Tuesday, January 17, 2017
Social Media Trends for Businesses in 2017
RIP Vine. It seems like just a few short years ago that the network—and its catchy six-second video format—debuted and companies raced to figure out how to cash in.
Then this October, we learned the app would be officially shut down by Twitter. Even before then, attention had already shifted to newer, more flexible video formats like the new giant on the block, Facebook Live.
This constant social media turnover is all-too-familiar and, oftentimes, all-too-costly. Companies invest in new tools and strategies, develop marketing plans, and race to bring employees up to speed… only to see the proverbial rug pulled out overnight.
So what’s the secret to future-proofing your social strategy? Look beyond the latest bells and whistles and turn an eye to the macro-trends driving the industry
Here are five big movements that promise to change how businesses use social media in 2017: