lesson</span></strong></h2>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">How did a simple tweet from the Discovery Channel turn into an awesome burn lauded by hockey fans? It all comes down to the innocent penguin.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">In 2015 Discovery sent out a tweet on the average height of the emperor penguin.</span></div>
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<div class="EmbeddedTweet EmbeddedTweet--edge EmbeddedTweet--mediaForward media-forward js-clickToOpenTarget js-tweetIdInfo tweet-InformationCircle-widgetParent" data-click-to-open-target="https://twitter.com/Discovery/status/598579119954251776" data-dt-abbr="%{number}%{symbol}" data-dt-am="AM" data-dt-explicit-timestamp="11:02 PM - May 13, 2015" data-dt-full="%{hours12}:%{minutes} %{amPm} - %{day} %{month} %{year}" data-dt-h="h" data-dt-hour="hour" data-dt-hours="hours" data-dt-long="%{day} %{month} %{year}" data-dt-m="m" data-dt-minute="minute" data-dt-minutes="minutes" data-dt-months="Jan|Feb|Mar|Apr|May|Jun|Jul|Aug|Sep|Oct|Nov|Dec" data-dt-now="now" data-dt-pm="PM" data-dt-s="s" data-dt-second="second" data-dt-seconds="seconds" data-dt-short="%{day} %{month}" data-iframe-title="Twitter Tweet" data-scribe="page:tweet" data-tweet-id="598579119954251776" data-twitter-event-id="17" id="twitter-widget-4" lang="en" style="border-radius: 5px; border: 0px; cursor: pointer; max-width: 520px; overflow: hidden; position: relative;">
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">On average, emperor penguins grow to be 3.8 feet tall >> <a class="link customisable" data-expanded-url="http://dsc.tv/MS7xk" data-scribe="element:url" dir="ltr" href="http://t.co/HpD6bwgzhQ" rel="nofollow noopener" style="background-color: transparent; outline: 0px; text-decoration-line: none;" target="_blank" title="http://dsc.tv/MS7xk"><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">http://</span>dsc.tv/MS7xk<span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;"> </span></a></span></div>
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<a class="u-linkBlend u-url customisable-highlight long-permalink" data-datetime="2015-05-13T20:02:37+0000" data-scribe="element:full_timestamp" href="https://twitter.com/Discovery/status/598579119954251776" style="background-color: transparent; font-weight: inherit; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">11:02 PM - May 13, 2015</span></a></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The Pittsburgh Penguins hockey team saw it as an opportunity to maybe spark some interesting social media conversations. They responded with a tweet of their own, on the average height of a Pittsburgh Penguin. Clever… except in retrospect, since it lead to this amazing comeback.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a class="PrettyLink profile customisable h-card" data-mentioned-user-id="17842366" data-scribe="element:mention" dir="ltr" href="https://twitter.com/Discovery" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><span class="PrettyLink-prefix">@</span><span class="PrettyLink-value">Discovery</span></a> As of May 13, 2015, the average Pittsburgh Penguin grows to be 6’1”.</span></div>
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</span> Follow</span></a></span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a class="PrettyLink profile customisable h-card" data-mentioned-user-id="15020865" data-scribe="element:mention" dir="ltr" href="https://twitter.com/penguins" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><span class="PrettyLink-prefix">@</span><span class="PrettyLink-value">penguins</span></a> Strange. Our latest observations show no Penguin activity currently on ice in Pittsburgh. Where did they go?</span></div>
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<a class="u-linkBlend u-url customisable-highlight long-permalink" data-datetime="2015-05-14T16:04:24+0000" data-scribe="element:full_timestamp" href="https://twitter.com/Discovery/status/598881558842482688" style="background-color: transparent; font-weight: inherit; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">7:04 PM - May 14, 2015</span></a></div>
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<li class="Tweet-action" style="display: inline-block;"><a class="TweetAction TweetAction--replyEdge web-intent" data-scribe="element:reply" href="https://twitter.com/intent/tweet?in_reply_to=598881558842482688" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><div aria-label="Reply" class="Icon Icon--reply TweetAction-icon Icon--replyEdge" role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; transform: scaleX(1); vertical-align: text-bottom; width: 1.25em;" title="Reply">
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:reply_count" style="display: inline-block; vertical-align: text-bottom;">1,499</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">1,499 Replies</span></a></li>
<li class="Tweet-action" style="display: inline-block; margin-left: 14px;"><a class="TweetAction TweetAction--retweetEdge web-intent" data-scribe="element:retweet" href="https://twitter.com/intent/retweet?tweet_id=598881558842482688" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><div aria-label="Retweet" class="Icon Icon--retweet TweetAction-icon Icon--retweetEdge" role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; transform: scaleX(1); vertical-align: text-bottom; width: 1.25em;" title="Retweet">
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:retweet_count" style="display: inline-block; vertical-align: text-bottom;">28,559</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">28,559 Retweets</span></a></li>
<li class="Tweet-action" style="display: inline-block; margin-left: 14px;"><a class="TweetAction TweetAction--heartEdge web-intent" data-scribe="element:heart" href="https://twitter.com/intent/like?tweet_id=598881558842482688" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><div aria-label="Like" class="Icon Icon--heart TweetAction-icon Icon--heartEdge" role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.25em;" title="Like">
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:heart_count" style="display: inline-block; vertical-align: text-bottom;">33,220</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">33,220 likes</span></a></li>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br style="box-sizing: border-box;" />A little context: the Penguins had, only a few weeks earlier, been eliminated from the Stanley Cup playoffs. Maybe Discovery’s social media manager is a hockey fan of a different breed? Either way, a network that is known for providing educational programming definitely taught the Penguins a lesson.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">And it paid off to the tune of 31,000 retweets and 34,000 favorites.</span></div>
<h2 style="box-sizing: border-box; line-height: 1.2em; margin: 0px; padding-bottom: 0.8em; padding-top: 20px;">
<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">4. #DearEverlane hashtag sheds light on the consumer experience</span></strong></h2>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Everlane’s hashtag #DearEverlane encourages customers to share questions, concerns, and brand experiences online. Everlane then takes to social media to showcase some of their best interactions:</span></div>
<iframe allowtransparency="true" class="instagram-media instagram-media-rendered" data-instgrm-payload-id="instagram-media-payload-0" frameborder="0" height="598" id="instagram-embed-0" scrolling="no" src="https://www.instagram.com/p/BDlf8_emsOU/embed/captioned/?cr=1&v=7&wp=600#%7B%22ci%22%3A0%2C%22os%22%3A4083.9449999999997%7D" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-color: rgb(239, 239, 239); border-radius: 4px; border-style: solid; border-width: 1px; box-shadow: none; box-sizing: border-box; display: block; margin: 1px 1px 12px; max-width: 600px; padding: 0px; width: calc(100% - 2px);"></iframe><div style="box-sizing: border-box; padding-bottom: 1.5em;">
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">In a specific #DearEverlane post, “Rupert” decided to call the clothing company out on the value of its products:</span></div>
<iframe allowtransparency="true" class="instagram-media instagram-media-rendered" data-instgrm-payload-id="instagram-media-payload-1" frameborder="0" height="598" id="instagram-embed-1" scrolling="no" src="https://www.instagram.com/p/BJnjoE0hStk/embed/captioned/?cr=1&v=7&wp=600#%7B%22ci%22%3A1%2C%22os%22%3A4102.045%7D" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-color: rgb(239, 239, 239); border-radius: 4px; border-style: solid; border-width: 1px; box-shadow: none; box-sizing: border-box; display: block; margin: 1px 1px 12px; max-width: 600px; padding: 0px; width: calc(100% - 2px);"></iframe><div style="box-sizing: border-box; padding-bottom: 1.5em;">
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Instead of burying the negative feedback, the clothing brand presented Rupert’s commentary on their Instagram account.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The retailer fired back with a smart explanation as to why their sweaters cost as much as they do—as well as referencing Rupert’s snarky suggestion to “get a brain scan performed.”</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">#DearEverlane opens dialogue on social media and gives the brand an opportunity to address topics off all kinds—the good, the bad, and the ugly. It’s also another great example of <a href="https://blog.hootsuite.com/instagram-hashtags/" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">using hashtags to drive engagement</a>.</span></div>
<h2 style="box-sizing: border-box; line-height: 1.2em; margin: 0px; padding-bottom: 0.8em; padding-top: 20px;">
<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">5. Smart Car proves how smart it really is</span></strong></h2>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Smart cars don’t appeal to folks who prefer driving something a little bigger. The small size of these cars has made them the butt of jokes ever since they were first introduced. Rather than take offense, the company is pretty good at letting things slide.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">But, just this once, they decided to take on a stupid joke about their product.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img alt="Smart Car Twitter Science" class="size-full wp-image-73944 alignnone" height="666" src="https://blog.hootsuite.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-18-at-10.49.32-AM.png" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%;" width="537" /></span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">‘Oh our cars can be destroyed by bird poop can they? Maybe they can, but it would take 45,000 emus to make it happen. You and your joke have just been scienced. Good day.’</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This isn’t so much a traditional burn as it is a mic drop moment. They took a joke made at their expense, proved they were paying attention, and actually transformed it into a brand win. If there was a tweet in this list that you might actually want to mimic, this would be the one.</span></div>
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<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">6. Totino’s responds to S.N.L.’s Super Bowl skit</span></strong></h2>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">If there’s one Super Bowl commercial that is sure to delight every year, it’s Saturday Night Live’s Totino’s pizza roll skit.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><iframe allowfullscreen="" frameborder="0" height="338" id="widget2" src="https://www.youtube.com/embed/A4kpVO56OBU?feature=oembed&enablejsapi=1" style="box-sizing: border-box; margin-bottom: 0px; max-width: 100%; padding-bottom: 1.5em;" width="600"></iframe></span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The parody Totino’s Super Bowl ad sheds light on gender stereotypes when it comes to football. The main character is a Stepford Wives-inspired housewife who plays clueless about the game and gets ordered around at her husband’s Super Bowl viewing party.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Every year has been pretty spectacular, but 2017’s skit received significant amounts of buzz when <a href="http://www.vanityfair.com/hollywood/2017/02/kristen-stewart-saturday-night-live-gay-super-bowl-totinos-commercial" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">Kristen Stewart and Vanessa Bayer fell in love on-screen</a>.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">When it came time for Totino’s to respond, they came back with a couple of cheeky but perfect retorts.</span></div>
<twitterwidget class="twitter-tweet twitter-tweet-rendered" data-tweet-id="828105266273120256" id="twitter-widget-6" style="box-sizing: border-box; display: block; margin-bottom: 10px; margin-top: 10px; max-width: 100%; min-width: 220px; position: static; transform: rotate(0deg); visibility: visible; width: 550px;"><div class="SandboxRoot env-bp-350" data-twitter-event-id="6" style="background: 0px 0px; direction: ltr; font-stretch: normal; line-height: 1.4; position: relative; white-space: initial;">
<div class="EmbeddedTweet EmbeddedTweet--edge js-clickToOpenTarget tweet-InformationCircle-widgetParent" data-click-to-open-target="https://twitter.com/totinos/status/828105266273120256" data-dt-abbr="%{number}%{symbol}" data-dt-am="AM" data-dt-explicit-timestamp="7:57 AM - Feb 5, 2017" data-dt-full="%{hours12}:%{minutes} %{amPm} - %{day} %{month} %{year}" data-dt-h="h" data-dt-hour="hour" data-dt-hours="hours" data-dt-long="%{day} %{month} %{year}" data-dt-m="m" data-dt-minute="minute" data-dt-minutes="minutes" data-dt-months="Jan|Feb|Mar|Apr|May|Jun|Jul|Aug|Sep|Oct|Nov|Dec" data-dt-now="now" data-dt-pm="PM" data-dt-s="s" data-dt-second="second" data-dt-seconds="seconds" data-dt-short="%{day} %{month}" data-iframe-title="Twitter Tweet" data-scribe="page:tweet" data-twitter-event-id="16" id="twitter-widget-6" lang="en" style="border-radius: 5px; border: 1px solid rgb(225, 232, 237); cursor: pointer; max-width: 520px; overflow: hidden; position: relative;">
<div class="EmbeddedTweet-tweet" style="padding: 20px 20px 11.6px;">
<blockquote cite="https://twitter.com/totinos/status/828105266273120256" class="Tweet h-entry js-tweetIdInfo subject expanded
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<span class="u-hiddenInNarrowEnv"><a class="FollowButton FollowButton--edge follow-button profile" data-scribe="component:followbutton" href="https://twitter.com/totinos" role="button" style="border-radius: 100px; border: 1px solid rgb(85, 172, 238); display: inline-block; font-weight: 700; line-height: 1; outline: 0px; padding: 5.5px 13px 6.5px 11.5px; text-decoration-line: none;" title="Follow Pete Zaroll on Twitter"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="FollowButton-bird" style="display: inline-block; position: relative; top: 1px;"><div aria-label="" class="Icon Icon--twitter " role="presentation" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.25em;" title="">
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</span> Follow</span></a></span></div>
<div class="TweetAuthor " data-scribe="component:author" style="line-height: 0; margin-top: 2px; max-width: 100%; overflow: hidden !important; text-overflow: ellipsis !important; word-wrap: normal !important;">
<a aria-label="Pete Zaroll (screen name: totinos)" class="TweetAuthor-link Identity u-linkBlend" data-scribe="element:user_link" href="https://twitter.com/totinos" style="background-color: transparent; display: inline-block; font-weight: inherit; line-height: 1.2; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="TweetAuthor-avatar Identity-avatar" style="background-color: transparent; border-radius: 4px; display: inline-block; height: 36px; left: 0px; overflow: hidden; position: absolute; top: 0px; width: 36px;"><img alt="" class="Avatar Avatar--edge" data-scribe="element:avatar" data-src-1x="https://pbs.twimg.com/profile_images/874279306616164353/vyITeayr_normal.jpg" data-src-2x="https://pbs.twimg.com/profile_images/874279306616164353/vyITeayr_bigger.jpg" src="https://pbs.twimg.com/profile_images/874279306616164353/vyITeayr_normal.jpg" style="border-radius: 50%; border: 0px; max-height: 100%; max-width: 100%;" /></span><span class="TweetAuthor-name Identity-name customisable-highlight" data-scribe="element:name" style="font-weight: 700;" title="Pete Zaroll">Pete Zaroll</span> <span class="TweetAuthor-verifiedBadge" data-scribe="element:verified_badge" style="position: absolute; top: 0px;"><div aria-label="Verified Account" class="Icon Icon--verified " role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.11111em;" title="Verified Account">
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<span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">✔</span></span><span class="TweetAuthor-screenName Identity-screenName" data-scribe="element:screen_name" dir="ltr" title="@totinos">@totinos</span></span></a></div>
</div>
<div class="Tweet-body e-entry-content" data-scribe="component:tweet" style="margin-top: 14px;">
<div class="Tweet-text e-entry-title" dir="ltr" lang="en" style="border: none; cursor: text; direction: ltr; list-style: none; padding: 0px;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">*watches new <a class="PrettyLink profile customisable h-card" data-mentioned-user-id="28221296" data-scribe="element:mention" dir="ltr" href="https://twitter.com/nbcsnl" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><span class="PrettyLink-prefix">@</span><span class="PrettyLink-value">nbcsnl</span></a>*<br />*sees another Totino’s parody ad*<br />*sighs, logs in to work email for the next 12 hours*</span></div>
<div class="Tweet-metadata dateline" style="margin-top: 3.2px;">
<a class="u-linkBlend u-url customisable-highlight long-permalink" data-datetime="2017-02-05T04:57:35+0000" data-scribe="element:full_timestamp" href="https://twitter.com/totinos/status/828105266273120256" style="background-color: transparent; font-weight: inherit; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">7:57 AM - Feb 5, 2017</span></a></div>
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<li class="Tweet-action" style="display: inline-block;"><a class="TweetAction TweetAction--replyEdge web-intent" data-scribe="element:reply" href="https://twitter.com/intent/tweet?in_reply_to=828105266273120256" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><div aria-label="Reply" class="Icon Icon--reply TweetAction-icon Icon--replyEdge" role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; transform: scaleX(1); vertical-align: text-bottom; width: 1.25em;" title="Reply">
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:reply_count" style="display: inline-block; vertical-align: text-bottom;">12</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">12 Replies</span></a></li>
<li class="Tweet-action" style="display: inline-block; margin-left: 14px;"><a class="TweetAction TweetAction--retweetEdge web-intent" data-scribe="element:retweet" href="https://twitter.com/intent/retweet?tweet_id=828105266273120256" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><div aria-label="Retweet" class="Icon Icon--retweet TweetAction-icon Icon--retweetEdge" role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; transform: scaleX(1); vertical-align: text-bottom; width: 1.25em;" title="Retweet">
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:retweet_count" style="display: inline-block; vertical-align: text-bottom;">123</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">123 Retweets</span></a></li>
<li class="Tweet-action" style="display: inline-block; margin-left: 14px;"><a class="TweetAction TweetAction--heartEdge web-intent" data-scribe="element:heart" href="https://twitter.com/intent/like?tweet_id=828105266273120256" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><div aria-label="Like" class="Icon Icon--heart TweetAction-icon Icon--heartEdge" role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.25em;" title="Like">
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:heart_count" style="display: inline-block; vertical-align: text-bottom;">446</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">446 likes</span></a></li>
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<div class="EmbeddedTweet EmbeddedTweet--edge js-clickToOpenTarget tweet-InformationCircle-widgetParent" data-click-to-open-target="https://twitter.com/totinos/status/828111438099206144" data-dt-abbr="%{number}%{symbol}" data-dt-am="AM" data-dt-explicit-timestamp="8:22 AM - Feb 5, 2017" data-dt-full="%{hours12}:%{minutes} %{amPm} - %{day} %{month} %{year}" data-dt-h="h" data-dt-hour="hour" data-dt-hours="hours" data-dt-long="%{day} %{month} %{year}" data-dt-m="m" data-dt-minute="minute" data-dt-minutes="minutes" data-dt-months="Jan|Feb|Mar|Apr|May|Jun|Jul|Aug|Sep|Oct|Nov|Dec" data-dt-now="now" data-dt-pm="PM" data-dt-s="s" data-dt-second="second" data-dt-seconds="seconds" data-dt-short="%{day} %{month}" data-iframe-title="Twitter Tweet" data-scribe="page:tweet" data-twitter-event-id="27" id="twitter-widget-7" lang="en" style="border-radius: 5px; border: 1px solid rgb(225, 232, 237); cursor: pointer; max-width: 520px; overflow: hidden; position: relative;">
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<blockquote cite="https://twitter.com/totinos/status/828111438099206144" class="Tweet h-entry js-tweetIdInfo subject expanded
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<span class="u-hiddenInNarrowEnv"><a class="FollowButton FollowButton--edge follow-button profile" data-scribe="component:followbutton" href="https://twitter.com/totinos" role="button" style="border-radius: 100px; border: 1px solid rgb(85, 172, 238); display: inline-block; font-weight: 700; line-height: 1; outline: 0px; padding: 5.5px 13px 6.5px 11.5px; text-decoration-line: none;" title="Follow Pete Zaroll on Twitter"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="FollowButton-bird" style="display: inline-block; position: relative; top: 1px;"><div aria-label="" class="Icon Icon--twitter " role="presentation" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.25em;" title="">
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</span> Follow</span></a></span></div>
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<a aria-label="Pete Zaroll (screen name: totinos)" class="TweetAuthor-link Identity u-linkBlend" data-scribe="element:user_link" href="https://twitter.com/totinos" style="background-color: transparent; display: inline-block; font-weight: inherit; line-height: 1.2; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="TweetAuthor-avatar Identity-avatar" style="background-color: transparent; border-radius: 4px; display: inline-block; height: 36px; left: 0px; overflow: hidden; position: absolute; top: 0px; width: 36px;"><img alt="" class="Avatar Avatar--edge" data-scribe="element:avatar" data-src-1x="https://pbs.twimg.com/profile_images/874279306616164353/vyITeayr_normal.jpg" data-src-2x="https://pbs.twimg.com/profile_images/874279306616164353/vyITeayr_bigger.jpg" src="https://pbs.twimg.com/profile_images/874279306616164353/vyITeayr_normal.jpg" style="border-radius: 50%; border: 0px; max-height: 100%; max-width: 100%;" /></span><span class="TweetAuthor-name Identity-name customisable-highlight" data-scribe="element:name" style="font-weight: 700;" title="Pete Zaroll">Pete Zaroll</span> <span class="TweetAuthor-verifiedBadge" data-scribe="element:verified_badge" style="position: absolute; top: 0px;"><div aria-label="Verified Account" class="Icon Icon--verified " role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.11111em;" title="Verified Account">
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<span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">✔</span></span><span class="TweetAuthor-screenName Identity-screenName" data-scribe="element:screen_name" dir="ltr" title="@totinos">@totinos</span></span></a></div>
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<div class="Tweet-text e-entry-title" dir="ltr" lang="en" style="border: none; cursor: text; direction: ltr; list-style: none; padding: 0px;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Hey, it's like we always say: pizza rolls, not gender roles. <a class="PrettyLink hashtag customisable" data-query-source="hashtag_click" data-scribe="element:hashtag" dir="ltr" href="https://twitter.com/hashtag/SNL?src=hash" rel="tag" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><span class="PrettyLink-prefix">#</span><span class="PrettyLink-value">SNL</span></a><a class="PrettyLink profile customisable h-card" data-mentioned-user-id="28221296" data-scribe="element:mention" dir="ltr" href="https://twitter.com/nbcsnl" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><span class="PrettyLink-prefix">@</span><span class="PrettyLink-value">nbcsnl</span></a></span></div>
<div class="Tweet-metadata dateline" style="margin-top: 3.2px;">
<a class="u-linkBlend u-url customisable-highlight long-permalink" data-datetime="2017-02-05T05:22:07+0000" data-scribe="element:full_timestamp" href="https://twitter.com/totinos/status/828111438099206144" style="background-color: transparent; font-weight: inherit; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">8:22 AM - Feb 5, 2017</span></a></div>
<ul aria-label="Tweet actions" class="Tweet-actions" data-scribe="component:actions" role="menu" style="border: none; list-style: none; margin: 8.4px 0px 0px; padding: 0px;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">
<li class="Tweet-action" style="display: inline-block;"><a class="TweetAction TweetAction--replyEdge web-intent" data-scribe="element:reply" href="https://twitter.com/intent/tweet?in_reply_to=828111438099206144" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><div aria-label="Reply" class="Icon Icon--reply TweetAction-icon Icon--replyEdge" role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; transform: scaleX(1); vertical-align: text-bottom; width: 1.25em;" title="Reply">
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:reply_count" style="display: inline-block; vertical-align: text-bottom;">10</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">10 Replies</span></a></li>
<li class="Tweet-action" style="display: inline-block; margin-left: 14px;"><a class="TweetAction TweetAction--retweetEdge web-intent" data-scribe="element:retweet" href="https://twitter.com/intent/retweet?tweet_id=828111438099206144" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><div aria-label="Retweet" class="Icon Icon--retweet TweetAction-icon Icon--retweetEdge" role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; transform: scaleX(1); vertical-align: text-bottom; width: 1.25em;" title="Retweet">
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:retweet_count" style="display: inline-block; vertical-align: text-bottom;">471</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">471 Retweets</span></a></li>
<li class="Tweet-action" style="display: inline-block; margin-left: 14px;"><a class="TweetAction TweetAction--heartEdge web-intent" data-scribe="element:heart" href="https://twitter.com/intent/like?tweet_id=828111438099206144" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><div aria-label="Like" class="Icon Icon--heart TweetAction-icon Icon--heartEdge" role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.25em;" title="Like">
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:heart_count" style="display: inline-block; vertical-align: text-bottom;">1,025</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">1,025 likes</span></a></li>
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<a class="Icon Icon--informationCircleWhite js-privacyNotice" href="https://support.twitter.com/articles/20175256" style="background-color: transparent; background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 18px; outline: 0px; text-decoration-line: none; vertical-align: text-bottom; width: 18px;" title="Twitter Ads info and privacy"><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Twitter Ads info and privacy</span></span></a></div>
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<h2 style="box-sizing: border-box; line-height: 1.2em; margin: 0px; padding-bottom: 0.8em; padding-top: 20px;">
<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">7. DiGiorno Pizza with the smooth delivery</span></strong></h2>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Rapper Iggy Azalea made headlines on Grammy night in 2015, not for her award nominations, but for a Twitter battle with Papa John’s restaurant.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Iggy ordered a pizza and the restaurant employee who delivered it distributed her information to their family member, who proceeded to send Iggy unwanted texts. Iggy was less than pleased, with both the texts and the response of a Papa John’s manager, and <a href="http://mashable.com/2015/02/08/iggy-azalea-papa-johns-grammys/" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">she spread that displeasure on Twitter</a>.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This was a potential PR nightmare for Papa John’s, which apologized and did their best to address the situation on Twitter. Another brand saw the situation in a different light, however, and rushed in to take advantage.</span></div>
<twitterwidget class="twitter-tweet twitter-tweet-rendered" data-tweet-id="564673754781859840" id="twitter-widget-8" style="box-sizing: border-box; display: block; margin-bottom: 10px; margin-top: 10px; max-width: 100%; min-width: 220px; position: static; transform: rotate(0deg); visibility: visible; width: 500px;"><div class="SandboxRoot env-bp-350" data-twitter-event-id="8" style="background: 0px 0px; direction: ltr; font-stretch: normal; line-height: 1.4; position: relative; white-space: initial;">
<div class="EmbeddedTweet EmbeddedTweet--edge js-clickToOpenTarget tweet-InformationCircle-widgetParent" data-click-to-open-target="https://twitter.com/IGGYAZALEA/status/564673754781859840" data-dt-abbr="%{number}%{symbol}" data-dt-am="AM" data-dt-explicit-timestamp="9:34 AM - Feb 9, 2015" data-dt-full="%{hours12}:%{minutes} %{amPm} - %{day} %{month} %{year}" data-dt-h="h" data-dt-hour="hour" data-dt-hours="hours" data-dt-long="%{day} %{month} %{year}" data-dt-m="m" data-dt-minute="minute" data-dt-minutes="minutes" data-dt-months="Jan|Feb|Mar|Apr|May|Jun|Jul|Aug|Sep|Oct|Nov|Dec" data-dt-now="now" data-dt-pm="PM" data-dt-s="s" data-dt-second="second" data-dt-seconds="seconds" data-dt-short="%{day} %{month}" data-iframe-title="Twitter Tweet" data-scribe="page:tweet" data-twitter-event-id="23" id="twitter-widget-8" lang="en" style="border-radius: 5px; border: 1px solid rgb(225, 232, 237); cursor: pointer; max-width: 520px; overflow: hidden; position: relative;">
<div class="EmbeddedTweet-ancestor" data-scribe="section:conversation" style="background-color: #f5f8fa; padding: 20px 20px 17.6px;">
<blockquote cite="https://twitter.com/DiGiornoPizza/status/564637623675650049" class="Tweet Tweet--compact h-entry reply js-tweetIdInfo
is-deciderHtmlWhitespace" data-tweet-id="564637623675650049" style="border: none; list-style: none; margin: 0px; padding: 0px 0px 0px 45px; position: relative;">
<div class="Tweet-header u-cf" style="padding-left: 0px; position: static; white-space: nowrap;">
<div class="Tweet-metadata u-floatRight" style="float: right !important; line-height: inherit; margin-bottom: 0px;">
<a class="u-linkBlend u-url permalink customisable-highlight" data-scribe="element:mini_timestamp" href="https://twitter.com/DiGiornoPizza/status/564637623675650049" style="background-color: transparent; font-weight: inherit; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Feb 9, 2015</span></a></div>
<div class="TweetAuthor TweetAuthor--oneLine" data-scribe="component:author" style="line-height: 0; margin-top: 0px; max-width: 100%; overflow: hidden !important; text-overflow: ellipsis !important; word-wrap: normal !important;">
<a aria-label="DiGiorno Pizza (screen name: DiGiornoPizza)" class="TweetAuthor-link Identity u-linkBlend" data-scribe="element:user_link" href="https://twitter.com/DiGiornoPizza" style="background-color: transparent; display: inline-block; font-weight: inherit; line-height: 1.2; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="TweetAuthor-avatar Identity-avatar" style="background-color: transparent; border-radius: 4px; display: inline-block; height: 36px; left: 0px; overflow: hidden; position: absolute; top: 0px; width: 36px;"><img alt="" class="Avatar Avatar--edge" data-scribe="element:avatar" data-src-1x="https://pbs.twimg.com/profile_images/730555120555941891/HUTvCXbl_normal.jpg" data-src-2x="https://pbs.twimg.com/profile_images/730555120555941891/HUTvCXbl_bigger.jpg" src="https://pbs.twimg.com/profile_images/730555120555941891/HUTvCXbl_normal.jpg" style="border-radius: 50%; border: 0px; max-height: 100%; max-width: 100%;" /></span><span class="TweetAuthor-name Identity-name customisable-highlight" data-scribe="element:name" style="font-weight: 700;" title="DiGiorno Pizza">DiGiorno Pizza</span> <span class="TweetAuthor-verifiedBadge" data-scribe="element:verified_badge" style="position: static; top: 0px;"><div aria-label="Verified Account" class="Icon Icon--verified " role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.11111em;" title="Verified Account">
</div>
<span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">✔</span></span><span class="TweetAuthor-screenName Identity-screenName" data-scribe="element:screen_name" dir="ltr" title="@DiGiornoPizza">@DiGiornoPizza</span></span></a></div>
</div>
<div class="Tweet-inReplyTo" style="margin-bottom: 0px;">
<a class="u-linkBlend" data-scribe="element:in_reply_to_user_link" href="https://twitter.com/_/status/564538116594094080" style="background-color: transparent; font-weight: inherit; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Replying to @IGGYAZALEA</span></a></div>
<div class="Tweet-body e-entry-content" data-scribe="component:tweet" style="margin-top: 0px;">
<div class="Tweet-text e-entry-title" dir="ltr" lang="en" style="border: none; cursor: text; direction: ltr; list-style: none; padding: 0px;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">.<a class="PrettyLink profile customisable h-card" data-mentioned-user-id="153694176" data-scribe="element:mention" dir="ltr" href="https://twitter.com/IGGYAZALEA" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><span class="PrettyLink-prefix">@</span><span class="PrettyLink-value">IGGYAZALEA</span></a> delivery. smh</span></div>
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</blockquote>
</div>
<div class="EmbeddedTweet-tweet" style="padding: 20px 20px 11.6px;">
<blockquote cite="https://twitter.com/IGGYAZALEA/status/564673754781859840" class="Tweet h-entry js-tweetIdInfo subject expanded
is-deciderHtmlWhitespace" data-scribe="section:subject" data-tweet-id="564673754781859840" style="border: none; list-style: none; margin: 0px; padding: 0px;">
<div class="Tweet-header u-cf" style="padding-left: 45px; position: relative; white-space: nowrap;">
<div class="Tweet-brand u-floatRight" style="float: right !important; position: relative; z-index: 1;">
<span class="u-hiddenInNarrowEnv"><a class="FollowButton FollowButton--edge follow-button profile" data-scribe="component:followbutton" href="https://twitter.com/IGGYAZALEA" role="button" style="border-radius: 100px; border: 1px solid rgb(85, 172, 238); display: inline-block; font-weight: 700; line-height: 1; outline: 0px; padding: 5.5px 13px 6.5px 11.5px; text-decoration-line: none;" title="Follow IGGY AZALEA on Twitter"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="FollowButton-bird" style="display: inline-block; position: relative; top: 1px;"><div aria-label="" class="Icon Icon--twitter " role="presentation" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.25em;" title="">
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</span> Follow</span></a></span></div>
<div class="TweetAuthor " data-scribe="component:author" style="line-height: 0; margin-top: 2px; max-width: 100%; overflow: hidden !important; text-overflow: ellipsis !important; word-wrap: normal !important;">
