Thursday, June 29, 2017

Dream Baby Dream- Bruce Springsteen


Lyrics
Dream baby dream
Dream baby dream
Dream baby dream
Come on and dream baby dream
Come on and dream baby dream
We gotta keep the light burning
Come on, we gotta keep the light burning
Come on, we gotta keep the light burning
Come on, we gotta keep the light burning
Come on and dream baby dream
We gotta keep the fire burning
Come on, we gotta keep the fire burning
Come on, we gotta keep the fire burning
Come on and dream baby dream
Come open up your heart
Come on and open up your heart
Come on and open up your heart
Come on dream on, dream baby dream
Come on and open up your heart
Come on and open up your hearts
Come on and open up your hearts
Come on dream on, dream baby dream
Come on, we gotta keep on dreaming
Come on, we gotta keep on dreaming
Come on, we gotta keep on dreaming
Come on dream on, dream baby dream
Come on darling and dry your eyes
Come on baby and dry your eyes
Come on baby and dry your eyes
Come on dream on, dream baby dream
Yeah I just wanna see you smile
Now I just wanna see you smile
Yeah I just wanna see you smile
Come on dream on, dream baby dream
Come on and open up your hearts
Come on and open up your hearts
Come on and open up your hearts
Come on dream on, dream baby dream
Yeah I just wanna see you smile
And I just wanna see you smile
Yeah I just wanna see you smile
Come on dream on, dream baby dream
Yeah I just wanna see you smile
Yeah I just wanna see you smile
Yeah I just wanna see you smile
Come on dream on, dream baby dream
Come on and open up your heart
Come on and open up your heart
Come on and open up your heart
Come on dream on, dream baby dream
Come on dream on, dream on baby
Come on dream on, dream on baby
Come on dream on, dream on baby
Come on dream on, dream baby dream
Ah ah ah ah
Ah ah ah ah

Songwriters: Alan Vega / Martin Rev

Song Facts 
This song was originally written and recorded by Suicide under the title of "Keep Your Dreams," for their 1977 debut EP. The electronic protopunk duo remade the dark, electronic tune two years later under the title of "Keep Your Dreams," and released as a non album single. It found a fan in Springsteen, who transformed it into a warmer and more optimistic version, which he performed a solo keyboard version to close the concerts on his 2005 Devils & Dust tour. 

The track later resurfaced as the soundtrack to a video released in October 2013 as a thank you to Springsteen's fans for supporting the 2012 and 2013 Wrecking Ball tour and then was included on his 2014 High Hopes album.
Suicide have been recording intermittently active since 1970. A flyer the band circulated in November of that year was the first ever to use the phrase "punk music" to advertise a concert. Alan Vega's vocals were backed by a primitive drum machine and Martin Rev's fuzz organ and their nihilistic attitude and lack of guitars often aroused bewildered reactions amongst their audiences. Despite their lack of popularity amongst the general public, Suicide's albums of the late '70s and early '80s are regarded as highly influential by music critics, having helped shape the direction of indie rock, industrial and dance music.
Alan Vega commented of Springsteen's cover in an 2005 interview with Backstreets Magazine. "A lot of bands have done my stuff, Suicide stuff, and they basically try and copy and do it the way that you do it," he said. "He just - thank god! - finally somebody did their version of it. They interpreted my song, he did it his way, and such a great way, that I'm going to have to sing it that way, or not sing it at all any more!"
High Hopes producer Ron Aniello admitted to Rolling Stone that he didn't know this was such a well-known song. He recalled: "(Bruce) played me the thing and said it was an experience more than anything at the end of his Devils and Dust shows. It took a lot to get that experience on a record for him. We had to do that song probably 10 times – different versions of it – until he was satisfied it was the right version."
Aniello told Rolling Stone about the recording process for High Hopes at Springsteen's home studio. "Each day he'd give me a list of things and I'd write them down," the producer said. "When he starts talking, I start writing. Then I try to distil what his advice is about the song to make it work for him. We play the song again and get it to a place."

