James Mulvey, , once said: “Unlike spandex, social media is not one-size-fits-all.”
Despite feeling uncomfortable about picturing my colleague in spandex, I think this quote rings true in every way. Each social network has its own nuances and specifications—especially when it comes to images.
If you don’t tailor your images to each social network, you can run into issues like blurry pixelation or awkward cropping that will diminish the perceived quality of your content.
Below, you’ll find the most recent image size specifications for different social media networks. To jump ahead to a specific social network, use these links:
Social media image sizes in 2017
Instagram image sizes
Twitter image sizes
Facebook image sizes
LinkedIn image sizes
Pinterest image sizes
Tumblr image sizes
Google+ image sizesInstagram image sizes
Profile photo sizes:
- Your profile photo will be cropped as a circle, 110 pixels in diameter. Keep your company logo in the center of the image, to avoid any of it being cropped out by the circle.
In-stream photo sizes:
- Landscape: Width of at least 1080 pixels with an aspect ratio of up to 1.91:1
- Portrait: Width of at least 1080 pixels with and an aspect ratio up to 4:5
- To avoid having to crop your photo, aim to make it 320 x 1080 pixels with an aspect ratio between 1.91:1 (landscape) and 4:5 (portrait). ‹
Thumbnail sizes:
- Your photos appear on your profile in a grid layout, at 161 x 161 pixels.
- Even if you upload a landscape photo, it will still appear as a center-cropped square (meaning don’t leave important info or visuals close to the edges of the photo).
Ad sizes:
Ads in feed sizes:
- Square ads should be a minimum of 600 x 600 pixels and a maximum of 1936 x 1936 pixels.
Landscape ads should be a minimum of 600 x 315 pixels and a maximum of 1936 x 1936 pixels. - Vertical ads should be a minimum of 600 x 750 pixels and maximum 1936 x 1936 pixels.
Ads in Stories sizes:
- Vertical photo (and video) ads should be at 1080 x 1920 pixels (however, the minimum is 600 x 1067 pixels) with an aspect ratio of 9:16.
- Maximum image size is 30MB.
- Your images will display for five seconds—so make it count.
Twitter image sizes
Profile photo sizes:
- Use a square image that is ideally 400 x 400 pixels.
Header image sizes:
- This will be the largest image on your Twitter profile—1500 x 500 pixels—so make sure it’s a high-resolution image.
In-stream photo sizes:
- Images included in tweets should be a minimum of 440 x 220 pixels with a 2:1 aspect ratio—although the optimal size is 1024 x 512 pixels, since photos can be expanded once clicked on.
- Maximum file size is 5MB for photos and 3MB for animated GIFs.
Ad sizes:
- There are 10 different card types you can use when making ads for Twitter. To get image and media specifications for each one, visit Twitter’s advertiser creative specifications page.
Facebook image sizes
Profile photo sizes:
- The profile photo for your Page will be cropped as a square, and display at 170 x 170 pixels on desktop and 128 x 128 pixels on smartphones.
Cover photo sizes:
- On desktop, your Page’s cover photo displays as 820 x 312 pixels, and 640 x 360 pixels on smartphones.
- At minimum, your cover photo must be at least 399 x 150 pixels.
File types:
- If your profile photo and cover photo have a logo or text on them, you might get a better result by using a PNG file, according to Facebook.
Timeline photo sizes:
- The recommended size for photos shared on your Page is 1,200 x 630 pixels.
- When you post a link, the image preview will be scaled to fit a box of 470 x 246 pixels. While the preview is auto-generated, you have the option to replace this image.
Event cover photo sizes:
- When you create an event on Facebook, you have the option of adding a cover photo. Facebook will scale that down to 470 x 174 pixels.
Ad sizes:
- Facebook has a complex advertising offering, so check out all the specs, sizes, and guidelines in their Adverts Guide.
LinkedIn image sizes
Profile photo sizes:
- An ideal profile photo on LinkedIn is a square image, 400 x 400 pixels.
- The maximum file size is 8MB.
- Your personal profile photo should simply be your face. That means no logos, landscapes, animals, words, etc.
Background photo sizes:
- Recommended dimensions are 1536 x 768 pixels. (Note: Your background image may be cropped to a height of 220 pixels when people view it on desktop. To ensure your profile always appears how you want it to, test how it looks on both desktop and various mobile devices.)
- The maximum file size is 4MB.
Company Page sizes:
- Your logo image should ideally be 300 x 300 pixels and your overview tab image should be 360 x 120 pixels.
- An ideal Company Page cover image is 1536 x 768 pixels (although you can get away with a minimum of 1192 x 220 pixels).
Shared photo sizes:
- Ideal image size is 698 x 400 pixels, but any image you upload directly to LinkedIn will appear at a maximum width of 350 pixels.
- Thumbnail photos will display at a maximum of 180 x 110 pixels.
Ad sizes:
- Company ads: Minimum logo size is 100 x 100 pixels. Smaller logos may not perform as well, and larger logos will be scaled down to 100 x 100 pixels. Logos that are not square will be reduced so that the largest dimension will fit.
- Spotlight ads: Same logo size requirements as Company ads, but there is also an alternative custom background image option that must be exactly 300 x 250 pixels.
- Sponsored content: Images must be more than 200 pixels in width or else it will appear as a thumbnail on the left side of the post. Recommended size is 1200 x 627 pixels with a 1.91:1 aspect ratio.
Pinterest image sizes
Profile photo sizes:
- Your profile photo will display at 165 x 165 pixels on your homepage, but it will appear as a 32 x 32 pixel image across the rest of Pinterest—so make sure it looks good once shrunk down.
Pin sizes:
- Pins should be 600 x 900 pixels with an aspect ratio of 2:3.
- The minimum width for a pin is 600 pixels and the maximum is 735 pixels.
- On boards (and in a preview), pins display at 236 pixels wide, at a scaled height.
- Vertical pins take up more space so they tend to stand out more, according to Pinterest. However, if your pins are too long, they risk getting cut off (especially on mobile).
Ad sizes:
- Promoted pins should be 600 x 900 pixels with an aspect ratio from 2:3 to 1:3.5.
Tumblr image sizes
Profile photo sizes:
- Your profile photo will display at 64 x 64 pixels next to your posts.
In-dash image sizes:
- In dashboard view, images are 500 x 750 pixels, with a maximum of 1280 x 1920 pixels.
Photoset sizes:
- One image in a photoset row will display at a width of 500 pixels. Two images will display at a width of 245 pixels. Three, at a width of 160 pixels.
Images in a shared link or text post:
- The thumbnail image in a link will display at 130 x 130 pixels.
- Images in a text post display at a width of 125 pixels, but expand when clicked on.
Ad sizes:
- Recommended size is 1280 x 1920 pixels with a maximum size of 10MB.
Google+ image sizes
Profile photo sizes:
- Minimum of 250 x 250 pixels.
Cover image sizes:
- Optimal size is 1080 x 608 pixels.
- The minimum size for your cover image is 480 x 270 pixels and the maximum is 2120 x 1192 pixels.
Shared image sizes:
- These will display at 426 pixels wide and at a scaled height.
- The minimum width is 497 pixels.
- The thumbnail image of a shared link displays at 150 x 150 pixels.
More advice about social media images
Beyond sizes, here are some other important things to know about creating images for social media:
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