<a aria-label="IGGY AZALEA (screen name: IGGYAZALEA)" class="TweetAuthor-link Identity u-linkBlend" data-scribe="element:user_link" href="https://twitter.com/IGGYAZALEA" style="background-color: transparent; display: inline-block; font-weight: inherit; line-height: 1.2; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="TweetAuthor-avatar Identity-avatar" style="background-color: transparent; border-radius: 4px; display: inline-block; height: 36px; left: 0px; overflow: hidden; position: absolute; top: 0px; width: 36px;"><img alt="" class="Avatar Avatar--edge" data-scribe="element:avatar" data-src-1x="https://pbs.twimg.com/profile_images/901316764922912768/i9Fl6_Rj_normal.jpg" data-src-2x="https://pbs.twimg.com/profile_images/901316764922912768/i9Fl6_Rj_bigger.jpg" src="https://pbs.twimg.com/profile_images/901316764922912768/i9Fl6_Rj_normal.jpg" style="border-radius: 50%; border: 0px; max-height: 100%; max-width: 100%;" /></span><span class="TweetAuthor-name Identity-name customisable-highlight" data-scribe="element:name" style="font-weight: 700;" title="IGGY AZALEA">IGGY AZALEA</span> <span class="TweetAuthor-verifiedBadge" data-scribe="element:verified_badge" style="position: absolute; top: 0px;"><div aria-label="Verified Account" class="Icon Icon--verified " role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.11111em;" title="Verified Account">
</div>
<span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">✔</span></span><span class="TweetAuthor-screenName Identity-screenName" data-scribe="element:screen_name" dir="ltr" title="@IGGYAZALEA">@IGGYAZALEA</span></span></a></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a class="PrettyLink profile customisable h-card" data-mentioned-user-id="22151553" data-scribe="element:mention" dir="ltr" href="https://twitter.com/DiGiornoPizza" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><span class="PrettyLink-prefix">@</span><span class="PrettyLink-value">DiGiornoPizza</span></a> I know right!</span></div>
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<a class="u-linkBlend u-url customisable-highlight long-permalink" data-datetime="2015-02-09T06:34:48+0000" data-scribe="element:full_timestamp" href="https://twitter.com/IGGYAZALEA/status/564673754781859840" style="background-color: transparent; font-weight: inherit; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">9:34 AM - Feb 9, 2015</span></a></div>
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:reply_count" style="display: inline-block; vertical-align: text-bottom;">206</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">206 Replies</span></a></li>
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:retweet_count" style="display: inline-block; vertical-align: text-bottom;">1,351</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">1,351 Retweets</span></a></li>
<li class="Tweet-action" style="display: inline-block; margin-left: 14px;"><a class="TweetAction TweetAction--heartEdge web-intent" data-scribe="element:heart" href="https://twitter.com/intent/like?tweet_id=564673754781859840" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><div aria-label="Like" class="Icon Icon--heart TweetAction-icon Icon--heartEdge" role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.25em;" title="Like">
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:heart_count" style="display: inline-block; vertical-align: text-bottom;">3,644</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">3,644 likes</span></a></li>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">DiGiorno Pizza is a maker of frozen pizzas that uses the tagline “It’s not delivery, it’s DiGiorno.” The entire situation was a perfect match for their value proposition, and their generally casual and humorous approach to Twitter. Their tweet was simple but effective, and took advantage of a competitor’s screw-up (smh means “shake my head,” for the record). By entering the conversation, DiGiorno ended up with a quasi-endorsement from a famous rapper. One brand’s nightmare is another’s dream.</span></div>
<h2 style="box-sizing: border-box; line-height: 1.2em; margin: 0px; padding-bottom: 0.8em; padding-top: 20px;">
<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">8. Arby’s embraces their enemies</span></strong></h2>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">In the midst of a rebrand, Arby’s decided to come back with a little more bite.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The Daily Show With Jon Stewart had been <a href="https://www.washingtonpost.com/news/business/wp/2015/08/07/how-arbys-came-to-embrace-jon-stewarts-jabs-and-even-created-a-sandwich-in-his-honor/" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">making fun of the fast food chain for years</a>, with jokes questioning their food’s edibility. “It’s like a shock and awe for your bowels,” the comedian once said.</span></div>
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<div class="EmbeddedTweet EmbeddedTweet--edge EmbeddedTweet--mediaForward media-forward js-clickToOpenTarget js-tweetIdInfo tweet-InformationCircle-widgetParent" data-click-to-open-target="https://twitter.com/Arbys/status/629127518310678528" data-dt-abbr="%{number}%{symbol}" data-dt-am="AM" data-dt-explicit-timestamp="6:11 AM - Aug 6, 2015" data-dt-full="%{hours12}:%{minutes} %{amPm} - %{day} %{month} %{year}" data-dt-h="h" data-dt-hour="hour" data-dt-hours="hours" data-dt-long="%{day} %{month} %{year}" data-dt-m="m" data-dt-minute="minute" data-dt-minutes="minutes" data-dt-months="Jan|Feb|Mar|Apr|May|Jun|Jul|Aug|Sep|Oct|Nov|Dec" data-dt-now="now" data-dt-pm="PM" data-dt-s="s" data-dt-second="second" data-dt-seconds="seconds" data-dt-short="%{day} %{month}" data-iframe-title="Twitter Tweet" data-scribe="page:tweet" data-tweet-id="629127518310678528" data-twitter-event-id="18" id="twitter-widget-9" lang="en" style="border-radius: 5px; border: 0px; cursor: pointer; max-width: 520px; overflow: hidden; position: relative;">
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<span class="u-hiddenInNarrowEnv"><a class="FollowButton FollowButton--edge follow-button profile" data-scribe="component:followbutton" href="https://twitter.com/Arbys" role="button" style="border-radius: 100px; border: 1px solid rgb(85, 172, 238); display: inline-block; font-weight: 700; line-height: 1; outline: 0px; padding: 5.5px 13px 6.5px 11.5px; text-decoration-line: none;" title="Follow Arby's on Twitter"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="FollowButton-bird" style="display: inline-block; position: relative; top: 1px;"><div aria-label="" class="Icon Icon--twitter " role="presentation" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.25em;" title="">
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</span> Follow</span></a></span></div>
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<a aria-label="Arby's (screen name: Arbys)" class="TweetAuthor-link Identity u-linkBlend" data-scribe="element:user_link" href="https://twitter.com/Arbys" style="background-color: transparent; display: inline-block; font-weight: inherit; line-height: 1.2; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="TweetAuthor-avatar Identity-avatar" style="background-color: transparent; border-radius: 4px; display: inline-block; height: 36px; left: 0px; overflow: hidden; position: absolute; top: 0px; width: 36px;"><img alt="" class="Avatar Avatar--edge" data-scribe="element:avatar" data-src-1x="https://pbs.twimg.com/profile_images/843137577632894976/ouFRMmvf_normal.jpg" data-src-2x="https://pbs.twimg.com/profile_images/843137577632894976/ouFRMmvf_bigger.jpg" src="https://pbs.twimg.com/profile_images/843137577632894976/ouFRMmvf_normal.jpg" style="border-radius: 50%; border: 0px; max-height: 100%; max-width: 100%;" /></span><span class="TweetAuthor-name Identity-name customisable-highlight" data-scribe="element:name" style="font-weight: 700;" title="Arby's">Arby's</span> <span class="TweetAuthor-verifiedBadge" data-scribe="element:verified_badge" style="position: absolute; top: 0px;"><div aria-label="Verified Account" class="Icon Icon--verified " role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.11111em;" title="Verified Account">
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<span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">✔</span></span><span class="TweetAuthor-screenName Identity-screenName" data-scribe="element:screen_name" dir="ltr" title="@Arbys">@Arbys</span></span></a></div>
</div>
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<div class="Tweet-text e-entry-title" dir="ltr" lang="en" style="border: none; cursor: text; direction: ltr; list-style: none; padding: 0px;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Sometimes Jon's jokes about us were hard to digest, but we kept watching <a class="PrettyLink hashtag customisable" data-query-source="hashtag_click" data-scribe="element:hashtag" dir="ltr" href="https://twitter.com/hashtag/TheDailyShow?src=hash" rel="tag" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><span class="PrettyLink-prefix">#</span><span class="PrettyLink-value">TheDailyShow</span></a> anyway. <a class="PrettyLink hashtag customisable" data-query-source="hashtag_click" data-scribe="element:hashtag" dir="ltr" href="https://twitter.com/hashtag/JonVoyage?src=hash" rel="tag" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><span class="PrettyLink-prefix">#</span><span class="PrettyLink-value">JonVoyage</span></a></span></div>
<div class="Tweet-metadata dateline" style="margin-top: 3.2px;">
<a class="u-linkBlend u-url customisable-highlight long-permalink" data-datetime="2015-08-06T03:11:03+0000" data-scribe="element:full_timestamp" href="https://twitter.com/Arbys/status/629127518310678528" style="background-color: transparent; font-weight: inherit; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">6:11 AM - Aug 6, 2015</span></a></div>
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:reply_count" style="display: inline-block; vertical-align: text-bottom;">446</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">446 Replies</span></a></li>
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:retweet_count" style="display: inline-block; vertical-align: text-bottom;">6,207</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">6,207 Retweets</span></a></li>
<li class="Tweet-action" style="display: inline-block; margin-left: 14px;"><a class="TweetAction TweetAction--heartEdge web-intent" data-scribe="element:heart" href="https://twitter.com/intent/like?tweet_id=629127518310678528" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><div aria-label="Like" class="Icon Icon--heart TweetAction-icon Icon--heartEdge" role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.25em;" title="Like">
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:heart_count" style="display: inline-block; vertical-align: text-bottom;">12,568</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">12,568 likes</span></a></li>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">When Stewart was about to end his hosting career, Arby’s took the opportunity to respond after years of being mocked. The fast food chain produced a farewell commercial called “Jon Voyage,” featuring a montage of Stewart’s harshest slights combined with the Golden Girls’ theme song “Thank You For Being A Friend.”</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This was followed by a few clever quips to Stewart on the Arby’s Twitter handle.</span></div>
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</span> Follow</span></a></span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Jon, feel free to reach out to us at careers@arbys.com.</span></div>
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<a class="u-linkBlend u-url customisable-highlight long-permalink" data-datetime="2015-02-11T01:51:51+0000" data-scribe="element:full_timestamp" href="https://twitter.com/Arbys/status/565327323084627969" style="background-color: transparent; font-weight: inherit; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">4:51 AM - Feb 11, 2015</span></a></div>
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:reply_count" style="display: inline-block; vertical-align: text-bottom;">266</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">266 Replies</span></a></li>
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:retweet_count" style="display: inline-block; vertical-align: text-bottom;">1,844</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">1,844 Retweets</span></a></li>
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:heart_count" style="display: inline-block; vertical-align: text-bottom;">2,406</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">2,406 likes</span></a></li>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Well said, Arby’s.</span></div>
<h2 style="box-sizing: border-box; line-height: 1.2em; margin: 0px; padding-bottom: 0.8em; padding-top: 20px;">
<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">9. Taco Bell adds a little spice</span></strong></h2>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Taco Bell is known to be one of the most entertaining and humorous brands on social media. Their target audience is fairly young, making them the perfect target for funny, risky content. When Old Spice, another brand who doesn’t shy away from humor, presented them with the following opportunity, they were sure to take it.</span></div>
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<div class="EmbeddedTweet EmbeddedTweet--edge js-clickToOpenTarget tweet-InformationCircle-widgetParent" data-click-to-open-target="https://twitter.com/tacobell/status/222417858536275968" data-dt-abbr="%{number}%{symbol}" data-dt-am="AM" data-dt-explicit-timestamp="10:52 PM - Jul 9, 2012" data-dt-full="%{hours12}:%{minutes} %{amPm} - %{day} %{month} %{year}" data-dt-h="h" data-dt-hour="hour" data-dt-hours="hours" data-dt-long="%{day} %{month} %{year}" data-dt-m="m" data-dt-minute="minute" data-dt-minutes="minutes" data-dt-months="Jan|Feb|Mar|Apr|May|Jun|Jul|Aug|Sep|Oct|Nov|Dec" data-dt-now="now" data-dt-pm="PM" data-dt-s="s" data-dt-second="second" data-dt-seconds="seconds" data-dt-short="%{day} %{month}" data-iframe-title="Twitter Tweet" data-scribe="page:tweet" data-twitter-event-id="20" id="twitter-widget-11" lang="en" style="border-radius: 5px; border: 1px solid rgb(225, 232, 237); cursor: pointer; max-width: 520px; overflow: hidden; position: relative;">
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<blockquote cite="https://twitter.com/OldSpice/status/222410960051240960" class="Tweet Tweet--compact h-entry reply js-tweetIdInfo
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<a class="u-linkBlend u-url permalink customisable-highlight" data-scribe="element:mini_timestamp" href="https://twitter.com/OldSpice/status/222410960051240960" style="background-color: transparent; font-weight: inherit; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Jul 9, 2012</span></a></div>
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<a aria-label="Old Spice (screen name: OldSpice)" class="TweetAuthor-link Identity u-linkBlend" data-scribe="element:user_link" href="https://twitter.com/OldSpice" style="background-color: transparent; display: inline-block; font-weight: inherit; line-height: 1.2; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="TweetAuthor-avatar Identity-avatar" style="background-color: transparent; border-radius: 4px; display: inline-block; height: 36px; left: 0px; overflow: hidden; position: absolute; top: 0px; width: 36px;"><img alt="" class="Avatar Avatar--edge" data-scribe="element:avatar" data-src-1x="https://pbs.twimg.com/profile_images/469613803479388160/cyh17CHk_normal.png" data-src-2x="https://pbs.twimg.com/profile_images/469613803479388160/cyh17CHk_bigger.png" src="https://pbs.twimg.com/profile_images/469613803479388160/cyh17CHk_normal.png" style="border-radius: 50%; border: 0px; max-height: 100%; max-width: 100%;" /></span><span class="TweetAuthor-name Identity-name customisable-highlight" data-scribe="element:name" style="font-weight: 700;" title="Old Spice">Old Spice</span> <span class="TweetAuthor-verifiedBadge" data-scribe="element:verified_badge" style="position: static; top: 0px;"><div aria-label="Verified Account" class="Icon Icon--verified " role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.11111em;" title="Verified Account">
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Why is it that "fire sauce" isn't made with any real fire? Seems like false advertising.</span></div>
</div>
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<div class="EmbeddedTweet-tweet" style="padding: 20px 20px 11.6px;">
<blockquote cite="https://twitter.com/tacobell/status/222417858536275968" class="Tweet h-entry js-tweetIdInfo subject expanded
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</span> Follow</span></a></span></div>
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<a aria-label="Taco Bell (screen name: tacobell)" class="TweetAuthor-link Identity u-linkBlend" data-scribe="element:user_link" href="https://twitter.com/tacobell" style="background-color: transparent; display: inline-block; font-weight: inherit; line-height: 1.2; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="TweetAuthor-avatar Identity-avatar" style="background-color: transparent; border-radius: 4px; display: inline-block; height: 36px; left: 0px; overflow: hidden; position: absolute; top: 0px; width: 36px;"><img alt="" class="Avatar Avatar--edge" data-scribe="element:avatar" data-src-1x="https://pbs.twimg.com/profile_images/875399748643045376/GT8m3AEj_normal.jpg" data-src-2x="https://pbs.twimg.com/profile_images/875399748643045376/GT8m3AEj_bigger.jpg" src="https://pbs.twimg.com/profile_images/875399748643045376/GT8m3AEj_normal.jpg" style="border-radius: 50%; border: 0px; max-height: 100%; max-width: 100%;" /></span><span class="TweetAuthor-name Identity-name customisable-highlight" data-scribe="element:name" style="font-weight: 700;" title="Taco Bell">Taco Bell</span> <span class="TweetAuthor-verifiedBadge" data-scribe="element:verified_badge" style="position: absolute; top: 0px;"><div aria-label="Verified Account" class="Icon Icon--verified " role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.11111em;" title="Verified Account">
</div>
<span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">✔</span></span><span class="TweetAuthor-screenName Identity-screenName" data-scribe="element:screen_name" dir="ltr" title="@tacobell">@tacobell</span></span></a></div>
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<div class="Tweet-body e-entry-content" data-scribe="component:tweet" style="margin-top: 14px;">
<div class="Tweet-text e-entry-title" dir="ltr" lang="en" style="border: none; cursor: text; direction: ltr; list-style: none; padding: 0px;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a class="PrettyLink profile customisable h-card" data-mentioned-user-id="48797251" data-scribe="element:mention" dir="ltr" href="https://twitter.com/OldSpice" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><span class="PrettyLink-prefix">@</span><span class="PrettyLink-value">OldSpice</span></a> Is your deodorant made with really old spices?</span></div>
<div class="Tweet-metadata dateline" style="margin-top: 3.2px;">
<a class="u-linkBlend u-url customisable-highlight long-permalink" data-datetime="2012-07-09T19:52:04+0000" data-scribe="element:full_timestamp" href="https://twitter.com/tacobell/status/222417858536275968" style="background-color: transparent; font-weight: inherit; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">10:52 PM - Jul 9, 2012</span></a></div>
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:reply_count" style="display: inline-block; vertical-align: text-bottom;">51</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">51 Replies</span></a></li>
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:retweet_count" style="display: inline-block; vertical-align: text-bottom;">1,105</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">1,105 Retweets</span></a></li>
<li class="Tweet-action" style="display: inline-block; margin-left: 14px;"><a class="TweetAction TweetAction--heartEdge web-intent" data-scribe="element:heart" href="https://twitter.com/intent/like?tweet_id=222417858536275968" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><div aria-label="Like" class="Icon Icon--heart TweetAction-icon Icon--heartEdge" role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.25em;" title="Like">
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:heart_count" style="display: inline-block; vertical-align: text-bottom;">850</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">850 likes</span></a></li>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Old Spice threw it up, and Taco Bell hit it out of the park. This tweet is the perfect burn. It doesn’t take down the brand, just the tweet in question. It makes you smile without ever feeling at all malicious.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Brand on brand burns are far less risky, since no clients are involved. They’re usually far more beneficial as well, since they benefit from the substantial network of both businesses. Case and point: RedBull tried to join in on this duel after the fact (though, in this case, it was uninspired).</span></div>
<twitterwidget class="twitter-tweet twitter-tweet-rendered" data-tweet-id="223279530490601473" id="twitter-widget-12" style="box-sizing: border-box; display: block; margin-bottom: 10px; margin-top: 10px; max-width: 100%; min-width: 220px; position: static; transform: rotate(0deg); visibility: visible; width: 500px;"><div class="SandboxRoot env-bp-350" data-twitter-event-id="12" style="background: 0px 0px; direction: ltr; font-stretch: normal; line-height: 1.4; position: relative; white-space: initial;">
<div class="EmbeddedTweet EmbeddedTweet--edge js-clickToOpenTarget tweet-InformationCircle-widgetParent" data-click-to-open-target="https://twitter.com/redbull/status/223279530490601473" data-dt-abbr="%{number}%{symbol}" data-dt-am="AM" data-dt-explicit-timestamp="7:56 AM - Jul 12, 2012" data-dt-full="%{hours12}:%{minutes} %{amPm} - %{day} %{month} %{year}" data-dt-h="h" data-dt-hour="hour" data-dt-hours="hours" data-dt-long="%{day} %{month} %{year}" data-dt-m="m" data-dt-minute="minute" data-dt-minutes="minutes" data-dt-months="Jan|Feb|Mar|Apr|May|Jun|Jul|Aug|Sep|Oct|Nov|Dec" data-dt-now="now" data-dt-pm="PM" data-dt-s="s" data-dt-second="second" data-dt-seconds="seconds" data-dt-short="%{day} %{month}" data-iframe-title="Twitter Tweet" data-scribe="page:tweet" data-twitter-event-id="22" id="twitter-widget-12" lang="en" style="border-radius: 5px; border: 1px solid rgb(225, 232, 237); cursor: pointer; max-width: 520px; overflow: hidden; position: relative;">
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<blockquote cite="https://twitter.com/tacobell/status/222417858536275968" class="Tweet Tweet--compact h-entry reply js-tweetIdInfo
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<div class="Tweet-metadata u-floatRight" style="float: right !important; line-height: inherit; margin-bottom: 0px;">
<a class="u-linkBlend u-url permalink customisable-highlight" data-scribe="element:mini_timestamp" href="https://twitter.com/tacobell/status/222417858536275968" style="background-color: transparent; font-weight: inherit; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Jul 12, 2012</span></a></div>
<div class="TweetAuthor TweetAuthor--oneLine" data-scribe="component:author" style="line-height: 0; margin-top: 0px; max-width: 100%; overflow: hidden !important; text-overflow: ellipsis !important; word-wrap: normal !important;">
<a aria-label="Taco Bell (screen name: tacobell)" class="TweetAuthor-link Identity u-linkBlend" data-scribe="element:user_link" href="https://twitter.com/tacobell" style="background-color: transparent; display: inline-block; font-weight: inherit; line-height: 1.2; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="TweetAuthor-avatar Identity-avatar" style="background-color: transparent; border-radius: 4px; display: inline-block; height: 36px; left: 0px; overflow: hidden; position: absolute; top: 0px; width: 36px;"><img alt="" class="Avatar Avatar--edge" data-scribe="element:avatar" data-src-1x="https://pbs.twimg.com/profile_images/875399748643045376/GT8m3AEj_normal.jpg" data-src-2x="https://pbs.twimg.com/profile_images/875399748643045376/GT8m3AEj_bigger.jpg" src="https://pbs.twimg.com/profile_images/875399748643045376/GT8m3AEj_normal.jpg" style="border-radius: 50%; border: 0px; max-height: 100%; max-width: 100%;" /></span><span class="TweetAuthor-name Identity-name customisable-highlight" data-scribe="element:name" style="font-weight: 700;" title="Taco Bell">Taco Bell</span> <span class="TweetAuthor-verifiedBadge" data-scribe="element:verified_badge" style="position: static; top: 0px;"><div aria-label="Verified Account" class="Icon Icon--verified " role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.11111em;" title="Verified Account">
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<span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">✔</span></span><span class="TweetAuthor-screenName Identity-screenName" data-scribe="element:screen_name" dir="ltr" title="@tacobell">@tacobell</span></span></a></div>
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<div class="Tweet-inReplyTo" style="margin-bottom: 0px;">
<a class="u-linkBlend" data-scribe="element:in_reply_to_user_link" href="https://twitter.com/_/status/222410960051240960" style="background-color: transparent; font-weight: inherit; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Replying to @OldSpice</span></a></div>
<div class="Tweet-body e-entry-content" data-scribe="component:tweet" style="margin-top: 0px;">
<div class="Tweet-text e-entry-title" dir="ltr" lang="en" style="border: none; cursor: text; direction: ltr; list-style: none; padding: 0px;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a class="PrettyLink profile customisable h-card" data-mentioned-user-id="48797251" data-scribe="element:mention" dir="ltr" href="https://twitter.com/OldSpice" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><span class="PrettyLink-prefix">@</span><span class="PrettyLink-value">OldSpice</span></a> Is your deodorant made with really old spices?</span></div>
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</blockquote>
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<div class="EmbeddedTweet-tweet" style="padding: 20px 20px 11.6px;">
<blockquote cite="https://twitter.com/redbull/status/223279530490601473" class="Tweet h-entry js-tweetIdInfo subject expanded
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<span class="u-hiddenInNarrowEnv"><a class="FollowButton FollowButton--edge follow-button profile" data-scribe="component:followbutton" href="https://twitter.com/redbull" role="button" style="border-radius: 100px; border: 1px solid rgb(85, 172, 238); display: inline-block; font-weight: 700; line-height: 1; outline: 0px; padding: 5.5px 13px 6.5px 11.5px; text-decoration-line: none;" title="Follow Red Bull on Twitter"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="FollowButton-bird" style="display: inline-block; position: relative; top: 1px;"><div aria-label="" class="Icon Icon--twitter " role="presentation" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.25em;" title="">
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</span> Follow</span></a></span></div>
<div class="TweetAuthor " data-scribe="component:author" style="line-height: 0; margin-top: 2px; max-width: 100%; overflow: hidden !important; text-overflow: ellipsis !important; word-wrap: normal !important;">
<a aria-label="Red Bull (screen name: redbull)" class="TweetAuthor-link Identity u-linkBlend" data-scribe="element:user_link" href="https://twitter.com/redbull" style="background-color: transparent; display: inline-block; font-weight: inherit; line-height: 1.2; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="TweetAuthor-avatar Identity-avatar" style="background-color: transparent; border-radius: 4px; display: inline-block; height: 36px; left: 0px; overflow: hidden; position: absolute; top: 0px; width: 36px;"><img alt="" class="Avatar Avatar--edge" data-scribe="element:avatar" data-src-1x="https://pbs.twimg.com/profile_images/626481857161375748/OeXi9avz_normal.png" data-src-2x="https://pbs.twimg.com/profile_images/626481857161375748/OeXi9avz_bigger.png" src="https://pbs.twimg.com/profile_images/626481857161375748/OeXi9avz_normal.png" style="border-radius: 50%; border: 0px; max-height: 100%; max-width: 100%;" /></span><span class="TweetAuthor-name Identity-name customisable-highlight" data-scribe="element:name" style="font-weight: 700;" title="Red Bull">Red Bull</span> <span class="TweetAuthor-verifiedBadge" data-scribe="element:verified_badge" style="position: absolute; top: 0px;"><div aria-label="Verified Account" class="Icon Icon--verified " role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.11111em;" title="Verified Account">
</div>
<span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">✔</span></span><span class="TweetAuthor-screenName Identity-screenName" data-scribe="element:screen_name" dir="ltr" title="@redbull">@redbull</span></span></a></div>
</div>
<div class="Tweet-body e-entry-content" data-scribe="component:tweet" style="margin-top: 14px;">
<div class="Tweet-text e-entry-title" dir="ltr" lang="en" style="border: none; cursor: text; direction: ltr; list-style: none; padding: 0px;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a class="PrettyLink profile customisable h-card" data-mentioned-user-id="7831092" data-scribe="element:mention" dir="ltr" href="https://twitter.com/tacobell" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><span class="PrettyLink-prefix">@</span><span class="PrettyLink-value">TacoBell</span></a> <a class="PrettyLink profile customisable h-card" data-mentioned-user-id="48797251" data-scribe="element:mention" dir="ltr" href="https://twitter.com/OldSpice" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><span class="PrettyLink-prefix">@</span><span class="PrettyLink-value">OldSpice</span></a> No bull: the original Energy Drink is not made of wiiings.</span></div>
<div class="Tweet-metadata dateline" style="margin-top: 3.2px;">
<a class="u-linkBlend u-url customisable-highlight long-permalink" data-datetime="2012-07-12T04:56:03+0000" data-scribe="element:full_timestamp" href="https://twitter.com/redbull/status/223279530490601473" style="background-color: transparent; font-weight: inherit; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">7:56 AM - Jul 12, 2012</span></a></div>
<ul aria-label="Tweet actions" class="Tweet-actions" data-scribe="component:actions" role="menu" style="border: none; list-style: none; margin: 8.4px 0px 0px; padding: 0px;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">
<li class="Tweet-action" style="display: inline-block;"><a class="TweetAction TweetAction--replyEdge web-intent" data-scribe="element:reply" href="https://twitter.com/intent/tweet?in_reply_to=223279530490601473" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><div aria-label="Reply" class="Icon Icon--reply TweetAction-icon Icon--replyEdge" role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; transform: scaleX(1); vertical-align: text-bottom; width: 1.25em;" title="Reply">
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:reply_count" style="display: inline-block; vertical-align: text-bottom;">3</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">3 Replies</span></a></li>
<li class="Tweet-action" style="display: inline-block; margin-left: 14px;"><a class="TweetAction TweetAction--retweetEdge web-intent" data-scribe="element:retweet" href="https://twitter.com/intent/retweet?tweet_id=223279530490601473" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><div aria-label="Retweet" class="Icon Icon--retweet TweetAction-icon Icon--retweetEdge" role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; transform: scaleX(1); vertical-align: text-bottom; width: 1.25em;" title="Retweet">
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:retweet_count" style="display: inline-block; vertical-align: text-bottom;">13</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">13 Retweets</span></a></li>
<li class="Tweet-action" style="display: inline-block; margin-left: 14px;"><a class="TweetAction TweetAction--heartEdge web-intent" data-scribe="element:heart" href="https://twitter.com/intent/like?tweet_id=223279530490601473" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><div aria-label="Like" class="Icon Icon--heart TweetAction-icon Icon--heartEdge" role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.25em;" title="Like">
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:heart_count" style="display: inline-block; vertical-align: text-bottom;">20</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">20 likes</span></a></li>
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</blockquote>
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<a class="Icon Icon--informationCircleWhite js-privacyNotice" href="https://support.twitter.com/articles/20175256" style="background-color: transparent; background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 18px; outline: 0px; text-decoration-line: none; vertical-align: text-bottom; width: 18px;" title="Twitter Ads info and privacy"><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Twitter Ads info and privacy</span></span></a></div>
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<h2 style="box-sizing: border-box; line-height: 1.2em; margin: 0px; padding-bottom: 0.8em; padding-top: 20px;">
<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">10. Old Spice with the tough love</span></strong></h2>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Since, as mentioned, Old Spice is another brand that embraces humor and risky tweets, they’ve also earned their spot on this list. Old Spice does a great job of throwing not-so-subtle jabs at followers and fans, especially those who send them weird tweets. Like poor old Sunil here.</span></div>
<twitterwidget class="twitter-tweet twitter-tweet-rendered" data-tweet-id="395706215923060738" id="twitter-widget-13" style="box-sizing: border-box; display: block; margin-bottom: 10px; margin-top: 10px; max-width: 100%; min-width: 220px; position: static; transform: rotate(0deg); visibility: visible; width: 500px;"><div class="SandboxRoot env-bp-350" data-twitter-event-id="13" style="background: 0px 0px; direction: ltr; font-stretch: normal; line-height: 1.4; position: relative; white-space: initial;">
<div class="EmbeddedTweet EmbeddedTweet--edge js-clickToOpenTarget tweet-InformationCircle-widgetParent" data-click-to-open-target="https://twitter.com/OldSpice/status/395706215923060738" data-dt-abbr="%{number}%{symbol}" data-dt-am="AM" data-dt-explicit-timestamp="3:18 AM - Oct 31, 2013" data-dt-full="%{hours12}:%{minutes} %{amPm} - %{day} %{month} %{year}" data-dt-h="h" data-dt-hour="hour" data-dt-hours="hours" data-dt-long="%{day} %{month} %{year}" data-dt-m="m" data-dt-minute="minute" data-dt-minutes="minutes" data-dt-months="Jan|Feb|Mar|Apr|May|Jun|Jul|Aug|Sep|Oct|Nov|Dec" data-dt-now="now" data-dt-pm="PM" data-dt-s="s" data-dt-second="second" data-dt-seconds="seconds" data-dt-short="%{day} %{month}" data-iframe-title="Twitter Tweet" data-scribe="page:tweet" data-twitter-event-id="26" id="twitter-widget-13" lang="en" style="border-radius: 5px; border: 1px solid rgb(225, 232, 237); cursor: pointer; max-width: 520px; overflow: hidden; position: relative;">
<div class="EmbeddedTweet-ancestor" data-scribe="section:conversation" style="background-color: #f5f8fa; padding: 20px 20px 17.6px;">
<blockquote cite="https://twitter.com/Sunillin/status/395398434938560513" class="Tweet Tweet--compact h-entry reply js-tweetIdInfo
is-deciderHtmlWhitespace" data-tweet-id="395398434938560513" style="border: none; list-style: none; margin: 0px; padding: 0px 0px 0px 45px; position: relative;">
<div class="Tweet-header u-cf" style="padding-left: 0px; position: static; white-space: nowrap;">
<div class="Tweet-metadata u-floatRight" style="float: right !important; line-height: inherit; margin-bottom: 0px;">
<a class="u-linkBlend u-url permalink customisable-highlight" data-scribe="element:mini_timestamp" href="https://twitter.com/Sunillin/status/395398434938560513" style="background-color: transparent; font-weight: inherit; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Oct 31, 2013</span></a></div>
<div class="TweetAuthor TweetAuthor--oneLine" data-scribe="component:author" style="line-height: 0; margin-top: 0px; max-width: 100%; overflow: hidden !important; text-overflow: ellipsis !important; word-wrap: normal !important;">
