Monday, December 12, 2016
The Two Things People Hate Most About Brands on Social Media
It’s a predictable pattern: a social network emerges, eager users sign up and love it, brands see an opportunity and sign up as well, then people complain about brands ruining said social network.
This narrative is still a common one, despite the fact that most people expect brands to be on social media, for everything from customer service to contests to commercials.
So what is it about the way some brands behave on social that people resent? We asked our Twitter followers that question, and the answer largely comes down to two critical mistakes that too many brands continue to make: Focusing too much on themselves, and trying too hard to act like the cool kid in the room.
Too much focus on self-promotion over engagement