Tuesday, November 15, 2016
Productivity Apps for Social Media Marketers
Imagine your life without coffee. Even if you aren’t a caffeine enthusiast, imagine never smelling that stimulating aroma, or seeing the words “coffee lover” in every social media manager’s Twitter bio. This delicious elixir was discovered in the 10th century, when beans that had fallen into a fire and roasted were dissolved in water.
We then saw the birth of percolators (1818), the espresso machine (1822), and what became the household standard—the electrical drip coffee brewer (1954). However, the coffee world was turned upside down when the first single-serve coffee pod system was introduced by Nestle in 1976. Efficiency became the name of the game.
There may already be acceptable systems in place, but sometimes you just need to get things done faster. When it comes to social media, the introduction of new tools and apps mean that you can take your productivity levels up a notch. Continue reading for a guide to some of our favorites.
8 productivity apps for social media marketers
Evernote is the classic note-taking tool. It lets you create project to-do lists, save image notes, set reminders for yourself, and much more. Evernote’s cross-platform capabilities add another level of efficiency to your note-taking, allowing you to take your ideas wherever you go. Take notes from a content brainstorm and easily share them with your social media team, or save images that you want to incorporate into future social posts.
If you’re a social media manager who lives by your to-do lists, Todoist is an app you’ll want to add to your phone ASAP. One Hootsuite team member swears by Todoist thanks to the gamification aspect it includes when you finish a task (or not). You can also assign tasks to other individuals and group them by project, as well as add notes, files, and track tasks over time. Get ready to start crossing tasks off of some lists.
3. Pomodoro Time
As a social media marketer, you know that every second of your workday counts. Enter:the Pomodoro Technique. It’s a time-management system that involves working in 25-minute intervals divided by short breaks. The idea is these small breaks can improve productivity. To work according to the Pomodoro Technique, use an app such as Pomodoro Time, which lets you manage your time, set goals, and maximize productivity.
For Android (Comparable)
Visuals are a huge part of any social media marketer’s strategy, and anything that can make the image creation process more productive should be added to your mobile toolbox. Canva is used by over 10 million people around the world, and for good reason. Use the app to create social media images on the go with Canva’s countless templates and designs. You can add text, graphics, effects, and other engaging additions to your images (or one of Canva’s own).
Once you’ve created or sourced images, you don’t want your productivity to be derailed while you try to find these images to add to your social media posts. Instead, use Dropbox to keep all of your files in one place that you can access from any device. You can also share large files quickly with your teammates so that you can get that video up on your Facebook page without waiting for a huge file transfer.
When it comes to productivity apps for social media marketers, we can’t help but toot our own horn. The Hootsuite dashboard and mobile app allows you to easily view, share, and schedule social media posts with Twitter, Facebook, Instagram, and LinkedIn so that you dedicate more time to actually creating content that gets you results.
Noise can have a huge impact on productivity—just ask those trying to meet a deadline in an open office. Noisli provides background noise that will “help you improve focus and boost your productivity” because as The Wall Street Journal explains: “A moderate level of noise the equivalent of the background buzz of conversation prompts more creative thought.”
8. Hemingway App
Hemingway App is a tool that will help you improve your writing skills so that you can create clear and quality posts for your social media audience. The tool will highlight any unclear or long-winded sentences, grammatical errors, or the use of passive voice in your writing. Simply copy and paste your text into the Hemingway App and find the areas of your writing that need work.
The right tools can make all the difference for a busy social media marketer. Whether you need help creating an image, sharing files, or writing the best Facebook post, the apps above will equip you to craft the most engaging content for your business.