<a aria-label="Sunil Das Sharma (screen name: Sunillin)" class="TweetAuthor-link Identity u-linkBlend" data-scribe="element:user_link" href="https://twitter.com/Sunillin" style="background-color: transparent; display: inline-block; font-weight: inherit; line-height: 1.2; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="TweetAuthor-avatar Identity-avatar" style="background-color: transparent; border-radius: 4px; display: inline-block; height: 36px; left: 0px; overflow: hidden; position: absolute; top: 0px; width: 36px;"><img alt="" class="Avatar Avatar--edge" data-scribe="element:avatar" data-src-1x="https://pbs.twimg.com/profile_images/378800000652358222/7f8c6cd68d866d56c93ed469e985f356_normal.jpeg" data-src-2x="https://pbs.twimg.com/profile_images/378800000652358222/7f8c6cd68d866d56c93ed469e985f356_bigger.jpeg" src="https://pbs.twimg.com/profile_images/378800000652358222/7f8c6cd68d866d56c93ed469e985f356_normal.jpeg" style="border-radius: 50%; border: 0px; max-height: 100%; max-width: 100%;" /></span><span class="TweetAuthor-name Identity-name customisable-highlight" data-scribe="element:name" style="font-weight: 700;" title="Sunil Das Sharma">Sunil Das Sharma</span> <span class="TweetAuthor-screenName Identity-screenName" data-scribe="element:screen_name" dir="ltr" title="@Sunillin">@Sunillin</span></span></a></div>
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<div class="Tweet-body e-entry-content" data-scribe="component:tweet" style="margin-top: 0px;">
<div class="Tweet-text e-entry-title" dir="ltr" lang="en" style="border: none; cursor: text; direction: ltr; list-style: none; padding: 0px;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a class="PrettyLink profile customisable h-card" data-mentioned-user-id="48797251" data-scribe="element:mention" dir="ltr" href="https://twitter.com/OldSpice" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><span class="PrettyLink-prefix">@</span><span class="PrettyLink-value">OldSpice</span></a> tell me you love me</span></div>
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</blockquote>
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<div class="EmbeddedTweet-tweet" style="padding: 20px 20px 11.6px;">
<blockquote cite="https://twitter.com/OldSpice/status/395706215923060738" class="Tweet h-entry js-tweetIdInfo subject expanded
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<span class="u-hiddenInNarrowEnv"><a class="FollowButton FollowButton--edge follow-button profile" data-scribe="component:followbutton" href="https://twitter.com/OldSpice" role="button" style="border-radius: 100px; border: 1px solid rgb(85, 172, 238); display: inline-block; font-weight: 700; line-height: 1; outline: 0px; padding: 5.5px 13px 6.5px 11.5px; text-decoration-line: none;" title="Follow Old Spice on Twitter"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="FollowButton-bird" style="display: inline-block; position: relative; top: 1px;"><div aria-label="" class="Icon Icon--twitter " role="presentation" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.25em;" title="">
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</span> Follow</span></a></span></div>
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<a aria-label="Old Spice (screen name: OldSpice)" class="TweetAuthor-link Identity u-linkBlend" data-scribe="element:user_link" href="https://twitter.com/OldSpice" style="background-color: transparent; display: inline-block; font-weight: inherit; line-height: 1.2; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="TweetAuthor-avatar Identity-avatar" style="background-color: transparent; border-radius: 4px; display: inline-block; height: 36px; left: 0px; overflow: hidden; position: absolute; top: 0px; width: 36px;"><img alt="" class="Avatar Avatar--edge" data-scribe="element:avatar" data-src-1x="https://pbs.twimg.com/profile_images/469613803479388160/cyh17CHk_normal.png" data-src-2x="https://pbs.twimg.com/profile_images/469613803479388160/cyh17CHk_bigger.png" src="https://pbs.twimg.com/profile_images/469613803479388160/cyh17CHk_normal.png" style="border-radius: 50%; border: 0px; max-height: 100%; max-width: 100%;" /></span><span class="TweetAuthor-name Identity-name customisable-highlight" data-scribe="element:name" style="font-weight: 700;" title="Old Spice">Old Spice</span> <span class="TweetAuthor-verifiedBadge" data-scribe="element:verified_badge" style="position: absolute; top: 0px;"><div aria-label="Verified Account" class="Icon Icon--verified " role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.11111em;" title="Verified Account">
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<span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">✔</span></span><span class="TweetAuthor-screenName Identity-screenName" data-scribe="element:screen_name" dir="ltr" title="@OldSpice">@OldSpice</span></span></a></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a class="PrettyLink profile customisable h-card" data-mentioned-user-id="266388630" data-scribe="element:mention" dir="ltr" href="https://twitter.com/Sunillin" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><span class="PrettyLink-prefix">@</span><span class="PrettyLink-value">Sunillin</span></a> try Tinder.</span></div>
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<a class="u-linkBlend u-url customisable-highlight long-permalink" data-datetime="2013-10-31T00:18:08+0000" data-scribe="element:full_timestamp" href="https://twitter.com/OldSpice/status/395706215923060738" style="background-color: transparent; font-weight: inherit; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">3:18 AM - Oct 31, 2013</span></a></div>
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<li class="Tweet-action" style="display: inline-block;"><a class="TweetAction TweetAction--replyEdge web-intent" data-scribe="element:reply" href="https://twitter.com/intent/tweet?in_reply_to=395706215923060738" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><div aria-label="Reply" class="Icon Icon--reply TweetAction-icon Icon--replyEdge" role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; transform: scaleX(1); vertical-align: text-bottom; width: 1.25em;" title="Reply">
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:reply_count" style="display: inline-block; vertical-align: text-bottom;">1</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">1 Reply</span></a></li>
<li class="Tweet-action" style="display: inline-block; margin-left: 14px;"><a class="TweetAction TweetAction--retweetEdge web-intent" data-scribe="element:retweet" href="https://twitter.com/intent/retweet?tweet_id=395706215923060738" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><div aria-label="Retweet" class="Icon Icon--retweet TweetAction-icon Icon--retweetEdge" role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; transform: scaleX(1); vertical-align: text-bottom; width: 1.25em;" title="Retweet">
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:retweet_count" style="display: inline-block; vertical-align: text-bottom;">20</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">20 Retweets</span></a></li>
<li class="Tweet-action" style="display: inline-block; margin-left: 14px;"><a class="TweetAction TweetAction--heartEdge web-intent" data-scribe="element:heart" href="https://twitter.com/intent/like?tweet_id=395706215923060738" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><div aria-label="Like" class="Icon Icon--heart TweetAction-icon Icon--heartEdge" role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.25em;" title="Like">
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:heart_count" style="display: inline-block; vertical-align: text-bottom;">28</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">28 likes</span></a></li>
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<a class="Icon Icon--informationCircleWhite js-privacyNotice" href="https://support.twitter.com/articles/20175256" style="background-color: transparent; background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 18px; outline: 0px; text-decoration-line: none; vertical-align: text-bottom; width: 18px;" title="Twitter Ads info and privacy"><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Twitter Ads info and privacy</span></span></a></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">In this case, the Twitter user sent something weird and off-beat, so Old Spice felt comfortable responding in a similar way. The burn is playful, not insulting, that’s a pretty good description of their Twitter presence in general. If you’re going to burn someone, burn someone who is asking for the burn… maybe even hoping for it.</span></div>
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Anonymoushttp://www.blogger.com/profile/08080502740625442490noreply@blogger.com0tag:blogger.com,1999:blog-1456200443793164160.post-79003042053318685812017-09-12T06:41:00.000-07:002017-09-12T06:41:58.221-07:00Social Media Tips for B2B Marketers<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /><br /><img height="426" src="https://www.tracx.com/wp-content/uploads/2017/09/B2B-Marketers-Social-Network-Concept.jpg" width="640" /><br /><br /><br />In the great marketing bake-off, social media takes the cake in terms of reach. With so many networks to choose from, and an audience of over 2 billion people, social media can be an effective platform on which all businesses can reach their target market. While that may be true, the reality is most B2B businesses struggle with how to incorporate social media into their marketing mix. To aid you, we’ve outlined several B2B social media tips below.<br /></span><div style="box-sizing: border-box; line-height: 1.5; margin-bottom: 30px; margin-left: auto; margin-right: auto; max-width: 775px;">
<span style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Before we dig into best practices, let’s look at how B2B companies are using social media?</span></span></span></div>
<ul style="box-sizing: border-box; list-style: none; margin: 0px 0px 1em; padding: 0px 0px 0px 15px;">
<li style="box-sizing: border-box; margin-bottom: 10px;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="box-sizing: border-box; font-weight: 700;">Market research.</span> Listen online, and find out what prospects and customers are saying about your brand. What do they want from your product?</span></li>
<li style="box-sizing: border-box; margin-bottom: 10px;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="box-sizing: border-box; font-weight: 700;">Brand awareness. </span>Expand what people know about you, and increase your reach. A strong online presence can bring you greater exposure.</span></li>
<li style="box-sizing: border-box; margin-bottom: 10px;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="box-sizing: border-box; font-weight: 700;">Thought leadership. </span>Position yourself as an authority in your industry by sharing your thoughts on social media.</span></li>
<li style="box-sizing: border-box; margin-bottom: 10px;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="box-sizing: border-box; font-weight: 700;">Account-based marketing. </span>Reach employees of target companies with ad campaigns specific to their company.</span></li>
<li style="box-sizing: border-box; margin-bottom: 10px;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="box-sizing: border-box; font-weight: 700;">Hiring & recruiting. </span>Use social media as a platform to attract potential employees.</span></li>
<li style="box-sizing: border-box; margin-bottom: 10px;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="box-sizing: border-box; font-weight: 700;">Relationship building. </span>Connect and build rapport with your customers through social media.</span></li>
<li style="box-sizing: border-box; margin-bottom: 10px;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="box-sizing: border-box; font-weight: 700;">Lead generation. </span>Identify and forge relationships with potential customers online.</span></li>
<li style="box-sizing: border-box; margin-bottom: 10px;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="box-sizing: border-box; font-weight: 700;">Social selling. </span>Sales teams can leverage their social networks to target prospects and drive sales.</span></li>
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<span style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Now that you know how B2B companies can use social, lets look at how can you build the best social strategy for your business. Check out these B2B social media tips to enhance your brand’s presence online:</span></span></span></div>
<ol style="box-sizing: border-box;">
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="box-sizing: border-box; font-weight: 700;">Awareness.</span> Make sure you have buy-in across the organization. Start with the CEO and work outwards making sure to manage expectations and find employees who shine on social.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="box-sizing: border-box; font-weight: 700;">Adoption.</span> Make social a cross-departmental effort. Reach beyond Marketing, and get Sales, HR, Recruiting, and Customer Service involved.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="box-sizing: border-box; font-weight: 700;">Analysis.</span> Use social data to your advantage, and gain valuable insights to see what content and posts perform best on social.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="box-sizing: border-box; font-weight: 700;">Accolades.</span> Share all wins, regardless of size. Tell your stories on social to humanize your brand and connect with your customers.</span></li>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">While B2B marketers tend to be hyper-focused on led gen, it’s important to remember that social media is a great tool for relationship-building that can help your business gain traction and credibility with specific audiences.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">To do it effectively, social media should be a company-wide endeavor, with everyone involved and actively contributing. Sometimes people think they have nothing to offer. Make it easy for them to distribute engaging content on their own social media networks by providing relevant company updates and news.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The key to increasing your digital footprint, brand awareness, and generating trust, is simple. Get your team to engage in conversations. This humanizes the brand, helps give the brand a personality, and gives a boost to any paid campaigns you are running.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Here are five B2B companies that are embracing these B2B social media tips and are excelling on social media:</span></div>
<div style="box-sizing: border-box; line-height: 1.5; margin-bottom: 30px; margin-left: auto; margin-right: auto; max-width: 775px;">
<span style="box-sizing: border-box; font-weight: 700;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">GE</span></span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">GE makes specific engineering topics feel relevant to their audience with interesting content like this video, which shows how 3D printing can be used for medical purposes. Through content like this, GE is able to spark interest and highlight how their products are applicable in other fields.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><iframe allowfullscreen="allowfullscreen" frameborder="0" height="400" scrolling="no" src="https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2FGE%2Fvideos%2F1584751454880972%2F&show_text=0&width=400" style="border-style: none; border-width: initial; box-sizing: border-box; max-width: 100%; overflow: hidden;" width="400"></iframe></span></div>
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<span style="box-sizing: border-box; font-weight: 700;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">American Express</span></span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">American Express uses social media to get feedback and input from customers. For example, they will create polls on Twitter like the one below to engage their audience and better understand their motivation.</span></div>
<twitterwidget class="twitter-tweet twitter-tweet-rendered" data-tweet-id="888055275575537665" id="twitter-widget-0" style="box-sizing: border-box; display: block; margin-bottom: 10px; margin-top: 10px; max-width: 100%; min-width: 220px; position: static; transform: rotate(0deg); visibility: visible; width: 500px;"><div class="SandboxRoot env-bp-350" data-twitter-event-id="0" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; direction: ltr; font-stretch: normal; line-height: 1.4; position: relative; white-space: initial;">
<div class="EmbeddedTweet EmbeddedTweet--edge js-clickToOpenTarget tweet-InformationCircle-widgetParent" data-click-to-open-target="https://twitter.com/AmexOPEN/status/888055275575537665" data-dt-abbr="%{number}%{symbol}" data-dt-am="AM" data-dt-explicit-timestamp="6:17 PM - Jul 20, 2017" data-dt-full="%{hours12}:%{minutes} %{amPm} - %{day} %{month} %{year}" data-dt-h="h" data-dt-hour="hour" data-dt-hours="hours" data-dt-long="%{day} %{month} %{year}" data-dt-m="m" data-dt-minute="minute" data-dt-minutes="minutes" data-dt-months="Jan|Feb|Mar|Apr|May|Jun|Jul|Aug|Sep|Oct|Nov|Dec" data-dt-now="now" data-dt-pm="PM" data-dt-s="s" data-dt-second="second" data-dt-seconds="seconds" data-dt-short="%{day} %{month}" data-iframe-title="Twitter Tweet" data-scribe="page:tweet" data-twitter-event-id="1" id="twitter-widget-0" lang="en" style="background-color: white; border-radius: 5px; border: 1px solid rgb(225, 232, 237); cursor: pointer; max-width: 520px; overflow: hidden; position: relative;">
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<blockquote cite="https://twitter.com/AmexOPEN/status/888055275575537665" class="Tweet h-entry js-tweetIdInfo subject expanded
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<span class="u-hiddenInNarrowEnv"><a class="FollowButton FollowButton--edge follow-button profile" data-scribe="component:followbutton" href="https://twitter.com/AmexOPEN" role="button" style="border-radius: 100px; border: 1px solid rgb(85, 172, 238); display: inline-block; font-weight: 700; line-height: 1; outline: 0px; padding: 5.5px 13px 6.5px 11.5px; text-decoration-line: none;" title="Follow Amex OPEN on Twitter"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="FollowButton-bird" style="display: inline-block; position: relative; top: 1px;"><div aria-label="" class="Icon Icon--twitter " role="presentation" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.25em;" title="">
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</span> Follow</span></a></span></div>
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<a aria-label="Amex OPEN (screen name: AmexOPEN)" class="TweetAuthor-link Identity u-linkBlend" data-scribe="element:user_link" href="https://twitter.com/AmexOPEN" style="background-color: transparent; display: inline-block; font-weight: inherit; line-height: 1.2; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="TweetAuthor-avatar Identity-avatar" style="background-color: transparent; border-radius: 4px; display: inline-block; height: 36px; left: 0px; overflow: hidden; position: absolute; top: 0px; width: 36px;"><img alt="" class="Avatar Avatar--edge" data-scribe="element:avatar" data-src-1x="https://pbs.twimg.com/profile_images/875369224927154176/uJYz0sEy_normal.jpg" data-src-2x="https://pbs.twimg.com/profile_images/875369224927154176/uJYz0sEy_bigger.jpg" src="https://pbs.twimg.com/profile_images/875369224927154176/uJYz0sEy_normal.jpg" style="border-radius: 50%; border: 0px; max-height: 100%; max-width: 100%;" /></span><span class="TweetAuthor-name Identity-name customisable-highlight" data-scribe="element:name" style="font-weight: 700;" title="Amex OPEN">Amex OPEN</span> <span class="TweetAuthor-verifiedBadge" data-scribe="element:verified_badge" style="position: absolute; top: 0px;"><div aria-label="Verified Account" class="Icon Icon--verified " role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.11111em;" title="Verified Account">
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<span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">✔</span></span><span class="TweetAuthor-screenName Identity-screenName" data-scribe="element:screen_name" dir="ltr" title="@AmexOPEN">@AmexOPEN</span></span></a></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">How do you get your employees excited to come to work? <a class="link customisable" data-expanded-url="http://amex.co/2ttvdTH" data-scribe="element:url" dir="ltr" href="https://t.co/zWCihL8FoW" rel="nofollow noopener" style="background-color: transparent; outline: 0px; text-decoration-line: none;" target="_blank" title="http://amex.co/2ttvdTH"><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">http://</span>amex.co/2ttvdTH<span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;"> </span></a></span></div>
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<a class="u-linkBlend u-url customisable-highlight long-permalink" data-datetime="2017-07-20T15:17:31+0000" data-scribe="element:full_timestamp" href="https://twitter.com/AmexOPEN/status/888055275575537665" style="background-color: transparent; font-weight: inherit; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">6:17 PM - Jul 20, 2017</span></a></div>
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<div class="TwitterCardsGrid-col--12 PollXChoice-pollWrapper" style="border-radius: 0.35714em; clear: both; float: left; overflow: hidden; position: relative; width: 458px;">
<div class="TwitterCardsGrid-col--12 PollXChoice-optionsWrapper" style="box-sizing: border-box; clear: both; float: left; padding-left: 0px; padding-right: 0px; width: 458px;">
<div class="TwitterCardsGrid-col--12 PollXChoice-optionContainer js-openAuthWebView" data-poll-index="1" style="box-sizing: border-box; clear: both; float: left; margin-bottom: 0.57143em; position: relative; width: 458px;">
<label class="PollXChoice-choice js-openLink" data-poll-index="1" style="border-radius: 0.35714em; cursor: inherit; display: block; overflow: hidden; position: relative; text-overflow: ellipsis; white-space: nowrap;"><span class="PollXChoice-choice--chart js-cspForcedStyle" data-poll-index="1" data-style="width:25%;" style="background: rgb(225, 232, 237); border-radius: 0.35714em; height: 28px; left: 0px; opacity: 1; position: absolute; top: 0px; transition: all 0.3s cubic-bezier(0.5, 1.2, 0.5, 1.2); width: 114.5px;"></span><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;"><span class="PollXChoice-choice--radio" data-poll-index="1" style="background-repeat: no-repeat; background-size: 100%; border-radius: 1em; border: 0px solid rgb(136, 153, 166); box-sizing: border-box; display: inline-block; height: 0px; margin-left: 0px; margin-right: 0px; opacity: 0; position: relative; transition: all 0.3s cubic-bezier(0.5, 1.2, 0.5, 1.2); vertical-align: middle; width: 0px;"></span><span class="PollXChoice-choice--text is-emojiCharacter" data-poll-index="1" style="display: inline-block; padding-bottom: 0.28571em; padding-top: 0.28571em; position: relative;"><span class="PollXChoice-progress tcu-textBold" style="display: inline-block; font-weight: 700; margin-left: 0.64286em; margin-right: 0.64286em; max-width: 100%; overflow: hidden; transition-duration: 0.3s; transition-property: width, margin-left, margin-right; transition-timing-function: cubic-bezier(0.5, 1.2, 0.5, 1.2); vertical-align: middle;">25%</span><span style="vertical-align: middle;">Team activities</span><span class="PollXChoice-choice--selected" data-poll-index="1" style="background-position: center center; background-repeat: no-repeat; background-size: 100%; display: inline-block; height: 1em; padding: 0.14286em; transition: width 0.3s cubic-bezier(0.5, 1.2, 0.5, 1.2); vertical-align: middle; width: 0px;"></span></span></span></label></div>
<div class="TwitterCardsGrid-col--12 PollXChoice-optionContainer js-openAuthWebView" data-poll-index="2" style="box-sizing: border-box; clear: both; float: left; margin-bottom: 0.57143em; position: relative; width: 458px;">
<label class="PollXChoice-choice js-openLink" data-poll-index="2" style="border-radius: 0.35714em; cursor: inherit; display: block; overflow: hidden; position: relative; text-overflow: ellipsis; white-space: nowrap;"><span class="PollXChoice-choice--chart js-cspForcedStyle" data-poll-index="2" data-style="width:35%;" style="background: rgb(119, 199, 247); border-radius: 0.35714em; height: 28px; left: 0px; opacity: 1; position: absolute; top: 0px; transition: all 0.3s cubic-bezier(0.5, 1.2, 0.5, 1.2); width: 160.297px;"></span><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;"><span class="PollXChoice-choice--radio" data-poll-index="2" style="background-repeat: no-repeat; background-size: 100%; border-radius: 1em; border: 0px solid rgb(136, 153, 166); box-sizing: border-box; display: inline-block; height: 0px; margin-left: 0px; margin-right: 0px; opacity: 0; position: relative; transition: all 0.3s cubic-bezier(0.5, 1.2, 0.5, 1.2); vertical-align: middle; width: 0px;"></span><span class="PollXChoice-choice--text is-emojiCharacter" data-poll-index="2" style="display: inline-block; padding-bottom: 0.28571em; padding-top: 0.28571em; position: relative;"><span class="PollXChoice-progress tcu-textBold" style="display: inline-block; font-weight: 700; margin-left: 0.64286em; margin-right: 0.64286em; max-width: 100%; overflow: hidden; transition-duration: 0.3s; transition-property: width, margin-left, margin-right; transition-timing-function: cubic-bezier(0.5, 1.2, 0.5, 1.2); vertical-align: middle;">35%</span><span style="vertical-align: middle;">Snacks & free meals</span><span class="PollXChoice-choice--selected" data-poll-index="2" style="background-position: center center; background-repeat: no-repeat; background-size: 100%; display: inline-block; height: 1em; padding: 0.14286em; transition: width 0.3s cubic-bezier(0.5, 1.2, 0.5, 1.2); vertical-align: middle; width: 0px;"></span></span></span></label></div>
<div class="TwitterCardsGrid-col--12 PollXChoice-optionContainer js-openAuthWebView" data-poll-index="3" style="box-sizing: border-box; clear: both; float: left; margin-bottom: 0.57143em; position: relative; width: 458px;">
<label class="PollXChoice-choice js-openLink" data-poll-index="3" style="border-radius: 0.35714em; cursor: inherit; display: block; overflow: hidden; position: relative; text-overflow: ellipsis; white-space: nowrap;"><span class="PollXChoice-choice--chart js-cspForcedStyle" data-poll-index="3" data-style="width:5%;" style="background: rgb(225, 232, 237); border-radius: 0.35714em; height: 28px; left: 0px; opacity: 1; position: absolute; top: 0px; transition: all 0.3s cubic-bezier(0.5, 1.2, 0.5, 1.2); width: 22.8906px;"></span><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;"><span class="PollXChoice-choice--radio" data-poll-index="3" style="background-repeat: no-repeat; background-size: 100%; border-radius: 1em; border: 0px solid rgb(136, 153, 166); box-sizing: border-box; display: inline-block; height: 0px; margin-left: 0px; margin-right: 0px; opacity: 0; position: relative; transition: all 0.3s cubic-bezier(0.5, 1.2, 0.5, 1.2); vertical-align: middle; width: 0px;"></span><span class="PollXChoice-choice--text is-emojiCharacter" data-poll-index="3" style="display: inline-block; padding-bottom: 0.28571em; padding-top: 0.28571em; position: relative;"><span class="PollXChoice-progress tcu-textBold" style="display: inline-block; font-weight: 700; margin-left: 0.64286em; margin-right: 0.64286em; max-width: 100%; overflow: hidden; transition-duration: 0.3s; transition-property: width, margin-left, margin-right; transition-timing-function: cubic-bezier(0.5, 1.2, 0.5, 1.2); vertical-align: middle;">5%</span><span style="vertical-align: middle;">Office parties</span><span class="PollXChoice-choice--selected" data-poll-index="3" style="background-position: center center; background-repeat: no-repeat; background-size: 100%; display: inline-block; height: 1em; padding: 0.14286em; transition: width 0.3s cubic-bezier(0.5, 1.2, 0.5, 1.2); vertical-align: middle; width: 0px;"></span></span></span></label></div>
<div class="TwitterCardsGrid-col--12 PollXChoice-optionContainer js-openAuthWebView" data-poll-index="4" style="box-sizing: border-box; clear: both; float: left; margin-bottom: 0.57143em; position: relative; width: 458px;">
<label class="PollXChoice-choice js-openLink" data-poll-index="4" style="border-radius: 0.35714em; cursor: inherit; display: block; overflow: hidden; position: relative; text-overflow: ellipsis; white-space: nowrap;"><span class="PollXChoice-choice--chart js-cspForcedStyle" data-poll-index="4" data-style="width:35%;" style="background: rgb(119, 199, 247); border-radius: 0.35714em; height: 28px; left: 0px; opacity: 1; position: absolute; top: 0px; transition: all 0.3s cubic-bezier(0.5, 1.2, 0.5, 1.2); width: 160.297px;"></span><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;"><span class="PollXChoice-choice--radio" data-poll-index="4" style="background-repeat: no-repeat; background-size: 100%; border-radius: 1em; border: 0px solid rgb(136, 153, 166); box-sizing: border-box; display: inline-block; height: 0px; margin-left: 0px; margin-right: 0px; opacity: 0; position: relative; transition: all 0.3s cubic-bezier(0.5, 1.2, 0.5, 1.2); vertical-align: middle; width: 0px;"></span><span class="PollXChoice-choice--text is-emojiCharacter" data-poll-index="4" style="display: inline-block; padding-bottom: 0.28571em; padding-top: 0.28571em; position: relative;"><span class="PollXChoice-progress tcu-textBold" style="display: inline-block; font-weight: 700; margin-left: 0.64286em; margin-right: 0.64286em; max-width: 100%; overflow: hidden; transition-duration: 0.3s; transition-property: width, margin-left, margin-right; transition-timing-function: cubic-bezier(0.5, 1.2, 0.5, 1.2); vertical-align: middle;">35%</span><span style="vertical-align: middle;">Awards & recognition</span><span class="PollXChoice-choice--selected" data-poll-index="4" style="background-position: center center; background-repeat: no-repeat; background-size: 100%; display: inline-block; height: 1em; padding: 0.14286em; transition: width 0.3s cubic-bezier(0.5, 1.2, 0.5, 1.2); vertical-align: middle; width: 0px;"></span></span></span></label></div>
<div class="TwitterCardsGrid-col--12 PollXChoice-footer" style="box-sizing: border-box; clear: both; float: left; width: 458px;">
<div class="PollXChoice-info" style="margin: -2px -4px 0px 0px; overflow: hidden; text-overflow: ellipsis; transition: all 0.3s cubic-bezier(0.5, 1.2, 0.5, 1.2); white-space: nowrap;">
<span class="PollXChoice-vote TwitterCardsGrid-float--prev u-block" style="border-bottom-style: solid; border-color: transparent; border-image: initial; border-left-style: initial; border-radius: 0.33333em; border-right-style: initial; border-top-style: solid; border-width: 1px 0px; display: inline-block; float: left; margin-left: 0px; margin-right: 0px; margin-top: 0px; overflow: hidden; padding: 4px 0px; transition: all 0.3s cubic-bezier(0.5, 1.2, 0.5, 1.2); vertical-align: middle; width: 0px;"><a class="Button--smallGray PollXChoice-vote--button PollXChoice-hideButton js-cardScribe js-openAuthWebView" data-card-scribe-action="vote" href="https://twitter.com/AmexOPEN/status/888055275575537665" style="background-color: #f5f8fa; background-image: linear-gradient(0rad, rgb(245, 248, 250), rgb(255, 255, 255)); border-radius: 0.25em; border: 1px solid rgb(225, 232, 237); display: block; font-weight: 700; margin-top: 0px; outline-offset: -4px !important; outline: 0px; padding: 0.5em 1em; position: relative; text-decoration-line: none;"></a></span><span class="TwitterCardsGrid-col--spacerNext TwitterCardsGrid-float--prev u-block PollXChoice-footer--total" style="display: block !important; float: left; margin-right: 0.32333em; margin-top: calc(6px + 0.5em); vertical-align: middle;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">20 votes</span></span><span class="TwitterCardsGrid-col--spacerNext TwitterCardsGrid-float--prev u-block" style="display: block !important; float: left; margin-right: 0.32333em; margin-top: calc(6px + 0.5em); vertical-align: middle;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">•</span></span><span class="TwitterCardsGrid-col--spacerNext TwitterCardsGrid-float--prev u-block PollXChoice-footer--time" style="display: block !important; float: left; margin-right: 0.32333em; margin-top: calc(6px + 0.5em); vertical-align: middle;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Final results</span></span></div>
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:retweet_count" style="display: inline-block; vertical-align: text-bottom;">4</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">4 Retweets</span></a></li>
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:heart_count" style="display: inline-block; vertical-align: text-bottom;">1</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">1 like</span></a></li>
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<span style="box-sizing: border-box; font-weight: 700;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Cisco</span></span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Cisco likes to focus on current events. For example, for April Fool’s Day they posted an April Fool’s Day inspired post on Instagram. Similarly, during March Madness they posted their CEO’s bracket on Instagram. By utilizing this type of content Cisco has been able to have engaging conversations with its audience and, at the same time, make its brand more relatable.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img alt="Cisco April Fool's Day Instagram post" class="size-full wp-image-3739" height="546" sizes="(max-width: 922px) 100vw, 922px" src="https://www.tracx.com/wp-content/uploads/2017/09/Cisco-April-Fools.jpg" srcset="https://www.tracx.com/wp-content/uploads/2017/09/Cisco-April-Fools.jpg 922w, https://www.tracx.com/wp-content/uploads/2017/09/Cisco-April-Fools-300x178.jpg 300w, https://www.tracx.com/wp-content/uploads/2017/09/Cisco-April-Fools-768x455.jpg 768w" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%; vertical-align: middle;" width="922" /><span style="box-sizing: border-box;">Cisco April Fool’s Day Instagram post</span></span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img alt="Cisco March Madness Instagram post" class="size-full wp-image-3740" height="451" sizes="(max-width: 928px) 100vw, 928px" src="https://www.tracx.com/wp-content/uploads/2017/09/Cisco-March-Madness.jpg" srcset="https://www.tracx.com/wp-content/uploads/2017/09/Cisco-March-Madness.jpg 928w, https://www.tracx.com/wp-content/uploads/2017/09/Cisco-March-Madness-300x146.jpg 300w, https://www.tracx.com/wp-content/uploads/2017/09/Cisco-March-Madness-768x373.jpg 768w" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%; vertical-align: middle;" width="928" /></span><div class="wp-caption-text" style="box-sizing: border-box; line-height: 1.5; margin-bottom: 30px; margin-left: auto; margin-right: auto; max-width: 775px;">
<span style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Cisco March Madness Instagram post</span></span></div>
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<span style="box-sizing: border-box; font-weight: 700;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Intel</span></span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Intel leverages its social media for recruiting by showcasing the company’s culture and highlighting how its employees are changing the world.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><iframe frameborder="0" height="481" scrolling="no" src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2FIntel%2Fposts%2F10154552227926850%3A0&width=500" style="border-style: none; border-width: initial; box-sizing: border-box; max-width: 100%; overflow: hidden;" width="500"></iframe></span></div>
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<span style="box-sizing: border-box; font-weight: 700;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Novartis</span></span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Novartis uses its Instagram to showcase employee volunteerism in the community, which promotes its brand and builds a positive image of the company.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img alt="Novartis Instagram post" class="size-full wp-image-3742" height="546" sizes="(max-width: 936px) 100vw, 936px" src="https://www.tracx.com/wp-content/uploads/2017/09/Novartis-Instagram-Post.jpg" srcset="https://www.tracx.com/wp-content/uploads/2017/09/Novartis-Instagram-Post.jpg 936w, https://www.tracx.com/wp-content/uploads/2017/09/Novartis-Instagram-Post-300x175.jpg 300w, https://www.tracx.com/wp-content/uploads/2017/09/Novartis-Instagram-Post-768x448.jpg 768w" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%; vertical-align: middle;" width="936" /></span></div>
<span style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Novartis Instagram post</span></span>Anonymoushttp://www.blogger.com/profile/08080502740625442490noreply@blogger.com0tag:blogger.com,1999:blog-1456200443793164160.post-63277871242653573812017-09-08T12:25:00.000-07:002017-09-08T12:25:19.574-07:00 Dream Job in Social Media: Resume Template, Tips, Resources<header style="background-color: white; box-sizing: border-box;"><h1 class="post__title entry-title" itemprop="name" style="box-sizing: border-box; line-height: 1.143em; margin: 0px; padding-bottom: 0.571em;">
