Stephen Darori is a Social Media Expert,Author, Publicist,Finance and Marketing Whiz , Strategist ,Journalist, Editor Prolific Blogger. Editor. You can follow Stephen Darori on Twitter, Facebook, Linkedin and other Social Media Platforms.
Stephen Darori & Associates has led major Social Media and Digital Campaigns for wide ranging clients that have included Hilary for America, the Democratic Party ,Democratic Alliance ( South Africa), Fortune 1000 companies and Shabbat.com
Wednesday, August 2, 2017
Writing Tools for Crafting the Perfect Social Media Post
Ernest Hemingway once said, “There is nothing to writing. All you do is sit down at a typewriter and bleed.”
Okay. As a social media marketer, there’s a good chance you aren’t penning from a typewriter. We also hope that wherever you do pen from, it’s blood free.
Even so, you get the point. Writing is hard.
Writing is also a skill that social marketers need to have. Social media posts, after all, have a pesky habit of not writing themselves.
The good news? There is now a whole army of online writing tools out there to make your life easier. We’ve compiled eight of our favorites below.
Good for: Strengthening prose by eliminating unnecessary language. Cost: $19.99 for desktop; free online
The Hemingway Editor strengthens your writing by highlighting sentences that will likely lose your readers. The tool also highlights complex words, adverbs, and instances of passive voice and give hints for alternatives.
To use it, simply paste your text into the online editor. It’ll review your writing and generate recommendations for improvement.
Good for: Comparing words and phrases to see which option is more common (and likely accurate) Cost: Free
The Writefull extension draws from large language databases (like Google Books and Google Web) to search for the frequency of phrases of text. Writefull can be activated in any writing tools (like Word or Outlook) and is super easy to use.
After downloading the plug-in, highlight the chunk of text you want to check (from whatever writing tool you’re using) and activate the Writefull pop-up by clicking CTRL + SPACE and pick the database you want to pull your results from.
Writefull is handy for:
Checking how often a portion of text appears in a database—the higher the number the better the odds are that it’s written correctly.
Comparing two chunks of writing to see which is more common in the database.
Seeing words in context—quickly see the most appropriate adjectives or prepositions to use in a phrase of text.
Getting synonyms in context—helpful if you find yourself using the same words repeatedly.
Good for: Generating caption ideas for Instagram and Snapchat Cost: $0.99 per download from the App Store.
Coming up with clever Snapchat and Instagram captions can be tough, especially when you’re posting a lot of photos and generally pressed for time. Enter Captiona, an app that generates captions for Instagram and Snapchat posts.
Optimized for iPhones and iPads, The app is essentially a search engine for social media captions that produces ideas based on keywords associated with your photo or video content.
After entering in those keywords, Captiona comes up with a bank of captions that you can pick and choose from. While some are quite generic, many are surprisingly clever.
Good for: Sourcing alternative words to add more variety to your writing Cost: Free online
Stuck for a new way to say the same thing? Power Thesaurus could be your best word-hunting friend yet.
Not your average thesaurus, Power Thesaurus is a crowdfunded tool that generates synonyms from a large community of writers. All suggestions are based on the actual work of the community and are rated and ranked by members.
Grammarly promises to keep your social posts on point, flagging everything from contextual spelling errors to poor word choices. And the tool integrates with lots of online platforms including Twitter, Gmail, and Tumblr.
Good for: In-depth evaluation of your writing Cost: Free online; premium desktop contracts ranges from $40 to $140
Like the Hemmingway App, ProWritingAid is another handy writing evaluation tool. Available in desktop and a free online version, the tool flags redundancies, lengthy sentences, and clichés. It also checks for plagiarism.
While the free version is very functional, it is limited to 3,000 words per review. Something to keep in mind if your content team plans to use the tool for more than reviewing short social media posts.