Tuesday, January 17, 2017
Lessons From 5 of the Most Successful Marketing Campaigns of the Last Decade
Screenshot via Always' #LikeAGirl video
Understatement time: Marketing has changed a ton in the last five years. Social media’s power to drive campaign success into uncharted territory has resulted in a massive shift in content marketing. The best campaigns have capitalized on the elements that make content shareable on social media.
Below, we’ve taken five of the best marketing campaigns, and have broken down key elements that contributed to their explosive success. Although some of these marketing campaigns were created by the biggest companies and agencies in the world, they succeeded not because of how much they cost, but because they understood fundamental truths about social media users.
In a rush? Having a busy day? Scroll to the bottom for the TL;DR version of 10 lessons learned from these campaigns.
Old Spice’s “The Man Your Man Could Smell Like”
If someone walked up to you today and said “I’m on a horse,” where would your mind go. It’s 2015, and my mind would still go the Old Spice’s “The Man Your Man Could Smell Like” campaign, which premiered over five years ago.