Stephen Darori is a Social Media Expert,Author, Publicist,Finance and Marketing Whiz , Strategist ,Journalist, Editor Prolific Blogger. Editor. You can follow Stephen Darori on Twitter, Facebook, Linkedin and other Social Media Platforms.
Stephen Darori & Associates has led major Social Media and Digital Campaigns for wide ranging clients that have included Hilary for America, the Democratic Party ,Democratic Alliance ( South Africa), Fortune 1000 companies and Shabbat.com
Sunday, September 17, 2017
Facebook Statistics and what they mean for you
A Long List of Facebook Statistics—And What They Mean For Your Business
Everyone’s got an opinion about Facebook. Some people think it’s a fun way to keep up with friends and family. Others believe so deeply in its lasting cultural relevance they permanently ink their bodies in honor of it. Some businesses continue to invest more time and money into Facebook, while some choose to focus on other social networks.
Opinions are one thing, but when you’re evaluating the usefulness of Facebook for your business what you really need is data. We’re talking cold, hard stats—and there’s A LOT out there. Luckily, we’ve done the work for you. This list covers everything from Facebook user statistics to demographics, usage trends, and advertising insights. Enjoy Facebook user statistics
I’m accustomed to only using the word “billion” to convey a type of kidding-not-kidding hyperbole (i.e. “I want to eat a billion pizzas for lunch”) but in Facebook’s case, there is no exaggeration. They have over a billion daily active users. If Facebook was a country, it would be the most populated country on earth. So even though the way in which businesses (and customers) use Facebook will continue to evolve, it’s safe to say that the platform as a whole isn’t going anywhere anytime soon. Investing in building and sustaining a presence on Facebook should (still) be a top priority for your business.
People of every age use Facebook:
82 percent of 18 to 29-year-olds online in the U.S. use Facebook.
79 percent of 30 to 49-year-olds online in the U.S. use Facebook.
56 percent of U.S. online users ages 65 and up use Facebook.
While there’s no magic formula for guaranteed success on Facebook (bummer), paying attention to the ever-changing trends in how people are using it can ensure your business is taking full advantage of it.
Always stay focused on what your audience uses Facebook for—whether it’s getting news updates or posting photos of their newborn—because it may not align with what you assume it should be used for. Staying in tune with these behaviors will help you create social marketing campaigns that are more effective and widely embraced by your audience on Facebook.
Facebook presents a huge opportunity to provide fast, direct, and personal customer service. People will continue to expect faster and faster responses to their comments, which means any unanswered questions or complaints left on your Facebook Page can turn into ticking time bombs for your brand.
Choose your visuals wisely. They play a huge role in the success of Facebook Ads, so don’t skimp out on your photography or design budget. It’s also important to tailor your ads (and your posts in general) to user behavior on Facebook. If most users watch content on Facebook without the sound on, don’t use voiceovers to convey the most important messages in your video ads