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The nature of work is changing. As jobs in traditional sectors are lost to automation, entirely new careers paths are emerging in the social sphere. Data analysis from <a href="http://www.pewsocialtrends.org/2016/10/06/the-state-of-american-jobs/st_2016-10-06_jobs-02/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">Pew Research Center</a> shows that job categories requiring social, technical, and analytical skills are growing significantly faster than the average for all job categories.</span></div>
<figure class="figure alignnone" style="box-sizing: border-box; margin: 0px;"><img alt="The Definitive Guide to Content Curation: Strategies, Tips, and Tools | Hootsuite Blog" class="size-full wp-image-153550" height="444" src="https://blog.hootsuite.com/wp-content/uploads/2017/07/how-to-get-a-job-in-social-media-pew-stats.png" style="border: 0px; box-sizing: border-box; display: block; height: auto; max-width: 100%;" width="310" /><figcaption style="box-sizing: border-box; margin-bottom: 0px; margin-top: 0.625em; padding-bottom: 1.875em;"><i style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Image via <a href="http://www.pewsocialtrends.org/2016/10/06/the-state-of-american-jobs/st_2016-10-06_jobs-02/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">Pew Research Center</a>.</span></i></figcaption></figure><div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Perhaps it’s no surprise, then, that LinkedIn currently lists more than 90,000 social media job openings worldwide.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">So, you want to know how to find a job in social media? Here are some key ways to connect with recruiters, develop and highlight your social media expertise, and craft a winning application package—including a resume template—to help you land a social media job.</span></div>
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<b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Table of contents</span></b></h2>
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<a href="https://blog.hootsuite.com/how-to-get-a-job-in-social-media/?utm_source=LinkedIn&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en---owned_media-social_hootsuite-#guide" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;"><b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">A step-by-step guide to landing a job in social media</span></b></a></h4>
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<a href="https://blog.hootsuite.com/how-to-get-a-job-in-social-media/?utm_source=LinkedIn&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en---owned_media-social_hootsuite-#tips" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;"><b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Social media resume tips</span></b></a></h4>
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<a href="https://blog.hootsuite.com/how-to-get-a-job-in-social-media/?utm_source=LinkedIn&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en---owned_media-social_hootsuite-#template" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;"><b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Social media resume templates</span></b></a></h4>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a href="https://www.blogger.com/null" name="guide" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;"></a></span></div>
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<a class="_modal cover" data-target="#modal-87992" data-toggle="modal" href="https://blog.hootsuite.com/how-to-get-a-job-in-social-media/?utm_source=LinkedIn&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en---owned_media-social_hootsuite-#" style="background-color: transparent; bottom: 0px; box-sizing: border-box; left: 0px; position: absolute; right: 0px; top: 0px; transition: all 0.15s ease-out;"></a><div style="box-sizing: border-box; padding-bottom: 0px;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Bonus:</strong> <span style="box-sizing: border-box; text-decoration-line: underline;"><span style="box-sizing: border-box; margin-bottom: 0px; padding-bottom: 0px;">Get the step-by-step social media strategy guide</span></span><span style="box-sizing: border-box;"> </span><span style="box-sizing: border-box; margin-bottom: 0px; padding-bottom: 0px;">with pro tips on how to grow your social media presence with Hootsuite.</span></span></div>
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<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">A step-by-step guide to landing a job in social media</span></strong></h2>
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<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">1. Understand what role is right for you</span></strong></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">While social media professionals can have many different job titles, their work tends to break down into six main types of role:</span></div>
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<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Social media management</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Analytics and strategy</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Content creation</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Community management</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Campaigns and promotion</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Social media advertising and paid promotion</span></li>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">In smaller companies, these roles may all be bundled into one position. That means when applying to a small team, you’ll likely want to present yourself as a social media generalist, with broad skills across all of these areas, whereas for larger social teams you’ll want to highlight your specific expertise in one key role.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">It’s never too early to start thinking about which type of role you’re best suited for so you can focus your job search, education, and <a data-ga-track-id="cta_link_blog_to_ed" href="https://hootsuite.com/education" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">skill-building</a> using the right framework.</span></div>
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<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">2. Establish a presence on social media</span></strong></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Your social media accounts reveal a lot about you—and prospective employers are <a href="http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?ed=12%2F31%2F2016&id=pr945&sd=4%2F28%2F2016" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">likely to seek that information out</a>, looking for clues about your qualifications for the job or your fit with the corporate culture based on what you post online.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Still, according to a <a href="http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?ed=12%2F31%2F2016&id=pr945&sd=4%2F28%2F2016" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">national Harris Poll survey on behalf of CareerBuilder</a>, nearly half of hiring managers who use social media to screen candidates have found something that caused them to take someone out of the running for a job. The worst social media offenses? Provocative or inappropriate photos, videos, or information (46 percent) and information about drinking or using drugs (43 percent).</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">So, should you just lock down your social media profile? No. The CareerBuilder survey also found that a third of hiring managers who screen using social media found something on social that actually caused them to hire a candidate.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">When thinking about how to get a job in social media, take a close look at your social profiles to make sure they show you at your best. Look for any less-than-ideal posts or photos you may have shared back in your carefree college or high-school days, and ensure your most recent posts showcase your current skills and relevant expertise.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Here are some key strategies to keep in mind when developing your professional social media presence.</span></div>
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<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Craft a professional bio that showcases your personality, maintaining consistency in your key points but tailoring the length and tone for each social network. Check out our posts about <a href="https://blog.hootsuite.com/twitter-bio-ideas/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">how to write an effective bio for Twitter</a> and <a href="https://blog.hootsuite.com/instagram-bio-ideas-business/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">Instagram</a>.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Keep your profile image professional and consistent across networks, but resize it to the optimal dimensions for each network using these <a href="https://blog.hootsuite.com/social-media-image-sizes-guide/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">image specifications</a>.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Post to your social channels regularly and with interesting insights, whether by creating your own content or sharing your thoughts on content created by others.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Follow relevant accounts, influencers, hashtags, and brands to keep abreast of what’s happening in the industry and keep an eye out for job postings.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Connect with people in your industry through <a href="https://blog.hootsuite.com/a-step-by-step-guide-to-twitter-chats/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">Twitter chats</a>, LinkedIn Groups, and other social spaces where you can foster relationships that provide mutual value and extend your network. Keep in mind that <a href="https://news.linkedin.com/2017/6/eighty-percent-of-professionals-consider-networking-important-to-career-success" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">70 percent of people</a> who were hired in 2016 had an existing connection at the company, and referred applicants are <a href="http://www.jobvite.com/blog/2017-job-seeker-nation-survey-finding-fault-lines-american-workforce/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">15 times more likely to be hired</a> than those who apply through a job board.</span></li>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">If you’d like an inside look at how these strategies worked for a real person, Hootsuite copywriter Sarah Dawley shares how she used social (especially Twitter) to kick start her own social media career in her blog post <a href="https://blog.hootsuite.com/land-first-job-using-social-media/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">How to Land Your First Job Using Social Media</a>.</span></div>
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<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">3. Know your stuff</span></strong></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Social media professionals wear a lot of hats, with responsibilities ranging from <a href="https://blog.hootsuite.com/underappreciated-skills-social-media/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">writing to revenue tracking</a>, often all wrapped up into one position. They also need to have their finger on the pulse of the industry, knowing about the latest developments in social that can have a big impact on social media strategy.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Hootsuite Academy offers <a data-ga-track-id="cta_link_blog_to_ed" href="https://hootsuite.com/education" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">free online social media courses</a> on key topics like social marketing, content marketing, and social advertising. More than 200,000 social media professionals have benefitted from this online learning program developed by Hootsuite’s social media experts.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><iframe allowfullscreen="" frameborder="0" height="338" id="widget2" src="https://www.youtube.com/embed/_3DqV1ZyYsA?feature=oembed&enablejsapi=1" style="box-sizing: border-box; margin-bottom: 0px; max-width: 100%; padding-bottom: 1.5em;" width="600"></iframe></span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">More advanced users can pursue official <a data-ga-track-id="cta_link_blog_to_ed" href="https://hootsuite.com/education/certifications" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">Hootsuite Academy certifications</a>. Completing these will get you listed in the <a data-ga-track-id="cta_link_blog_to_ed" href="https://directory.hootsuite.com/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">Hootsuite Academy Directory</a> alongside other certified social media pros.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Many social networks also have their own training and certification programs to help social media professionals learn the best ways to use each network’s specific tools—and highlight that proficiency to potential employers on your resume. You can learn about <a href="https://www.facebook.com/blueprint" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">Facebook Blueprint</a>, <a href="https://support.google.com/partners/answer/3154326?hl=en" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">Google AdWords certification</a>, <a href="https://twitterflightschool.com/login" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">Twitter Flight School</a>, <a href="https://business.pinterest.com/en/grow-your-business" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">Pinterest Propel</a>, and more in our post on <a href="https://blog.hootsuite.com/brand-certifications-social-media-marketing/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">brand certifications to make you a better social media marketer</a>.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Keep in mind that training is an ongoing process. <a href="http://www.pewsocialtrends.org/2016/10/06/the-state-of-american-jobs/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">Pew Research Center data</a> shows that more than half of American adults across all job sectors say it will be essential to engage in ongoing training and skills development throughout their working life in order to remain employable—and 35 percent of working adults say they need more education or training now to get ahead in the job they already have. This is especially true for social media professionals, who work in a landscape that is constantly changing.</span></div>
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<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">4. Get hands-on experience</span></strong></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">It may be frustrating to browse social media job postings, only to find that they all require at least some level of experience. So, how do you get that experience if you’re seeking out your first social media job?</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Whether you’re a new graduate, a marketing generalist who wants to specialize, or a veteran marketer who wants more hands-on social experience, here are some options to help beef up your resume and gain the experience you need to bring value to future employers:</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Volunteer to create or manage the social media accounts for a charity or community organization you’re involved with or that speaks to your personal values. If you don’t have the time to take on an ongoing commitment, look for opportunities to get involved with the social media for an event, which will have a set end date.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Look for a social media internship to develop real-world on-the-job skills. Make sure the internship aligns closely with your desired career path so that you gain the most relevant experience.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">If you already have a marketing job but no social media experience, talk to your employer about ways you could help contribute to the company’s social media presence.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Develop, implement, and track the results of a social media strategy for your own blog, business, or personal brand.</span></div>
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<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">5. Use social media to find positions</span></strong></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Job seekers in all fields are turning to social media to connect with companies and look for work. In fact, watching for posts about employment opportunities is the <a href="https://www.emarketer.com/Article/Job-Seekers-Spain-Turn-Social-Media-Broaden-Their-Search/1015690" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">most common reason for internet users in Spain</a> to follow brands on social, while the amount of time U.K. internet users spent on LinkedIn <a href="https://www.emarketer.com/Article/UK-Internet-Users-Flock-Job-Real-Estate-Sites/1015837" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">jumped 87 percent</a> between December 2016 and March of this year.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">LinkedIn is the obvious choice when it comes to searching out jobs using social media—the network currently has <a href="https://news.linkedin.com/2017/your-way-in-to-your-next-job-starts-with-who-you-know" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">more than 10 million job listings</a>. But beyond its job search functionality, LinkedIn offers important networking opportunities for social media professionals, especially through <a href="https://blog.hootsuite.com/linkedin-groups/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">LinkedIn Groups</a>.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Social channels also provide an important way to research prospective employers and learn about company culture. Facebook and LinkedIn are the <a href="http://www.jobvite.com/blog/2017-job-seeker-nation-survey-finding-fault-lines-american-workforce/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">most common channels for researching prospective employers</a>, except among 18- to 29-year-olds, who favor Instagram for this purpose. Company hashtags (for example, <a href="https://twitter.com/hashtag/hootsuitelife" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">#hootsuitelife</a> and <a href="https://twitter.com/hashtag/hootjobs" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">#hootjobs</a>) can give you a peek inside a company’s office life and highlight current job postings.</span></div>
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<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">6. Create a standout resume</span></strong></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Here’s the simple truth: A hiring manager is unlikely to read through your entire application before making an initial yes-or-no decision about you.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">They might not even see all the resumes submitted, as an HR person, recruiter, or even software might conduct an initial screen to match applicants against the job requirements.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">In fact, a recent study found that recruiters spend on average <a href="https://cdn.theladders.net/static/images/basicSite/pdfs/TheLadders-EyeTracking-StudyC2.pdf" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">only six seconds screening each resume</a>.<a href="https://www.blogger.com/null" name="tips" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;"></a></span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Now let’s look at some key ways to get your resume into the “in” pile and avoid the “out” pile on that critical first sort.</span></div>
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<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Social media resume tips</span></strong></h2>
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<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Address the job requirements</span></strong></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Read the job posting carefully and make sure your resume addresses all of the points required. You may even want to mirror the language from the ad to make it easy to match your experience to the requirements—especially in case the first sort is done by software.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Also, be sure to address the requirements stated for the application package itself. For example, while only <a href="http://www.jobvite.com/blog/2017-job-seeker-nation-survey-finding-fault-lines-american-workforce/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">26 percent of recruiters</a> view cover letters as important, you’ll be setting yourself up for failure if you don’t include a cover letter when the job posting requests one.</span></div>
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<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Quantify your results</span></strong></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Many organizations are focused on proving the <a href="https://blog.hootsuite.com/measure-social-media-roi-business/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">ROI of social</a>, so highlight experience that demonstrates you can get results—including numbers from real-world wins whenever possible.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">For example, you could highlight the growth of social channels during your tenure, the success of campaigns you ran, and so on. Keep this tight and to the point, using active language.</span></div>
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<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Highlight your knowledge of the company</span></strong></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Tailor your application to each company, and be sure to include a sentence that shows you know what the company is all about. Then, highlight how you can contribute to the company’s goals or what you can contribute to the specific role or the corporate culture.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">For example, if you regularly participate in a company’s Twitter chat (like <a href="https://twitter.com/hashtag/hootchat" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">#hootchat</a>), be sure to say so and highlight something you’ve learned.</span></div>
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<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Focus on the details</span></strong></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a href="https://www.blogger.com/null" name="template" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;"></a>Be sure to proofread your application. Reading it out loud is a great way to slow yourself down and catch mistakes. It’s also worth asking a friend or colleague you trust to take a look with a fresh set of eyes.</span></div>
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<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Social media resume template</span></strong></h2>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Since a standout resume is critical, we’ve created a a few resume templates for social media marketing professionals to ensure you cover all the bases.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">To use the templates simply click <strong style="box-sizing: border-box;">File</strong> in the upper left-hand corner, then select <strong style="box-sizing: border-box;">Make a copy</strong> from the drop-down menu.</span></div>
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<strong style="box-sizing: border-box;"><a href="https://docs.google.com/document/d/1KvylrQwZhUUhBvvbBW0JphHY1qUf_MmUuYPY4ntWhaQ/edit?usp=sharing" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Social Media Resume Template (version no. 1)</span></a></strong></h4>
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<strong style="box-sizing: border-box;"><a href="https://docs.google.com/document/d/155Qpfhf1BGn5MhLCiQSjX7qcUhfKzTTv3RjXBu4-ON0/edit?usp=sharing" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Social Media Resume Template (version no. 2)</span></a></strong></h4>
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<strong style="box-sizing: border-box;"><a href="https://docs.google.com/document/d/1xhCyV_tTRfTBjxS_lP9E9ZTRa3gS7XCX-2sAheciNxc/edit?usp=sharing" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Social Media Resume Template (version no. 3)</span></a></strong></h4>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Happy job hunting.</span></div>
</div>
Anonymoushttp://www.blogger.com/profile/08080502740625442490noreply@blogger.com0tag:blogger.com,1999:blog-1456200443793164160.post-44172734674860774302017-09-01T00:53:00.000-07:002017-09-01T00:53:06.523-07:00 Great Resources to Create Quick and Beautiful Images for Social<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /><br /><br />Images play a crucial role in the world of social media marketing. You’ve heard it time and time again: a post with visual content will garner more engagement than its text-based counterpart. But this poses a challenge: how do you share compelling images multiple times per day on a slew of platforms while maintaining an efficient workflow? It’s a tough thing to manage – especially when quality and cost come into play.<br /><br />There isn’t one answer, but many. And as usual, the Internet comes to the rescue. Below we look at easy-to-use tools that you can work into your content strategy to create quality imagery while saving time and money. These are 16 of the best image resources we’ve found, and they have one vital thing in common: they make the life of a social marketer a whole lot easier.<br /><a href="https://blog.hootsuite.com/resources-to-create-quick-and-beautiful-images-for-social-media/?utm_source=LinkedIn&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en---owned_media-social_hootsuite-#"></a><br /><br />Bonus: Download a free cheat sheet to quickly find the best image sizes for every social network and learn how you can use Hootsuite to easily add them to any post.<br />Full service image creators<br /><br /><a href="https://www.canva.com/">Canva</a><br /><br />For a social marketer, the biggest value Canva provides is simplicity: create striking imagery by just dragging and dropping elements into place. No design experience? No problem. Plug text or photos into their ready-made layouts or produce something from scratch.<img height="462" src="https://blog.hootsuite.com/wp-content/uploads/2015/12/canva-620x449.png" width="640" />Image via <a href="https://about.canva.com/">Canva</a><br /><br /><a href="https://www.befunky.com/">BeFunky</a><br /><br />Much like Canva, BeFunky is a one-stop-shop for graphic creation and collages. Choose layouts based on function: social media headers, blogger resources and small business templates are among the options. Customizations come quick and easy with the company’s user-friendly interface.<br />Design assets<br /><br /><a href="https://creativemarket.com/">Creative Market</a><br /><br />For those who delve deeper into the design world, Creative Market has a massive catalog of ready-to-use fonts, templates, mockups and stock photos produced by incredible talents. With a vision in mind, finding what you need is a cinch, and even if your creative flow is running dry, <a href="http://madewithcreativemarket.com/">Made with Creative Market</a> has infinite inspiration. Not sure where to get started? Creative Market gives out <a href="https://creativemarket.com/free-goods">six free products </a>every week to start a collection of assets with.<img src="https://blog.hootsuite.com/wp-content/uploads/2015/12/creative-market-620x325.png" />Image via <a href="http://madewithcreativemarket.com/">Made with Creative Market</a><br />Free stock photos<br /><br /><a href="https://unsplash.com/">Unsplash</a><br /><br />Unsplash has a model that’s hard to beat: “Free (do whatever you want) high-resolution photos.” The organization dishes out 10 stunning new photos every 10 days shot by photographers in their skilled community. Finding the right image to accompany a social post can be a challenge so Unsplash is gold for a social marketer. Under the Creative Commons Zero license, you can copy, alter, redistribute and even use their photos commercially. It’s the ultimate creative freedom.<img src="https://blog.hootsuite.com/wp-content/uploads/2015/12/unsplash-620x427.png" />Image via <a href="https://unsplash.com/">Unsplash</a><br /><br /><a href="https://www.pexels.com/">Pexels</a><br /><br />Great photography sparks emotion. Emotion sells. End of story. A great photo can be the backbone of any social post, and Pexels is another valuable site with access to a growing database of free stock photos. At the moment, the company boasts more than 4,500 photos under the Creative Commons Zero license, and they’re adding at least 70 new images per week.<br />Data visualization<br /><br /><a href="https://infogr.am/">Infogr.am</a><br /><br />It’s no question that including compelling data in your content strategy is an effective way of engaging your audience. Infogr.am is data visualization at its finest. The platform makes repackaging information a painless process. Though you can choose from a multitude of options and designs, from creating complex infographics to simple charts, the experience is far from overwhelming.<br /><br /><img height="455" src="https://blog.hootsuite.com/wp-content/uploads/2015/12/epeh3s-e-c-mvo-iowxqqtfcmvdp3iefadatyo2ea1jfyvwfllw1non5s-izqb_7vbv9eaecbyvbpoaxvxzpvf5hxprok94yuctqk7pbt0vvgz-mcdddk5s0gljfea-szek1ls4.png" width="640" /><br /><br /><a href="http://easel.ly/">Easel.ly</a><br /><br />Creating an infographic from scratch doesn’t have to be an arduous task. If you’re up for the challenge, you can make your own using Easel.ly. Choose from a slew of ready-to-use templates or create your own. The real value is in the drag-and-drop interface and the ease of plugging in your own data.<br />Photo editor/enhancer<br /><br /><a href="https://itunes.apple.com/app/apple-store/id669414205?mt=8">Hootsuite Enhance</a><br /><br />Trying to remember the optimal image sizes for each social network is, quite frankly, a pain in the butt. Use <a href="https://itunes.apple.com/app/apple-store/id669414205?mt=8">Hootsuite Enhance</a>, our new photo editing app, to ensure your images are cropped and sized perfectly for each social network. You can also use Enhance to make your images more exciting by adding filters, borders, stickers, text, or a watermark of your company’s logo. If you’ve run out of ideas or images to post, you can browse through a selection of stock photos in Enhance that are free for commercial use. And in true Hootsuite fashion, you can share images from Enhance straight to the social networks of your choice—including Facebook, Twitter, Instagram, and more—or schedule them for later using the Hootsuite mobile app.<br /><br /><img height="640" src="https://blog.hootsuite.com/wp-content/uploads/2015/12/Hootsuite-Enhance.jpeg" width="360" /><br /><br /><a href="https://pixlr.com/">Pixlr</a><br /><br />The entire Pixlr suite includes a wide range of tools that come in handy for a social media manager—starting with the web-based photo editor, a free alternative to Photoshop. Pixlr Express functions much like Instagram in that you can apply different color effects to your images and adjust their strengths. It also includes creative overlays, stickers and the ability to add text. Pixlr’s collection of web-based apps helps beautify your images.<br /><br /><a href="https://itunes.apple.com/us/app/snapseed/id439438619?mt=8">Snapseed</a><br /><br />Editing and enhancing photos on the go is a snap (pun intended) using the Snapseed mobile app. You don’t have to be seasoned in complicated photo editing software to easily understand how it works. Swipe up, down, left and right to create your desired effect. Your smartphone can be a powerful tool for generating original content for your social pages.<br /><br /><img height="360" src="https://blog.hootsuite.com/wp-content/uploads/2015/12/gl2by_m8m3e6gbvd6f75reqfk4yagtuo_ixprq9wnig0xgm8fvilespnotmv9epeqcqe_qa2f5f4b6tsje1grkr0dxpdsazdaw7i1_yk0rfwcliak1ddifyv9h6yw4tlnlj1xmc.png" width="640" /><br />Photo overlays<br /><br /><a href="http://madewithover.com/">Over App</a><br /><br />Over is a powerful tool that goes far beyond just adding text to images—though that’s how it’s best known to the market. Even choosing from preset social dimensions just scratches the surface of the app’s features. With a recent update, it now allows for blending, taking color samples, adding image overlays, and offers striking ready-made artwork. A new integration with Unsplash, the free stock photo site also mentioned on this list, means Over is a graphic creations powerhouse.<br /><br /><a href="http://www.phon.to/">Phonto</a><br /><br />Phonto, the app that allows you to add creative text to images, is a minute-marketer’s dream: import image, add text, style it and share. Of course, the real art is selecting the right font and impeccably placing your design. The best part? Phonto won’t cost you a dime.<br />Visual quotes<br /><br /><a href="http://recitethis.com/">Recite</a><br /><br />Time is on your side with Recite, an effortless solution for creating images from quotes. Sharing quotes is often an effective method for garnering engagement on social. Boasting a straightforward user experience, the process has been stripped down to its core. Just type your quote into the text box, choose from a handful of templates below it, click ‘Create’ and bam! Download or share straight to one of your social pages.<br /><br /><img height="414" src="https://blog.hootsuite.com/wp-content/uploads/2015/12/91awsp4r8rvxgixyngtp-lcqx222vfkkj6rmtootztuw10mhxdcbz1vq1vug_nld_5w5eey-ytev_epgbr6jd1nprkvld9tpghywa0yd64ucbg_nvspq1yc5ns83uxf7vtfpuzk.png" width="640" /><br />Photo re-sizer<br /><br /><a href="http://www.autreplanete.com/ap-social-media-image-maker/">Autre Planete’s Social Media Image Maker</a><br /><br />Optimizing image dimensions for each social channel can be a hassle: it’s time consuming and you have no choice but to keep up with social image specs that are constantly being modified. Autre Planete’s Social Media Image Maker is a convenient resource for cropping photos or graphics to the right size.<br /><a href="https://blog.hootsuite.com/resources-to-create-quick-and-beautiful-images-for-social-media/?utm_source=LinkedIn&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en---owned_media-social_hootsuite-#"></a><br /><br />Bonus: Download a free cheat sheet to quickly find the best image sizes for every social network and learn how you can use Hootsuite to easily add them to any post.<br />Annotations<br /><br /><a href="https://evernote.com/skitch/">Skitch</a><br /><br />Annotate much? If so, Skitch might be for you. An Evernote product, Skitch provides all the tools necessary to add visual commentary to any image. Use arrows, text, stickers and a handful of other tools to get your message across on a screenshot or any image of choice. It’s a helpful app for support or community teams that have to answer complicated technical user questions.<img height="214" src="https://blog.hootsuite.com/wp-content/uploads/2015/12/skitch-620x209.png" width="640" />Image via <a href="https://evernote.com/skitch/?var=4">Evernote</a><br />Mockups<br /><br /><a href="https://placeit.net/">PlaceIt</a><br /><br />Mockups galore! Sometimes you just need an image of your website or app and a screenshot just won’t cut it. Place It offers a wide variety of mockups to showcase the image of your choosing. Upload it right into a template and voila! Download a free low-res version or buy it in a higher resolution.</span>Anonymoushttp://www.blogger.com/profile/08080502740625442490noreply@blogger.com0tag:blogger.com,1999:blog-1456200443793164160.post-28652470461862881972017-08-31T07:59:00.000-07:002017-08-31T07:59:39.024-07:00Twitter Tools You Can Use in Your Marketing Strategy<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /><br />When you’re packing for a hiking trip, you know the contents in your pack can make or break the experience. If you’re prepared, you can weather any storm that comes your way. But if you’re ill prepared, you won’t fare so well. You’ll end up wet, cold, and wishing you had never left the house to begin with.