"Take the song 'Dream Baby Dream," he added. "I had some versions of the song and he was like, 'That sounds good, but it's not quite there,' or 'It's good. You're really close.' Then the next day he'd be like, 'Ah, it's terrible. Throw it out.' I was like, 'Come on, love this song. I gotta deliver this song for you.' We went over and and over it. You never know what he's thinking. It's not like when he was 21 and he'd go 16 hours in the studio without eating. He doesn't have to do that now. He has a home studio and it's quite comfortable for him.

Brand Certifications to Make You a Better Social Media Marketer

As new technologies are being introduced in the workplace, the skills needed to make the most of them are changing as well. Playing catch-up has proven to take a toll in the job hunt, as current employees and recent graduates struggle to find the skills required to stay competitive.

Nearly eight in 10 middle-skill jobs now require digital skills here’s what you can do to bridge the gap on your own.

6 online marketing certifications to help you get ahead

1. Digital Marketing with Udacity

When it comes to getting the digital skills you need, who better to learn from than the brands who shape these industries? Udacity partnered up with industry leaders like Facebook, Google, MailChimp, and us here at Hootsuite to bring you the Digital Marketing Nanodegree program.
The program is designed to get students hired in today’s job market. Udacity does this by covering platform proficiency for today’s most relevant marketing platforms. This means you understand the full digital marketing ecosystem—from content strategy to paid advertising and analytics.
For example, in their Display Advertising course, Udacity takes you through key marketing channels like mobile and video, how to purchase and sell ads, and how to set up your own display ad via Google Adwords.
With Udacity’s unique course format, you get a hands-on learning experience. You’ll run live campaigns on major marketing platforms, where you learn how to measure performance, and create a strategy based on these insights. When it’s over, you can add these projects into your digital marketing portfolio.

Courses include:

  • Content Strategy
  • Search Engine Marketing
  • Display Advertising
  • Social Media Advertising with Facebook
  • Measure and Optimize with Google Analytics

Projects include:

  • Market Your Content
  • Run a Facebook Campaign
  • Search Engine Optimization (SEO) Audit
  • Run an Adwords Campaign

2. Social Media Marketing with Facebook Blueprint

Facebook’s certification program takes you beyond the basics of Facebook and Instagram marketing. As a leader in social media advertising, Facebook Blueprint teaches you how to best take advantage of Facebook’s tools so that you can meet your business goals.
Courseware includes case studies from real businesses, in-person training, and knowledge checks while you’re learning. It’s flexible, too—conveniently accessible on any device, anywhere, anytime—to fit even the busiest of schedules.

Courses include:

  • Campaign Optimization
  • Creative Best Practices
  • Purchasing Ads
  • Ad Targeting

3. SEO with Google AdWords

Not every company has an in-house SEO expert like Hootsuite’s Zak Ramdani. Some of us are mere mortals struggling to find the best keywords that will place us on the first page of Google.
Increasing the discoverability of your social media content means that it’s more likely to reach your audience, drive traffic, and meet your marketing goals.
The Google AdWords certification teaches you basic and intermediate SEO skills, ensuring your content ranks in search engine results. With this certification, you also learn how to best create, execute, and manage an ad campaign using AdWords by Google.

Courses include:

  • AdWords Fundamentals
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising
Along with your personalized certificate, you receive a Google Partners public profile page listing your certifications. Now when anyone looks you up in a search—they’ll see your Google Partners credentials.

4. Real-time marketing with Twitter Flight School

When Twitter first released Twitter Flight School to major marketing agencies like Starcom MediaVest Group, WPP, and Omnicon—it was a massive success. After over 15,000 agency employees enrolled, the social media platform decided to roll out its training program to the public.
With 10-minute training modules, the courseware will help you develop successful Twitter marketing campaigns by offering best practices and providing examples from real businesses.

Courses include:

  • Twitter 101
  • How to create and manage objective-based campaigns
  • How to integrate Twitter into a TV campaign
  • How to drive website traffic and conversions
Also check out Twitter Flight School’s downloadable resource library. It’s a treasure trove of tips for creating your next campaign and includes downloadable presentations to prepare for your next client meeting.

5. Pinterest Propel

Pinterest Propel differs from some of the other offerings on this list. Rather than coursework and exams, Propel is a 30-day program featuring one-on-one training from Pinterest’s ad experts.
The program focuses on building and managing a successful ad campaign, tracking sales and online conversions, and generating leads. It also offers expert tips, best practices, and access to Pinterest guides.
One of the coolest aspects of Pinterest Propel? You get access to Pinterest’s Pin Factory—where you can create custom Promoted Pins for your business.