<br /><br />Having a good Twitter toolkit is no different. In order to make sure that your marketing strategy is as effective and efficient as possible, it’s important to have the right tools for your business. They will save you a lot of headaches.<br /><br />Here are 33 tools, broken down by function, that will make your Twitter marketing strategy run smoother.<br /><br /><a href="https://blog.hootsuite.com/twitter-tools/?utm_source=LinkedIn&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en---owned_media-social_hootsuite-#"></a><br /><br />Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 7 million users and learn how you can put the tactics to work for your business.<br /><br /><br />Twitter tools for analytics<br /><a href="https://analytics.twitter.com/about">Twitter Analytics Dashboard</a><br /><br />Every Twitter account has free access to Twitter’s Analytics Dashboard. It’s a quick and easy way to get basic stats on your Twitter activity. You can find out what Tweets are the most successful, get the demographic information of your followers, and track the performance of your <a href="https://dev.twitter.com/cards/overview">Twitter cards</a>.<br /><a href="https://blog.twitter.com/2016/introducing-twitter-engage-0">Twitter Engage</a><br /><br />Twitter Engage is a companion app for Twitter that provides real time data and insights to help you understand, engage with, and grow your audience. Twitter Engage tells you who your most important followers are and highlights important mentions, such as those from influencers or advocates. It also outlines account performance and audience (through key stats like Retweets) and tracks post-by-post performance.<br /><a href="https://tweetreach.com/">Tweetreach</a><br /><br />If you’re wondering how far your Tweets have traveled, then Tweetreach is the right tool for you. You can input any Twitter hashtag, account, or keyword and Tweetreach will run a report. With a paid subscription, you can monitor Twitter reach, performance, and engagement in real time.<img src="https://blog.hootsuite.com/wp-content/uploads/2016/07/twitter-tools-tweetreach-620x289.png" />Image via <a href="https://tweetreach.com/">Tweetreach</a>.<br /><a href="https://hootsuite.com/products/social-media-analytics">Hootsuite Analytics</a><br /><br />With Hootsuite Analytics, you can measure the effectiveness of your social media outreach and easily share the results. You can gain new insights, identify social influencers, and see what content resonates best with your audience.<br />Twitter tools for competitive analysis<br /><a href="https://www.twitonomy.com/">Twitonomy</a><br /><br />Twitonomy gives you detailed analytics on anyone’s Tweets, Retweets, replies, mentions, or hashtags. You’ll also get valuable insights on your followers and accounts that you follow.<br /><a href="https://foller.me/">Foller.me</a><br /><br />Foller.me is a quick and easy way to scope out information on a competitor. All you need to do is enter the Twitter handle of your competitor, and you’ll get analytics on their Tweets, along with other information like timezone and follower ratio.<br />Twitter tools for identifying leads<br /><a href="http://appdirectory.hootsuite.com/43/audiense">Audiense</a><br /><br />Audiense allows you to find and build segmented audiences so that you can deliver more targeted, impactful campaigns. You can monitor your campaigns and measure their success in Hootsuite. Audiense is available in Hootsuite. Download it from the App Directory and you can use it to monitor Twitter campaigns and measure success.<br /><a href="http://mentionmapp.com/">Mentionmapp</a><br /><br />If you’re looking for people, places, events, or conversations happening around your customers, then mentionmapp is a great tool. Mentionmapp makes customer discovery on Twitter easier. You can drill down who your customers are talking to (and who their customers are talking to), allowing you to target your messages and content accordingly.<img src="https://blog.hootsuite.com/wp-content/uploads/2016/07/twitter-tools-mentionmapp-620x420.png" />Image via <a href="http://mentionmapp.com/">Mentionmapp</a>.<br /><a href="http://appdirectory.hootsuite.com/80/demographics-pro-for-twitter">Demographics Pro</a><br /><br />Demographics Pro lets you do a deep dive on your customer. It offers instant access to Twitter profiles, giving you important information on gender, age, income, location, occupation, interests, brand affiliations, and audience correlations. The Demographics Pro app is free with a Hootsuite account.<br /><a href="http://appdirectory.hootsuite.com/67/leadsift">LeadSift</a><br /><br />LeadSift is a super useful tool that identifies leads from Twitter and classifies their intent. In Hootsuite, LeadSift automatically organizes direct and indirect leads by scanning millions of conversations, letting you know who potential customers are. You can quickly scan results and find the conversations you’re looking for. The LeadSift app is free with a <a href="https://hootsuite.com/plans/enterprise">Hootsuite Enterprise account</a>.<br /><a href="http://appdirectory.hootsuite.com/124/resonance">Resonance</a><br /><br />Resonance allows you to discover potential customers on Twitter. It tells you who is engaging with your brand and why they’re sharing your content. You can tailor your content to your audience, turning leads into customers and customers into advocates. Resonance is free with <a href="https://hootsuite.com/plans">Pro, Business, and Enterprise Hootsuite accounts</a>.<br />Twitter tools for mentions and monitoring<br /><a href="https://mention.com/en/">Mention.net</a><br /><br />Mention has the ability to monitor billions of sources in over 40 languages, so you won’t miss another brand mention or customer conversation. This tool gives you information in real-time, so you can quickly reply and engage with customers.<br /><a href="http://keyhole.co/?utm_expid=67291379-13.6Z7Hm7uORCaawfHDCNxZ5A.0&utm_referrer=http%3A%2F%2Fkeyhole.co%2F">Keyhole</a><br /><br />Keyhole lets you track conversations in real time. Your dashboard shows how many posted hashtags, Retweets, likes and impressions your content generates. Their downloadable data reports show the success of your social strategy or campaign over a period of time.<img src="https://blog.hootsuite.com/wp-content/uploads/2016/07/twitter-tools-keyhole-620x279.png" />Image via <a href="http://keyhole.co/?utm_expid=67291379-13.6Z7Hm7uORCaawfHDCNxZ5A.0&utm_referrer=http%3A%2F%2Fkeyhole.co%2F">Keyhole</a>.<br /><a href="https://blog.twitter.com/2016/introducing-twitter-dashboard-0">Twitter Dashboard</a><br /><br />Twitter Dashboard is a free tool that lets you create custom feeds to find out what’s being said about your business, beyond the Tweets that actually mention your brand.<br />Twitter tools for social listening<br /><a href="https://hootsuite.com/products/insights">Hootsuite Insights</a><br /><br />Hootsuite Insights helps you understand the conversations happening around your brand. It allows you to gauge social sentiment, respond to comments in real time, and follow key trends. You can set up automatic reporting that will save you time and allow you to share results across your entire organization.<br /><a href="http://appdirectory.hootsuite.com/12/brandwatch">Brandwatch</a><br /><br />Brandwatch allows you to strengthen your social media monitoring capabilities with the power of deep listening. You can monitor brand mentions, sentiment, and trends to stay ahead of the competition. With Brandwatch for Hootsuite, you can assign and respond to mentions found within Brandwatch from your Hootsuite dashboard.<br /><a href="http://appdirectory.hootsuite.com/217/synthesio">Synthesio</a><br /><br />Synthesio lets you measure sentiment and reputation to know how consumers perceive your brand. You can use those insights to better engage with customers and make smarter business decisions. Synthesio is <a href="http://appdirectory.hootsuite.com/217/synthesio">available in our App Directory</a>.<br /><a href="https://support.twitter.com/articles/76460">Twitter lists</a><br /><br />Twitter lists are a feature built right into Twitter that allow you to segment your timeline and create mini-news feeds. Lists can be public or private and you can add any Twitter account to a list, whether you follow that account or not. Twitter lists are a great tool for monitoring influencers, industry trends, or even competitors.<br /><br /><br />Twitter tools for timing<br /><a href="http://www.tweriod.com/">Tweriod</a><br /><br />Tweriod tells you the best times to Tweet. It analyzes both your Tweets and your followers’ Tweets, so you can send messages when it will have the biggest impact.<br />Twitter tools for Twitter chats<br /><a href="https://commun.it/">Commun.it</a><br /><br />Commun.it is a useful tool that organizes your conversations on Twitter and builds you a priority list of what you should respond to. It groups your followers according to various categories to help you better engage with your audience.<br /><br /><a href="http://tweetchat.com/">TweetChat</a><br /><br />TweetChat lets you follow the chats of a specific hashtag. When you reply to the conversation, the hashtag automatically gets added to your Tweet.<br /><a href="http://chatsalad.com/">Chat Salad</a><br /><br />Chat Salad offers a handy calendar list of upcoming Twitter chats organized by hashtag. When you log in you will get chat times converted to your timezone and receive SMS reminders about your favourite chats.<br />Twitter tools for Images<br /><a href="http://www.twitshot.com/">Twitshot</a><br /><br />Twitshot is a simple tool that helps you extract images from links and attach them to your Tweets. To get started, insert your link with your message and select the image you want to use for your Tweet.<br /><a href="https://www.canva.com/">Canva</a><br /><br />Canva makes it easy to add visuals to your social media posts. Whether you want to work within pre-made templates or upload your own photos, Canva has tons of different options to suit your content or campaign.<img src="https://blog.hootsuite.com/wp-content/uploads/2016/07/twitter-tools-canva-620x462.png" />Image via <a href="https://www.canva.com/">Canva</a>.<br /><a href="https://www.picmonkey.com/">PicMonkey</a><br /><br />PicMonkey is a photo editing tool that helps you create beautiful photos for social media. You can upload your own photos or use the sample photos provided.<br /><a href="http://www.internetmarketingninjas.com/seo-tools/favicon-generator-crop-images/">Social Image Resizer Tool</a><br /><br />This tool helps you quickly resize your images for social media. If you’re constantly wasting time resizing images manually, give this tool a try.<br />Twitter tools to find influencers<br /><a href="http://klear.com/tour/influencer-marketing">Klear</a><br /><br />Klear has one of the most sophisticated search engines for finding influencers. It boasts over 500 million profiles, 60,000 categories, and five years of historical data. It will give you all the right information to make sure you’re focusing on the right people.<br /><a href="https://moz.com/followerwonk/">FollowerWonk</a><br /><br />This app by Moz lets you search influencers by keywords in their social media bios, making it easier to find and connect with influencers. This tool will also give you useful demographic info on who your followers are, along with helpful data visualizations of your social activity that you can compare to other accounts.<br /><a href="http://buzzsumo.com/">Buzzsumo</a><br /><br />Buzzsumo shows you the most popular content being shared in your industry and identifies influential people who will be able to share it. You can filter influencers according to different categories (blogger, journalist, etc.) that will help you find the most relevant influencers to chat with.<br />Twitter tools for trending topics<br /><a href="http://appdirectory.hootsuite.com/62/trendspottr">Trendspottr</a><br /><br />The Trendspottr app for Hootsuite allows you to search for topics by content, hashtags, and sources. It allows you to engage with, and share, trending stories with your Twitter network. The Trendspottr app is free with a Hootsuite account.<br /><a href="http://appdirectory.hootsuite.com/45/nexalogy">Nexalogy</a><br /><br />Nexalogy helps you identify key conversations happening on Twitter by analyzing the people you follow, hashtags, and search terms. It displays concepts people are talking about, the most shared links, and key influencers. The Nexalogy app is free with a Hootsuite account.<br />Twitter tools for following/unfollowing<br /><a href="https://manageflitter.com/unfollow">ManageFlitter</a><br /><br />ManageFlitter is a great Twitter tool for managing who you follow. It will let you quickly sort through your accounts and find people you might like to unfollow, whether they’re inactive accounts, people that have unfollowed you, or spammy accounts.<br /><a href="https://doesfollow.com/">DoesFollow</a><br /><br />Find out who follows whom on Twitter. Does Warren Buffett follow Ralph Lauren? This is also a great tool if you’re building a network of contacts or customers.<br /><a href="http://re-follow.com/">Refollow</a><br /><br />Refollow lets you automatically follow people that are relevant to your brand. It helps you manage your followers and filter unwanted users.<br />Get the right tools for your business<br /><br />Now that you have all these tools to step up your Twitter game, save even more time by using Hootsuite to manage Twitter alongside all your other social networks.</span>Anonymoushttp://www.blogger.com/profile/08080502740625442490noreply@blogger.com0tag:blogger.com,1999:blog-1456200443793164160.post-21930463333559317472017-08-08T11:58:00.000-07:002017-08-08T11:58:33.554-07:00Social Media Advertising: The Complete Guide<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />It’s no secret that digital advertising has become a key part of most marketing campaigns. <a href="http://www.zenithmedia.com/wp-content/uploads/2013/12/Adspend-forecasts-December-2013-executive-summary.pdf">Internet advertising spend overtook newspaper ad spending way back in 2013</a>, and eMarketer predicts that it will <a href="https://www.emarketer.com/Article/US-Digital-Ad-Spending-Surpass-TV-this-Year/1014469">overtake TV ad spending for the first time</a> by the end of this year. The numbers are huge: an anticipated <a href="https://www.emarketer.com/Article/US-Digital-Ad-Spending-Surpass-TV-this-Year/1014469">$72.09 billion</a> spent on digital ads in the United States alone in 2016, a number expected to rise to more than $82 billion next year and more than $113 billion by 2020.<br /><br />It probably comes as no surprise that Facebook is one of the biggest players in digital advertising, indicating that social media advertising is front and center in the digital ad world. In fact, Facebook blows all other digital properties out of the water when it comes to display ad spending, capturing <a href="https://www.emarketer.com/Article/US-Digital-Ad-Spending-Surpass-TV-this-Year/1014469">35.4 percent of total display advertising spending in the U.S.—a whopping $11.93 billion</a> (second-place Google, by comparison, will take in just $4.79 billion).<br /><br />And that’s just display ads. Facebook’s total social ads revenue was more than <a href="https://investor.fb.com/investor-news/press-release-details/2016/Facebook-Reports-Third-Quarter-2016-Results/default.aspx">$6.8 billion in Q3 2016 alone</a>. But the other social networks are nothing to sneeze at, with Twitter bringing in <a href="http://files.shareholder.com/downloads/AMDA-2F526X/3230684652x0x913987/910DA927-7E1D-4A16-9E40-9E89D4F4553E/Q316_Selected_Company_Metrics_and_Financials.pdf">$545 million</a> in social media advertising revenue in the same period. Snapchat will sell <a href="https://www.emarketer.com/Article/Snapchat-Ad-Revenues-Reach-Nearly-1-Billion-Next-Year/1014437?ecid=NL1001">$367 million</a> in social ads in 2016, after launching its ad platform just over a year ago. Total social ad spending in 2016 is expected to reach <a href="https://www.emarketer.com/Article/Facebook-Gets-Strong-Majority-of-Worlds-Social-Ad-Spending/1014252">$32.97 billion</a>. By 2018, <a href="https://www.emarketer.com/Article/Facebook-Mobile-Ad-Revenues-Near-30-Billion-Next-Year/1014658">Facebook alone will top that number</a>.<br /><br />Based on the social media advertising statistics, it’s clear your competitors are investing in social advertising platforms. In terms of ROI, more than <a href="https://www.emarketer.com/Article/Social-Media-Marketers-Facebook-Produces-Best-ROI/1013918?ecid=MX1086">95 percent of social media managers say Facebook offers the best return</a>, followed by Twitter and Instagram.<img src="http://www.emstatic.com/images/chart_png460/209001-210000/209388.png" />Image via <a href="https://www.emarketer.com/Chart/Social-Media-Platforms-that-Produce-Best-ROI-According-Social-Media-Marketers-Worldwide-March-2016-of-respondents/190462">eMarketer</a><br /><br />With so many choices, it can be a challenge to develop a social media advertising strategy that works for your unique business. In this beginner’s social media advertising guide, we dig into everything you need to know about launching a social ad campaign, then give you the nitty-gritty details on how (and why) to create ads on six of the most popular social networks.<br /><br /><a href="https://blog.hootsuite.com/social-media-advertising/?utm_source=LinkedIn&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en---owned_media-social_hootsuite-#"></a><br /><br />Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.<br /><br /><br />Table of contents<br /><a href="https://blog.hootsuite.com/social-media-advertising/?utm_source=LinkedIn&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en---owned_media-social_hootsuite-#whatis">What is social media advertising?</a><br /><a href="https://blog.hootsuite.com/social-media-advertising/?utm_source=LinkedIn&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en---owned_media-social_hootsuite-#adtips">Social media advertising tips</a><br /><a href="https://blog.hootsuite.com/social-media-advertising/?utm_source=LinkedIn&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en---owned_media-social_hootsuite-#facebookad">Facebook advertising</a><br /><a href="https://blog.hootsuite.com/social-media-advertising/?utm_source=LinkedIn&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en---owned_media-social_hootsuite-#twitterad">Twitter advertising</a><br /><a href="https://blog.hootsuite.com/social-media-advertising/?utm_source=LinkedIn&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en---owned_media-social_hootsuite-#instagramad">Instagram advertising</a><br /><a href="https://blog.hootsuite.com/social-media-advertising/?utm_source=LinkedIn&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en---owned_media-social_hootsuite-#pinterestad">Pinterest advertising</a><br /><a href="https://blog.hootsuite.com/social-media-advertising/?utm_source=LinkedIn&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en---owned_media-social_hootsuite-#linkedinad">LinkedIn advertising</a><br /><a href="https://blog.hootsuite.com/social-media-advertising/?utm_source=LinkedIn&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en---owned_media-social_hootsuite-#snapchatad">Snapchat advertising</a><br /><a href="https://blog.hootsuite.com/social-media-advertising/?utm_source=LinkedIn&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en---owned_media-social_hootsuite-#hootsuitead">Social media advertising with Hootsuite</a><br /><br /><br />What is social media advertising?<br /><br />Before you start developing your social media advertising strategy, it’s important to understand exactly what social media ads are. Quite simply, a social media ad is any kind of paid content on a social media network. The options run from a one-off promoted Tweet or Facebook post to a full-scale campaign with major budgets attached. Each social network offers different options, and we’ll explore them in detail below.<br />Social media advertising tips<br /><br />Hootsuite has been using social ads since 2012—a lifetime in the digital world. While the social ads tools and networks available are constantly evolving, the key principles of effective social media advertising are much more stable. After a couple of years of refining Hootsuite’s own social ad strategy, CEO Ryan Holmes laid out <a href="https://www.linkedin.com/pulse/20140827174249-2967511-6-ways-to-use-social-media-ads-to-grow-your-business">six ways to use social media ads to grow your business</a> in an article that stands the test of time. Here are his tips.<br />1. Use free social media to beta-test your paid social ads<br /><br />You’re likely already posting content on Twitter, Facebook, and Instagram every day—and maybe LinkedIn and SnapChat, too. Some of these posts will resonate with followers; others won’t. Track which ones are being clicked, liked, shared, and commented on. These high-performing messages make the best candidates for social ads.<br />2. Take advantage of targeting features<br /><br />Traditional ads are inefficient. One of many social media advertising benefits is that social platforms offer very effective targeting capabilities to address that problem. From targeting social media managers on LinkedIn to Stranger Things fans on Facebook, take advantage of this very useful targeting for more efficiency in advertising.<br />3. Rotate ads frequently<br /><br />Though it’s annoying to see the same TV ad in every commercial break, repetition is an effective way of hammering home the message using one-way communication. But on advertising channels where engagement is key, and ads appear directly in users’ feeds, fresh content is the name of the game. Overly repetitive messaging may end up losing you more business than you gain. Hootsuite has found the best practice is to rotate ads every three to five days.<br />4. Use small samples to test the text and images used in your ads<br /><br />One of the great virtues of social ads is instant feedback. You can gauge the effectiveness of a sponsored post in minutes and follow up with advanced analytics reports. The best practice is to test several ads with small audiences to determine what works best, then use the winning ad in the primary campaign.<br />5. Understand how ads are sold on different networks<br /><br />You’ll learn the details below, but keep in mind that keeping your social media advertising budget under control means thinking about whether you’re designing an ad campaign based on impressions or engagements. If you’re paying every time someone sees your ad (impressions), your message can cast a wide net. But if you’re paying for engagement, you only want people who are really interested in doing business with you to engage. The wording of your ad should help people self-qualify.<br />6. Design ads with mobile in mind<br /><br />More than <a href="https://www.emarketer.com/Article/Nearly-One-Third-of-World-Will-Use-Social-Networks-Regularly-This-Year/1014157">80 percent of social network users</a> are accessing social media on a mobile device in 2016. This means most social media ads are being viewed on mobile devices as well. Your mobile ads should be specifically designed for the small screen, incorporating images that are easy to view on a pocket-sized device. You can also take advantage of “geofencing” to target mobile users when they are in a specific zip code, so they only see your ads when they are close enough to walk in your front door.<br /><br />Now that you understand some basic social media advertising guidelines, let’s dive into the specifics of advertising with each of the main social networks.<br />Facebook advertising<br /><br /><img src="https://blog.hootsuite.com/wp-content/uploads/2016/11/social-media-advertising-facebook-advertising-hootsuite.png" /><br />Ad types<br /><br />Facebook offers several different ad formats.<br />Photo ads<br /><br />The technical specifications for photo ads vary depending on the ad objectives, so you should check the <a href="https://www.facebook.com/business/ads-guide/?tab0=Mobile%20News%20Feed">details on Facebook Business</a>. For clicks to your website, for example, photo ads offer a headline of 25 characters, 90 characters of test, and a link description of up to 30 characters. Depending on the ad objective, you may also be able to add a call to action button with actions like Shop Now, Learn More, and See Menu.<br />Video ads<br /><br /><a href="https://blog.hootsuite.com/facebook-video-ads-how-to/">Video ads</a> generally have the same call to action options and character counts as photo ads. The aspect ratio required depends on the campaign objective, but 16:9 or 1:1 will usually work.<br />Carousel<br /><br />A carousel ad lets you include up to 10 images and links in one ad. You get 90 characters of text, a 40 character headline, and a 20 character link description. Images should be have a 1:1 image ratio.<br />Slideshow<br /><br />A slideshow is an ad that creates a video from several static images. All images should have the same size and aspect ratio.<br />Canvas<br /><br /><a href="https://canvas.facebook.com/">Canvas</a> is a full-screen mobile ad type that combines videos, photos, and call to action buttons. It allows users to tilt and zoom to interact with the imagery.<br />Audience and targeting<br /><br />Facebook offers extensive targeting options, and choosing the best target audience will maximize the value of your ad spend.<br /><br />Start by targeting your ad based on location, age, gender, and language. Then, you can dive into Facebook’s detailed targeting options:<br />Demographics allows you to filter for nine demographic categories: education, ethnic affinity, generation, household composition, life events, parenting, politics (U.S. only), relationship, and work.<br />Interests breaks the many interests Facebook users indicate through their social media activity down into nine broad categories: business and industry, entertainment, family and relationships, fitness and wellness, food and drink, hobbies and activities, shopping and fashion, sports and outdoors, and technology. Each of these has multiple subcategories, so you can drill down quite deep in your targeting.<br />Behaviors allow you to filter users based on their behaviors on Facebook and information Facebook gathers from partners.<br /><br />You can also choose to target or exclude people who already have a connection with you on Facebook, as well as those people’s friends.<br /><br />Facebook also lets you create a <a href="https://www.facebook.com/help/341425252616329">custom audience</a> by uploading a list of email addresses, phone numbers, Facebook user IDs, or app user IDs. You can then use <a href="https://www.facebook.com/business/a/lookalike-audiences">lookalike audiences</a> to find other people on Facebook that are similar to that audience.<br /><br />Once you’ve created your target audience, you can narrow your focus even further based on type of device, and even whether the Facebook user is connected via data or Wi-Fi.<br />Pricing<br /><br />Facebook ad pricing varies based on quite a few factors, including the time of year, the country you’re targeting, and even the quality of your ad. For link clicks and conversions, <a href="https://adespresso.com/academy/blog/facebook-ads-cost/">on average</a> the cost per click in the United States in Q3 2016 was 27.29 cents, and the CPM was $7.19. But the average CPC in Australia was nearly 80 cents—a huge difference.<img src="https://sitecdn.adespresso.com/wp-content/uploads/2016/08/2016-Q3-CPC-Facebook-Ad-Cost-countries-1-1024x874.png" />Image via AdEspresso<br /><br />The cost per click varies by placement, with ads in the desktop news feed costing $0.29 per click compared to $0.18 for mobile in Q3 2016.<br />How to buy<br /><br />Before you buy your first Facebook ad, you’ll need to <a href="https://blog.hootsuite.com/steps-to-create-a-facebook-business-page/">set up a Facebook business page</a>. Once your page is ready to go, you can head over to the <a href="https://www.facebook.com/ads/manager">Facebook Ads manager</a>to create your first ad.<br />Step 1: Choose your campaign objective<br /><br />Facebook offers 15 different campaign objectives, broken down into the three broad categories of awareness (boost posts, increase brand awareness), consideration (app installs, lead collection), and conversion (website conversions, visits to your offline store).<br /><br /><img src="https://blog.hootsuite.com/wp-content/uploads/2015/05/facebook-ads-auction-620x298.png" /><br /><br />Choose the objective that best aligns with your goals for this particular Facebook ad. For some help narrowing down the best goal for your ad, check out our <a href="https://blog.hootsuite.com/facebook-advertising/">guide to Facebook advertising strategies</a>.<br />Step 2: Choose your target audience and placement<br /><br />Keep an eye on the meter on the right side of the page that indicates the breadth of your audience selection, along with the estimated daily reach chart on the bottom right. Notice that Instagram is among the placement options. (We’ll delve further into advertising on Instagram below.)<br /><br /><img src="https://blog.hootsuite.com/wp-content/uploads/2016/11/social-media-advertising-facebook-step2-620x356.png" /><br />Step 3: Set your budget and schedule<br /><br />You can choose a daily or lifetime budget, then set start and end dates for your ad or set it to start running right away.<br /><br /><img src="https://blog.hootsuite.com/wp-content/uploads/2016/11/social-media-advertising-facebook-step3.png" /><br /><br />The advanced budget options allow you to really control what you spend by choosing whether to optimize your ad delivery for engagement, impressions, or unique daily reach, and whether you pay by impression or engagement (for engagement ads only).<br /><br /><img src="https://blog.hootsuite.com/wp-content/uploads/2016/11/social-media-advertising-facebook-step3b.png" /><br />Step 4: Create your ad<br /><br />You can choose to create a new ad or use an existing post. If creating a new ad, you first choose whether to use a single image, a single video, or a slideshow, then enter the text of your ad. On the right side of the page, you can preview what the ad will look like in various formats.<br /><br /><img src="https://blog.hootsuite.com/wp-content/uploads/2016/11/social-media-advertising-facebook-step4-620x286.png" /><br /><br />Once you’re happy with how your ad looks, click the Place Order button, then wait to get an email from Facebook telling you that your ad has been approved. To learn more about Facebook ad best practices, check out our <a href="https://blog.hootsuite.com/how-to-advertise-on-facebook/">complete guide to advertising on Facebook</a>.<br />Twitter advertising<br /><br /><img src="https://blog.hootsuite.com/wp-content/uploads/2016/11/social-media-advertising-twitter-ad.png" /><br />Ad types<br /><br />There are three different kinds of Twitter Ads: <a href="https://business.twitter.com/en/help/overview/what-are-promoted-accounts.html">Promoted Accounts</a>, <a href="https://business.twitter.com/en/help/overview/what-are-promoted-trends.html">Promoted Trends</a>, and <a href="https://business.twitter.com/en/help/overview/what-are-promoted-tweets.html">Promoted Tweets</a>.<br />Promoted Tweets are messages that will appear directly in the timelines of the Twitter users you target at a specific time.<br />A Promoted Account is an ad that invites targeted Twitter users to follow your brand.<br />Trending topics on Twitter are the most talked about subjects on the social network, appearing on the left side of the page. Promoted Trends allow you to put your story at the top of that list.<br /><br />Twitter ads are also categorized by your campaign objective:<br />For website clicks or conversions campaigns, you promote Tweets to people who you want to visit and take action on your website. You’re charged per click.<br />For Tweet engagements campaigns, you promote Tweets with the goal of starting conversations about your brand. You pay for the initial engagement.<br />For followers campaigns, you promote your Twitter account and pay per follower gained.<br />For awareness campaigns, you promote your Tweets to a broad audience and pay for impressions (CPM).<br />For video views campaigns, you promote your videos to a targeted audience and pay per video view.<br />For app installs or re-engagement campaigns, you promote your Tweets and pay per app install.<br />For lead generation campaigns, you promote Tweets and pay per lead collected.<br />Audience and targeting<br /><br />Twitter allows high-level targeting based on location (country, state, region, metro area, or postal code), gender, languages, device, platform, and even carrier.<br /><br />More detailed targeting options allow you to target your audience by the keywords they Tweet, their interests (by category or based on usernames of Twitter users who embody the interests of your desired audience), the specific TV shows they Tweet about, behaviors, and their interest in specific events.<br /><br />You can also upload specific lists of people (your email list, for example) to target with ads, or target people who are similar to your follower base.<br />Pricing<br /><br />The cost of Twitter ads depends on the ad type. Promoted Tweets and accounts might cost you anywhere from 50 cents to $10 or more per engagement (video view, link click, follow, etc.) based on how targeted your ad is. Promoted Trends, on the other hand, <a href="http://allthingsd.com/20130209/twitter-hikes-its-promoted-trend-prices-again-to-200000-a-day/">have been reported to cost $200,000 a day</a>.<br /><br />The key here is testing your ads. Run a few short campaigns with a small budget to find out which objective is right for your audience and your budget. For engagement campaigns, Twitter only charges you when a user completes the action set out in your campaign objective, so all of these campaigns will provide some value. It’s always a good idea to look at what other advertisers are bidding for similar ads, which is information Twitter provides.<br />How to buy<br /><br />Once you sign into the <a href="https://ads.twitter.com/">Twitter ads platform</a> (and add your payment information), buying Twitter ads is a simple four-step process.<br />Step 1: Set up your campaign<br /><br />Choose your objective and click Create Campaign to reach the ad campaign screen. Once there, name your campaign, choose whether to start the campaign right away or schedule start and end dates, and decide whether to add third-party tracking with DoubleClick.<br /><br /><img src="https://blog.hootsuite.com/wp-content/uploads/2016/11/social-media-advertising-twitter1-620x329.png" /><br />Step 2: Choose your audience<br /><br />Choose from among Twitter’s targeting options. They provide an estimated audience size to help guide you.<br /><br /><img src="https://blog.hootsuite.com/wp-content/uploads/2016/11/social-media-advertising-twitter2-620x256.png" /><br />Step 3: Set your budget<br /><br />You can set daily maximum and total campaign budgets. Twitter stops showing your ads once your budget has been reached, so you don’t have to manually end campaigns to avoid being charged.<br /><br /><img src="https://blog.hootsuite.com/wp-content/uploads/2016/11/social-media-advertising-twitter3-620x360.png" /><br />Step 4: Choose your creative<br /><br />Twitter will show you an existing list of eligible Tweets to promote, or you can create new ones. You’ll see a preview on the right side of the page.<br /><br /><img src="https://blog.hootsuite.com/wp-content/uploads/2016/11/social-media-advertising-twitter4-620x347.png" /><br /><br />Click Publish Tweet to launch your ad.<br /><br />Learn more about <a href="https://hootsuite.com/pages/landing/social-ads">managing your Twitter ads on Hootsuite</a>.<br />Instagram advertising<img src="https://blog.hootsuite.com/wp-content/uploads/2016/11/social-media-advertising-instagram-ad-formats-620x347.png" />Image via <a href="https://business.instagram.com/advertising">Instagram</a>.<br />Ad types<br /><br />Since Facebook owns Instagram, it’s not surprising that Instagram ad types mirror three of the Facebook ads types: photo, video, and carousel. Also like Facebook, the ads support a number of different objectives.<br /><br />For Instagram, the available objectives are: website clicks, website conversions, mobile app installs, mobile app engagement, video views, reach and frequency, page post engagement, mass awareness, and local awareness.<br />Audience and targeting<br /><br />Instagram ads offer the same audience targeting option as Facebook ads, described earlier in this post. Keep in mind, though, that the <a href="https://blog.hootsuite.com/instagram-demographics/">demographics of Instagram users</a> in general differ from those of Facebook users. The largest demographic of Instagram users is <a href="http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/">young urban women (aged 18 to 29)</a>.<br />Pricing<br /><br />Like Facebook ads, Instagram ads offer options to pay per engagement or by impression (CPM). The <a href="https://adespresso.com/academy/blog/facebook-ads-cost/">average cost per click for an Instagram ad</a> in Q3 2016 was $0.72.<br />How to buy<br /><br />Follow the steps outlined in the Facebook section above. In step 2, make sure to choose Instagram as your placement of choice.<br /><br /><img src="https://blog.hootsuite.com/wp-content/uploads/2016/11/social-media-advertising-instagram.png" /><br /><br />Learn more about <a href="https://hootsuite.com/pages/landing/social-ads">managing your Instagram ads on Hootsuite</a>.<br />Pinterest advertising<img src="https://business.pinterest.com/sites/business/files/styles/700_blog/public/8.21-drive-online-sales-blog.jpg?itok=wej-LE-x" />Image via Pinterest.<br />Ad types<br /><br />Ads on Pinterest are called Promoted Pins. They are essentially the same as regular Pins, except that you pay to promote them to a wider audience. There are three main types of campaigns:<br />Awareness campaigns aim to get your Pins in front of people who have not heard of your business before or are not already interacting with your brand.<br />Engagement campaigns encourage Pinners to engage with your content by repining or clicking your Promoted Pins.<br />Traffic campaigns funnel visitors from your Promoted Pins directly to your website.<br />Audience and targeting<br /><br />Pinterest allows you to target your audience in a few different ways:<br />Interest targeting allows you to target Pinners based on <a href="https://business.pinterest.com/en/blog/do-it-yourself-promoted-pins-now-open-all-smbs">420 different interests</a>including, for example, street style and sustainable architecture.<br />Keyword targeting targets Pinners based on search terms.<br />Business data targeting lets you target existing customers, Pinners who have visited your site, or a “lookalike” audience that looks and acts similar to your existing audience.<br /><br />You can also target by location, language, type of device, and gender.<br />Pricing<br /><br />How you’re charged for Pinterest ads depends on the type of campaign you run. Awareness campaigns are charged by CPM, engagement campaigns by engagement, and traffic campaigns by click.<br /><br />Pinterest uses a “second-price auction model” for ad bids. That means you set a maximum bid you’re willing to pay, but you are only charged the amount needed to top the next-highest bidder. You might be charged your maximum bid, but you could pay less. Pinterest’s ad interface provides bid guidance that will let you know if your bid is too low. The <a href="https://help.pinterest.com/en/articles/creating-and-editing-promoted-pins">minimum CPM bid is $5</a>.<br />How to buy<br /><br />Before you can create a Pinterest ad, you’ll need to set up a Pinterest <a href="https://www.pinterest.com/business/convert/">business account</a>. And since you can only promote Pins you’ve already posted, you’ll actually need to post the Pin you want to promote before you start the process of buying your ad. Confused? You can get more details in our<a href="https://blog.hootsuite.com/pinterest-ads/"> Complete Pinterest Ads Guide for Business</a>.<br /><br />Once you have a business account with some Pins posted, you’re ready to buy your first ad.<br />Step 1: Choose your goal<br /><br />From your Pinterest profile, click on the + button and select Create ad—or just go straight to <a href="https://ads.pinterest.com/">ads.pinterest.com</a>. Select what type of campaign you want to create: awareness, engagement, or traffic, then name your campaign, select the start and (optional) end dates, and set your daily budget.<img src="https://blog.hootsuite.com/wp-content/uploads/2016/11/social-media-advertising-pinterest-campaign-goal.png" />Image via <a href="https://ads.pinterest.com/promoted_pin/create/">Pinterest</a>.<br />Step 2: Pick your Promoted Pin<br /><br />Choose the Pin you want to promote. If you’re not sure, you can use the filters on the Pick a Pin screen to find out which of your Pins have had the most engagement in the last 30 days.<img src="https://blog.hootsuite.com/wp-content/uploads/2016/09/pinterest-ads-choose-pin.png" />Image via <a href="https://ads.pinterest.com/promoted_pin/create/">Pinterest</a>.<br />Step 3: Choose your audience<br /><br />You’ll next find yourself on the Add more details screen. Here, you’ll use the targeting options to choose exactly who will see your Promoted Pin.<img src="https://blog.hootsuite.com/wp-content/uploads/2016/09/pinterest-ads-audience.png" />Image via <a href="https://ads.pinterest.com/promoted_pin/create/">Pinterest</a>.<br />Step 4: Set your budget<br /><br />Still on the Add more details screen, you’ll enter your maximum bid and daily budget.<br /><br /><img src="https://blog.hootsuite.com/wp-content/uploads/2016/09/pinterest-ads-maximum-cpm-bid.png" /><br /><br />Review all the information on the right side of your screen, then click Next. This submits your Promoted Pin for review. It may take up to 24 hours for your Promoted Pin to be approved. In the meantime, set up your billing details.<br /><br />Learn more about <a href="https://hootsuite.com/pages/landing/social-ads">managing your Pinterest ads on Hootsuite</a>.<br />LinkedIn advertising<img src="https://blog.hootsuite.com/wp-content/uploads/2016/11/social-media-advertising-linkedin-sponsored-content.png" />Image via <a href="https://business.linkedin.com/marketing-solutions/native-advertising">LinkedIn</a>.<br />Ad types<br /><br />There are five main types of <a href="https://blog.hootsuite.com/linkedin-ads-guide/">LinkedIn ads</a>:<br />Display ads: Share content with a targeted audience.<br />Sponsored InMail: Deliver sponsored content directly to LinkedIn user inboxes.<br />Sponsored content: Your content will appear in the LinkedIn timelines of your target audience.<br />Text ads: These are text-based ads that appear in the right column of the desktop.<br />Dynamic ads: These ads also appear in the right column, but incorporate display ad unit formats.<br />Audience and targeting<br /><br />LinkedIn targeting, not unlike the social network itself, is very good for employee- and company-specific targeting. You can specify who you want to see the ad based on the industry they work in, their position and seniority (maybe you’re sharing a white paper for managers?), where they work, how big their employer is (think of a post targeting enterprises, not SMBs), and beyond. As a result, LinkedIn is extremely effective for B2B marketing and job-related advertising.<br /><br />If the audience you choose is too big or too small it might not perform well, so test audience targeting with several ads to hone in on the right one for you.<br />Pricing<br /><br />Like Facebook, LinkedIn lets you choose whether to pay based on the cost-per-click (CPC) model, or pay by every 1,000 impressions (CPM). However, LinkedIn has set a minimum budget of $10 per day per campaign. There are also minimum bids for CPC text ads ($2 per click) and CPM text ads ($2 per 1,000 impressions). Sponsored Content minimum bids will vary based on the audience you choose.<br /><br />With these minimum bids, it’s important that you seriously consider your objective when building out LinkedIn ads. These ads should be very business-focused, as Facebook and Twitter provide much cheaper alternatives for content marketing. Test a few LinkedIn ads and see whether the price is worth it for your business.<br />How to buy<br /><br />The process will vary a bit depending on the type of ad you want to run. Since text ads are the simplest (and least expensive) way to get started, that’s what we’ll focus on here.<br />Step 1: Create a new campaign<br /><br />On your LinkedIn homepage, hover over the Business Services tab at the top right and choose advertise, then scroll down to the bottom and click Create Ad. Then, choose what type of ad to create. If you don’t yet have a Company or Showcase page (<a href="https://blog.hootsuite.com/linkedin-for-business/">and you should</a>), you’ll be limited to Text ads.<br /><br /><img src="https://blog.hootsuite.com/wp-content/uploads/2016/11/social-media-advertising-linkedin1-620x241.png" /><br />Step 2: Build your ad<br /><br />Choose where to link your ad to, then add a small image along with your headline and copy. You can preview the ad in various formats on the right side of the page.<br /><br /><img src="https://blog.hootsuite.com/wp-content/uploads/2016/11/social-media-advertising-linkedin2-620x274.png" /><br />Step 3: Choose your target audience<br /><br />Choose your target audience by industry, company size, job title, and so on.<br /><br /><img src="https://blog.hootsuite.com/wp-content/uploads/2016/11/social-media-advertising-linkedin3-620x413.png" /><br />Step 4: Budgeting<br /><br />Set your daily budget and your bid, which will be a choice between paying for clicks or impressions.<br /><br /><img src="https://blog.hootsuite.com/wp-content/uploads/2016/11/social-media-advertising-linkedin4-620x259.png" /><br /><br />If you’ve never built an ad before, finish by entering your payment information. Then review your order and launch your campaign.<br />Snapchat advertising<img src="https://blog.hootsuite.com/wp-content/uploads/2016/11/social-media-advertising-snapchat-ads.png" />Image via <a href="https://www.snapchat.com/ads">Snapchat</a>.<br />Ad types<br /><br />Snapchat offers three types of advertising:<br />Snap ads are video ads that appear between Stories. Users can swipe up to reveal extended content such as longer video, an article, an app install ad, or a website.<br />Sponsored Geofilters (for larger companies) or on-demand Geofilters (for smaller brands) are overlay graphics users can select and add to their Snaps.<br />Sponsored lenses are custom Snapchat lenses that work just like any of the usual suspects—like the infamous rainbow barf.<br /><br />For now, the only self-serve advertising option is on-demand Geofilters, so that’s what we’ll focus on here. For all other advertising options, you’ll need to <a href="https://support.snapchat.com/en-US/co/inquiries">contact Snapchat</a>.<br />Audience and targeting<br /><br />When it comes to on-demand Geofilters, your only targeting options are the dates on which to run your ad and the geographic area to cover. But you can get the geotargeting down to the hyper-local: the area in which your Geofilter is available can range from a minimum of 20,000 to a maximum of 5 million square feet.<br /><br />You should keep the overall <a href="https://blog.hootsuite.com/snapchat-demographics/">Snapchat audience</a> in mind when thinking about advertising on this social platform: <a href="http://www.statista.com/statistics/326452/snapchat-age-group-usa/">60 percent of users are under 25</a>.<br />Pricing<br /><br />There’s a reason why most advertising options aren’t available on demand: Sponsored lenses run from <a href="http://finance.yahoo.com/news/why-snapchats-advertising-strategy-is-genius-171015218.html">$450,000 to $700,000 per day</a>. On-demand Geofilters are much more affordable—but watch your catchment area. We found that a two-day Geofilter in the immediate area of our office would cost about $13, but expanding the territory of the Geofilter to the maximum 5 million square feet (about 70 square city blocks) upped the cost to nearly $3,000. One city block was about $45.<br />How to buy<br />Step 1: Create your Geofilter<br /><br />Go to the<a href="https://geofilters.snapchat.com/"> Snapchat Geofilters page</a> and log in to your Snapchat account. Decide whether you want to upload a Geofilter you create using design tools like Photoshop or Illustrator or select the online design tool. Uploading a custom Geofilter gives you greater customization in order to match your company branding. To explore the tools available, we’ll use the online design tool for the rest of this example.<br /><br /><img src="https://blog.hootsuite.com/wp-content/uploads/2016/11/social-media-advertising-snapchat1-620x466.png" /><br />Step 2: Choose an occasion and design<br /><br />Celebrations offers the most options, and will likely be the most applicable for brands. Use the design tools to create a Geofilter appropriate to your brand.<br /><br /><img src="https://blog.hootsuite.com/wp-content/uploads/2016/11/social-media-advertising-snapchat2-620x355.png" /><br />Step 3: Choose your dates<br /><br />Choose the dates on which your Geofilter will be available. You can also choose to keep your Geofilter available for the long term and pay yearly.<br /><br /><img src="https://blog.hootsuite.com/wp-content/uploads/2016/11/social-media-advertising-snapchat3-620x318.png" /><br />Step 4: Choose your area<br /><br />You’ll draw a virtual fence on a map to set the target area for your Geofilter. Remember that the larger the area you choose, the more you’ll pay.<br /><br /><img src="https://blog.hootsuite.com/wp-content/uploads/2016/11/social-media-advertising-snapchat4-620x375.png" /><br /><br />Then enter your payment details and your Geofilter is good to go!</span><div class="post__body" itemprop="articleBody" style="background-color: white; box-sizing: border-box; color: #575757; font-family: "Open Sans", "Helvetica Neue", Arial, Helvetica, sans-serif; font-size: 16px;">
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Anonymoushttp://www.blogger.com/profile/08080502740625442490noreply@blogger.com0tag:blogger.com,1999:blog-1456200443793164160.post-71100924000204693742017-08-02T00:08:00.000-07:002017-08-02T00:08:26.567-07:00Writing Tools for Crafting the Perfect Social Media Post<header style="background-color: white; box-sizing: border-box;"><h1 class="post__title entry-title" itemprop="name" style="box-sizing: border-box; line-height: 1.143em; margin: 0px; padding-bottom: 0.571em;">
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Ernest Hemingway once said, “There is nothing to writing. All you do is sit down at a typewriter and bleed.”</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Okay. As a social media marketer, there’s a good chance you aren’t penning from a typewriter. We also hope that wherever you do pen from, it’s blood free.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Even so, you get the point. Writing is hard.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Writing is also a skill that social marketers need to have. Social media posts, after all, have a pesky habit of not writing themselves.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The good news? There is now a whole army of online writing tools out there to make your life easier. We’ve compiled eight of our favorites below.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">1. <a href="http://www.hemingwayapp.com/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">Hemingway App</a></span></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Good for</strong>: Strengthening prose by eliminating unnecessary language.<br style="box-sizing: border-box;" /><strong style="box-sizing: border-box;">Cost</strong>: $19.99 for desktop; free online</span></div>
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<a href="https://blog.hootsuite.com/wp-content/uploads/2017/07/editing5.gif" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img alt="" class="alignnone size-large wp-image-154303" height="258" sizes="(max-width: 600px) 100vw, 600px" src="https://blog.hootsuite.com/wp-content/uploads/2017/07/editing5-620x267.gif" srcset="https://blog.hootsuite.com/wp-content/uploads/2017/07/editing5-620x267.gif 620w, https://blog.hootsuite.com/wp-content/uploads/2017/07/editing5-310x133.gif 310w, https://blog.hootsuite.com/wp-content/uploads/2017/07/editing5-768x330.gif 768w, https://blog.hootsuite.com/wp-content/uploads/2017/07/editing5-625x269.gif 625w" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%;" width="600" /></span></a></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The Hemingway Editor strengthens your writing by highlighting sentences that will likely lose your readers. The tool also highlights complex words, adverbs, and instances of passive voice and give hints for alternatives.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">To use it, simply paste your text into the online editor. It’ll review your writing and generate recommendations for improvement.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">2. <a href="http://writefullapp.com/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">Writefull</a></span></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Good for</strong>: Comparing words and phrases to see which option is more common (and likely accurate)<br style="box-sizing: border-box;" /><strong style="box-sizing: border-box;">Cost</strong>: Free</span></div>
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<a href="https://blog.hootsuite.com/wp-content/uploads/2017/07/writing-tools-social-media-1.png" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img alt="writing tools for social media" class="alignnone size-full wp-image-154312" height="498" sizes="(max-width: 499px) 100vw, 499px" src="https://blog.hootsuite.com/wp-content/uploads/2017/07/writing-tools-social-media-1.png" srcset="https://blog.hootsuite.com/wp-content/uploads/2017/07/writing-tools-social-media-1.png 499w, https://blog.hootsuite.com/wp-content/uploads/2017/07/writing-tools-social-media-1-150x150.png 150w, https://blog.hootsuite.com/wp-content/uploads/2017/07/writing-tools-social-media-1-310x309.png 310w" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%;" width="499" /></span></a></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The Writefull extension draws from large language databases (like Google Books and Google Web) to search for the frequency of phrases of text. Writefull can be activated in any writing tools (like Word or Outlook) and is super easy to use.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">After downloading the plug-in, highlight the chunk of text you want to check (from whatever writing tool you’re using) and activate the Writefull pop-up by clicking CTRL + SPACE and pick the database you want to pull your results from.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Writefull is handy for:</span></div>
<ul style="box-sizing: border-box; margin: 0px 0px 1.5em; padding: 0px 0px 0px 2.5em;">
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Checking how often a portion of text appears in a database—the higher the number the better the odds are that it’s written correctly.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Comparing two chunks of writing to see which is more common in the database.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Seeing words in context—quickly see the most appropriate adjectives or prepositions to use in a phrase of text.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Getting synonyms in context—helpful if you find yourself using the same words repeatedly.</span></li>
</ul>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">3. <a href="https://itunes.apple.com/us/app/captiona-captions-quotes-for-instagram-facebook/id1183153077?mt=8" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">Captiona</a></span></h3>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Good for</strong>: Generating caption ideas for Instagram and Snapchat<br style="box-sizing: border-box;" /><strong style="box-sizing: border-box;">Cost</strong>: $0.99 per download from the App Store.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Coming up with clever Snapchat and <a href="https://blog.hootsuite.com/instagram-captions-drive-engagement/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">Instagram captions</a> can be tough, especially when you’re posting a lot of photos and generally pressed for time. Enter Captiona, an app that generates captions for Instagram and Snapchat posts.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Optimized for iPhones and iPads, The app is essentially a search engine for social media captions that produces ideas based on keywords associated with your photo or video content.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">After entering in those keywords, Captiona comes up with a bank of captions that you can pick and choose from. While some are quite generic, many are surprisingly clever.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">4. <a href="http://www.zenpen.io/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">ZenPen</a></span></h3>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Good for</strong>: Distraction-free writing.<br style="box-sizing: border-box;" /><strong style="box-sizing: border-box;">Cost</strong>: Free</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<a href="https://blog.hootsuite.com/wp-content/uploads/2017/07/writing-tools-social-media-4.png" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img alt="writing tools for social media" class="alignnone size-large wp-image-154320" height="551" sizes="(max-width: 600px) 100vw, 600px" src="https://blog.hootsuite.com/wp-content/uploads/2017/07/writing-tools-social-media-4-620x569.png" srcset="https://blog.hootsuite.com/wp-content/uploads/2017/07/writing-tools-social-media-4-620x569.png 620w, https://blog.hootsuite.com/wp-content/uploads/2017/07/writing-tools-social-media-4-310x285.png 310w, https://blog.hootsuite.com/wp-content/uploads/2017/07/writing-tools-social-media-4-625x574.png 625w, https://blog.hootsuite.com/wp-content/uploads/2017/07/writing-tools-social-media-4.png 674w" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%;" width="600" /></span></a></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Staying focused on writing while at work can be a challenge. Especially with all the team chat pings and chatting colleagues buzzing around to distract you at any moment.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">ZenPen helps you block out all those distractions with a minimalist writing zone. The full-screen enabled site offers a handy word count feature and drafts can even be downloaded for safe-keeping.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">5. <a href="https://www.powerthesaurus.org/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">Power Thesaurus</a></span></h3>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Good for</strong>: Sourcing alternative words to add more variety to your writing<br style="box-sizing: border-box;" /><strong style="box-sizing: border-box;">Cost</strong>: Free online</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<a href="https://blog.hootsuite.com/wp-content/uploads/2017/07/writing-tools-social-media-6.png" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img alt="writing tools for social media" class="alignnone size-large wp-image-154328" height="592" sizes="(max-width: 600px) 100vw, 600px" src="https://blog.hootsuite.com/wp-content/uploads/2017/07/writing-tools-social-media-6-620x612.png" srcset="https://blog.hootsuite.com/wp-content/uploads/2017/07/writing-tools-social-media-6-620x612.png 620w, https://blog.hootsuite.com/wp-content/uploads/2017/07/writing-tools-social-media-6-310x306.png 310w, https://blog.hootsuite.com/wp-content/uploads/2017/07/writing-tools-social-media-6-625x617.png 625w, https://blog.hootsuite.com/wp-content/uploads/2017/07/writing-tools-social-media-6.png 649w" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%;" width="600" /></span></a></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Stuck for a new way to say the same thing? Power Thesaurus could be your best word-hunting friend yet.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Not your average thesaurus, Power Thesaurus is a crowdfunded tool that generates synonyms from a large community of writers. All suggestions are based on the actual work of the community and are rated and ranked by members.</span></div>
<h3 style="box-sizing: border-box; line-height: 1.364em; margin: 0px; padding-bottom: 1.091em; padding-top: 20px;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">6. <a href="https://www.grammarly.com/i" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">Grammarly</a></span></h3>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Good for</strong>: Granular grammar and spelling review<br style="box-sizing: border-box;" /><strong style="box-sizing: border-box;">Cost</strong>: Free online</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<a href="https://blog.hootsuite.com/wp-content/uploads/2017/07/writing-tools-social-media-2.png" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img alt="Writing tools for social media" class="alignnone size-large wp-image-154336" height="376" sizes="(max-width: 600px) 100vw, 600px" src="https://blog.hootsuite.com/wp-content/uploads/2017/07/writing-tools-social-media-2-620x389.png" srcset="https://blog.hootsuite.com/wp-content/uploads/2017/07/writing-tools-social-media-2-620x389.png 620w, https://blog.hootsuite.com/wp-content/uploads/2017/07/writing-tools-social-media-2-310x195.png 310w, https://blog.hootsuite.com/wp-content/uploads/2017/07/writing-tools-social-media-2-625x392.png 625w, https://blog.hootsuite.com/wp-content/uploads/2017/07/writing-tools-social-media-2.png 728w" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%;" width="600" /></span></a></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Grammatical and spelling errors happen, especially when you’re rushed to get your social posts published. These sorts of errors <a href="http://list25.com/25-worst-spelling-mistakes-on-social-media/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">can be pretty funny when published from personal accounts</a>. For brands, however, errors in social media posts can negatively impact your reputation.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Grammarly promises to keep your social posts on point, flagging everything from contextual spelling errors to poor word choices. And the tool integrates with lots of online platforms including Twitter, Gmail, and Tumblr.</span></div>
<h3 style="box-sizing: border-box; line-height: 1.364em; margin: 0px; padding-bottom: 1.091em; padding-top: 20px;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">7. <a href="http://www.correctica.com/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">Correctica</a></span></h3>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Good for</strong>: Spelling and grammar check<br style="box-sizing: border-box;" /><strong style="box-sizing: border-box;">Cost</strong>: $29.95/year for unlimited scans (first 10 scans are free)</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Correctica is another helpful grammar check tool. While Correctica’s primary function is to scan website content for errors, they also offer personalized content reviews.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">To take advantage of the service you need to email your documents to Correctica and they promise the return of proofed copy within minutes.</span></div>
<h3 style="box-sizing: border-box; line-height: 1.364em; margin: 0px; padding-bottom: 1.091em; padding-top: 20px;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">8. <a href="https://prowritingaid.com/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">ProWritingAid</a></span></h3>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Good for</strong>: In-depth evaluation of your writing<br style="box-sizing: border-box;" /><strong style="box-sizing: border-box;">Cost</strong>: Free online; premium desktop contracts ranges from $40 to $140</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<a href="https://blog.hootsuite.com/wp-content/uploads/2017/07/writing-tools-social-media-7.png" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img alt="Writing tools for social media" class="alignnone size-large wp-image-154344" height="308" sizes="(max-width: 600px) 100vw, 600px" src="https://blog.hootsuite.com/wp-content/uploads/2017/07/writing-tools-social-media-7-620x318.png" srcset="https://blog.hootsuite.com/wp-content/uploads/2017/07/writing-tools-social-media-7-620x318.png 620w, https://blog.hootsuite.com/wp-content/uploads/2017/07/writing-tools-social-media-7-310x159.png 310w, https://blog.hootsuite.com/wp-content/uploads/2017/07/writing-tools-social-media-7-768x394.png 768w, https://blog.hootsuite.com/wp-content/uploads/2017/07/writing-tools-social-media-7-625x321.png 625w, https://blog.hootsuite.com/wp-content/uploads/2017/07/writing-tools-social-media-7.png 1424w" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%;" width="600" /></span></a></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Like the Hemmingway App, ProWritingAid is another handy writing evaluation tool. Available in desktop and a free online version, the tool flags redundancies, lengthy sentences, and clichés. It also checks for plagiarism.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">While the free version is very functional, it is limited to 3,000 words per review. Something to keep in mind if your content team plans to use the tool for more than reviewing short social media posts.</span></div>
</div>
Anonymoushttp://www.blogger.com/profile/08080502740625442490noreply@blogger.com0tag:blogger.com,1999:blog-1456200443793164160.post-9376588750958355712017-08-02T00:03:00.000-07:002017-08-02T00:03:13.246-07:00Ways to Get People to (Genuinely) Like You on Social Media<header style="background-color: white; box-sizing: border-box;"><h1 class="post__title entry-title" itemprop="name" style="box-sizing: border-box; line-height: 1.143em; margin: 0px; padding-bottom: 0.571em;">
<span style="color: blue; font-size: small;">One of Robert Cialdini’s famous<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> </span><a href="https://unbounce.com/landing-pages/six-principles-of-persuasion-landing-pages/" rel="noopener" style="background-color: transparent; box-sizing: border-box; font-family: "Helvetica Neue", Arial, Helvetica, sans-serif; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">six principles of persuasion</a><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> </span><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">states that people are more likely to buy from people they like.</span></span></h1>
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<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">It’s one thing to get <a href="https://blog.hootsuite.com/instagram-likes/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">more likes</a>, <a href="https://blog.hootsuite.com/how-to-get-more-instagram-followers-the-ultimate-guide/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">more followers</a>, and <a href="https://blog.hootsuite.com/7-facebook-marketing-tips-to-help-increase-engagement/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">boost engagement</a>—the question is how do you get people to genuinely like you on social media? Here are four tactics that work.</span></div>
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</div>
<h2 style="box-sizing: border-box; line-height: 1.2em; margin: 0px; padding-bottom: 0.8em; padding-top: 20px;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">4 ways to get people to like you on social media</span></h2>
<h3 style="box-sizing: border-box; line-height: 1.364em; margin: 0px; padding-bottom: 1.091em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">1. Be human (see: genuine)</span></h3>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">It’s easier for people to <a href="https://blog.hootsuite.com/social-media-psychology/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">identify with brands when they can put a face to it</a>. According to <a href="http://www.sciencedirect.com/science/article/pii/S0167811615000841" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">the International Journal of Research in Marketing</a>, consumer-brand relationships developed on social media are best fueled by being “more human.”</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">So how do you show off the human side of your brand? Try using the person’s name. “A person’s name is to him or her the sweetest and most important sound in any language” says Dale Carnegie in his renowned book, ‘<a href="https://en.wikipedia.org/wiki/How_to_Win_Friends_and_Influence_People" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">How to Win Friends and Influence People</a>.’</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This can be easily translated on social media.</span></div>
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<a class="u-linkBlend u-url permalink customisable-highlight" data-scribe="element:mini_timestamp" href="https://twitter.com/bodyrinse/status/849120318027317252" style="background-color: transparent; font-weight: inherit; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">4 Apr</span></a></div>
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<a aria-label="Kaylynn (screen name: bodyrinse)" class="TweetAuthor-link Identity u-linkBlend" data-scribe="element:user_link" href="https://twitter.com/bodyrinse" style="background-color: transparent; display: inline-block; font-weight: inherit; line-height: 1.2; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="TweetAuthor-avatar Identity-avatar" style="background-color: transparent; border-radius: 4px; display: inline-block; height: 36px; left: 0px; overflow: hidden; position: absolute; top: 0px; width: 36px;"><img alt="" class="Avatar Avatar--edge" data-scribe="element:avatar" data-src-1x="https://pbs.twimg.com/profile_images/524214730165325825/UuOT8-lg_normal.jpeg" data-src-2x="https://pbs.twimg.com/profile_images/524214730165325825/UuOT8-lg_bigger.jpeg" src="https://pbs.twimg.com/profile_images/524214730165325825/UuOT8-lg_normal.jpeg" style="border-radius: 50%; border: 0px; max-height: 100%; max-width: 100%;" /></span><span class="TweetAuthor-name Identity-name customisable-highlight" data-scribe="element:name" style="font-weight: 700;" title="Kaylynn">Kaylynn</span> <span class="TweetAuthor-screenName Identity-screenName" data-scribe="element:screen_name" dir="ltr" title="@bodyrinse">@bodyrinse</span></span></a></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a class="PrettyLink profile customisable h-card" data-mentioned-user-id="15515919" data-scribe="element:mention" dir="ltr" href="https://twitter.com/UrbanOutfitters" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><span class="PrettyLink-prefix">@</span><span class="PrettyLink-value">UrbanOutfitters</span></a> hello! your site is glitchy. can't seem to access the checkout bag without having to refresh / change the URL manually</span></div>
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</span> Follow</span></a></span></div>
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<a aria-label="Urban Outfitters (screen name: UrbanOutfitters)" class="TweetAuthor-link Identity u-linkBlend" data-scribe="element:user_link" href="https://twitter.com/UrbanOutfitters" style="background-color: transparent; display: inline-block; font-weight: inherit; line-height: 1.2; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="TweetAuthor-avatar Identity-avatar" style="background-color: transparent; border-radius: 4px; display: inline-block; height: 36px; left: 0px; overflow: hidden; position: absolute; top: 0px; width: 36px;"><img alt="" class="Avatar Avatar--edge" data-scribe="element:avatar" data-src-1x="https://pbs.twimg.com/profile_images/770320292040376320/mMgRkcES_normal.jpg" data-src-2x="https://pbs.twimg.com/profile_images/770320292040376320/mMgRkcES_bigger.jpg" src="https://pbs.twimg.com/profile_images/770320292040376320/mMgRkcES_normal.jpg" style="border-radius: 50%; border: 0px; max-height: 100%; max-width: 100%;" /></span><span class="TweetAuthor-name Identity-name customisable-highlight" data-scribe="element:name" style="font-weight: 700;" title="Urban Outfitters">Urban Outfitters</span> <span class="TweetAuthor-verifiedBadge" data-scribe="element:verified_badge" style="position: absolute; top: 0px;"><div aria-label="Verified Account" class="Icon Icon--verified " role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.11111em;" title="Verified Account">