Topics covered include:

  • Setting up your business account
  • More about Promoted Pins
  • Creating and editing your ads
  • Setting up Pinterest Tag to track conversions
Check out their success stories page to see how real businesses have used paid advertising on Pinterest to engage audiences, expand their reach, and acquire new clients.

6. Hootsuite Academy

You knew this was coming.
Hootsuite Academy has educated more than 200,000 professionals—and certified 30,000—on a variety of topics key to social media marketing success, ranging from introductory material to more advanced tactics like data analytics and measuring return on investment (ROI).
Courses are free and include lots of video content—making it a fun and intuitive learning experience.

Courses include:

  • Social Selling Training and Certification
  • Advanced Social Strategy Training & Certification
  • Social Marketing Training

Tuesday, June 6, 2017

101 Patent Application Time Line ... some points to consider


Image result for Patent Timeline







Israel is the StartUp Nation and most startups make sure to file at least one patent application on their ideas. Given the many things an innovator has to do during the first years of a startup, when is the right time to file a patent application?

Many people want to catch the earliest date possible. This makes sense since one needs to be the “first to file” to win the patent over others who come up with the same idea.

The problem with rushing to the patent office is that there is a requirement to provide an “enabling disclosure” of how to implement the invention. Very few inventors know how to make their invention when they first have the idea. Often, an inventor has to build a prototype of some kind or generate a design specification in order to finalize the design.

But many startup founders fear that, in the meantime, someone may come up with the same idea and file a patent application first. This may be true, but if they don’t have the enabling disclosure, they can’t get a patent. It is not sufficient to have an idea; you have to know how to implement it.

There is another issue here as well, one most inventors don’t consider. Once a patent application is filed in one country, it starts the clock for a family of patent applications around the world. According to the Paris Convention, once a first patent application has been filed in a first country, “second” applications in other countries can be filed within 12 months from that first filing. These second applications will be based on, and take “priority” from, the first application. Otherwise, without that priority connection, the first application could be cited against the later, second applications.

Many inventors don’t have enough money to file in many countries at the 1 year point. Many of them take advantage of the PCT (Patent Cooperation Treaty) to gain another 18 months before having to file abroad. The PCT was created in the 1970s to help solve the problem of the lack of budget at the 1 year point. It is known as the “international patent application” and provides the same filing date for all countries signed on the treaty. Thus, if you file in the PCT on Jan 1 2017, it is as if you filed in all the countries of the PCT on Jan 1 2017.

Note that both the Paris Convention and the PCT set their deadlines according to the priority date of the first application. Thus, the timeline for actions, as well as the budget, is set by that very first filing.

The expiration date of a patent in a given country is also set by the filing date. It defined as 20 years from the filing date in that country. For some inventions, like those in fast-changing fields, such as software, 20 years is significantly longer than the life expectancy of the product.

But for other products, such as many consumer products, the product will still be sold 20 years later. And for still other products, such as pharmaceuticals, 20 years is too short. A pharmaceutical product takes 10 - 15 years from invention until the product is cleared to be sold to the general public and is still a viable product for many years after that.


Thus, depending on the type of product, I will consider the expiration date vs. when to file the application.

I will also consider WHERE to file the application, in order to optimize the expiration dates. This is because the expiration date of the first application is about 1 year before the expiration date of the second applications (those filed according to the Paris Convention as well as those filed in the PCT). Thus, the second applications expire about 1 year AFTER the priority application expires.

This fact disturbed the US pharmaceutical companies for whom each extra day at the end of the 20 years is worth a fortune. They invented the “provisional” patent application in order to shift the relevant filing date 1 year later. The provisional patent application lives for 1 year, after which the applicant needs to file a “utility” application based on the provisional application. The 20 years is calculated from the utility’s filing date.

Thus, for consumer products, pharmaceuticals and other long-lived products, we advise the applicant to file a US provisional patent application first, to gain the extra year of protection in the US and to align the expiration dates of the entire patent family.

As you can see, the timing of important milestones in the life of a patent family are defined by the filing date. Choosing a timing based on your objectives is an important part of your patent strategy
.