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<span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">✔</span></span><span class="TweetAuthor-screenName Identity-screenName" data-scribe="element:screen_name" dir="ltr" title="@UrbanOutfitters">@UrbanOutfitters</span></span></a></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Hi Kaylynn! Sorry you are having issues. Please send us a DM and we would be happy to further assist you.</span></div>
<div class="Tweet-metadata dateline" style="margin-top: 3.2px;">
<a class="u-linkBlend u-url customisable-highlight long-permalink" data-datetime="2017-04-04T17:39:59+0000" data-scribe="element:full_timestamp" href="https://twitter.com/UrbanOutfitters/status/849315625726083073" style="background-color: transparent; font-weight: inherit; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">8:39 PM - Apr 4, 2017</span></a></div>
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:heart_count" style="display: inline-block; vertical-align: text-bottom;">1</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">1 like</span></a></li>
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<a class="Icon Icon--informationCircleWhite js-privacyNotice" href="https://support.twitter.com/articles/20175256" style="background-color: transparent; background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 18px; outline: 0px; text-decoration-line: none; vertical-align: text-bottom; width: 18px;" title="Twitter Ads info and privacy"><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Twitter Ads info and privacy</span></span></a></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">You can also add more personality to your channels by signing social media posts with your name or initials as customer support teams often do.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Besides using names, you should also use conversational language. Authentic brands don’t talk like robots—they laugh, joke, and get frustrated like real people. Ditch the auto-reply, canned messages, and jargon.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Slack does this exceptionally well when they communication bug fixes and platform updates. Instead of making software development sound overly technical, Slack makes updates fun, inviting, and understandable—even to the less technically-inclined.</span></div>
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</span> Follow</span></a></span></div>
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<a aria-label="Ricardo Zea (screen name: ricardozea)" class="TweetAuthor-link Identity u-linkBlend" data-scribe="element:user_link" href="https://twitter.com/ricardozea" style="background-color: transparent; display: inline-block; font-weight: inherit; line-height: 1.2; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="TweetAuthor-avatar Identity-avatar" style="background-color: transparent; border-radius: 4px; display: inline-block; height: 36px; left: 0px; overflow: hidden; position: absolute; top: 0px; width: 36px;"><img alt="" class="Avatar Avatar--edge" data-scribe="element:avatar" data-src-1x="https://pbs.twimg.com/profile_images/708163826114428929/aRayM7wB_normal.jpg" data-src-2x="https://pbs.twimg.com/profile_images/708163826114428929/aRayM7wB_bigger.jpg" src="https://pbs.twimg.com/profile_images/708163826114428929/aRayM7wB_normal.jpg" style="border-radius: 50%; border: 0px; max-height: 100%; max-width: 100%;" /></span><span class="TweetAuthor-name Identity-name customisable-highlight" data-scribe="element:name" style="font-weight: 700;" title="Ricardo Zea">Ricardo Zea</span> <span class="TweetAuthor-screenName Identity-screenName" data-scribe="element:screen_name" dir="ltr" title="@ricardozea">@ricardozea</span></span></a></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Gotta love <a class="PrettyLink profile customisable h-card" data-mentioned-user-id="1305940272" data-scribe="element:mention" dir="ltr" href="https://twitter.com/SlackHQ" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><span class="PrettyLink-prefix">@</span><span class="PrettyLink-value">SlackHQ</span></a>'s tone and language. It's like being with a Slack employee explain the update in person and with a sense of humor. <a class="PrettyLink hashtag customisable" data-query-source="hashtag_click" data-scribe="element:hashtag" dir="ltr" href="https://twitter.com/hashtag/UX?src=hash" rel="tag" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><span class="PrettyLink-prefix">#</span><span class="PrettyLink-value">UX</span></a><img alt="💯" aria-label="Emoji: Hundred points symbol" class="Emoji Emoji--forText" draggable="false" src="https://abs.twimg.com/emoji/v2/72x72/1f4af.png" style="border: 0px; height: 1.25em; padding: 0px 0.05em 0px 0.1em; vertical-align: -0.2em; width: 1.25em;" title="Hundred points symbol" /></span></div>
<div class="Tweet-metadata dateline" style="margin-top: 3.2px;">
<a class="u-linkBlend u-url customisable-highlight long-permalink" data-datetime="2017-07-11T02:30:15+0000" data-scribe="element:full_timestamp" href="https://twitter.com/ricardozea/status/884600693839073280" style="background-color: transparent; font-weight: inherit; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">5:30 AM - Jul 11, 2017</span></a></div>
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:retweet_count" style="display: inline-block; vertical-align: text-bottom;">2</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">2 Retweets</span></a></li>
<li class="Tweet-action" style="display: inline-block; margin-left: 14px;"><a class="TweetAction TweetAction--heartEdge web-intent" data-scribe="element:heart" href="https://twitter.com/intent/like?tweet_id=884600693839073280" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><div aria-label="Like" class="Icon Icon--heart TweetAction-icon Icon--heartEdge" role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.25em;" title="Like">
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:heart_count" style="display: inline-block; vertical-align: text-bottom;">13</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">13 likes</span></a></li>
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<a class="Icon Icon--informationCircleWhite js-privacyNotice" href="https://support.twitter.com/articles/20175256" style="background-color: transparent; background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 18px; outline: 0px; text-decoration-line: none; vertical-align: text-bottom; width: 18px;" title="Twitter Ads info and privacy"><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Twitter Ads info and privacy</span></span></a></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">You might also try offering a behind-the-scenes look at your brand social media. You could take the audience on a tour of your office via Snapchat, for example. This will put human faces to your company. We do something similar at Hootsuite by presenting our company culture with <a href="https://twitter.com/hootsuitelife?lang=en" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">#HootsuiteLife</a>.</span></div>
<h3 style="box-sizing: border-box; line-height: 1.364em; margin: 0px; padding-bottom: 1.091em; padding-top: 20px;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">2. Be helpful</span></h3>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">If you want to win friends and influence people, Carnegie recommends expressing genuine interest in them.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">What’s more genuine than being invested in your audience’s needs rather than your own? Be helpful instead of overly self-promotional. Make it about your audience and not just about you and people will take notice.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">You can do this by sharing useful content with your audience. Whether it is created in-house or <a href="https://blog.hootsuite.com/social-media-content-curation/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">curated from an external source</a>, helpful content will establish your brand as a valuable resource and showcase your expertise in the industry.</span></div>
<twitterwidget class="twitter-tweet twitter-tweet-rendered" data-tweet-id="884823424199254020" id="twitter-widget-2" style="box-sizing: border-box; display: block; margin-bottom: 10px; margin-top: 10px; max-width: 100%; min-width: 220px; position: static; transform: rotate(0deg); visibility: visible; width: 550px;"><div class="SandboxRoot env-bp-350" data-twitter-event-id="2" style="background: 0px 0px; direction: ltr; font-stretch: normal; line-height: 1.4; position: relative; white-space: initial;">
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<span class="u-hiddenInNarrowEnv"><a class="FollowButton FollowButton--edge follow-button profile" data-scribe="component:followbutton" href="https://twitter.com/hootsuite" role="button" style="border-radius: 100px; border: 1px solid rgb(85, 172, 238); display: inline-block; font-weight: 700; line-height: 1; outline: 0px; padding: 5.5px 13px 6.5px 11.5px; text-decoration-line: none;" title="Follow Hootsuite on Twitter"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="FollowButton-bird" style="display: inline-block; position: relative; top: 1px;"><div aria-label="" class="Icon Icon--twitter " role="presentation" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.25em;" title="">
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</span> Follow</span></a></span></div>
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<a aria-label="Hootsuite (screen name: hootsuite)" class="TweetAuthor-link Identity u-linkBlend" data-scribe="element:user_link" href="https://twitter.com/hootsuite" style="background-color: transparent; display: inline-block; font-weight: inherit; line-height: 1.2; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span class="TweetAuthor-avatar Identity-avatar" style="background-color: transparent; border-radius: 4px; display: inline-block; height: 36px; left: 0px; overflow: hidden; position: absolute; top: 0px; width: 36px;"><img alt="" class="Avatar Avatar--edge" data-scribe="element:avatar" data-src-1x="https://pbs.twimg.com/profile_images/860528495843172352/-_Qwshgh_normal.jpg" data-src-2x="https://pbs.twimg.com/profile_images/860528495843172352/-_Qwshgh_bigger.jpg" src="https://pbs.twimg.com/profile_images/860528495843172352/-_Qwshgh_normal.jpg" style="border-radius: 50%; border: 0px; max-height: 100%; max-width: 100%;" /></span><span class="TweetAuthor-name Identity-name customisable-highlight" data-scribe="element:name" style="font-weight: 700;" title="Hootsuite">Hootsuite</span> <span class="TweetAuthor-verifiedBadge" data-scribe="element:verified_badge" style="position: absolute; top: 0px;"><div aria-label="Verified Account" class="Icon Icon--verified " role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.11111em;" title="Verified Account">
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<span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">✔</span></span><span class="TweetAuthor-screenName Identity-screenName" data-scribe="element:screen_name" dir="ltr" title="@hootsuite">@hootsuite</span></span></a></div>
</div>
<div class="Tweet-body e-entry-content" data-scribe="component:tweet" style="margin-top: 14px;">
<div class="Tweet-text e-entry-title" dir="ltr" lang="en" style="border: none; cursor: text; direction: ltr; list-style: none; padding: 0px;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">7 empowering entrepreneurs you need to follow on Instagram: <a class="link customisable" data-expanded-url="http://ow.ly/kunq30dwqqL" data-scribe="element:url" dir="ltr" href="https://t.co/Hz3Iiwzzhp" rel="nofollow noopener" style="background-color: transparent; outline: 0px; text-decoration-line: none;" target="_blank" title="http://ow.ly/kunq30dwqqL"><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">http://</span>ow.ly/kunq30dwqqL<span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;"> </span></a> on <a class="PrettyLink profile customisable h-card" data-mentioned-user-id="19407053" data-scribe="element:mention" dir="ltr" href="https://twitter.com/Entrepreneur" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><span class="PrettyLink-prefix">@</span><span class="PrettyLink-value">Entrepreneur</span></a></span></div>
<div class="Tweet-metadata dateline" style="margin-top: 3.2px;">
<a class="u-linkBlend u-url customisable-highlight long-permalink" data-datetime="2017-07-11T17:15:18+0000" data-scribe="element:full_timestamp" href="https://twitter.com/hootsuite/status/884823424199254020" style="background-color: transparent; font-weight: inherit; outline: 0px; text-decoration: inherit;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">8:15 PM - Jul 11, 2017</span></a></div>
<ul aria-label="Tweet actions" class="Tweet-actions" data-scribe="component:actions" role="menu" style="border: none; list-style: none; margin: 8.4px 0px 0px; padding: 0px;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">
<li class="Tweet-action" style="display: inline-block;"><a class="TweetAction TweetAction--replyEdge web-intent" data-scribe="element:reply" href="https://twitter.com/intent/tweet?in_reply_to=884823424199254020" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><div aria-label="Reply" class="Icon Icon--reply TweetAction-icon Icon--replyEdge" role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; transform: scaleX(1); vertical-align: text-bottom; width: 1.25em;" title="Reply">
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:reply_count" style="display: inline-block; vertical-align: text-bottom;">1</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">1 Reply</span></a></li>
<li class="Tweet-action" style="display: inline-block; margin-left: 14px;"><a class="TweetAction TweetAction--retweetEdge web-intent" data-scribe="element:retweet" href="https://twitter.com/intent/retweet?tweet_id=884823424199254020" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><div aria-label="Retweet" class="Icon Icon--retweet TweetAction-icon Icon--retweetEdge" role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; transform: scaleX(1); vertical-align: text-bottom; width: 1.25em;" title="Retweet">
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:retweet_count" style="display: inline-block; vertical-align: text-bottom;">27</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">27 Retweets</span></a></li>
<li class="Tweet-action" style="display: inline-block; margin-left: 14px;"><a class="TweetAction TweetAction--heartEdge web-intent" data-scribe="element:heart" href="https://twitter.com/intent/like?tweet_id=884823424199254020" style="background-color: transparent; outline: 0px; text-decoration-line: none;"><div aria-label="Like" class="Icon Icon--heart TweetAction-icon Icon--heartEdge" role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.25em;" title="Like">
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:heart_count" style="display: inline-block; vertical-align: text-bottom;">47</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">47 likes</span></a></li>
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<a class="Icon Icon--informationCircleWhite js-privacyNotice" href="https://support.twitter.com/articles/20175256" style="background-color: transparent; background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 18px; outline: 0px; text-decoration-line: none; vertical-align: text-bottom; width: 18px;" title="Twitter Ads info and privacy"><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Twitter Ads info and privacy</span></span></a></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">3. If you make a mistake, own up to it</span></h3>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Social media moves fast and people expect your business to keep up. In fact, 72 percent of people who complain on Twitter <a href="https://www.lithium.com/company/news-room/press-releases/2013/consumers-will-punish-brands-that-fail-to-respond-on-twitter-quickly" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">expect a response within an hour</a>.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">So before a customer service problem gets out of hand, address it, and move on. If you let it linger there’s a chance the situation will get worse, which is what happened with United Airlines.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Regarding the incident of an overbooked flight, United Airlines’ staggered range of apologies turned into a major <a href="http://www.latimes.com/business/la-fi-united-wont-apologize-20170411-htmlstory.html" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">PR headache</a>. Social media users deemed the brand’s response as too slow and unapologetic.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The second you mess up, the clock starts ticking. People will post about the mishap, offended users will call you out, and others will share the mistake and unfollow you.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">So make sure you respond right away. Even if you’re not yet sure what happened, acknowledge that you’re aware of the issue and are looking into it. For more on this is check out our post, <a href="https://blog.hootsuite.com/how-to-come-back-from-a-social-media-fail/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">How to Come Back From a Social Media Fail</a>.</span></div>
<h3 style="box-sizing: border-box; line-height: 1.364em; margin: 0px; padding-bottom: 1.091em; padding-top: 20px;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">4. Make a good first impression</span></h3>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Your profile picture, header image, and bio will be the first thing people see when they look you up on social media.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img alt="" class="alignnone size-full wp-image-154757" height="431" sizes="(max-width: 600px) 100vw, 600px" src="https://blog.hootsuite.com/wp-content/uploads/2017/07/Hootsuite-blog-2.jpg" srcset="https://blog.hootsuite.com/wp-content/uploads/2017/07/Hootsuite-blog-2.jpg 600w, https://blog.hootsuite.com/wp-content/uploads/2017/07/Hootsuite-blog-2-310x223.jpg 310w" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%;" width="600" /></span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">You want your profile to look like the kind of person a prospective customer would buy from. In the same way you’d meet a client in-person, a friendly and professional-looking social media profile can instill a sense of goodwill and trust towards your brand.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">So, make sure your profile is looking spiffy. You can do this by getting rid of any poor quality photos—ensuring that you’ve got an on-brand header image. And don’t forget to include a helpful blurb about your brand.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Being genuinely likable online is important. When people follow you, they’re giving your business the green light to appear amongst posts from their friends and families. That’s a position that you must continually prove you’re worthy of.</span></div>
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Anonymoushttp://www.blogger.com/profile/08080502740625442490noreply@blogger.com0tag:blogger.com,1999:blog-1456200443793164160.post-82899377354308046892017-08-01T23:56:00.000-07:002017-08-01T23:56:20.919-07:00Advertising on Facebook : The Complete Guide <header style="background-color: white; box-sizing: border-box;"><h1 class="post__title entry-title" itemprop="name" style="box-sizing: border-box; line-height: 1.143em; margin: 0px; padding-bottom: 0.571em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">How to Advertise on Facebook: The Complete Guide</span></h1>
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<span style="color: blue; font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Facebook advertising is a big and growing business: companies</span><span style="color: blue; font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> </span><a href="https://finance.yahoo.com/news/facebook-reports-second-quarter-2017-200500013.html" rel="noopener" style="background-color: transparent; box-sizing: border-box; font-family: "Helvetica Neue", Arial, Helvetica, sans-serif; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">spent more than $9 billion</a><span style="color: blue; font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> </span><span style="color: blue; font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">on Facebook ads in the second quarter of 2017 alone. That’s an increase of 47 percent (Nearly $3 billion) from the same period in 2016.</span></div>
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<a href="https://blog.hootsuite.com/how-to-advertise-on-facebook/#why" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;"><b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Why advertise on Facebook?</span></b></a></h4>
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<a href="https://blog.hootsuite.com/how-to-advertise-on-facebook/#types" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;"><b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Types of Facebook ads</span></b></a></h4>
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<a href="https://blog.hootsuite.com/how-to-advertise-on-facebook/#guidelines" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;"><b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Facebook ads: Guidelines and examples</span></b></a></h4>
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<a href="https://blog.hootsuite.com/how-to-advertise-on-facebook/#howto" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;"><b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">How to advertise on Facebook: Placing your ad</span></b></a></h4>
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<a href="https://blog.hootsuite.com/how-to-advertise-on-facebook/#tools" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;"><b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Facebook advertising tools</span></b></a></h4>
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<a href="https://blog.hootsuite.com/how-to-advertise-on-facebook/#bestpractices" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;"><b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Facebook ads best practices</span></b></a></h4>
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<a href="https://blog.hootsuite.com/how-to-advertise-on-facebook/#ideas" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;"><b style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Facebook advertising campaign ideas</span></b></a></h4>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Why advertise on Facebook?</span></h2>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">At last count, more than <a href="https://newsroom.fb.com/news/2017/06/two-billion-people-coming-together-on-facebook/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">two billion people</a> were using Facebook. And those users are highly engaged with the content posted on the network: More than 800 million people like something on Facebook every single day.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Of course, when it comes to getting the biggest bang for your advertising buck, too large an audience can actually be a bad thing. After all, you only want to pay to expose your brand to people who might be interested in doing business with you. Fortunately, Facebook offers multiple layers of targeting, so you can focus your Facebook ads on exactly the right audience for your business to maximize ROI.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">We’ll get into the specifics of targeting Facebook ads later on in this post, but for now keep in mind that Facebook’s huge, global audience combined with the ability to target your ad by demographics, location, interests, and behaviors allows you to access the exact people who are most likely to want to buy your products or services.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Need more convincing? Consider this: <a href="https://www.emarketer.com/Article/Social-Media-Marketers-Facebook-Produces-Best-ROI/1013918?ecid=MX1086" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">95.8 percent of social media marketers worldwide</a> said Facebook provides the best ROI of all social platforms.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img alt="Facebook advertising" class="alignnone size-full wp-image-154956" height="364" sizes="(max-width: 458px) 100vw, 458px" src="https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-ads.png" srcset="https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-ads.png 458w, https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-ads-310x246.png 310w" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%;" width="458" /></span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Perhaps it’s no surprise, then, that close to two-thirds of advertisers worldwide plan to <a href="https://www.emarketer.com/Article/Advertisers-Investing-More-Facebook-Natch/1015463" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">increase their Facebook advertising spend in 2017</a>.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img alt="Facebook ads" class="alignnone size-full wp-image-154964" height="514" sizes="(max-width: 460px) 100vw, 460px" src="https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-advertising-3.png" srcset="https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-advertising-3.png 460w, https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-advertising-3-310x346.png 310w" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%;" width="460" /></span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a href="https://www.blogger.com/null" name="types" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;"></a>With your competitors already seeing meaningful results from Facebook ads and increasing their spend, it’s high time to develop a Facebook advertising strategy of your own.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Types of Facebook ads</span></h2>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Facebook offers 10 campaign objectives based on what you want your ad to accomplish. For each of those objectives, you can choose various ad formats based on your chosen goal and target audience.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Before we dig into some specific Facebook ad examples and the technical requirements for each format, let’s take a quick look at how the different types of Facebook campaigns align with business goals:</span></div>
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<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">App installs</strong>: Encourage installations of your mobile or desktop app.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Brand awareness</strong>: Introduce your brand to a new audience.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Conversions</strong>: Get people to take a specific action on your website (like subscribe to your list or buy your product).</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Engagement</strong>: Expose a post to a wide audience to increase the number of Likes, comments, shares, or photo views; increase your number of Page Likes; promote an event.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Lead generation</strong>: Get new prospects into your sales funnel.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Reach</strong>: Expose your ad to as many people in your audience as possible.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Product catalog sales</strong>: Connect your Facebook ads to your product catalog to show people ads for the products they are most likely to want to buy</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Store visits</strong>: Drive customers to brick-and-mortar stores.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Traffic</strong>: Drive traffic to a specific webpage.</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Video views</strong>: Show your video to a large audience to increase brand awareness.</span></li>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This video provides more details about the campaign objectives.<br style="box-sizing: border-box;" /><a href="https://www.blogger.com/null" name="guidelines" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;"></a><br style="box-sizing: border-box;" /><iframe allowfullscreen="" frameborder="0" height="338" id="widget4" src="https://www.youtube.com/embed/videoseries?list=PLZIVGxSkBDc0GLvSmF7JEH3HjwuaB7c3S&enablejsapi=1" style="box-sizing: border-box; margin-bottom: 0px; max-width: 100%; padding-bottom: 1.5em;" width="600"></iframe></span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Facebook ads: Guidelines and examples</span></h2>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Now that you understand the various Facebook campaign objectives, let’s explore the various Facebook advertising formats.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Photo Facebook ads</span></h3>
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<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Facebook ad specs</strong>: One image plus text</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Campaign types</strong>: All except video views</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Facebook ad image sizes</strong>: 1200 x 628 pixels</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Text limit</strong>: 90 characters</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Headline text limit</strong>: 25 characters</span></li>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Note</strong>: Since Facebook doesn’t want people’s newsfeeds to be filled with text-heavy images screaming for attention, you need to keep your text overlays to less than 20 percent of your image. (This also applies to video thumbnails.) In fact, the less text there is on your image, the <a href="https://www.facebook.com/business/help/980593475366490" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">more widely</a> it will be distributed. Use <a href="https://www.facebook.com/ads/tools/text_overlay" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">this tool</a> by Facebook to check if your images contain less than 20 percent text.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Simple photo ads don’t have to be boring. Dallas bookstore The Wild Detectives used photos ads with clickbait-style headlines to trick people into reading classic literature.</span></div>
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<span style="box-sizing: border-box; display: inline-block; height: 500px; position: relative; text-align: justify; vertical-align: bottom; width: 600px;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><iframe allowfullscreen="true" allowtransparency="true" class="" frameborder="0" height="1000px" name="f22c04c892c8bc4" scrolling="no" src="https://www.facebook.com/v2.9/plugins/post.php?app_id=&channel=https%3A%2F%2Fstaticxx.facebook.com%2Fconnect%2Fxd_arbiter%2Fr%2FXBwzv5Yrm_1.js%3Fversion%3D42%23cb%3Df1b8c45371686%26domain%3Dblog.hootsuite.com%26origin%3Dhttps%253A%252F%252Fblog.hootsuite.com%252Ff36e24d1e8b8ba%26relation%3Dparent.parent&container_width=620&href=https%3A%2F%2Fwww.facebook.com%2Flitbaits%2Fposts%2F1864681310457450&locale=en_US&sdk=joey&width=600" style="border-style: none; border-width: initial; box-sizing: border-box; height: 500px; margin-bottom: 0px; max-width: 100%; padding-bottom: 1.5em; position: absolute; visibility: visible; width: 600px;" title="fb:post Facebook Social Plugin" width="600px"></iframe></span></span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The strategy worked like gangbusters: the bookstore saw a <a href="https://www.facebookawards.com/winners-gallery/2017/na/winner/litbaits.html" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">14,000 percent increase in site traffic</a>, and the campaign <a href="https://www.facebook.com/business/news/facebook-awards-winners-announcement" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">won a 2017 Facebook Award</a>.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Video Facebook ads</span></h3>
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<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Facebook ad specs</strong>: One video plus text</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Campaign types</strong>: All</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Facebook ad image sizes (thumbnail)</strong>: Minimum width 600 pixels; match length to video aspect ratio</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Text limit</strong>: 90 characters</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Headline text limit</strong>: 25 characters</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Facebook ad dimensions</strong>: Video aspect ratio of 16:9 (full landscape) or 1:1 (square) for all objectives; other aspect ratios available for specific campaign types</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Maximum video length</strong>: 120 minutes</span></li>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Video ads can create massive engagement—if they’re done right. A video about bread could be, well, a little boring. Not this one! At the time of writing, this Facebook video ad for Dave’s Killer Bread had more than 2,500 shares and more than 1,200 comments.</span></div>
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<div class="fb-video fb_iframe_widget fb_iframe_widget_fluid_desktop" data-href="https://www.facebook.com/DavesKillerBreadCanada/videos/1372328429470983" data-width="600" fb-iframe-plugin-query="app_id=&container_width=620&href=https%3A%2F%2Fwww.facebook.com%2FDavesKillerBreadCanada%2Fvideos%2F1372328429470983&locale=en_US&sdk=joey&width=600" fb-xfbml-state="rendered" style="box-sizing: border-box; display: inline-block; max-width: 100%; position: relative;">
<span style="box-sizing: border-box; display: inline-block; height: 336px; max-width: 100%; position: relative; text-align: justify; vertical-align: bottom; width: 600px;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><iframe allowfullscreen="true" allowtransparency="true" class="" frameborder="0" height="1000px" name="f24e4936ead7f6" scrolling="no" src="https://www.facebook.com/v2.9/plugins/video.php?app_id=&channel=https%3A%2F%2Fstaticxx.facebook.com%2Fconnect%2Fxd_arbiter%2Fr%2FXBwzv5Yrm_1.js%3Fversion%3D42%23cb%3Df98b2bcd26ce4%26domain%3Dblog.hootsuite.com%26origin%3Dhttps%253A%252F%252Fblog.hootsuite.com%252Ff36e24d1e8b8ba%26relation%3Dparent.parent&container_width=620&href=https%3A%2F%2Fwww.facebook.com%2FDavesKillerBreadCanada%2Fvideos%2F1372328429470983&locale=en_US&sdk=joey&width=600" style="border-style: none; border-width: initial; box-sizing: border-box; height: 336px; margin-bottom: 0px; max-width: 100%; min-width: 220px; padding-bottom: 1.5em; position: relative; visibility: visible; width: 600px;" title="fb:video Facebook Social Plugin" width="600px"></iframe></span></span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Slideshow Facebook ads</span></h3>
<ul style="box-sizing: border-box; margin: 0px 0px 1.5em; padding: 0px 0px 0px 2.5em;">
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Facebook ad specs</strong>: A video automatically created from up to 10 still images</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Campaign types</strong>: All except post engagement and product catalog sales</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Facebook ad image sizes</strong>: 1280 x 720 pixels</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Text limit</strong>: 90 characters</span></li>
</ul>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Activewear company Carbon38 found that compared to Facebook photo ads, Slideshow ads saw an <a href="https://www.facebook.com/business/success/carbon38" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">85 percent increase in return on ad spend</a> and had a 40 percent higher click-through rate.</span></div>
<div id="fb-root" style="box-sizing: border-box;">
</div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
</div>
<div class="fb-video fb_iframe_widget fb_iframe_widget_fluid_desktop" data-href="https://www.facebook.com/Carbon38/videos/1525218947490294/" data-width="600" fb-iframe-plugin-query="app_id=&container_width=620&href=https%3A%2F%2Fwww.facebook.com%2FCarbon38%2Fvideos%2F1525218947490294%2F&locale=en_US&sdk=joey&width=600" fb-xfbml-state="rendered" style="box-sizing: border-box; display: inline-block; max-width: 100%; position: relative;">
<span style="box-sizing: border-box; display: inline-block; height: 600px; max-width: 100%; position: relative; text-align: justify; vertical-align: bottom; width: 600px;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><iframe allowfullscreen="true" allowtransparency="true" class="" frameborder="0" height="1000px" name="f9e57e3ed8f228" scrolling="no" src="https://www.facebook.com/v2.9/plugins/video.php?app_id=&channel=https%3A%2F%2Fstaticxx.facebook.com%2Fconnect%2Fxd_arbiter%2Fr%2FXBwzv5Yrm_1.js%3Fversion%3D42%23cb%3Dff5d2d14b3b1fc%26domain%3Dblog.hootsuite.com%26origin%3Dhttps%253A%252F%252Fblog.hootsuite.com%252Ff36e24d1e8b8ba%26relation%3Dparent.parent&container_width=620&href=https%3A%2F%2Fwww.facebook.com%2FCarbon38%2Fvideos%2F1525218947490294%2F&locale=en_US&sdk=joey&width=600" style="border-style: none; border-width: initial; box-sizing: border-box; height: 600px; margin-bottom: 0px; max-width: 100%; min-width: 220px; padding-bottom: 1.5em; position: relative; visibility: visible; width: 600px;" title="fb:video Facebook Social Plugin" width="600px"></iframe></span></span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Facebook Carousel ads</span></h3>
<ul style="box-sizing: border-box; margin: 0px 0px 1.5em; padding: 0px 0px 0px 2.5em;">
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Facebook ad specs</strong>: Up to 10 photos or videos plus text</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Campaign types</strong>: All except post engagement and product catalog sales</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Facebook ad image sizes</strong>: 600 x 600 pixels</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Text limit</strong>: 90 characters</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Headline text limit</strong>: 40 characters (for images) or 25 characters (for video)</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Maximum video length</strong>: Two minutes combined</span></li>
</ul>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The knitting and crochet supply site Kitterly uses Carousel ads to retarget potential customers with products they have already viewed on the Kitterly website, resulting in a <a href="https://www.facebook.com/business/success/kitterly" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">3.4 times return on ad spend</a>.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img alt="Facebook advertising" class="alignnone size-full wp-image-154972" height="532" sizes="(max-width: 458px) 100vw, 458px" src="https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-ads-7.png" srcset="https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-ads-7.png 458w, https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-ads-7-310x360.png 310w" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%;" width="458" /></span></div>
<h3 style="box-sizing: border-box; line-height: 1.364em; margin: 0px; padding-bottom: 1.091em; padding-top: 20px;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Facebook Collection ads</span></h3>
<ul style="box-sizing: border-box; margin: 0px 0px 1.5em; padding: 0px 0px 0px 2.5em;">
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Facebook ad specs</strong>: A mobile-only ad format that showcases multiple products or features</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Campaign types</strong>: Conversions, traffic</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Facebook ad image sizes</strong>: 1200 x 628 pixels</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Facebook ad dimensions</strong>: Video aspect ratio of 16:9 (full landscape) or 1:1 (square)</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Headline text limit</strong>: 25 characters</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Maximum video length</strong>: 120 minutes</span></li>
</ul>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">When MeUndies launched a Collection ad, it increased its conversion rate by <a href="https://www.facebook.com/business/success/meundies-2" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">40 percent</a>.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img alt="Facebook ads" class="alignnone wp-image-155084" height="380" sizes="(max-width: 300px) 100vw, 300px" src="https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-advertising-how-to-guide.png" srcset="https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-advertising-how-to-guide.png 424w, https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-advertising-how-to-guide-310x393.png 310w" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%;" width="300" /></span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Facebook Canvas ads</span></h3>
<ul style="box-sizing: border-box; margin: 0px 0px 1.5em; padding: 0px 0px 0px 2.5em;">
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Facebook ad specs</strong>: An immersive ad format incorporating text, up to 20 photos, and video</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Campaign types</strong>: Brand awareness, conversions, engagement</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Facebook ad size</strong>: Full screen</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Facebook ad image sizes</strong>: 66 x 882 pixels (header); 1080 x 1920 pixels (full-screen image)</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Text limit</strong>: 500-character text bock</span></li>
</ul>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The Montana Office of Tourism Development used Canvas to highlight the region’s stunning scenery and ski destinations and <a href="https://www.facebook.com/business/success/motbd" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">increased their click-through rate by 7.5 times</a>.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img alt="" class="alignnone wp-image-155092" height="534" sizes="(max-width: 300px) 100vw, 300px" src="https://blog.hootsuite.com/wp-content/uploads/2017/02/How-to-advertise-on-Facebook-guide.png" srcset="https://blog.hootsuite.com/wp-content/uploads/2017/02/How-to-advertise-on-Facebook-guide.png 416w, https://blog.hootsuite.com/wp-content/uploads/2017/02/How-to-advertise-on-Facebook-guide-310x551.png 310w" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%;" width="300" /></span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Facebook Lead ads</span></h3>
<ul style="box-sizing: border-box; margin: 0px 0px 1.5em; padding: 0px 0px 0px 2.5em;">
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Facebook ad specs</strong>: A pre-filled lead form that makes it easy to connect people with your business</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Campaign types</strong>: Lead generation</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Facebook ad image sizes</strong>: 1200 x 628 pixels</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Headline text limit</strong>: 45 characters</span></li>
<li style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Button text limit</strong>: 25 characters</span></li>
</ul>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Maserati USA used lead ads to collect 21,000 leads, resulting in sales of 127 vehicles.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img alt="Facebook ads" class="alignnone size-full wp-image-154996" height="455" sizes="(max-width: 463px) 100vw, 463px" src="https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-advertising-guide.png" srcset="https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-advertising-guide.png 463w, https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-advertising-guide-310x305.png 310w" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%;" width="463" /><br style="box-sizing: border-box;" /><a href="https://www.blogger.com/null" name="howto" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;"></a><br style="box-sizing: border-box;" />For more great example of Lead Ads in action, check out our blog post on <a href="https://blog.hootsuite.com/how-to-use-facebook-lead-ads/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">seven smart ideas to grow your business with Facebook Lead ads</a>.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">How to advertise on Facebook: Placing your ad</span></h2>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">If you already have a Facebook business page (and you should), you can <a href="https://www.facebook.com/ads/manager" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">head straight to</a> the Facebook Ads Manager to create your Facebook ad campaign. If you don’t yet have a business page, you’ll need to create one first.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Step 1: Choose your campaign objective</span></h3>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Choose your campaign objective based on the most important metrics for your business and <a href="https://blog.hootsuite.com/smart-social-media-goals/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">your goals</a> for this particular ad.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Keep in mind that for conversion-oriented objectives you can pay per action, but for exposure objectives you will pay for impressions.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img alt="Facebook ads guide" class="alignnone size-full wp-image-155012" height="266" sizes="(max-width: 600px) 100vw, 600px" src="https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-ads-1.jpg" srcset="https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-ads-1.jpg 600w, https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-ads-1-310x137.jpg 310w" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%;" width="600" /></span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Step 2: Target your audience</span></h3>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Remember: Effective targeting is key to maximizing ROI—and there’s no shortage of ways to target your audience on Facebook. In addition to targeting by location, gender, and online behaviors, you can hone your audience based on the following:</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Connections</strong>: You can target people who are either connected or not connected to your Facebook Page. If you want to reach a new audience, under <strong style="box-sizing: border-box;">Detailed Targeting</strong>, choose select “Exclude people who like your Page.” If you want to promote an offer or new product, select “People who like your Facebook Page” to reach people who already know your brand.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Custom Audiences</strong>: You can build your own audience of people who have already interacted with your business on or off Facebook. Facebook has a good <a href="https://www.facebook.com/business/help/170456843145568" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">step-by-step guide</a> on how to do this.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img alt="Facebook advertising" class="alignnone size-full wp-image-155020" height="502" sizes="(max-width: 600px) 100vw, 600px" src="https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-ads-2.jpg" srcset="https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-ads-2.jpg 600w, https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-ads-2-310x259.jpg 310w" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%;" width="600" /></span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Lookalike Audiences</strong>: This lets you target people who are similar to your existing most valuable audiences. <a href="https://www.facebook.com/business/help/465262276878947" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">Here’s how</a> to set-up a Lookalike Audience.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">For advanced Facebook ads audience research and targeting tactics, check out this video:</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><iframe allowfullscreen="" frameborder="0" height="338" id="widget2" src="https://www.youtube.com/embed/videoseries?list=PLZIVGxSkBDc0GLvSmF7JEH3HjwuaB7c3S&enablejsapi=1" style="box-sizing: border-box; margin-bottom: 0px; max-width: 100%; padding-bottom: 1.5em;" width="600"></iframe></span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">As you make your selections, keep an eye on the meter on the right side of the page, which indicates the breadth of your audience selection, and the estimated daily reach chart.</span></div>
<div style="box-sizing: border-box; padding-bottom: 1.5em;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img alt="Facebook ads" class="alignnone size-large wp-image-155028" height="345" sizes="(max-width: 600px) 100vw, 600px" src="https://blog.hootsuite.com/wp-content/uploads/2017/02/How-to-advertise-on-Facebook-1-620x356.png" srcset="https://blog.hootsuite.com/wp-content/uploads/2017/02/How-to-advertise-on-Facebook-1.png 620w, https://blog.hootsuite.com/wp-content/uploads/2017/02/How-to-advertise-on-Facebook-1-310x178.png 310w" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%;" width="600" /></span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Step 3: Set your budget and schedule</span></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Next, you decide how much money you want to spend on your Facebook ad. You can choose a daily or lifetime budget, then set the start and end dates if you want to schedule your ad in the future, or choose to place it live right away.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img alt="Facebook ads guide" class="alignnone size-full wp-image-155036" height="321" sizes="(max-width: 542px) 100vw, 542px" src="https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-ads-guide-4.png" srcset="https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-ads-guide-4.png 542w, https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-ads-guide-4-310x184.png 310w, https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-ads-guide-4-280x165.png 280w" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%;" width="542" /></span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">You can get into pretty fine detail about how you want to spend your money using the advanced budget options.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img alt="Facebook advertising guide" class="alignnone size-full wp-image-155044" height="459" sizes="(max-width: 534px) 100vw, 534px" src="https://blog.hootsuite.com/wp-content/uploads/2017/02/How-to-advertise-on-Facebook-3.png" srcset="https://blog.hootsuite.com/wp-content/uploads/2017/02/How-to-advertise-on-Facebook-3.png 534w, https://blog.hootsuite.com/wp-content/uploads/2017/02/How-to-advertise-on-Facebook-3-310x266.png 310w" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%;" width="534" /></span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Keep in mind that running your ad on a schedule may be the most efficient way to spend your ad budget, since you can choose only to serve your ad when your target audience is most likely to be on Facebook.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Step 4: Create your Facebook ads</span></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">One option is to promote an existing post. If you would prefer instead to create a new ad, first choose your ad format, then enter the text and media components for your ad. Making sure you conform to the Facebook ad image sizes mentioned above for each format.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img alt="Facebook advertising" class="alignnone size-full wp-image-155052" height="191" sizes="(max-width: 600px) 100vw, 600px" src="https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-ads-guide-3.jpg" srcset="https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-ads-guide-3.jpg 600w, https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-ads-guide-3-310x99.jpg 310w" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%;" width="600" /></span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Use the preview tool at the bottom of the page to make sure your ad looks good for all potential placements (mobile, desktop news feed, right column, and so on). When you’re happy with your choices, click the green <strong style="box-sizing: border-box;">Confirm</strong> button to submit your order, then wait to get an email from Facebook notifying you that your ad has been approved.<br style="box-sizing: border-box;" /><a href="https://www.blogger.com/null" name="tools" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;"></a></span></div>
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<a class="_modal cover" data-target="#modal-133777" data-toggle="modal" href="https://blog.hootsuite.com/how-to-advertise-on-facebook/#" style="background-color: transparent; bottom: 0px; box-sizing: border-box; left: 0px; position: absolute; right: 0px; top: 0px; transition: all 0.15s ease-out;"></a><div style="box-sizing: border-box; padding-bottom: 0px;">
<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Bonus:</strong> <span style="box-sizing: border-box; margin-bottom: 0px; padding-bottom: 0px; text-decoration-line: underline;">Download a free guide</span> that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Facebook advertising tools</span></h2>
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<strong style="box-sizing: border-box;"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Hootsuite Ads</span></strong></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Rather than placing each ad manually, with <a href="https://hootsuite.com/products/social-ads" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">Hootsuite Ads</a>, you can create and test hundreds of ads in minutes, automatically boost budgets based on performance triggers, and control who can create and edit campaigns.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">You can also choose organic posts to promote directly within the Hootsuite dashboard, so you can extend the reach of your best-performing content.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">AdEspresso</span></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">While Hootsuite Ads is an enterprise-grade solution, <a href="https://adespresso.com/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">AdEspresso by Hootsuite</a> is a self-serve social ad management solution designed specifically for small and mid-sized organizations. It also allows you to create ads and monitor the results directly from the Hootsuite dashboard.<br style="box-sizing: border-box;" /><a href="https://www.blogger.com/null" name="bestpractices" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;"></a><br style="box-sizing: border-box;" /><img alt="Facebook ads guide" class="alignnone size-large wp-image-155060" height="503" sizes="(max-width: 600px) 100vw, 600px" src="https://blog.hootsuite.com/wp-content/uploads/2017/02/How-to-advertise-on-Facebook-with-Hootsuite-620x520.jpg" srcset="https://blog.hootsuite.com/wp-content/uploads/2017/02/How-to-advertise-on-Facebook-with-Hootsuite.jpg 620w, https://blog.hootsuite.com/wp-content/uploads/2017/02/How-to-advertise-on-Facebook-with-Hootsuite-310x260.jpg 310w" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%;" width="600" /></span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Facebook ads best practices</span></h2>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Keep these important strategies in mind to make the most of your Facebook advertising efforts.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Experiment with audience targeting</span></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Start with a narrow audience and then broaden it slowly by adding one interest category at a time. For example, you could start with an audience specifically interested in “Napa Valley wine tours” and then broaden after a few weeks, adding “wine tasting,” “food and wine,” and so on. That way, you’ll have a good idea of what’s moving the needle.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">If you have a local business, you can target your audience by zip or postal code. This is also helpful if you know a particular city or neighborhood converts well.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">PRO TIP</strong>: Mikie Basi, a digital marketing strategist at Hootsuite, offers this advice: “Always test different types of targeting to find the best audience for your products. Experiment with interest categories, friends of followers, and website audience lookalikes. Run them in separate ad sets to determine which is the top performer.”</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Rotate your ads regularly</span></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">“Ad fatigue”—or reduced engagement—can occur when people see the same ad too many times. Rather than bombarding your audience with the same ad over and over, switch it up so they are exposed to different elements of your brand offering. Facebook <a href="https://www.facebook.com/business/a/ads-best-practice" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">recommends</a> switching your ad once every one to two weeks.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Test everything</span></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Facebook ads are a perfect venue for learning what resonates best with your audience, from ad format to image style to hashtags to length of copy and tone of voice. Since testing is such an important topic, we’ve got a <a href="https://blog.hootsuite.com/social-media-ab-testing/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">whole guide on how to do it</a>.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Use a Facebook Pixel</span></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">A Facebook pixel is a small piece of code that can have a big impact on your Facebook advertising campaigns. Once you place the code on your website, it will allow you to track conversions, remarket to people who have viewed a product on your website, and create lookalike audiences.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">We’ve got a blog post to help you get set up with the Facebook pixel: <a href="https://blog.hootsuite.com/facebook-pixel/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">The Facebook Pixel: What It Is and How to Use It</a>.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Include a call to action</span></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">You know what the goal of your Facebook ad is—but do your viewers? Including a call to action (CTA) ensures that the people who see your ad understand what the next step is in developing a relationship with your company. Check out our guide on <a href="https://blog.hootsuite.com/how-to-write-effective-ctas/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">how to create effective CTAs</a>.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Use top-notch photos and video</span></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">You know what’s a turnoff? Blurry photos. Or pixelated photos. Or jumpy videos that make you feel motion sick. Your words are important, sure, but your visuals are what will first grab viewers’ attention and create the first impression.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Make sure you comply with the Facebook ad image sizes for each format, specified above, for the best results. <a href="https://blog.hootsuite.com/20-free-stock-photo-sites-social-media-images/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">These free stock photo websites</a> can help you source high-quality images to use in your ads.<br style="box-sizing: border-box;" /><a href="https://www.blogger.com/null" name="ideas" style="background-color: transparent; box-sizing: border-box; transition: all 0.15s ease-out;"></a><br style="box-sizing: border-box;" />If you sell a product, Facebook <a href="https://www.facebook.com/business/help/388369961318508" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">recommends</a> that you try using photos showing people using and benefitting from your product, rather than an image of the product all by its lonesome.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Facebook advertising campaign ideas</span></h2>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Raring to go but not sure what you should promote with your Facebook ads? We’ve put together three campaign strategies to get your started.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Facebook advertising strategy 1: Collect an email</span></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Unless you’re a marketing magician, it’s pretty hard to get people to buy from you the first time you wave to them in a Facebook ad.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">For products that take longer to sell, email is your best friend. Facebook makes it pretty simple to collect new email leads. With software such as MailChimp, you can send out automatic emails (say, one email every few days). This helps you build trust and introduce people to your brand before you pitch your product.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">STEP 1</strong>: In Facebook Ads Manager, choose “Lead Generation” as your campaign objective.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">STEP 2</strong>: When you create your lead form, choose fields that align with the fields on your email list. Keep it simple: first name, last name, and email address.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img alt="Guide to Facebook advertising" class="alignnone size-full wp-image-155068" height="518" sizes="(max-width: 585px) 100vw, 585px" src="https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-ads-manager.png" srcset="https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-ads-manager.png 585w, https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-ads-manager-310x274.png 310w" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%;" width="585" /></span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">STEP 3</strong>: Use the tool Zapier to automatically send email sign-ups from your Facebook campaigns to your email provider, such as MailChimp. You’ll need to sign up for a Zapier account and connect Facebook to Zapier. <a href="http://kb.mailchimp.com/integrations/facebook/add-subscribers-with-facebook-lead-ads" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">Here’s a step-by-step guide for MailChimp users</a>.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">STEP 4</strong>: Do a quick test to make sure data is passing between Facebook and MailChimp.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">STEP 5</strong>: Launch your ad campaign and watch the emails come rolling in. If you want to get more sophisticated, you can set up a custom automated email sequence in your email provider for Facebook leads. Below is a quick email strategy to use. You can sequence these emails a few days apart:</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Automated Email No. 1</strong>—Share something really valuable that connects to the problem your product solves (example: a food truck could share a map of all the best restaurants in the city). No product pitch. Just value. You’re training prospects to open your emails.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Automated Email No. 2</strong>—Tell an interesting story that connects to your product. For example, the food truck could talk about how they couldn’t find a good Pho/Italian fusion restaurant and so quit their corporate jobs and created their food truck, Pho Get About It.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Automated Email No. 3</strong>—Share another valuable resource (such as five mistakes people make when cooking spicy chicken at home). No product pitch.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Automated Email No. 4</strong>—Make an offer such as a discount for their first visit.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">Automated Email No. 5</strong>—Make the same offer again but tell an interesting and useful story as the lead.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The goal is always the same: train people to open your emails by offering valuable content and then make the occasional product pitch.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The Milwaukee Bucks NBA team <a href="https://www.facebook.com/business/success/milwaukee-bucks#u_0_i" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">used this strategy</a> to boost its season ticket sales. The team ran lead ads targeted to Custom Audiences of past season ticket holders, fans of their Facebook Page, and other existing leads.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">They also used lookalike audiences modeled on current season ticket holders, while excluding current ticket holders so they would not waste ad exposure on people who had already purchased their tickets.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Finally, they used interest targeting (sports fans) and location targeting to make sure people who saw the ads would be interested in the team and able to make it to the games if they bought tickets.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The collected leads went directly into the team’s CRM and kicked off a series of emails. After the email series, sales reps followed up in person with those who had not bought tickets.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The results? The team saw a <a href="https://www.facebook.com/business/success/milwaukee-bucks#u_0_i" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;">25 percent higher email open rate</a> than usual and more than double their usual email click-through rate, with 33 percent of leads buying the advertised ticket packages and 20 buying upgraded tickets.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Facebook advertising strategy 2: Convert a proven piece of content into a video ad</span></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Every brand has a few killer pieces of content that drive the lion’s share of traffic each month. Adapting that content into a short video aimed at Facebook audiences can be a great way to repackage top content for Facebook ads.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">STEP 1</strong>: Distill the key ideas from your content piece into a few key points you can express in a few words each, or think about ways to convey the same key messages through your visuals. Make sure your call to action matches your video content.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">STEP 2</strong>: Use one of these <a href="https://blog.hootsuite.com/social-media-video-tools/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">social video tools</a> to create your video, or create <a href="https://www.facebook.com/business/help/503502689826117" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">a slideshow video ad</a> in Facebook Ads Manager.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">STEP 3</strong>: In Facebook Ads Manager, select “Video Views” as your campaign objective. Upload your video directly to Facebook and push the campaign live.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Repurposing great blog content as social video is a favorite strategy at Hootsuite, so you can see lots of great examples on the <a href="https://www.facebook.com/hootsuite" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">Hootsuite Facebook Page</a>. For instance, our video team repurposed this blog post on <a href="https://blog.hootsuite.com/silent-video/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">how to optimize Facebook video to play without sound</a> into the following Facebook video:</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><iframe allowfullscreen="true" allowtransparency="true" frameborder="0" height="400" scrolling="no" src="https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fhootsuite%2Fvideos%2F10154936696583821%2F&show_text=0&width=225" style="border-style: none; border-width: initial; box-sizing: border-box; margin-bottom: 0px; max-width: 100%; overflow: hidden; padding-bottom: 1.5em;" width="225"></iframe></span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">PRO TIP</strong>: What types of videos work best on Facebook? How can you take someone from a video view to a lead or sale? We created a <a href="https://hootsuite.com/resources/guide/social-video-strategy" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">video strategy kit for marketers</a>, showing what types of videos work best on social media and what to measure.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: small;">Facebook advertising strategy 3: Drive a direct sale</span></h3>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">If you have a good product, there’s no reason why Facebook can’t generate direct sales. But when asking for a direct sale, you need trust—so if you’re an unknown brand with an untested product, it’s probably best to test the first two Facebook advertising strategies first.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">If you’re confident that people will buy your product directly from a Facebook ad and you have a proven product with sales, test this strategy and be sue to measure your results.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">STEP 1</strong>: In Facebook Ads Manager, select “Conversions” as your campaign objective.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">STEP 2</strong>: Next, Facebook will ask you which type of conversion event you want to track, such as adding products to a shopping cart or adding payment information. Since you’re trying to drive a direct sale, select “Purchase.” You’ll need to install a <a href="https://blog.hootsuite.com/facebook-pixel/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">Facebook Pixel</a> to track a visitor from your Facebook ad all the way through your shopping cart process to purchase.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">STEP 3</strong>: Create your ad with simple and clear copy. What do you offer and how is it different? Give people a reason to buy from this specific ad. For example, maybe you bundle another product as a freebie, or include a training webinar. You want people to stop what they are doing and click from your ad to your shopping cart.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">STEP 4</strong>: Wait and track. Give your campaign at least two weeks before making any changes to copy or creative. Depending on your traffic volume, this should give you enough data to make an educated decision about what’s working, or what changes you might want to test.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Charge Cords used Facebook ads to <a href="https://www.facebook.com/business/success/charge-cords" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">drive direct sales</a> from new customers, using Custom Audiences to exclude people who had already bought from them in the last six months. They used Carousel ads with eye-catching product shots and compelling ad copy, along with a Shop Now call-to-action button. As the campaign continued, they updated the Custom Audience to target people who had visited the Charge Cords website.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img alt="Facebook ads guide" class="alignnone wp-image-155076" height="439" sizes="(max-width: 300px) 100vw, 300px" src="https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-advertising-guide-5.png" srcset="https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-advertising-guide-5.png 606w, https://blog.hootsuite.com/wp-content/uploads/2017/02/Facebook-advertising-guide-5-310x454.png 310w" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%;" width="300" /></span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The campaign resulted in a four times increase in sales from the targeted countries, and a four times return on ad spend.</span></div>
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<span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><strong style="box-sizing: border-box;">PRO TIP</strong>: With remarketing, you can serve Facebook ads to people who have already visited your website. Your ads could include enticing offers, product recommendations, or funny reminders to complete their purchase. We cover remarketing with the Facebook pixel in our blog post on surprising ways to <a href="https://blog.hootsuite.com/optimize-facebook-ads/" rel="noopener" style="background-color: transparent; box-sizing: border-box; text-decoration-line: none; transition: all 0.15s ease-out;" target="_blank">optimize your Facebook ads</a>.</span></div>
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